Gunung Prisma

Name

Gunung Prisma

Legal name

Gunung Prisma

Website

https://gunungprisma.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Steel Product Trading: Gunung Prisma generates revenue through the procurement and distribution of steel products to infrastructure and construction projects. The company sources steel from global mills and supplies various steel products including H-beams, wire rods, angles, hot rolled coils, cold rolled coils, steel pipes, and coated steel to customers in Indonesia's infrastructure sector. Revenue is generated through product sales with integrated delivery and financing services.
2. Integrated Steel Solutions Services: The company provides holistic steel solutions combining procurement, delivery, and financing services. This integrated approach allows customers to source quality steel products with financing support and reliable delivery from port of loading to port of discharge.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gunung Prisma is an Indonesian steel trading company that sources steel products from a network of 25+ global mills and delivers them to enterprise and government customers in the infrastructure and construction sectors. Its offering combines procurement, delivery, and integrated financing solutions alongside a portfolio of long, flat, and downstream steel products (H-Beam, wire rod, angle, hot rolled coil, coil plate, steel plate, cold rolled coil, steel pipe, coated steel) certified to international standards. The company also applies a green commitment by encouraging sustainable production practices among its mill partners.

Product overview

Gunung Prisma provides holistic steel solutions through a portfolio of three product categories: Long Products (H-Beam, Wire Rod, Angle), Flat Products (Hot Rolled Coil, Coil Plate, Steel Plate), and Downstream Products (Cold Rolled Coil, Steel Pipe, Coated Steel). The company identifies, sources, and delivers steel products to clients, serving infrastructure and major private sector projects such as skyscrapers, bridges, towers, commercial and residential buildings. Their strength lies in partnerships with global mills and the ability to comply with international and domestic technical standards.

Differentiator

Problem solved

Functional benefit

Products and services

• H-Beam H-Beam steel shaped like the letter H, used in construction for retaining building structures and piles, providing structural support for iron poles and increasing their strength and stability.
• Wire Rod A long steel semi-finished product manufactured by hot rolling billets on continuous rolling mills, with a round cross-section wound in coils, supplied for downstream and construction applications.
• Angle Steel angles formed by bending a single angle in a piece of steel into an L-shape, used for framing, brackets, trim, reinforcements, and other structural purposes.
• Hot Rolled Coil Hot rolled steel roll-pressed at very high temperatures over 1,700°F, making it easier to form and work with; commonly used in construction, machine industry, and automobile manufacturing.
• Coil Plate Steel coil plate produced with proprietary technology to guarantee quality product results, available in various standards and sizes tailored to customer needs.
• Steel Plate Steel plate products delivered across a range of grades and standards as issued by major third-party certification entities such as BV, ABS, BKI, DNV, LR, GL, TUV, NK, and CE Marked.
• Cold Rolled Coil Cold rolled coil is a flat steel product rolled at room temperature to exact thickness requirements and coiled, with better surface quality, thinner profiles, and excellent finishes suitable for cold forming applications.
• Steel Pipe Steel pipe widely used across various applications due to its durability and corrosion resistance, being rust resistant, heat resistant, and able to withstand extreme conditions.
• Coated Steel Coated steel with an extra layer of metal, paint, or both to protect it from rust and wear, suited for construction, automotive, white goods, and other industries seeking resistant, aesthetic, light, and cost-effective materials.
• Integrated Steel Solutions (Procurement, Delivery, and Financing) Holistic steel solutions combining procurement from global mills, logistics from port of loading to port of discharge, and integrated financing support for infrastructure and construction customers in Indonesia.

Quantifiable outcome

• Supplied over 29,000+ tons of steel across multiple major infrastructure projects including power plants, bridges, and transportation projects
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PT Selaras Prima AngkasaminorStrategic or Co-development Partner · 25 February 2026Collaborated with PT Selaras Prima Angkasa for the SDN Gunungbatu renovation CSR project in Sukabumi, West Java. The project involved full renovation of the school building, restoring classrooms that had become dangerously dilapidated.
• Badan Nasional Penanggulangan Bencana (BNPB)minorStrategic or Co-development Partner · 19 November 2020Responded to BNPB's call to donate building materials for reconstruction of Cibalagung Bridge which collapsed due to natural disaster in Sukabumi, West Java.
• Global Steel Mills (25+ suppliers)coreStrategic or Co-development PartnerGunung Prisma maintains strong partnerships with over 25 global steel mills from various countries. These partnerships ensure timely production of raw materials and reliable transportation of steel products from port of loading to port of discharge in Indonesia.
• Yayasan Pemerhati Sosial Indonesia (JARAK)minorStrategic or Co-development PartnerPartnership with Indonesian Social Awareness Foundation for CSR activities including distribution of masks, hand sanitizers, and PPE to underserved communities during the Covid-19 pandemic.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ryerson: North American metals distributor and processor serving industrial, construction, and infrastructure customers with a broad product portfolio. Comparable metals distribution model with value-added processing and supply chain services.
• Olympic Steel: US metals processing and distribution company serving customers in construction, infrastructure, and industrial markets with value-added processing services. Comparable metals distribution and processing business model with similar end-market focus.
• Klöckner & Co: One of the largest independent steel and metal distribution platforms globally, sourcing from multiple mills and serving industrial and construction customers with value-added services including processing and supply-chain solutions. Closely comparable to Gunung Prisma's integrated procurement and delivery model for steel products.
• Worthington Industries: US-based steel processing and pressure cylinder manufacturer with significant metals distribution operations serving construction and industrial end-markets. Comparable steel processing and distribution business with similar customer types.
• Russel Metals: Canadian metals distribution and processing company serving construction, infrastructure, and industrial customers across North America. Comparable metals distribution business with diversified product portfolio and focus on infrastructure end-markets.
• Reliance Steel & Aluminum: Largest metals service center company in North America, processing and distributing a broad range of steel and aluminum products to end-markets including infrastructure, construction, and industrial customers. Directly comparable business model of multi-product metals distribution with value-added services.
• Stemcor: Global steel trading company specializing in sourcing steel from mills for infrastructure, construction, and industrial projects across emerging markets. Closely comparable international steel trading business model focused on large-scale infrastructure supply.
• Duferco: Global steel trading and distribution group sourcing from mills worldwide for infrastructure, construction, and industrial customers. Highly comparable international steel trading model with global supplier relationships serving emerging-market infrastructure demand.

Broad incumbents

• Salzgitter AG: European steel producer with significant trading and distribution activities through its Salzgitter Mannesmann Handel division. Overlaps with Gunung Prisma's steel trading business but operates as part of a broader integrated steel and tubes portfolio.
• PT Krakatau Steel: Indonesia's largest integrated steel producer (state-owned), operating upstream steelmaking rather than trading. Adjacent rather than direct peer because it competes in the Indonesian steel value chain and serves the same infrastructure end-market, but is a producer rather than a distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gunung-prisma
• Instagraminstagram.com/gunungprisma
• Facebookfacebook.com/GunungPrisma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunung Prisma