Specialist Medical Imaging

What Specialist Medical Imaging does

Specialist Medical Imaging is a privately owned diagnostic radiology practice headquartered at 29 Grose Street, Parramatta, in Western Sydney, operating three clinic sites across Parramatta (Grose Street), Westfield Parramatta (a satellite within a major shopping centre), and Toongabbie (Portico Plaza). Founded in 1974, the practice offers a comprehensive diagnostic imaging portfolio including multislice and low-dose CT (with cardiac CT and CT coronary angiography), ultrasound (general, musculoskeletal, vascular, pregnancy, and shearwave elastography), digital X-ray, dental OPG and cephalometric imaging, DEXA bone densitometry and body composition analysis, and image-guided biopsies and pain management injections. Services are delivered by onsite FRANZCR-credentialed sub-specialist radiologists with academic and hospital affiliations including Macquarie University, Royal Prince Alfred Hospital, and Concord Hospital, and the practice is networked with Macquarie Medical Imaging at Macquarie University Hospital.

The business operates a hybrid go-to-market model. The primary acquisition channel is referrals from GPs, specialists, dentists, chiropractors, and podiatrists, supplemented by walk-in access for X-ray and OPG studies, an online booking portal, and phone scheduling. Revenue is predominantly generated through Medicare bulk billing (accepting the MBS fee as full payment), with secondary streams from WorkCover workers' compensation cases, privately billed DEXA body composition scans for non-referred patients, and small gap payments on pregnancy ultrasounds and biopsies. The customer base spans general referred patients, dental and chiropractic/podiatric referrals, WorkCover claimants, and at-risk populations for osteoporosis screening, with service concentrated in the Western Sydney catchment of Parramatta, Westmead, Harris Park, Toongabbie, and Blacktown.

Operationally, the practice is a physician-led partnership with no external institutional investment, no disclosed funding rounds, and no merger or acquisition activity. The 50-year operating history, multi-location footprint, and bulk-billing accessibility form the core of its value proposition, supported by same-day appointments, Saturday openings at two of three sites, and a content marketing presence via its website and Facebook page.

Name

Specialist Medical Imaging

Legal name

Specialist Medical Imaging

Website

https://specialistmedicalimaging.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Specialist Medical Imaging is a privately owned diagnostic radiology practice operating three clinics across Western Sydney (Parramatta, Westfield Parramatta, Toongabbie), offering CT, ultrasound, X-ray, dental OPG, DEXA, and image-guided procedures to referred, walk-in, and privately billed patients on a predominantly Medicare bulk-billed basis.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD)

Keywords

• Diagnostic imaging services
• Radiology practice
• Medical imaging centre
• Bulk billing radiology
• CT ultrasound xray

Headquarters

HQ city

Parramatta

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bulk Billing to Medicare: The primary revenue stream is bulk billing Medicare for eligible services. When a provider bulk bills, they accept the MBS (Medicare Benefits Schedule) fee as payment, collecting 85-100% of the MBS fee directly from Medicare. Patients are not out of pocket.
2. Private Billing (DEXA Body Composition): DEXA body composition scans for patients without a referral are billed privately. DEXA BMD scans with referral may be eligible for Medicare rebate under specific criteria.
3. WorkCover Billing: Workers compensation cases are accepted, requiring copy of referral form, patient contact and insurance details.
4. Gap Payments: Some studies such as pregnancy ultrasounds and biopsies incur a small additional charge beyond bulk billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Specialist Medical Imaging operates three radiology clinics in Western Sydney delivering diagnostic imaging services including CT scans (with cardiac and low-dose capabilities), ultrasound (musculoskeletal, vascular, pregnancy, shearwave), digital X-ray, dental OPG, and DEXA bone density and body composition scans. The practice also performs image-guided biopsies and pain-management injections using CT or ultrasound guidance. The primary revenue driver is bulk-billed Medicare imaging delivered under medical referral, supplemented by private-billed DEXA body composition and WorkCover cases.

Product overview

Specialist Medical Imaging operates as a multi-location radiology practice offering a comprehensive portfolio of diagnostic imaging services. The core offerings include CT Scans (including cardiac CT and CT-guided procedures), Ultrasound imaging (musculoskeletal, vascular, pregnancy), Digital X-Ray, Dental OPG imaging, and DEXA BMD bone density scanning. Services are delivered across three clinic locations in Parramatta, Westfield Parramatta, and Toongabbie. The practice emphasizes bulk billing for Medicare patients and provides same-day appointments for many studies. Image-guided biopsies and interventional procedures are available at the main Parramatta and Toongabbie clinics.

Differentiator

Problem solved

Functional benefit

Products and services

• CT Scans Low-dose high-resolution multislice CT scans including neurological, extremity, abdominal, and pelvic scans, plus CT-guided injections for diagnosis and treatment guidance. Available to patients on referral at Parramatta and Toongabbie clinics.
• Ultrasound Imaging Medical ultrasonography for real-time visualization of muscles, tendons, and internal organs, including musculoskeletal, vascular, pelvic, obstetric, and liver shearwave elastography studies. Delivered to referred patients across all three Western Sydney clinics.
• Digital X-Ray Digital X-ray imaging of chest, abdomen, spine, bones, and teeth using modern digital equipment at the lowest possible dose, available as walk-in service across the three clinics.
• Dental OPG and Cephalometric Imaging Panoramic OPG dental X-ray providing a complete view of upper and lower jaws, teeth, and joints, plus lateral and frontal cephalogram and CT dental/facial bones for dental and orthodontic referrals.
• DEXA BMD and Body Composition Scan Dual Energy X-ray Absorptiometry scan measuring bone mineral density for osteoporosis diagnosis and fracture risk, and providing three-compartment body composition analysis (fat mass, lean soft tissue, bone mineral content) with under 1-2% accuracy margin.
• Cardiac CT (CT Coronary Angiography and Calcium Scoring) Specialised CT scanning for the heart and blood vessels, including CT coronary angiography for diagnosing coronary artery disease and CT calcium scoring for assessing heart attack and stroke risk. Available on specialist referral.
• Image-Guided Biopsies and Injections Image-guided tissue sampling (biopsies) and pain management injections using CT or ultrasound guidance for precise medication delivery, performed by onsite specialist radiologists at Parramatta and Toongabbie. A small gap payment applies.

Quantifiable outcome

• Same-day appointments available for most studies
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Macquarie Medical Imaging at Macquarie University HospitalcoreStrategic or Co-development PartnerSpecialist Medical Imaging has a network of practices linked with Macquarie Medical Imaging at Macquarie University Hospital. Their onsite radiologists have sub-specialty expertise and provide the highest quality radiology services to the community. Dr. Kevin Ho-Shon, a founder of Macquarie Medical Imaging at Macquarie University Hospital, is associated with Specialist Medical Imaging.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Radiology Tasmania: Tasmania's largest diagnostic imaging provider offering multi-modality services (CT, MRI, ultrasound, X-ray, interventional). Comparable community-radiology model to SMI but operating in a different state.
• South Coast Radiology: Queensland/Gold Coast radiology group with multi-modality services including CT, ultrasound, X-ray, MRI, and DEXA. Same diagnostic imaging portfolio but geographically separate from SMI's NSW catchment.

Direct peers

• Lumus Imaging: Healius-owned diagnostic imaging provider with clinic locations across NSW and Victoria offering CT, ultrasound, X-ray, MRI, and interventional procedures. Same multi-modality, multi-site model as SMI, supported by an institutional owner.
• PRP Diagnostic Imaging: National diagnostic imaging chain offering CT, MRI, ultrasound, X-ray, and DEXA scanning. Comparable multi-modality community-radiology model with bulk billing options.
• Quantum Radiology: NSW-based diagnostic imaging provider operating across Western Sydney and surrounding areas with CT, ultrasound, X-ray, and MRI services. The most directly overlapping peer given Western Sydney catchment adjacency and comparable modality menu.
• I-MED Radiology Network: Australia's largest diagnostic imaging network with multi-state, multi-modality clinics offering CT, X-ray, ultrasound, MRI, and nuclear medicine. Direct competitor to SMI in the Western Sydney catchment and the closest analogue on service breadth.
• Benson Radiology: Adelaide-based, radiologist-owned diagnostic imaging group offering CT, MRI, ultrasound, X-ray, dental imaging, and DEXA. Closely analogous to SMI's physician-partnership ownership and multi-modality model, though anchored in a different metro.
• Healthcare Imaging Services: Sydney/Northern NSW-focused diagnostic imaging group providing CT, ultrasound, X-ray, MRI, and interventional procedures. Direct overlap with SMI's Western Sydney patient base and modality mix.
• Qscan Group: PE-backed Australian radiology operator offering CT, MRI, ultrasound, X-ray, and interventional imaging across multiple states. Comparable modality mix and sub-specialty radiologist model, with substantially larger scale.
• Imaging Associates: Radiologist-owned group with sites across Melbourne and regional Victoria offering CT, MRI, ultrasound, X-ray, and image-guided procedures. Closely parallels SMI's physician-owned, sub-specialty-led positioning and interventional offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/specialistmedicalimaging
• LinkedInlinkedin.com/company/specialist-medical-imaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialist Medical Imaging