MDD Creative
MDD Creative is a University of Tsukuba spin-off that develops 3DCG rendering software (Monosatsu 3D and Auto3D) for Japanese food, beverage, and daily goods manufacturers to generate package product visualizations without physical samples or studio photography.
- Company typePrivate
- Founded2008
- HeadquartersMinato, Japan
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MDD Creative does
MDD Creative Co., Ltd. (株式会社MDDクリエイティブ) is a privately held Japanese software company founded in March 2008 as a University of Tsukuba spin-off, headquartered in Minato-ku, Tokyo with an R&D laboratory in Tsukuba, Ibaraki. The company develops 3DCG visualization software for the packaging industry, targeting primarily food, beverage, and daily goods manufacturers in Japan. Its core product, Monosatsu 3D (モノサツ3D, launched 2010), enables non-specialist users to generate package product images by selecting 3D models from a pre-built library and applying design artwork, replacing physical sample production and studio photography. The product line is tiered from a free Entry edition through Designer (¥300,000), Standard (¥700,000), and Premium (¥1,400,000) perpetual licenses. Auto3D (launched October 2016) extends this capability into a fully automated workflow that reads packaging design layout files and produces 3DCG output in approximately 30 seconds, sold on a ¥300,000/year subscription.
The underlying technology comprises a proprietary real-time rendering engine with three modes (Standard/DirectX-based, High-Function with shadows and HDR, Real-time Ray-tracing) and a deterministic auto-extraction pipeline for converting 2D design layouts into 3D packaging models for cartons, cans, pouches, bags, and bottles. Academic publications in the Japan Design Society (2014) and Japan Packaging Technology Association (2017) document the technical approach. Revenue is generated through a mix of one-time software licenses, annual subscriptions (Auto3D, repriced January 2024), maintenance contracts (20% of license price annually after the first free year), and on-demand professional services — product cut images starting at ¥5,000/file and custom 3D modeling starting at ¥10,000/model. Distribution combines direct enterprise sales via the company website and phone (03-3457-8120) with channel partnerships through Japan General Systems Co., Ltd. (mutual sales agency since December 2012) and Fuji Xerox System Service Co., Ltd. (showroom and trade show partnership since February 2013), supplemented by recurring trade show presence at TOKYO PACK, Retail Tech Japan, and Food Development Expo. The customer base includes major Japanese consumer goods companies such as Asahi Beverage, Kirin Brewery, Sapporo Breweries, Morinaga, Bourbon, Snow Brand Megmilk, Nippon Pet Food, Maruha Nichiro, and Earth Corporation, with usage histories spanning 2010-2021.
MDD Creative firmographics
Firmographics- Name
- MDD Creative
- Legal name
- 株式会社MDDクリエイティブ
- Website
- https://mdd-creative.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MDD Creative is a University of Tsukuba spin-off that develops 3DCG rendering software (Monosatsu 3D and Auto3D) for Japanese food, beverage, and daily goods manufacturers to generate package product visualizations without physical samples or studio photography.
- Ownership category
- akta.pro rank
MDD Creative industry classification
Industry- Product category
- 3D Packaging Design Software
- NAICS
- Industrial Design Services (541420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)
Keywords
Where MDD Creative is headquartered
LocationHeadquarters
- HQ city
- Minato
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
MDD Creative business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing (モノサツ3D / Auto3D): Perpetual license sales for Monosatsu 3D (Entry=free, Designer=¥300,000, Standard=¥700,000, Premium=¥1,400,000) and annual subscription for Auto3D (¥300,000/year). Revenue from first-year free maintenance and subsequent paid maintenance contracts (20% of package price per year).
- Auto3D Annual License: Auto3D v1.0 is sold on an annual subscription model at ¥300,000 per year (price revised January 2024), targeting food/beverage/daily goods manufacturers.
- 3DCG Product Cut Services: On-demand 3DCG image creation services: product guide images (¥5,000/file), rotating GIF animations (¥6,000/file), Smart 3D content (¥9,000/set), shelf allocation images (¥5,000/6 files).
- 3DCG Modeling Services: Custom 3D model creation services for unique product shapes: Type A from ¥10,000/model, Type B from ¥20,000/model, Type C from ¥50,000/model; with options for texture mapping and environmental settings from ¥10,000/model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Monosatsu 3D Entry — Free tier for 3D model creation from basic library or imported 3D data |
| One time/ perpetual license | Monthly | Monosatsu 3D Designer — Design review package at ¥300,000 |
| One time/ perpetual license | Monthly | Monosatsu 3D Standard — Standard package at ¥700,000 |
| One time/ perpetual license | Monthly | Monosatsu 3D Premium — High-end package at ¥1,400,000 |
| Subscription | Annual | Auto3D v1.0 — Annual subscription at ¥300,000/year |
| Unit Pricing | Pay-as-you-go | 3DCG Product Cut Service — Starting ¥5,000/file |
| Unit Pricing | Pay-as-you-go | 3DCG Modeling Service — Starting ¥10,000/model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
MDD Creative product offering
Product offeringCore offering
MDD Creative develops and sells 3DCG software for package design visualization, primarily for food, beverage, and daily goods manufacturers. Its flagship products are Monosatsu 3D, a user-friendly 3DCG tool that lets non-experts create product images by selecting 3D models and applying design images, and Auto3D, which automatically generates 3DCG product images from design layout files in approximately 30 seconds. The company also offers on-demand 3DCG content creation and custom 3D modeling services.
Product overview
MDD Creative offers a portfolio of 3DCG software products and services for package design visualization. The core product line includes モノサツ3D (Monosatsu 3D), a versatile 3DCG software available in multiple tiers (Entry, Designer, Standard, Premium) that enables users to create product images by selecting 3D models and applying design images, and Auto3D, an automated 3DCG generation software that creates 3D images from design data in approximately 30 seconds. Complementing the software products, MDD Creative provides content creation services including 3DCG product cut services starting from ¥5,000 and custom 3DCG modeling services starting from ¥10,000. The products are primarily targeted at food, beverage, and daily goods manufacturers in Japan.
Differentiator
Problem solved
Functional benefit
Brands
- モノサツ3D (Monosatsu 3D): 3DCG software for creating package product images by selecting shapes and applying design images. Targets food, beverages, and daily goods manufacturers.
- Auto3D
Products and services
- Monosatsu 3D (モノサツ3D) 3DCG software for creating package product images by selecting 3D models from a basic model library and applying design images. Designed for beginners to use effectively in 30 minutes, enabling creation of product images without physical samples or studio photography. Available in multiple tiers (Entry free, Designer ¥300,000, Standard ¥700,000, Premium ¥1,400,000).
- Auto3D Automated 3DCG creation software that generates 3D package images from design data through copy-paste operations in approximately 30 seconds. Targeted at food, beverage, and daily goods manufacturers for creating product images, shelf planning images, and rotatable 3D content. Sold on an annual subscription at ¥300,000/year.
- 3DCG Product Cut Service (3DCG商品カットサービス) Service that creates 3DCG product images from 2D design data (design layout images, printing proofs). Prices start from ¥5,000 per image for product introduction images; rotating GIF animations from ¥6,000/file; Smart 3D content from ¥9,000/set; shelf allocation images from ¥5,000 for 6 files.
- 3DCG Modeling Service (3DCGモデリングサービス) Custom 3DCG modeling service for creating unique product shapes not available in the basic model library. Prices start from ¥10,000 per model (Type A), with Type B from ¥20,000 and Type C from ¥50,000; options for texture mapping, material settings, and environment configuration from ¥10,000/model. Standard delivery within 3 business days.
- Auto3D WEB Web-based Auto3D service specifically configured for gable-top containers (500/1000ml), enabling automated 3DCG generation for common beverage carton formats.
Quantifiable outcome
- Product image creation time reduced from 2-3 weeks per item to same-day delivery (Bourbon case)
- +3 more outcomes
Companies that use MDD Creative
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
MDD Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MDD Creative partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fuji Xerox System Service Co., Ltd. (富士ゼロックスシステムサービス株式会社)coreMDD Creative's Monosatsu 3D was installed in Fuji Xerox's 'Smart Creation Laboratory' within the 'Customer Value Creation Center' in Yokohama (Minato Mirai) in February 2013. Products were exhibited at Fuji Xerox booths at Retail Tech Japan 2013 and 2014 trade shows.
- Japan General Systems Co., Ltd. (日本総合システム株式会社)coreMutual sales partnership established December 2012: MDD Creative became a sales agent for Japan General Systems' StoreManagerGX shelf allocation software; Japan General Systems became a distributor for Monosatsu 3D software and related 3DCG production/3D modeling services. The partnership aims to provide integrated merchandising and marketing support for retailers, wholesalers, and manufacturers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MDD Creative competitors and assessment
Company assessmentOthers
- CGTrader: CGTrader operates a 3D model marketplace serving designers, game developers, and product visualization needs. Complementary ecosystem player — MDD's customers could source 3D model assets here for use within Monosatsu 3D/Auto3D pipelines.
Broad incumbents
- Chaos (V-Ray): Chaos develops V-Ray, a photorealistic rendering engine widely used in product visualization, architecture, and VFX. Comparable to MDD's proprietary rendering engine technology but sold as a plug-in for generalist 3D tools rather than a packaged vertical solution.
- Dassault Systèmes (3DEXCITE / CATIA): Dassault's 3DEXCITE and CATIA platforms support high-end product visualization, marketing rendering, and digital twin workflows for CPG and manufacturing customers. Adjacent in capability but serving enterprise PLM/marketing use cases at a different price point and complexity than MDD.
- Autodesk (3ds Max / VRED): Autodesk's 3ds Max and VRED platforms provide high-end 3D modeling, rendering, and product visualization used by industrial designers and CPG packaging teams. Comparable end-use case (product/packaging visualization) but requires specialist operators, contrasting MDD's non-expert UX positioning.
- Maxon (Cinema 4D): Maxon's Cinema 4D is a professional 3D modeling, animation, and rendering suite used across motion graphics, product visualization, and architectural rendering. Overlaps with MDD's CG asset creation and rendering technology but at a more generalist, specialist-operator tier.
- Adobe (Substance 3D Stager): Adobe's Substance 3D Stager is a 3D scene composition and rendering tool aimed at product visualization and design mockups. Overlaps with MDD's package-design 3DCG workflow but as part of Adobe's broader creative suite rather than a packaging-specialized product.
Emerging players
- NVIDIA (Omniverse): NVIDIA Omniverse is a platform for collaborative 3D product visualization and physically accurate real-time rendering targeting enterprise design and retail/CPG workflows. An emerging competitor with strong real-time rendering technology positioned upstream of MDD's narrow packaging niche.
- Blender Foundation: Blender is a free, open-source 3D creation suite with growing adoption in product visualization and packaging mockups via community assets and add-ons. Represents a free-tier alternative that competes on cost (but not on out-of-the-box simplicity) for MDD's lower-tier entry customers.
Direct peers
- Luxion (KeyShot): Maker of KeyShot, the leading real-time 3D rendering software specifically targeted at product visualization and packaging design. Most directly comparable to MDD's Monosatsu 3D and Auto3D, with similar positioning around ease-of-use and ultra-fast rendering for consumer product imagery.
Regional players
- Studio M+, Inc. Tokyo-based 3DCG production and product visualization studio serving Japanese CPG and packaging clients. Regional peer competing with MDD's professional services arm (3DCG Product Cut / Modeling Services) rather than its software products, with similar Japanese customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
MDD Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
MDD Creative leadership team
Management profileNumber of profiles
Profiles5 records
MDD Creative subsidiaries and ownership
Company hierarchySubsidiaries1 record
MDD Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MDD Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MDD Creative
What does MDD Creative do?
MDD Creative develops and sells 3DCG software for package design visualization, primarily for food, beverage, and daily goods manufacturers. Its flagship products are Monosatsu 3D, a user-friendly 3DCG tool that lets non-experts create product images by selecting 3D models and applying design images, and Auto3D, which automatically generates 3DCG product images from design layout files in approximately 30 seconds. The company also offers on-demand 3DCG content creation and custom 3D modeling services.
Is MDD Creative a public or private company?
MDD Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MDD Creative founded?
MDD Creative was founded in 2008. It employs 1 to 10 people.
Where is MDD Creative based?
MDD Creative is headquartered in Minato, Japan, in the Asia region.
How does MDD Creative make money?
Four revenue lines are on record. Software Licensing (モノサツ3D / Auto3D) is the primary driver. The others are auto3D Annual License, 3DCG Product Cut Services and 3DCG Modeling Services.
Who are MDD Creative's main competitors?
CGTrader is listed as an others. Broad incumbents are Chaos (V-Ray), Dassault Systèmes (3DEXCITE / CATIA), Autodesk (3ds Max / VRED), Maxon (Cinema 4D) and Adobe (Substance 3D Stager). Emerging players are NVIDIA (Omniverse) and Blender Foundation. Luxion (KeyShot) is listed as a direct peer. Studio M+, Inc. is listed as a regional player.
Does MDD Creative have an API?
No public API is recorded for MDD Creative.
What industry is MDD Creative in?
MDD Creative's product category is 3D Packaging Design Software. Its primary akta.pro industry code is MPAHABAE, CG Asset Creation (Modeling, Texturing, Lookdev, Rigging). Its NAICS code is 541420 and its SIC code is 7372.