Care & Company

What Care & Company does

Care & Company Home Care Service is an independently owned and operated home health care provider headquartered in Victoria, British Columbia, with a second office in Nanaimo. Founded in 2005, the company delivers personalized in-home care services to seniors and families across Vancouver Island, spanning Greater Victoria, the Saanich Peninsula, the West Shore (including Sooke, Colwood, Langford, Metchosin), Greater Nanaimo, and surrounding mid-island communities such as Parksville and Qualicum.

The service portfolio is organized around a Personalized Care Plan framework and a Consistent Care Approach that pairs clients with the same caregivers over time to build emotional and physical wellness. Core offerings include customized in-home care, companionship, independence support services (meal preparation, housekeeping, laundry, dog walking), Alzheimer's and dementia care, post-surgery recovery via the Heal-at-Home Recovery Plan, end of life care, and 24/7 live-in care. Adjacent non-clinical verticals — In-Home Foot Care delivered by certified nurses, Assisted Transportation with wheelchair-equipped vans (the Confident Transportation Advantage), Handyman Services focused on senior home safety upgrades, and Safe-at-Home Evaluation — broaden wallet share per client. Caregivers hold certifications ranging from companion care through Health Care Aide to Licensed Practical Nurse, supported by in-house training and partnerships with occupational therapists, RNs, and physiotherapists.

The business model is direct-to-consumer and quote-based: prospective clients contact the company by phone, website form, or email to initiate a consultation, after which a Personalized Care Plan and monthly recurring service arrangement is established. Revenue is split across recurring in-home care subscriptions, 24/7 live-in care, specialized care programs, and fee-for-service add-ons. The company acquires customers through content marketing, SEO, community partnerships (BC Alzheimer's Society, BC Care Providers Association/EngAge BC, Victoria Hospitals Foundation, The Cridge Centre for the Family), and referrals from retirement communities including The Victorian at McKenzie and Longlake Chateau.

Name

Care & Company

Legal name

Care & Company Home Care Service

Website

https://careandcompanygroup.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Care & Company Home Care Service is an independently owned, Victoria-based home health care provider founded in 2005 that delivers personalized in-home care, dementia, post-surgery, end-of-life, and 24/7 live-in services to seniors and families across Vancouver Island through a recurring direct-to-consumer model.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

Companionship & Social Engagement Visits (HSABAAAA), Dementia Companion & Engagement Care (HSABAEAA), Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Home health care
• Senior care services
• In-home personal care
• Dementia care
• Post-surgery recovery

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Care Services: Recurring revenue from customized in-home care services including companionship, personal care assistance, meal preparation, light housekeeping, laundry, and medication reminders. Services are tailored to individual client needs through Personalized Care Plans.
2. 24/7 Live-In Care: Continuous around-the-clock care services providing constant support for clients requiring constant assistance, generating recurring revenue through ongoing care arrangements.
3. Specialized Care Services: Revenue from specialized services including Alzheimer's and dementia care, post-surgery recovery, end of life care, and respite care for family caregivers.
4. In-Home Foot Care: Professional foot care services provided by certified foot care professionals including corn/callous care, nail trimming, diabetic evaluations, and foot care education.
5. Handyman Services: Home safety upgrades and maintenance services including assist rail installations, entry ramps, grab bars, arthritis-friendly door handles, and general handyman work.
6. Assisted Transportation: Caregiver-assisted, wheelchair-equipped transportation services for medical appointments, errands, and community events using dedicated drivers and wheelchair-accessible vans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Care & Company provides personalized in-home healthcare services to seniors and families across Vancouver Island, including customized home care, companionship, personal care assistance, meal preparation, housekeeping, in-home foot care, assisted transportation, handyman services, Alzheimer's and dementia care, post-surgery recovery, end-of-life care, and 24/7 live-in care. Services are organized through a Personalized Care Plan framework and delivered via a Consistent Care Approach that pairs clients with stable caregivers for ongoing relationship-based support.

Product overview

Care & Company is a home healthcare service provider offering a unified portfolio of personalized in-home care services on Vancouver Island. The core offering is the Personalized Care Plan framework combined with the Consistent Care Approach methodology. Services are organized as: core care services (Customized In-Home Care, Senior Care), specialized care programs (Alzheimer's and Dementia Care, Post-Surgery Care, End of Life Care, Heal-at-Home Recovery Plan), and add-on support services (Companionship, Independence Support Services including laundry/meal prep/housekeeping, In-Home Foot Care, Assisted Transportation via the Confident Transportation Advantage, and Handyman Services). The portfolio is designed to be fully customizable, allowing clients to mix and match services based on individual needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized In-Home Care Personalized home care services supporting independent living goals, including weekly companionship, assisted transportation, respite care, and daily dementia care with 24/7 availability. Designed for seniors and families needing customized in-home support.
• Independence Support Services Customizable support services for seniors including laundry, meal preparation, light housekeeping, in-home foot care, assisted transportation, and dog walking. Targets seniors who need practical daily task assistance to remain at home.
• Companionship Emotional and social support through consistent caregiver relationships, providing conversation, shared activities, errands, and outings to reduce isolation and enhance well-being. For seniors experiencing loneliness or limited social interaction.
• In-Home Foot Care Professional foot care delivered at home by certified nurses, including corn and callous care, nail trimming, diabetic evaluations, and referrals to healthcare professionals. For seniors, particularly those with diabetes or mobility limitations.
• Heal-at-Home Recovery Plan Post-surgery and post-hospitalization recovery program providing cooking, cleaning, grocery shopping, transportation to medical appointments, medication management, and rehabilitation exercise support. Designed to reduce infection risk, prevent falls or overexertion, and enable faster, more complete recovery.
• Assisted Transportation Wheelchair-equipped, caregiver-assisted transportation service with dedicated drivers supporting independent living and reliable access to medical appointments and community events. For seniors with mobility limitations.
• Handyman Services Senior-focused home safety upgrades including assist rail installations, entry ramps, arthritis-friendly door handles, video doorbell monitoring, and Safe-at-Home evaluations to identify fall and injury risks.
• Alzheimer's and Dementia Care Specialized memory care supporting individuals with Alzheimer's and dementia through consistent routines, meaningful companionship, and gentle in-home support with 24/7 availability. For patients and families affected by memory loss conditions.
• Post-Surgery Care Recovery-focused home care with personalized recovery plans, consistent caregiver support, wound care assistance, medication reminders, and mobility support during post-operative healing.
• End of Life Care Compassionate support for individuals approaching end of life, focusing on emotional and physical comfort, consistent caregiver presence, and family guidance through the sensitive journey.
• Aging in Place - Senior Care Comprehensive in-home assistance for seniors supporting physical, emotional, and practical well-being with individualized care planning, familiar caregiver continuity, and adaptable support options.
• Personalized Care Plan Core care planning methodology developed through 20+ years of experience, outlining the right level of professional support for each client's health, safety, and peace of mind. Underpins all service delivery at Care & Company.
• 24/7 Live-In Care Continuous around-the-clock care providing constant support for clients requiring ongoing assistance through live-in caregivers. Available 24/7 with office hours Monday-Friday 8am-4pm for service coordination.

Quantifiable outcome

• Faster, more complete recovery through Heal-at-Home Recovery Plan
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BC Alzheimer's SocietycoreStrategic or Co-development PartnerCare & Company is a supporter of the BC Alzheimer's Society, providing specialized dementia care services and collaborating on awareness and support for families affected by Alzheimer's and dementia on Vancouver Island.
• BC Care Providers Association (EngAge BC)coreStrategic or Co-development PartnerProud member of BC Care Providers Association and EngAge BC, participating in industry advocacy, best practices sharing, and professional development for home care providers across British Columbia.
• Victoria Hospitals FoundationcoreStrategic or Co-development PartnerCommunity partnership supporting hospital care coordination and patient discharge planning. Care & Company works with the foundation to facilitate smooth transitions from hospital to home care for recovering patients.
• The Cridge Centre for the FamilyminorStrategic or Co-development PartnerPartnership with local family services organization providing comprehensive care support for families across generations in the Victoria community.
• The Victorian at McKenzieminorChannel Partner/ Reseller/ DistributorPartnership with retirement community to provide coordinated care services for residents, supporting aging in place within the retirement living environment.
• Longlake ChateauminorChannel Partner/ Reseller/ DistributorPartnership with Nanaimo retirement community to deliver specialized care services for residents, facilitating continued independent living within the community setting.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nurse Next Door: Canadian-founded home care franchise with strong presence in BC, offering senior home care, dementia care, and post-hospital recovery services. Highly comparable business model targeting the same Vancouver Island/BC senior market with similar service positioning.
• ParaMed: National Canadian home care provider (part of Extendicare) offering personal support workers, nursing, and homemaking services. Closely comparable in offering non-medical in-home care and personal care to seniors across multiple provinces.
• Senior Helpers: North American home care franchise specializing in Alzheimer's/dementia, Parkinson's, and personal care for seniors. Comparable specialty care positioning and franchise-based growth model.
• Closing the Gap Healthcare: Canadian home and community healthcare provider serving Ontario and select regions with personal support, nursing, and rehabilitation services. Comparable service offering for seniors aging in place, though geographically distinct.
• Bayshore HealthCare: One of Canada's largest home care and home health providers offering personal care, nursing, and companionship services nationwide. Directly comparable as a home care agency serving seniors with similar service lines (personal care, dementia care, post-hospital support) though at much larger scale.
• Comfort Keepers: International home care franchise providing in-home companionship, personal care, and specialized dementia/Alzheimer's care to Canadian seniors. Directly comparable offering with Interactive Caregiving approach similar to Care & Company's Consistent Care Approach.
• Right at Home Canada: Canadian home care franchise providing personal care, companionship, and specialized dementia and post-hospital care for seniors. Comparable service mix and target customer with similar franchise-driven growth model.
• Home Instead Senior Care: Global home care franchise operating in Canada with offices in BC, offering companionship, personal care, and specialized dementia services to seniors aging at home. Closely comparable service portfolio and target demographic.

Broad incumbents

• SE Health (Saint Elizabeth): Major Canadian not-for-profit home health, social, and seniors' care organization. Comparable as a large-scale provider of in-home care and aging-at-home services across Canada, with broader clinical capability.
• Victorian Order of Nurses (VON): National not-for-profit home and community care provider offering nursing, personal support, and caregiver respite across Canada. Comparable services for seniors aging in place, though broader in scope including clinical home care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/careandcompanygroup
• LinkedInlinkedin.com/company/care-company-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care & Company