PT Selaras Citra Nusantara Perkasa Tbk.

What PT Selaras Citra Nusantara Perkasa Tbk. does

PT Selaras Citra Nusantara Perkasa Tbk. (SCNP) is an Indonesian public-listed manufacturer that has operated as an Original Equipment Manufacturer (OEM) of home appliances for over 39 years, producing under third-party brand names for export primarily to the United States and other international markets. Its product portfolio spans blenders, electric fans, gas stoves, electric irons, UVC air purifiers, rice cookers, UVC sterilizer cabinets, and other small domestic appliances, manufactured at its headquarters and plant in Cileungsi, Bogor. Named OEM principals include Bissell, Electrolux, Sharp, LG, Holmes, and Philips, with a 2019 joint venture (PT Selaras Donlim Indonesia, with China's Xinbao Holdings/Donlim) expanding capacity and supply-chain access. The company also distributes its own branded products domestically under the Turbo and Oxone labels.

SCNP's second business line is proprietary medical devices, anchored by NIVA (Non-Invasive Vascular Analyzer), a domestically developed cardiovascular screening instrument co-created with ITB (Institut Teknologi Bandung) and now supported by a 2025 MoU with Indonesia's national research agency BRIN. NIVA provides 15 cardiovascular measurement parameters in a 12-15 minute screening and is positioned to reduce cardiovascular-disease costs for BPJS Kesehatan and Indonesian healthcare providers. The company also holds TKDN (local-content) certification capability, SNI certification, SEDEX ethical-supply recognition (2019), and a Philips Declaration of Compliance (2025), supporting both export and domestic regulatory positioning.

SCNP generates revenue primarily through hardware sales under OEM agreements and from its proprietary medical device line; pricing is determined contractually with brand partners and is not publicly disclosed. The company has been listed on the Indonesia Stock Exchange (ticker: SCNP) since September 7, 2020, when its IPO raised IDR 55 billion at a post-money valuation of IDR 275 billion. Family-controlled by the Nursalim family, SCNP employs 501-1,000 people and reported IDR 14.4 trillion of revenue in 2025 with IDR 936 billion of net income, indicating a mid-cap Indonesian contract manufacturer that has shifted from a small-appliance OEM toward a hybrid OEM plus proprietary medical-device model.

Name

PT Selaras Citra Nusantara Perkasa Tbk.

Legal name

PT Selaras Citra Nusantara Perkasa Tbk.

Website

https://scnp.co.id

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SCNP is an Indonesian OEM manufacturer of home appliances and medical devices, producing under third-party global brands (Bissell, Electrolux, Sharp, LG, Philips) for export and domestically via Turbo and Oxone brands, and developing the proprietary NIVA cardiovascular screening device.

Ownership category

akta.pro rank

Product category

OEM Home Appliance Manufacturing

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK)

Keywords

• Home appliance manufacturing
• OEM manufacturing services
• Medical device manufacturing
• Cardiovascular screening equipment
• Consumer electronics production

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. OEM Manufacturing Revenue: SCNP generates revenue primarily through Original Equipment Manufacturing agreements, producing home appliances and medical devices for third-party brands. The company manufactures and exports products including vacuum cleaners, air purifiers, blenders, gas stoves, electric fans, electric irons, and medical devices under client brand names. It also manufactures and sells its own branded products (Turbo, Oxone) domestically and exports to international markets, notably the USA.
2. Medical Device Sales: Revenue from the company's proprietary NIVA (Non-Invasive Vascular Analyzer) medical device for early cardiovascular disease detection. The device is produced domestically and distributed through healthcare channels, with partnerships with BRIN and ITB for research and development.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PT Selaras Citra Nusantara Perkasa Tbk. (SCNP) is an Indonesian Original Equipment Manufacturer (OEM) with more than 39 years of experience producing home appliances (blenders, electric fans, gas stoves, electric irons, UVC air purifiers, rice cookers, UVC sterilizer cabinets) under its own Turbo and Oxone brands and for international clients such as Electrolux, Bissell, Sharp, LG, and Philips. The company also manufactures and distributes the proprietary NIVA (Non-Invasive Vascular Analyzer) medical device, which delivers 15 cardiovascular measurement parameters in 12-15 minutes for early detection of cardiovascular disease.

Product overview

PT Selaras Citra Nusantara Perkasa Tbk (SCNP) is an Original Equipment Manufacturer (OEM) with over 39 years of experience, producing both medical devices and home appliances. The product portfolio includes two main categories: (1) Medical Devices - NIVA (Non-Invasive Vascular Analyzer), a cardiovascular screening device providing 15 measurement parameters developed in partnership with ITB; (2) Home Appliances - a comprehensive range including blenders (EHM series), electric fans (CFR series), gas stoves (GS series), electric irons (EHL and OX series), UVC air purifiers (HAP242), rice cookers, and UVC sterilizer cabinets. The company operates as an OEM manufacturer producing products for various international brands including Electrolux, Sharp, Turbo, Holmes, and Oxone, while also developing proprietary medical technology under the NIVA brand.

Differentiator

Problem solved

Functional benefit

Brands

• NIVA: Non-Invasive Vascular Analyzer - medical device for early cardiovascular disease detection providing 15 parameters of cardiovascular measurement
• Turbo
• Oxone

Products and services

• NIVA (Non-Invasive Vascular Analyzer) Proprietary medical device providing 15 cardiovascular measurement parameters (systolic, diastolic, ABI, baPWV, vascular age, arterial compliance, pulse width, augmentation index, inflection point area, stiffness index, time delay, systolic amplitude, pulse interval, and heart rate) for early detection of cardiovascular disease. Screening takes 12-15 minutes and is targeted at hospitals, clinics, and medical professionals.
• Blender (EHM 8098/8099) Household blender available in glass (EHM 8098) and plastic (EHM 8099) variants with 2-liter capacity, 5-speed levels, 100% copper motor, and food-grade stainless steel blades, sold under the Turbo brand.
• Electric Fan (CFR Series) Electric fans available in three variants — CFR 1082 Desk Fan, CFR 5889 Wall Fan, and CFR 3086 Standing Fan — featuring copper motors, double blade mechanism, and 5-year motor guarantee.
• Gas Stove (GS 2077) Galvanized gas stove with dual burners (3.1 kW each), dimensions 700 x 380 x 145 mm, 3-year warranty, available in dark brown, purple, and green colors.
• Electric Iron (EHL 3018) Ceramic-coated soleplate iron with 5-year heating component warranty, 215°C thermostat, 2-meter power cord, and thermal fuse safety mechanism.
• Electric Iron (OX-848) 350-watt iron with ceramic coating, spray function, 2kg weight, and SNI certification, sold under the Oxone brand for home use.
• UVC Air Purifier (HAP242) Air purifier with HEPA filter, ion generator, UVC LED, mosquito catcher, and diffuser, removing up to 99% of dust including smoke, pollen, and odors, and filtering 2-micron particles.
• Rice Cooker Electric rice cooker for household cooking manufactured under OEM arrangement.
• UVC Sterilizer Cabinet UVC light-based sterilizer cabinet for sanitizing household items.
• OEM Manufacturing Services Contract manufacturing services producing home appliances and medical devices under third-party brand names including Electrolux, Bissell, Sharp, LG, and Philips for distribution through the brands' own global networks.

Quantifiable outcome

• NIVA provides 15 cardiovascular measurement parameters in 12-15 minutes for early disease screening

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Badan Riset dan Inovasi Nasional (BRIN)coreStrategic or Co-development Partner · 9 May 2025BRIN and SCNP signed a Memorandum of Understanding (MoU) to accelerate Indonesia's health technology independence through collaborative research and innovation. The partnership focuses on advancing SCNP's proprietary medical device technology, including the NIVA (Non-Invasive Vascular Analyzer).
• Electrolux IndonesiacoreStrategic or Co-development Partner · 1 January 2025SCNP collaborates with Electrolux Indonesia producing premium built-in cooktops to fulfill domestic market needs. SCNP serves as the manufacturer for Electrolux's premium built-in cooktop products in Indonesia.
• Institut Teknologi Bandung (ITB)coreStrategic or Co-development Partner · 12 December 2019ITB and SCNP conducted co-research for the development of NIVA (Non-Invasive Vascular Analyzer). The NIVA prototype was inaugurated by the Minister of Research and Technology Prof. Bambang Brodjonegoro, accompanied by the Rector of ITB and SCNP Director.
• Xinbao Holdings (Donlim)coreStrategic or Co-development Partner · 21 November 2019SCNP partnered with Chinese company Xinbao Holdings (Donlim) to establish a Joint Venture entity named PT Selaras Donlim Indonesia (SDI), strengthening SCNP's position in the home appliance manufacturing market through combined expertise and resources.
• BissellcoreOEM/ Whitelabel/ Licensing PartnerSCNP exports Bissell vacuum cleaners to the USA market as an OEM manufacturer. SCNP planned to produce 2.2 million units (worth IDR 800 billion) of vacuum cleaners for the US market annually.
• Lembaga Ilmu Pengetahuan Indonesia (LIPI)minorStrategic or Co-development PartnerSCNP and LIPI planned to test the effectiveness of UVC Air Purifier against Covid-19 virus in a laboratory setting, following a formal visit by SCNP management to the Ministry of Research.
• PhilipsminorOEM/ Whitelabel/ Licensing PartnerSCNP holds a Declaration of Compliance with Philips standards, indicating OEM manufacturing relationship for Philips-branded products.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Jabil: Global manufacturing services provider producing consumer and home appliance products for global brands. Operates in Asia and offers a directly relevant comparator for SCNP's OEM business model and margin profile.
• Royal Philips: Global leader in consumer health, home appliances, and medical devices including cardiovascular monitoring. Both a customer of SCNP (Declaration of Compliance) and a direct competitor in cardiovascular screening, making it a uniquely multi-dimensional peer.
• Midea Group: One of the world's largest home appliance manufacturers, producing small and large appliances. Relevant as a Chinese home appliance giant whose OEM/ODM capabilities compete with SCNP's OEM offering for global brand contracts.
• Hon Hai Precision (Foxconn): Global largest contract electronics manufacturer. While much larger and focused on consumer electronics, Foxconn shares SCNP's OEM/embedded manufacturing model serving international brand owners, providing a public benchmark for contract manufacturing economics.
• Flex Ltd: Global contract manufacturer with significant Asia operations serving consumer products, healthcare, and industrial customers. Directly comparable OEM/embedded model and Asian manufacturing footprint to SCNP's business.

Emerging players

• Edan Instruments: Chinese medical device company specializing in patient monitoring, diagnostics, and cardiovascular measurement. Closely comparable to SCNP's NIVA cardiovascular screening product in technology, target customer (clinics and hospitals), and emerging-market focus.
• Mindray: Chinese medical device manufacturer with strong presence in patient monitoring and diagnostic devices across emerging markets. Comparable to SCNP's NIVA business as a Chinese-origin competitor targeting price-sensitive Southeast Asian and global hospital markets.
• Contec Medical Systems: Chinese manufacturer of medical electronic devices including patient monitoring and diagnostic equipment. Comparable to NIVA as a lower-cost Chinese-origin medical device competitor with growing presence in emerging markets.

Direct peers

• Omron Healthcare: Global leader in consumer and clinical cardiovascular monitoring devices including blood pressure monitors. Most directly comparable competitor to NIVA, which measures similar cardiovascular parameters (systolic, diastolic, vascular compliance).
• Xinbao Holdings (Donlim Group): Chinese OEM manufacturer of small home appliances and SCNP's joint-venture partner via PT Selaras Donlim Indonesia. Directly comparable as a large-scale home appliance OEM producing for global brands under white-label arrangements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pt-selaras-citra-nusantara-perkasa-tbk
• Instagraminstagram.com/scnpofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Selaras Citra Nusantara Perkasa Tbk.