Fodder King Limited
Fodder King Limited is an Australian agribusiness company that produces and supplies lucerne, clover, and cereal hay products to livestock owners and farmers through direct e-commerce sales and an authorized distributor network across Australia.
- Company typePrivate
- Founded1988
- HeadquartersMarrickville, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Fodder King Limited firmographics
Firmographics- Name
- Fodder King Limited
- Legal name
- Fodder King
- Website
- https://fodderking.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fodder King Limited is an Australian agribusiness company that produces and supplies lucerne, clover, and cereal hay products to livestock owners and farmers through direct e-commerce sales and an authorized distributor network across Australia.
- Ownership category
- akta.pro rank
Fodder King Limited industry classification
Industry- Product category
- Livestock Feed
- NAICS
- Hay Farming (111940), Farm Supplies Merchant Wholesalers (42491)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100)
- akta.pro primary industry
- Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets) (AFADAEAC)
Keywords
Where Fodder King Limited is headquartered
LocationHeadquarters
- HQ city
- Marrickville
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fodder King Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Others
Revenue model
- Fodder Product Sales: Sale of high-quality fodder products including lucerne, clover, and cereal hay for livestock. Products are sold directly through the company website and through authorized distributors, with delivery services provided.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Fodder King Limited product offering
Product offeringCore offering
Fodder King Limited produces and supplies high-quality fodder products including lucerne, clover, and cereal hay for livestock nutrition across Australia. The company sells directly through its e-commerce website and through a network of authorized distributors with delivery services, and complements its product line with a community fodder assistance program for local farmers in need, educational workshops on sustainable farming practices, and ongoing research and development into innovative fodder solutions.
Product overview
Fodder King Limited is an Australian agribusiness company offering a focused portfolio of high-quality fodder products: lucerne, clover, and cereal hay for livestock nutrition. The company provides these core products along with complementary services including delivery, community support programs, educational workshops, and ongoing research development. The offering is a single-category product line (fodder products) with associated support services rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Lucerne Fodder High-quality lucerne hay produced for livestock nutrition, supporting optimal growth and health of animals across Australia. Sold to livestock owners and farmers via the company website and authorized distributors.
- Clover Fodder Premium clover fodder produced for livestock, supporting healthy animal nutrition and productivity. Distributed to Australian livestock owners and farmers.
- Cereal Hay Cereal hay products for livestock of all kinds, ensuring quality nutrition across different animal types. Sold to Australian livestock owners and farmers.
- Fodder Assistance Programs Community support initiative by Fodder King providing fodder assistance to local farmers in need, ensuring access to quality resources for their livestock.
Companies that use Fodder King Limited
Customer profileSegments1 record
Ideal customer profiles1 record
Fodder King Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fodder King Limited partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Fodder King Limited competitors and assessment
Company assessmentBroad incumbents
- Ridley Corporation: Largest Australian-listed animal nutrition company (parent of Barastoc) offering a broad portfolio across livestock, poultry, and equine feeds — overlaps with Fodder King's offerings but at significantly greater scale and breadth.
- Barastoc: Established Australian stockfeed brand (Ridley-owned) offering a wide range of feeds including equine pellets, lucerne, and chaff — overlaps with Fodder King but as part of a much broader incumbent portfolio.
- Purina Animal Nutrition (Nestlé): Global incumbent in animal nutrition offering processed feeds and forage products including equine and livestock lines — overlaps thematically with Fodder King but at vastly greater scale and via different channels.
Direct peers
- Independent Hay: Australian producer and supplier of lucerne and pasture hay products, focused on serving livestock owners — a close direct peer in fodder category and distribution model.
- Mitavite: Australian equine-focused feed manufacturer producing pellets, cubes, and chaff — highly comparable to Fodder King's processed hay formats (cubes, chaff, pellets) especially for the equine segment.
- Laucke Mills: Australian family-owned feed manufacturer producing a range of processed animal feeds and fodder products — comparable in product format (pellets, meals) and small/mid-sized Australian operator profile.
- CopRice: Australian animal feed and fodder producer supplying hay, chaff, and processed feeds to livestock owners across the country — directly comparable in product mix and target customer base to Fodder King.
- Riverina Stockfeeds: Australian manufacturer of stockfeeds and processed fodder for livestock, including pellets and grain mixes — directly comparable in processed feed formats and target customers.
- Hay Australia: Australian hay grower and exporter producing lucerne, oaten, and straw hay for domestic and international livestock markets — comparable in core crop products and livestock end-markets.
Regional players
- Apparent Communications: Not directly comparable — placeholder for regional hay/feed suppliers operating outside Fodder King's core Australian footprint; flagged as a weak regional fit only if cross-border fodder trade expands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Fodder King Limited social profiles
Digital presenceFodder King Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fodder King Limited leadership team
Management profileNumber of profiles
Fodder King Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fodder King Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fodder King Limited
What does Fodder King Limited do?
Fodder King Limited produces and supplies high-quality fodder products including lucerne, clover, and cereal hay for livestock nutrition across Australia. The company sells directly through its e-commerce website and through a network of authorized distributors with delivery services, and complements its product line with a community fodder assistance program for local farmers in need, educational workshops on sustainable farming practices, and ongoing research and development into innovative fodder solutions.
Is Fodder King Limited a public or private company?
Fodder King Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fodder King Limited founded?
Fodder King Limited was founded in 1988. It employs 1 to 10 people.
Where is Fodder King Limited based?
Fodder King Limited is headquartered in Marrickville, Australia, in the Oceania region.
How does Fodder King Limited make money?
One revenue line is on record: fodder Product Sales.
Who are Fodder King Limited's main competitors?
Broad incumbents on record are Ridley Corporation, Barastoc and Purina Animal Nutrition (Nestlé). Direct peers are Independent Hay, Mitavite, Laucke Mills, CopRice, Riverina Stockfeeds and Hay Australia. Apparent Communications is listed as a regional player.
Does Fodder King Limited have an API?
No public API is recorded for Fodder King Limited.
What industry is Fodder King Limited in?
Fodder King Limited's product category is Livestock Feed. Its primary akta.pro industry code is AFADAEAC, Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets). Its NAICS code is 111940 and its SIC code is 200.