Tosti Creative

What Tosti Creative does

Tosti Creative is an independent Dutch creative agency headquartered in Amsterdam at Danzigerbocht 23, founded in 2015. The firm operates on an 'earned-first' principle, designing campaigns whose value proposition is that attention must be earned rather than bought, and structurally produces PR-worthy brand activations that generate substantial earned media relative to production spend. Its work spans cause-related marketing for nonprofits (VluchtelingenWerk Nederland, Klabu, Kunstbende, IDVO, Terre des Hommes, Artsen zonder Grenzen, JOGG) and brand activations for Dutch and multinational corporates (HEMA, Siemens, NS Amsterdam Centraal, Desperados, NIVEA, YUKI, STOX, A. Vogel, Old Amsterdam, Ditto).

The agency's core service offering is structured around four pillars: Campagnes (full-service campaign creation from concept to impact), Concept (creative concept development), Activatie (brand activation through pop-ups and physical events), and Productie (end-to-end production). Documented campaign outcomes include the Siemens Tomatengevecht (130M+ global impressions, 2,000 participants), HEMA Thuistoilet (30,000 toilet visits enabled, 108M media reach, €1M+ media value), VluchtelingenWerk Ter Apeltaart (€1.667M media value), and Hotel AZC (€500,000 earned media value from a stated €35,000 investment). The technology stack is conventional web (Squarespace-hosted portfolio) with no proprietary platform, AI/ML, or software product; the agency's 'technology' is its creative methodology and repeatable concept-to-activation pipeline.

Commercially, Tosti Creative operates as a project-based professional services firm with custom per-engagement pricing (not publicly disclosed). Its go-to-market is direct, founder-led sales — the company lists Stefan as the primary new-business contact via [email protected] and a direct phone number (06 2604 3088) — with new business generated substantially through the reputational flywheel of its own campaign outputs. The agency is privately held with no parent company, no outside funding, and no disclosed ownership structure beyond its 'independent bureau' (onafhankelijk bureau) designation, serving two primary customer segments: Dutch corporations seeking high-impact earned-media campaigns and Dutch nonprofits seeking cause-related marketing.

Name

Tosti Creative

Legal name

Tosti Creative

Website

https://tosticreative.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Tosti Creative is an independent Dutch creative agency headquartered in Amsterdam, founded in 2015. It operates on an 'earned-first' principle, producing PR-worthy brand activations and campaigns for Dutch corporations and nonprofits on a project-based professional services model.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative campaign development
• Brand activation services
• Earned media campaigns
• PR campaign agency
• Creative concept development

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative agency work including campaign development, concept creation, activation, and production services. Clients engage Tosti Creative for specific campaigns rather than ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tosti Creative is an independent Amsterdam-based creative agency that develops PR-worthy brand activation campaigns for Dutch brands, corporations and nonprofits. Following an "earned-first" principle, the agency creates pop-up experiences, PR stunts and societal-impact campaigns that generate earned media attention and measurable brand value rather than relying on paid media. Its four service pillars are Campagnes, Concept, Activatie and Productie.

Product overview

Tosti Creative is an independent Dutch creative agency operating since 2015 with 10 years of experience. The agency operates on an 'earned-first' principle, believing attention must be earned rather than bought. They offer four core services: Campagnes (campaign creation), Concept (concept development), Activatie (brand activation), and Productie (production). The agency has executed numerous high-impact campaigns for clients including HEMA, NS Amsterdam Centraal, VluchtelingenWerk Nederland, YUKI, Siemens, Desperados, NIVEA, Klabu, STOX, Kunstbende, A. Vogel, and IDVO. Their work spans pop-up activations, PR campaigns, brand experiences, and social impact initiatives, all designed to create earned media attention and tangible value for both brands and society.

Differentiator

Problem solved

Functional benefit

Products and services

• Campagnes Full-service campaign creation from idea to impact, designing campaigns that help brands grow and create meaningful connections with audiences.
• Concept Creative concept development transforming strong ideas into award-winning campaigns that help brands stand out and resonate with people.
• Activatie Brand activation services bringing brands to life through actions that move people, including pop-up experiences and physical events.
• Productie End-to-end production services ensuring campaigns are executed with attention to detail, creating tangible and memorable outcomes.

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KesselsKramer: Amsterdam-based independent creative agency with a comparable profile: full-service creative campaigns, brand activations, and a strong earned-media/cultural-relevance DNA. Closest like-for-like independent peer in the Dutch market.
• Dept Agency: Amsterdam-headquartered independent creative and digital agency combining campaign creativity, brand activation, and digital experience. Comparable size tier and independent Dutch heritage with growing international footprint.
• N=5: Dutch independent creative agency producing full-service campaigns, brand activations, and content. Comparable size, independent positioning, and creative-led engagement model.
• Fitzroy: Amsterdam-based independent creative agency delivering campaigns, brand activations, and PR-worthy work for Dutch and international brands. Direct head-to-head competitor in the Dutch independent agency space.
• 72andSunny: Global creative agency with an Amsterdam office focused on culturally relevant, earned-media-driven brand campaigns for major advertisers. Highly comparable business model and creative philosophy.
• Mother: Independent creative agency with an Amsterdam office producing award-winning campaigns and brand activations. Similar independent positioning, creative-led approach, and project-based client work.
• Anomaly: Independent creative agency with an Amsterdam presence, offering integrated campaign development, brand activations, and earned-media work for global brands. Closely aligned business model and category.
• Wieden+Kennedy: Independent creative agency network with an Amsterdam office, famous for culturally resonant, PR-worthy campaigns for Nike and other major brands. Comparable size tier and creative-first positioning.

Broad incumbents

• TBWA\Neboko: Amsterdam-based creative agency and Dutch flagship of the TBWA global network. Overlaps with Tosti Creative on creative campaign and activation work but operates from a network-backed platform with broader portfolio capabilities.
• DDB Amsterdam: Amsterdam creative agency within the global DDB/WPP network, offering full-service creative campaign development and brand activation. Competes for the same Dutch enterprise clients but with broader network resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tosti-creative

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tosti Creative