Destination Perth
- Company typePrivate
- Founded2010
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Destination Perth firmographics
Firmographics- Name
- Destination Perth
- Legal name
- Perth Region Tourism Organisation, Inc.
- Website
- https://destinationperth.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Destination Perth industry classification
Industry- Product category
- Destination Marketing
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Destination Research & Custom Recommendations (HSACAKAM), Destination-Specific Custom Itinerary Specialists (THAKAOAN), Cultural, Heritage & Arts Travel Agencies (THAKAFAK)
Keywords
Where Destination Perth is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Destination Perth business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Membership Program: Tourism businesses (accommodation providers, tour operators, restaurants, attractions) pay membership fees to be listed on the platform and access marketing services from the regional tourism organization.
- Destination Marketing Services: The organization provides paid marketing services to tourism operators including featured listings, promotional content, and advertising placements on the platform.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Destination Perth product offering
Product offeringCore offering
Destination Perth (legally Perth Region Tourism Organisation, Inc.) operates the official regional tourism website for Perth, Western Australia. It provides free travel planning content including regional guides, itineraries, trails, event calendars, and business directories, while generating revenue through paid membership programs and marketing services offered to local tourism businesses.
Product overview
Destination Perth is the official regional tourism organization platform for Western Australia's Perth region, operated by Perth Region Tourism Organisation, Inc. The platform is built on Simpleview's tourism technology infrastructure and provides a comprehensive digital destination marketing ecosystem consisting of regional exploration guides (Explore Perth), activity discovery (Things To Do), events calendar (What's On), dining guides (Eat & Drink), accommodation discovery (Places To Stay), trip planning tools (Plan Your Visit), and a trails network covering walking, cycling, wildflower, and heritage trails across multiple sub-regions including Swan Valley, Perth Hills, Avon Valley, Fremantle, Sunset Coast, Rockingham, and Rottnest Island. Additional offerings include a business directory, holiday planner, and special offers marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Destination Perth Tourism Platform Official regional tourism website providing comprehensive travel information, itinerary planning, accommodation discovery, event listings, and trail/attraction guides for the Perth region of Western Australia. Built on Simpleview technology and serves as the primary digital information layer for visitors.
- Membership Program Subscription-based membership program for tourism businesses (accommodation providers, tour operators, restaurants, attractions, event organizers) providing platform listing visibility, marketing support, and business development resources.
- Business Directory Categorized business listing service for tourism operators including accommodation, attractions, dining, tours, and events enabling visitor discovery and referrals across the Perth region.
- Perth Holiday Offers Promotional deals and special offers platform for accommodation, attractions, and experiences throughout the Perth region, providing visitors with packaged tourism offerings.
Companies that use Destination Perth
Customer profileSegments4 records
Ideal customer profiles4 records
Destination Perth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Destination Perth partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Perth Region Tourism Organisation, Inc.coreDestination Perth is the trading name of Perth Region Tourism Organisation, Inc., the officially recognized regional tourism organization for the Perth area. The organization operates the official tourism website and marketing initiatives for the region.
- Simpleview Inc.coreSimpleview Inc. provides the technology platform powering the Destination Perth website, including content management, event calendars, business directories, and digital marketing tools.
- Australia's South WestminorWestern Australian regional tourism organization partner promoting tourism across Western Australia. Cross-promotional relationship with other WA destination marketing organizations.
- Australia's Coral CoastminorWestern Australian regional tourism organization partner. Cross-promotional relationship covering the Coral Coast region of Western Australia.
- Australia's Golden OutbackminorWestern Australian regional tourism organization partner. Cross-promotional relationship covering the Golden Outback region of Western Australia.
- Australia's North WestminorWestern Australian regional tourism organization partner. Cross-promotional relationship covering the North West region of Western Australia.
- Western Australian Tourism CommissioncoreState-level tourism organization providing strategic direction and funding support for regional tourism initiatives across Western Australia. Destination Perth operates as part of the statewide tourism marketing network.
- City of SwancoreLocal government partner supporting tourism marketing for the Swan Valley region. Joint development of Swan Valley food and wine trails including Family Day Out Trail, Fine Wine Trail, Fortified Wine Trail, Sweet Temptations Trail, and Bush Tucker Trail.
- Rottnest Island AuthoritycoreGovernment authority managing Rottnest Island. Partnership to promote island tourism including walking trails (Wadjemup Bidi), heritage experiences, wildlife encounters, and wildflower season marketing.
- Local Government AuthoritiescorePartnerships with multiple local councils across the Perth region including Cities of Joondalup, Wanneroo, Stirling, Melville, Subiaco, Victoria Park, Armadale, Cockburn, Fremantle, Rockingham, and others for regional tourism promotion and trail development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Destination Perth competitors and assessment
Company assessmentOthers
- Simpleview: Technology vendor whose DMO platform powers Destination Perth's website. Comparable as the enabling infrastructure layer for many North American and Australian destination organizations, providing CMS, event calendars, business directories, and itinerary tools.
Broad incumbents
- Tourism Australia: National tourism organization for Australia. Comparable at the macro level as the country's overarching destination marketing body, providing international marketing, content, and brand campaigns that regional DMOs like Destination Perth plug into.
- Tourism Western Australia: State-level destination marketing organization for Western Australia. Operates as the parent/strategic body in Destination Perth's partnership stack, covering all of WA at a broader scale; directly comparable as an official DMO with similar content, marketing, and visitor-information functions.
Direct peers
- Destination NSW: Official regional/state tourism organization for New South Wales operating destinationperth.com.au's functional equivalent (sydney.com, visitnsw.com). Directly comparable as an official DMO providing destination marketing, itineraries, event listings, and travel planning content for an Australian state/region.
- Destination Queensland: Official tourism body for Queensland, Australia. Highly comparable in scope and model — operates regional destination websites, content marketing, and partnerships with regional DMOs and local councils across multiple sub-regions.
- Visit Victoria: Official tourism organization for Victoria, Australia. Comparable in mandate, structure, and offerings (destination marketing, regional content, itineraries, event calendar, business directory), serving both intrastate and international visitors.
- Destination Melbourne: Regional tourism organization for Greater Melbourne. Closely comparable in scale and operating model to Destination Perth: official RTO status, member-based revenue, content-led marketing, and coverage of multiple sub-regions within a major Australian city.
- Visit California: Large state-level US destination marketing organization. Comparable in mandate and operating model (official DMO status, content-led marketing, multi-region storytelling, member-based funding), though at a much larger scale than Destination Perth.
Regional players
- Australia's Coral Coast: Regional DMO for the Coral Coast region of Western Australia. Comparable as a fellow WA regional tourism organization and a documented marketing partner, with the same official-DMO content and partnership model focused on a different WA sub-region.
- Australia's South West: Regional DMO for the South West of Western Australia, listed as a marketing partner of Destination Perth. Directly comparable as a regional tourism organization in WA with similar content, itinerary, and event-listing offerings, but covering a different geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Destination Perth social profiles
Digital presenceDestination Perth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Perth leadership team
Management profileNumber of profiles
Destination Perth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Perth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Perth
What does Destination Perth do?
Destination Perth (legally Perth Region Tourism Organisation, Inc.) operates the official regional tourism website for Perth, Western Australia. It provides free travel planning content including regional guides, itineraries, trails, event calendars, and business directories, while generating revenue through paid membership programs and marketing services offered to local tourism businesses.
Is Destination Perth a public or private company?
Destination Perth is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Destination Perth founded?
Destination Perth was founded in 2010. It employs 1 to 10 people.
Where is Destination Perth based?
Destination Perth is headquartered in Perth, Australia, in the Oceania region.
How does Destination Perth make money?
Two revenue lines are on record. Membership Program is the primary driver. The others are destination Marketing Services.
Who are Destination Perth's main competitors?
Simpleview is listed as an others. Broad incumbents are Tourism Australia and Tourism Western Australia. Direct peers are Destination NSW, Destination Queensland, Visit Victoria, Destination Melbourne and Visit California. Regional players are Australia's Coral Coast and Australia's South West.
Does Destination Perth have an API?
No public API is recorded for Destination Perth.
What industry is Destination Perth in?
Destination Perth's product category is Destination Marketing. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of HSACAKAM, Destination Research & Custom Recommendations. Its NAICS code is 561510 and its SIC code is 7900.