Harrisonburg Family Practice

What Harrisonburg Family Practice does

Harrisonburg Family Practice is an independent, physician-owned family medicine practice founded in 1976, operating from a single location at 1831 Reservoir Street, Harrisonburg, Virginia. The practice is staffed by seven board-certified MD physicians, all certified by the American Board of Family Medicine and trained in Virginia, who collectively serve patients across the full age spectrum from neonatal to geriatric. Its service portfolio spans preventive care, chronic disease management, women's health, pediatrics, geriatrics, and sports medicine, alongside an unusually broad set of in-office procedures (no-scalpel vasectomy, IUD insertion, colposcopy, joint injections, skin biopsies, minor fracture casting, pulmonary function testing) that are intended to reduce referrals to outside specialists.

The underlying technology stack is conventional: a third-party patient portal (MyHealthRecord.com) for records access, scheduling, messaging, and payments; telemedicine capability for virtual visits; and on-site laboratory services for blood work and diagnostics. There is no proprietary technology, no AI/ML capability, and no mobile app. Patients access the practice primarily via phone scheduling or the patient portal, and new patients register through downloadable PDF forms on the practice website.

The business model is fee-for-service reimbursement from insurance payors and Medicare for office visits, telemedicine consultations, and in-office procedures. The practice accepts Anthem Blue Cross/Blue Shield, Southern Health, Aetna, Cigna, and Medicare; self-pay pricing is not disclosed. Revenue per visit is supplemented by procedural work that avoids hospital facility fees, creating a structural cost edge versus hospital-based alternatives. Marketing is passive and relationship-driven rather than active acquisition.

Name

Harrisonburg Family Practice

Legal name

Harrisonburg Family Practice

Website

https://harrisonburgfamilypractice.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Harrisonburg Family Practice is an independent, physician-owned family medicine practice in Harrisonburg, Virginia, founded in 1976. Seven board-certified MD physicians deliver comprehensive primary care, in-office procedures, and telemedicine to patients of all ages in Rockingham County.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrisonburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Visit Reimbursement: Revenue generated from office visits, telemedicine consultations, and medical procedures billed to insurance companies and Medicare. The practice accepts most major insurance plans including Anthem Blue Cross/Blue Shield, Southern Heath, Aetna, Cigna, and Medicare.
2. Medical Procedures: Revenue from in-office medical procedures including vasectomy, IUD insertion, colposcopy, joint injections, skin biopsies, pulmonary function testing, and minor fracture casting. These procedures are performed in-clinic under local anesthesia, avoiding facility fees charged by hospital systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Harrisonburg Family Practice is an independent, physician-owned family medicine practice providing comprehensive primary care services for patients from newborns through seniors. The practice delivers preventive care, immunizations, chronic and acute disease management, women's health, pediatrics, geriatrics, and a range of in-office procedures including vasectomy, IUD insertion, colposcopy, joint injections, skin biopsies, pulmonary function testing, EKG, and casting for minor fractures. Care is delivered through scheduled office visits, telemedicine consultations, and Saturday same-day appointments, supported by an on-site laboratory.

Product overview

Harrisonburg Family Practice is an independent, physician-owned family medicine practice founded in 1976. The practice operates as a single, unified healthcare service platform offering comprehensive primary care services for patients from newborns through seniors. The service portfolio includes preventive care, acute and chronic disease management, women's health, pediatrics, geriatrics, and in-office procedures. All physicians are MDs board-certified by the American Board of Family Medicine and trained in Virginia. Key services include immunizations, laboratory testing, telemedicine visits, pulmonary function testing, casting for minor fractures, skin lesion biopsies, joint injections, vasectomy, colposcopy, and IUD insertion. The practice emphasizes in-office procedures to minimize referrals and maintain continuity of care. Services are accessible through Monday-Friday office hours plus Saturday same-day appointments, with telemedicine as an alternative to in-person visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Immunizations Complete array of pediatric and adult immunizations, including flu shots, available for all age groups served by the practice.
• Pediatrics Family medicine care for neonatal, pediatric, and adolescent patients, covering well-child exams, developmental monitoring, and pediatric acute care.
• No-Scalpel Vasectomy Outpatient no-scalpel vasectomy performed under local anesthesia by Dr. Jesteadt, who has over a decade of experience with the procedure; positioned as a cost-effective alternative to hospital-based tubal ligation with fewer complications.
• Laboratory Services On-site laboratory providing blood work and diagnostic testing for quick results, eliminating the need for patients to visit external draw facilities.
• Telemedicine Visits Virtual healthcare visits that can replace most in-office appointments, offering convenience and accessibility for patients; scheduled by phone.
• Pulmonary Function Testing In-clinic testing for asthma, COPD, emphysema, and chronic bronchitis to enable prompt diagnosis and treatment planning.
• Casting for Minor Fractures In-office casting and management of fractures to hands, feet, arms, lower legs, and ankles, avoiding referrals to orthopedic specialists.
• Biopsy and Removal of Skin Lesions Biopsy of suspicious skin lesions to rule out skin cancer, removal of cysts for cosmetic or functional improvement, and removal of skin tags performed in-office.
• Joint Injections Injection of anti-inflammatory corticosteroids into joints affected by osteoarthritis (knees, hips, shoulders) to relieve pain and improve function.
• Colposcopy In-office examination performed when a patient has an abnormal Pap test to further evaluate cervical health, without requiring specialist referral.
• IUD Insertion Insertion of intrauterine devices including copper IUD (Paragard, 10-year) and hormone-eluting IUD (Mirena, 5-year) for reliable long-term birth control.
• Well Child Exams Routine health examinations for children to monitor development and ensure optimal health.
• Sports Physicals Physical examinations required for participation in sports activities, provided for school-age children and adolescents.
• Complete Adult Physicals Comprehensive health assessments for adult patients as part of preventive primary care.
• Pap Tests Cervical cancer screening tests for female patients as part of routine women's health and preventive care.
• EKG (Electrocardiogram) In-clinic heart function testing to detect cardiac abnormalities as part of primary care diagnostic services.

Quantifiable outcome

• Dr. Jesteadt has been performing vasectomies for over a decade
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered core.

• Anthem Blue Cross/Blue ShieldcoreOthersMajor insurance provider accepted by Harrisonburg Family Practice. Patients are advised to verify network participation with their insurance provider before scheduling appointments.
• Southern HealthcoreOthersInsurance provider accepted by Harrisonburg Family Practice. Patients should confirm network status before scheduling.
• AetnacoreOthersMajor national insurance provider accepted by Harrisonburg Family Practice. Patients advised to verify network participation.
• CignacoreOthersMajor national insurance provider accepted by Harrisonburg Family Practice. Patients should confirm coverage before appointments.
• MedicarecoreOthersFederal health insurance program accepted by Harrisonburg Family Practice for eligible patients, including seniors and individuals with disabilities.
• MyHealthRecord.comcoreTechnology or IntegrationPatient portal platform enabling patients to access health records, schedule appointments, communicate with providers, and make payments online. Used for patient engagement and telemedicine SSO integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• VillageMD: VillageMD (now majority-owned by Walgreens) is a national primary care group with a tech-enabled, value-based care model operating in multiple states. It represents the technology-forward, capitated-rivalry model that independent practices like Harrisonburg Family Practice increasingly compete against for adult primary care patients.
• Patient First: Patient First is a Virginia-based chain of urgent care and primary care centers with multiple locations in the Harrisonburg region. It competes for the same walk-in acute care, immunizations, and sports physicals that represent a meaningful portion of family practice volume, particularly on weekends when traditional practices are closed.
• One Medical (Amazon): One Medical, acquired by Amazon, is a membership-based primary care platform offering digital-first scheduling, telemedicine, and in-person visits focused on a tech-enabled patient experience. It competes for the same adult primary care patients that independent family practices like Harrisonburg Family Practice serve, especially in markets near its footprint.
• ChenMed: ChenMed is a privately held, senior-focused primary care group operating on a full-risk capitation model with intensive care coordination for Medicare-eligible patients. While specializing in geriatric care, it competes for the Medicare population that Harrisonburg Family Practice explicitly serves and demonstrates the value-based model that may eventually pressure independent fee-for-service practices.
• CVS MinuteClinic: CVS MinuteClinic operates retail-based clinics inside CVS Pharmacy locations across Virginia, offering vaccinations, sports physicals, basic screenings, and treatment for minor ailments. It targets the convenience-seeking patients that Harrisonburg Family Practice competes for on weekday evenings and weekends.

Direct peers

• Privia Health: Privia Health is a physician enablement company that builds and supports networks of independent medical practices across multiple states, including Virginia. Its model—preserving independent ownership while centralizing payer contracts, technology (MyHealthRecord-style portals), and operations—is directly comparable to the operating philosophy Harrisonburg Family Practice has used since 1976.
• Augusta Health: Augusta Health is an independent community health system headquartered in Fishersville, VA that serves the Shenandoah Valley region including Harrisonburg/Rockingham County. It operates primary care practices and employs family physicians in the same geography as Harrisonburg Family Practice, drawing from the same patient pool with system-backed resources.
• Sentara Medical Group: Sentara Medical Group is the physician network of Sentara Health, which merged with RMH (the dominant Harrisonburg hospital system). It operates primary care and family medicine clinics directly in Harrisonburg and across Virginia, offering the same broad primary care services plus the referral, payer, and capital advantages of an integrated health system—making it the most direct local competitor.

Broad incumbents

• Carilion Clinic: Carilion Clinic is a large regional health system based in Roanoke, VA with extensive primary care and family medicine practices throughout western Virginia. It competes for Virginia patients in adjacent markets and in the physician recruitment pool (Dr. Ashby trained at Carilion Roanoke Family Medicine).
• UVA Health Primary Care: UVA Health operates a large primary care network across central and northern Virginia anchored by an academic medical center. It competes for the same Virginia family medicine patient base, especially given that several Harrisonburg Family Practice physicians trained at UVA residency—illustrating labor-market overlap as well as service overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrisonburg Family Practice