MAD-UP Training
MAD-UP Training is a French medical device company that designs patented Blood Flow Restriction (BFR) training equipment for physiotherapists, rehabilitation centers, and elite sports organizations across France, the UK, and Qatar.
- Company typePrivate
- Founded2016
- HeadquartersAngers, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What MAD-UP Training does
MAD-UP Training (legal entity MAD-UP SAS) is a French medical device company headquartered in Angers that designs, manufactures, and commercializes Blood Flow Restriction (BFR) training equipment. Founded in 2016 after a two-year R&D phase, the company entered commercial operation in 2018 with its flagship MAD-UP Pro device. The product's central technical claim is a patented continuous pressure regulation system that compensates for pressure decay caused by muscle pumping during occlusion — the principal engineering limitation of conventional pneumatic BFR cuffs. A second product line, MAD-UP Physio, is positioned for the physiotherapy and rehabilitation segment and is sold alongside the sport-oriented MAD-UP Pro.
The company sells primarily B2B into two end markets: clinical rehabilitation (independent physiotherapists and SSR / Soins de Suite et de Réadaptation centers) and elite/professional sport. Disclosed penetration includes 725 independent physiotherapists, 78 SSR centers, and 47 professional sports clubs, with named customers spanning Ramsay Santé, Aspetar (Qatar), the English Institute of Sport, Fondation Hopale, Manchester City, Paris Saint-Germain, the Fédération Française de Judo, Croix Rouge Française, Stade Français, Decathlon, and Oxsitis. Geographic footprint covers France, the UK, and Qatar. The company has built an adjacent educational platform, MAD-UP Academy, that certifies practitioners on BFR protocols and bundles training with device adoption.
The business model is anchored on direct hardware sales of medical-grade BFR cuffs/devices, supplemented by training and certification revenue through MAD-UP Academy. Go-to-market combines direct B2B sales to hospitals, SSR centers, and sports federations with a B2B2C channel through independent physiotherapists who prescribe MAD-UP to patients. Despite an international reference footprint, the company remains micro-scale with 1–10 employees and a single disclosed angel funding event (ABAB, 2019).
MAD-UP Training firmographics
Firmographics- Name
- MAD-UP Training
- Legal name
- MAD-UP SAS
- Website
- https://mad-up.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAD-UP Training is a French medical device company that designs patented Blood Flow Restriction (BFR) training equipment for physiotherapists, rehabilitation centers, and elite sports organizations across France, the UK, and Qatar.
- Ownership category
- akta.pro rank
MAD-UP Training industry classification
Industry- Product category
- Medical Rehabilitation Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)
- akta.pro secondary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where MAD-UP Training is headquartered
LocationHeadquarters
- HQ city
- Angers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
MAD-UP Training business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- MAD-UP Pro Hardware Sales: Sale of the MAD-UP Pro BFR training device to healthcare professionals, rehabilitation centers, and sports organizations. The medical-grade device with proprietary pressure regulation technology is sold as a capital equipment purchase for clinical and sports performance use.
- Software/Protocol Programs: The device includes 5 dedicated programs for different use cases (Pre-Op, Post-Op, Rehabilitation, Senior, Performance). Revenue may derive from software licensing, protocol subscriptions, or included device functionality for clinical protocols.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct inquiry-based pricing for healthcare and sports professionals |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MAD-UP Training product offering
Product offeringCore offering
MAD-UP Training develops and sells medical-grade Blood Flow Restriction (BFR) training devices (MAD-UP Pro and MAD-UP Physio) for healthcare professionals, physiotherapists, rehabilitation centers, and sports organizations. The devices apply patented continuous pressure regulation during low-intensity exercise (10-30% 1RM) to deliver muscular and hormonal stimulation comparable to high-intensity training, supporting pre-operative, post-operative, rehabilitation, senior care, and athletic performance applications.
Product overview
MAD-UP Training offers a unified portfolio of Blood Flow Restriction (BFR) training devices centered on two main products: MAD-UP Pro and MAD-UP Physio. Both devices utilize patented pressure regulation technology to deliver individualized BFR training sessions. MAD-UP Pro serves healthcare facilities and sports clubs with comprehensive joint coverage, while MAD-UP Physio provides physiotherapists with five dedicated programs for patient-specific rehabilitation. The ecosystem includes applications for pre-operative preparation, post-operative recovery, functional rehabilitation, senior care (sarcopenia prevention), and athletic performance enhancement.
Differentiator
Problem solved
Functional benefit
Brands
- MAD-UP Physio: BFR Training solution adapted for physiotherapists and healthcare professionals, featuring 5 programs, patented technology, personalized regulation, and patient statistics
- MAD-UP Pro
Products and services
- MAD-UP Pro The primary BFR (Blood Flow Restriction) training device for healthcare facilities and sports clubs. It features patented continuous pressure regulation technology, measures user physiological parameters in real-time, and supports treatment of approximately 90% of upper and lower limb joints including shoulder, knee, elbow, hip, ankle/foot, and wrist/hand.
- MAD-UP Physio A BFR training device tailored for physiotherapists and independent healthcare professionals. It offers five specialized programs (Pre-Op, Post-Op, Rehabilitation, Senior/Sarcopenia, Performance), personalized pressure regulation, patient statistics and evaluation at session end, and an intuitive interface for patient interaction.
Quantifiable outcome
- 90% of upper and lower limb joints can be treated with MAD-UP Pro
- +2 more outcomes
Companies that use MAD-UP Training
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
MAD-UP Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MAD-UP Training partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- Ramsay SantémajorMajor French hospital network specializing in private hospitalization and rehabilitation services. Ramsay Santé operates numerous medical and surgical facilities across France, using MAD-UP Pro for functional rehabilitation and post-operative BFR training protocols.
- AspetarmajorQatar-based orthopaedic and sports medicine hospital recognized globally for excellence in sports healthcare. Aspetar provides specialized sports medicine services and utilizes MAD-UP BFR technology for athletic rehabilitation and performance enhancement.
- English Institute of SportmajorUK's national sports performance organization supporting Olympic and Paralympic athletes. The EIS uses MAD-UP Pro for elite athlete injury prevention, rehabilitation, and performance optimization programs.
- Fondation HopalecoreFrench rehabilitation foundation operating multiple specialized care facilities. Fondation Hopale integrates MAD-UP BFR technology into their post-operative care and functional rehabilitation programs.
- MSK DoctorscoreUK-based musculoskeletal medicine specialists providing comprehensive orthopedic and sports injury treatment. MSK Doctors utilize MAD-UP Pro for evidence-based rehabilitation protocols for various musculoskeletal conditions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MAD-UP Training competitors and assessment
Company assessmentDirect peers
- KAATSU Global: KAATSU Global is a pioneer in BFR-style training equipment offering pneumatic tourniquet systems for fitness, rehab, and military use. It competes with MAD-UP in both clinical and athletic BFR training, with broader consumer and fitness reach than MAD-UP's clinical-first positioning.
- Smart Tools Plus (SmartCuffs Pro): Smart Tools Plus manufactures automated BFR cuffs for physical therapy and athletic training. It is a direct equipment competitor to MAD-UP Pro, particularly in the US rehabilitation and sports medicine channels.
- Owens Recovery Science: Owens Recovery Science distributes and educates on personalized BFR systems (formerly H+P Lab/SmartCuffs) for rehabilitation and performance. It is a direct competitor to MAD-UP in the US clinical rehab market with overlapping physiotherapist and orthopedic customer bases.
- Delfi Medical: Delfi Medical is a Canadian manufacturer of personalized tourniquet systems widely used for BFR training in physical therapy and orthopedic surgery settings. It is the most direct head-to-head competitor to MAD-UP in clinical BFR equipment, with overlapping use cases in post-op rehab and surgical settings.
- B Strong Training Systems: B Strong manufactures FDA-cleared BFR training cuffs and systems for physical therapy, athletic training, and rehabilitation. It directly competes with MAD-UP Pro in the clinical and sports performance BFR segment, particularly across North American physiotherapy and athletic training markets.
Broad incumbents
- Cefar / Chattanooga Rehabilitation: Cefar (part of Chattanooga/DJO) is a long-established brand in TENS, NMES, and rehabilitation electrotherapy. It shares MAD-UP's physiotherapy and rehabilitation customer base and competes for the same clinical capital equipment budgets, though with broader electrotherapy rather than BFR-specific solutions.
- DJO Global (Chattanooga): DJO Global, owner of Chattanooga, is a major orthopedic and rehabilitation device manufacturer with broad electrotherapy, rehab, and recovery product lines. It is a broad incumbent in the same rehab category MAD-UP serves, with the distribution scale to bundle BFR-adjacent technologies if it chooses to enter the niche directly.
- BTL Group: BTL is a global medical device company offering physiotherapy, rehab, and aesthetic equipment including shockwave, laser, and electrotherapy systems. It competes broadly with MAD-UP in the rehabilitation clinic and sports medicine equipment market, with significantly larger distribution and R&D resources.
- Compex (Groupe Colruyt / DJO): Compex is a leading brand of electrical muscle stimulation (EMS) and electrotherapy devices used in rehabilitation, sports, and fitness. It serves overlapping physiotherapist and athletic customer segments as MAD-UP, though its core technology (EMS) is adjacent rather than identical to BFR.
Emerging players
- Therabody: Therabody is a consumer-grade recovery technology brand (Theragun, RecoveryAir, etc.) that has expanded into clinical rehab and sports performance. While not a direct BFR competitor, its brand and distribution strength position it as an emerging player that could expand into MAD-UP's adjacent athletic recovery and rehabilitation segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MAD-UP Training social profiles
Digital presenceMAD-UP Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD-UP Training leadership team
Management profileNumber of profiles
MAD-UP Training subsidiaries and ownership
Company hierarchySubsidiaries1 record
MAD-UP Training funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD-UP Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD-UP Training
What does MAD-UP Training do?
MAD-UP Training develops and sells medical-grade Blood Flow Restriction (BFR) training devices (MAD-UP Pro and MAD-UP Physio) for healthcare professionals, physiotherapists, rehabilitation centers, and sports organizations. The devices apply patented continuous pressure regulation during low-intensity exercise (10-30% 1RM) to deliver muscular and hormonal stimulation comparable to high-intensity training, supporting pre-operative, post-operative, rehabilitation, senior care, and athletic performance applications.
Is MAD-UP Training a public or private company?
MAD-UP Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAD-UP Training founded?
MAD-UP Training was founded in 2016. It employs 1 to 10 people.
Where is MAD-UP Training based?
MAD-UP Training is headquartered in Angers, France, in the Europe region.
How does MAD-UP Training make money?
Two revenue lines are on record. MAD-UP Pro Hardware Sales are the primary driver. The others are software/Protocol Programs.
Who are MAD-UP Training's main competitors?
Direct peers on record are KAATSU Global, Smart Tools Plus (SmartCuffs Pro), Owens Recovery Science, Delfi Medical and B Strong Training Systems. Broad incumbents are Cefar / Chattanooga Rehabilitation, DJO Global (Chattanooga), BTL Group and Compex (Groupe Colruyt / DJO). Therabody is listed as an emerging player.
Does MAD-UP Training have an API?
No public API is recorded for MAD-UP Training.
What industry is MAD-UP Training in?
MAD-UP Training's product category is Medical Rehabilitation Devices. Its primary akta.pro industry code is HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 334510 and its SIC code is 3842.