What Micropoint does

Micropoint SA (legally Micropoint WC (Pty) Ltd) is a South African IT hardware distributor incorporated as a private limited company and operating continuously since 2001. It distributes a catalog of approximately 1,984 SKUs spanning notebooks, desktop machines, mini PCs, monitors, memory, SSDs, graphics cards, networking equipment, CCTV systems, gaming products, tablets, UPS/inverters, printers and POS systems, server cabinets, batteries, and accessories. Major brands represented include Lenovo, HP, Dell, Asus, Samsung, LG, Kingston, Intel, AMD, Acer, Logitech, and TP-Link, with warranty and repair handled through authorized service partners (PartServe for Lenovo, Ensure IT Services for HP and Dell, Pinnacle Micro for Asus).

The company runs a dual go-to-market model: a B2B dealer and wholesale channel that has existed since founding, and a B2C/end-user retail channel added through its e-commerce platform. Customers register as Private Accounts (End User Pricing) or Company Accounts (Dealer Pricing); approved dealer accounts can access credit terms including COD, 7-day, and 30-day arrangements. Sales and fulfillment are delivered through an e-commerce storefront at micropointsa.co.za and two physical branches in Midrand (Gauteng) and Cape Town (Western Cape).

The revenue model is straightforward hardware resale at unit-based pricing denominated in South African Rand (ZAR), with retail prices ranging from low-cost accessories (around R18) up to higher-value gaming PCs (~R24,725). A SARS Level 1 Authorised Economic Operator (AEO) accreditation supports the import-heavy supply chain, and the company explicitly cites its large import base and local supplier relationships as the basis for its competitive pricing across the catalog.

Name

Micropoint

Legal name

Micropoint WC (Pty) Ltd

Website

https://micropointsa.co.za

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

South African IT hardware distributor offering approximately 1,984 SKUs across laptops, desktops, components, peripherals, and accessories, serving both end-user consumers and dealer/reseller accounts through two branches (Midrand and Cape Town) and an e-commerce platform since 2001.

Ownership category

akta.pro rank

Product category

IT Hardware Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (44921)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Retail-Computer & Computer Software Stores (5734), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Big-Box Electronics + Small Appliances Retail (CRACAAAC)

akta.pro secondary industry

Computer Peripherals Retail (Keyboards, Mice, Webcams, Printers) (CRACABAC)

Keywords

• IT hardware distribution
• Computer components wholesale
• Dealer reseller supply
• IT equipment distribution
• Computer peripherals supply

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Micropoint SA generates revenue primarily through the sale of computer hardware, components, peripherals, and IT accessories. The company sells products at retail prices displayed on their e-commerce platform and offers both end-user and dealer pricing tiers. Products range from entry-level components (R18.40 for cables) to higher-value items like gaming PCs (up to R24,725.00).
2. Wholesale/Dealer Distribution: As a distributor serving the dealer and wholesale computer market, Micropoint SA generates revenue through bulk/volume sales to registered dealer accounts with differentiated pricing. The company leverages its large import base and strong relationships with local suppliers to offer competitive wholesale pricing.
3. Account/Credit Terms Sales: The company offers 'On Account' payment options where products are released if the customer's account is up to date, with branch-specific terms (COD, 7 Days, 30 Days etc.). This suggests revenue generation through credit accounts with established business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Micropoint SA operates as a South African broad-line IT hardware distributor and wholesaler, supplying approximately 1,984 products across notebooks, desktops, mini PCs, monitors, memory, SSDs, graphics cards, networking, CCTV, gaming, UPS, printers/POS, accessories, server cabinets, and batteries. The company sells to both end-user consumers (Private Accounts at retail pricing) and to dealers/resellers (Company Accounts at dealer pricing), with credit terms available for approved business accounts.

Product overview

Micropoint SA is a South African authorized IT distributor and wholesaler serving the dealer and wholesale computer market. The company operates as a broad IT hardware and components distributor offering a comprehensive range of products including notebooks/laptops, desktop machines, mini PCs, monitors, memory (RAM), solid state drives, graphic cards, networking equipment, CCTV systems, gaming products, tablets, UPS/inverters, printers/POS, and various computer accessories. The product portfolio spans major technology brands such as ASUS, Acer, HP, Dell, Lenovo, Samsung, LG, Logitech, Kingston, Intel, AMD, and others. Micropoint SA operates two branches (Midrand and Cape Town) and offers both retail (end user) pricing and dealer pricing accounts, with additional services including warranty handling through authorized service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Notebooks/Laptops Portable computers including ASUS Vivobook, Lenovo, and Dell models with Intel and AMD processor options (Celeron through Core i7), distributed to dealers, resellers, and end users across South Africa.
• Desktop Machines Desktop computers in various configurations including All-in-One, Intel Celeron, Core i3, i5, i7, and Pentium processors for IT resellers and consumer buyers.
• Mini PCs Compact desktop computers including gaming mini PCs from Blackview, ACEMAGIC, and Acer with Intel Core i3/i5/i9 and AMD processors, pre-installed with Windows, aimed at small-form-factor deployments and gaming enthusiasts.
• Monitors Display monitors including LG, AOC, and Samsung products ranging from 18.5 to 34 inches with various resolutions and refresh rates including 100Hz and 180Hz gaming monitors.
• Memory (RAM) Computer memory modules including DDR, DDR3, DDR4, DDR5 desktop and notebook memory from Kingston, Hynix, Acer, Netac, and HiKSemi with speeds up to 5600MHz for upgrades and system builds.
• Solid State Drives (SSD) Storage drives including 2.5 inch SATA and M.2 NVMe SSDs with PCIe Gen 3 and Gen 4 options from brands such as Acer, Kingston, and HiKSemi.
• Graphic Cards Graphics cards including NVIDIA GeForce and AMD Radeon options for gaming and professional use with various memory configurations.
• Networking Equipment Network products including routers (D-Link, ZTE, Mercusys, TP-Link), switches, access points, LTE/3G devices, and network cables for SMB and consumer deployments.
• CCTV Systems CCTV cameras, digital video recorders, balun connectors, and accessories for surveillance system installations.
• Gaming Products Gaming peripherals and equipment including gaming chairs, headsets, keyboards, mice, mouse pads, graphics cards, and mini ITX cases.
• Tablets Tablet devices in sizes from 7 to 12 inches, including Android tablets and related accessories.
• UPS and Inverters Power backup solutions including Mecer UPS systems (1000VA to 3000VA), inverters, and power conditioning equipment from Kool Energy and RCT.
• Printers and Point of Sale Printing equipment and point-of-sale systems including thermal label printers and barcode scanners for retail and office use.
• Computer Accessories Various computer peripherals including cables (USB, HDMI, network), adapters, keyboards, mice, headsets, speakers, and external enclosures.
• Server Cabinets Server rack enclosures including 18U and 22U swing-out and standard server cabinets for small server-room and IT infrastructure deployments.
• Batteries Laptop and notebook batteries compatible with Dell, HP, Lenovo, ASUS, and Apple MacBook devices for replacement and service use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered support.

• PartServe (Lenovo Service Provider)supportImplementation/ SI/ Consulting PartnerPartServe provides warranty and repair services for Lenovo products sold by Micropoint SA. PartServe is located at 16 Milkyway Avenue, Linbro Business Park. Contact: 0861 727 727 / [email protected]. They also have service locations in Durban and Cape Town.
• Ensure IT Services (HP and Dell Service Provider)supportImplementation/ SI/ Consulting PartnerEnsure IT Services provides warranty and repair services for HP and Dell products sold by Micropoint SA. Located at International Business Gateway, Midrand Gate Building, Johannesburg. Contact: 0861 826 000 / [email protected]. Additional locations in Durban and Cape Town.
• Pinnacle Micro (Asus Service Provider)supportImplementation/ SI/ Consulting PartnerPinnacle Micro provides warranty and repair services for Asus products sold by Micropoint SA. Located at 269 16th Road, Randjespark, Midrand. Contact: 011 265 3000 / [email protected]. Additional service location in Cape Town.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TD Synnex: Global IT distributor formed from the merger of Tech Data and Synnex, with operations across multiple geographies including Africa. Competes broadly in the same product categories as Micropoint at significantly greater scale and global vendor negotiating power.
• Ingram Micro: World's largest IT distributor with operations in South Africa offering comprehensive multi-vendor hardware, software, and cloud services. While far larger and broader in scope, Ingram Micro sets pricing benchmarks and competitive dynamics that affect smaller SA distributors like Micropoint.
• Westcon-Comstor: Global IT distributor with established presence in South Africa focused on networking, security, and collaboration products. Operates at substantially larger scale than Micropoint but competes for similar enterprise and reseller IT hardware procurement budgets.

Direct peers

• Rectron: One of the largest South African IT distributors, offering a similar broad product range of computers, peripherals, components, and accessories to both dealers and end-users through wholesale and retail channels. Directly competes with Micropoint SA for dealer accounts in Gauteng and Western Cape.
• Axiz: South African IT value-added distributor offering hardware, software, and networking products to resellers across Africa. Comparable to Micropoint in its focus on multi-brand IT distribution with dealer pricing tiers and account-based credit terms.
• Mustek Limited: JSE-listed South African IT distributor and assembler of branded computers, peripherals, and components. Operates both wholesale dealer distribution and direct retail channels comparable to Micropoint SA's model, with significantly larger scale.
• Pinnacle Micro: South African IT distributor offering components, peripherals, and complete systems with both retail and dealer channels. Notable as both a competitor and partner - Pinnacle provides Asus warranty services to Micropoint's customers, illustrating how competitors coexist in the SA distribution ecosystem.
• Comztek: South African IT distributor specializing in networking, server, and enterprise infrastructure products with a dealer/reseller go-to-market model. Competes with Micropoint for SMB and mid-market resellers seeking multi-brand IT hardware supply.
• Tarsus Technology Distribution: Major South African IT value-added distributor focused on enterprise software, hardware, and networking products. Competes with Micropoint in the dealer/reseller channel serving SMB and mid-market customers with multi-brand IT hardware offerings.

Regional players

• Corex Logistics: South African-based distributor specializing in gaming, components, and IT peripherals with both retail and dealer channels. Comparable in scale and product mix to Micropoint, particularly in the gaming PC and component sub-categories where both companies overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/micropointsa
• Facebookfacebook.com/micropointsa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micropoint