Juicy Detailing

What Juicy Detailing does

Juicy Detailing is a UK-based online and physical retailer of car detailing products, founded in 2009 and operated as a trading name of Custom LED Limited, a private limited company. The company sells a comprehensive catalogue of car care products organised across seven categories — washing and drying, decontamination, polish and correction, sealants, wheels and tyres, interior and glass, and accessories. It stocks more than nineteen third-party brands including CarPro, Chemical Guys, Bilt Hamber, Dodo Juice, Menzerna, Feynlab, Collinite, 3M and Valet Pro, alongside a growing own-brand line of wash mitts, microfibre products and foam lance components sold under the Juicy Detailing name.

The business runs a hybrid go-to-market model combining a Shopify-powered e-commerce storefront with a walk-in retail store at Unit 4, Park Court, Team Valley trading estate in Gateshead. It targets two customer segments: individual car enthusiasts performing detailing on their personal vehicles (primary) and professional detailers requiring trade-grade products at competitive prices. Marketing is driven by organic social media (Facebook, Twitter, Instagram), an email newsletter, and SEO through the e-commerce site. Fulfilment operations offer same-day dispatch on in-stock items and free domestic shipping on orders over £100.

Juicy Detailing claims to be the North East of England's longest-established detailing shop and operates exclusively in a single-country domestic market (United Kingdom) with no disclosed geographic expansion, external investment, M&A activity, or third-party partnerships. The technology stack is limited to standard retail e-commerce infrastructure with no proprietary technology, no AI/ML capabilities, no patents, no certifications, and no awards disclosed.

Name

Juicy Detailing

Legal name

Custom LED Limited

Website

https://juicydetailing.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Juicy Detailing is a UK-based online and walk-in retailer of car detailing products, serving car enthusiasts and professional detailers with a multi-brand catalogue and own-brand line, operating from Gateshead since 2009.

Ownership category

akta.pro rank

Headquarters

HQ city

Stanley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of car detailing products through e-commerce website and walk-in store. Products include washing & drying, decontamination, polish & correction, sealants, wheels & tyres, interior & glass care products and accessories from multiple branded suppliers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Juicy Detailing is a UK-based retailer of car detailing products that sells washing, decontamination, polish and correction, sealant, wheel and tyre, interior and glass care, and accessory products through a Shopify e-commerce website and a physical walk-in store in Gateshead. The company stocks over 19 third-party brands (including 3M, CarPro, Chemical Guys, Dodo Juice, Bilt Hamber, Menzerna, Feynlab, Collinite and Valet Pro) alongside its own Juicy Detailing branded accessories. Orders are dispatched the same day for in-stock items, with free UK shipping offered on orders over £100.

Product overview

Juicy Detailing is an e-commerce retailer specializing in professional car detailing products and supplies. The company operates as a multi-brand marketplace offering a comprehensive portfolio organized across seven main product categories: Washing & Drying (buckets, towels, microfibers, shampoos, snow foam, wash mitts), Decontamination (clay bars, iron fallout removers, degreasers, tar removers), Polish & Correction (dual action polishers, polishes, polishing pads), Sealants (waxes, ceramic coatings, PPF coatings), Wheels & Tyres (wheel cleaners, tyre dressings), Interior & Glass (glass cleaners, leather care, fabric cleaners), and Accessories (spray bottles). The company stocks over 19 third-party brands including CarPro, Chemical Guys, Dodo Juice, Bilt Hamber, Menzerna, Feynlab, and Collinite alongside its own Juicy Detailing branded products. Established in 2009, the company is the North East's longest established detailing shop, operating from Team Valley, Gateshead.

Differentiator

Problem solved

Functional benefit

Products and services

• Washing & Drying Products Vehicle washing and drying supplies including buckets, drying towels and aids, microfibers, pre-wash bug and grime removers, shampoos, snow foam and lances, and wash mitts and pads, for hobbyist and professional detailers.
• Decontamination Products Vehicle decontamination supplies including all-purpose cleaners, clay bars and pads, clay lubricants, clay kits, degreasers, iron fallout removers, tar and glue removers, insect removers, and engine bay cleaners.
• Polish & Correction Products Paint correction and finishing products including masking tape, applicators, backing pads, dual action polishers, glazers, metal polishes, polishes, polishing pads, and polishing kits for detailers.
• Sealants Paint protection products including detailing sprays, soft waxes, hard waxes, liquid waxes, sealants, ceramic and PPF coatings, and matt paint and wrap products for long-lasting paint protection.
• Wheels & Tyres Products Wheel and tyre care products including protection products, tyre dressings, wheel brushes, wheel cleaners, and wheel mitts for complete wheel and tyre care.
• Interior & Glass Products Interior and glass care products including air fresheners, detailing brushes, fabric cleaners, leather and Alcantara care, glass care, and plastic and vinyl care for comprehensive interior maintenance.
• Detailing Accessories General detailing accessories including spray bottles, detailing brushes, and applicators for professional and enthusiast use.
• Juicy Detailing Brand Products Juicy Detailing's own brand line of detailing accessories including wash mitts, microfibre products, foam lance components, and lambswool wash mitts sold under the Juicy Detailing name.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Polished Bliss: UK detailing retailer and content site established in the detailing community, offering car care products, accessories, and training. Comparable as a UK specialist e-commerce retailer with an enthusiast/professional customer base and a similar product taxonomy across wash, decontamination, polish, and protection categories.
• Auto Finesse: Premium UK car care brand and direct-to-consumer retailer selling its own range of detailing products alongside a curated brand portfolio. Comparable to Juicy Detailing in product categories served (wash, polish, sealant, wheel care) and target segment of enthusiast and professional detailers.
• Bilt Hamber: Family-run UK auto care manufacturer selling waxes, cleaners, decontamination products and corrosion protection direct to consumers and trade. Comparable as a UK car care specialist operating in the same product categories (wax, clay, wheel cleaner) that Juicy Detailing retails.
• Autobrite Direct: UK-based car care manufacturer and retailer operating since 2005 with a similar multi-channel offering of own-brand plus detailing consumables. Comparable in vertical integration (own brand + retail), product breadth, and focus on the UK enthusiast and trade market.
• CleanYourCar: UK-based online specialist retailer of car care and detailing products stocking multiple premium brands. Closely comparable to Juicy Detailing in product mix (chemicals, accessories, tools), multi-brand marketplace model, and target customer base of UK car enthusiasts and professionals.

Broad incumbents

• Amazon UK: Dominant UK e-commerce marketplace selling every detailing brand Juicy Detailing stocks, often at competitive prices with Prime delivery. Not a specialist but the principal competitive force in UK online car care retail, with structural advantages in logistics, pricing, and customer acquisition.
• Chemical Guys: US-founded global detailing brand and direct-to-consumer retailer with extensive chemical, accessory, and tool range. Comparable in product taxonomy and customer overlap, though operates at much larger scale and increasingly sells direct, posing margin pressure on third-party UK retailers including Juicy Detailing.
• Halfords: UK's largest listed auto aftermarket retailer with nationwide store footprint, e-commerce platform, and a car care category spanning wash, polish, and accessories. Comparable as a competitor in UK car care retail, but operates at significantly larger scale and broader assortment including non-detailing categories.

Emerging players

• Dodo Juice: UK handmade detailing brand established in 2007, currently stocked by Juicy Detailing, offering waxes, snow foam and wash products direct to consumers. Comparable as a UK detailing brand operating in overlapping categories but focused primarily on brand-owner commerce rather than multi-brand retail aggregation.

Others

• CarPro: Korean manufacturer of premium ceramic coatings and detailing chemicals (CQuartz, IronX) currently sold by Juicy Detailing. Comparable as a supplier ecosystem participant; CarPro's growing direct-to-consumer channel positions it as both a partner and a potential competitive threat on pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/juicydetailing
• Facebookfacebook.com/juicydetailing
• Instagraminstagram.com/juicydetailing
• LinkedInlinkedin.com/company/juicy-detailing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juicy Detailing