Power & Automation Control

What Power & Automation Control does

Power & Automation Control (PAC) is a privately held Lebanese electrical power and automation systems integrator founded in 1997, headquartered in Bîr Hassan, Beirut. The company designs, assembles, commissions, and maintains electrical infrastructure for commercial, industrial, residential, and government clients. Its core hardware products include IEC 61439-compliant low voltage switchboards rated up to 7000A across seven form types, medium voltage switchgear (Sarel MV Switchboard rated to 24 kV/630A/16 kA and Elprom Oil Type Transformers up to 4000KVA), and ABB-branded UPS systems (Power Wave-33 and Power Scale series, 25–500 KVA). PAC is an ABB Authorized Low Voltage Panel Builder, ABB UPS Authorized Partner, and ABB Authorized Value Provider for Industrial Automation, and operates under an ISO 9001:2015 quality management system with IEC 61439 type-tested assemblies. Beyond hardware, the company delivers software-adjacent industrial automation (MES, DCS, ECS, DCIM, PLC/SCADA), solar energy systems ranging from 15 KWP to 2 MWP (on-grid, hybrid with battery storage, solar pumping), home automation, and end-to-end turnkey project delivery.

PAC operates a project-based, quote-driven business model with no e-commerce or self-service ordering. Customers submit specifications, drawings, or bills of quantities and receive free, project-specific quotes. Revenue is generated across four streams: one-time electrical equipment sales, professional installation and commissioning services, recurring after-sales maintenance, and managed turnkey solutions bundled with multi-year warranty (standard 1-year, extendable). The go-to-market is direct enterprise sales via phone, email, and website inquiry, targeting three primary horizontal segments (commercial, industrial, domestic) and a secondary government/municipal segment.

The company has operational and service centers in Beirut, Doha (Qatar), and Kinshasa (Democratic Republic of the Congo), and has executed projects across the MENA and Gulf regions plus at least eight Sub-Saharan African countries (DRC, Republic of Congo, Liberia, Nigeria, Angola, Zambia, Ivory Coast, Guinea). Customer logos span healthcare, education, retail, hospitality, food & beverage, energy, and government end markets. Headcount is 11–50 employees, and the business is entirely founder/operator funded with no disclosed institutional investors, M&A, or external capital.

Name

Power & Automation Control

Legal name

PAC – Power & Automation Control Company

Website

https://paclb.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Power & Automation Control (PAC) is a Lebanon-based electrical power and automation integrator founded in 1997. It designs, assembles, and maintains LV/MV switchgear, ABB UPS systems, solar energy, and industrial automation solutions for commercial, industrial, residential, and government clients across MENA, the Gulf, and Sub-Saharan Africa.

Ownership category

akta.pro rank

Product category

Power Distribution Equipment Manufacturing

NAICS

Switchgear and Switchboard Apparatus Manufacturing (335313), Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (33531)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Medium/Low-Voltage Power Distribution (MCCs, Panels, UPS, Grounding) (EUAEAFAB), High-Voltage Electrical Systems (Switchgear, Transformers, Protection & Control) (EUAEAFAA), Protection, Control & SCADA/Automation Installation (Relay Panels, RTUs) (IMAFAHAF), I&C / Controls & Automation Commissioning (DCS/PLC/SCADA) (EUAEAJAD), Electrical Systems Maintenance (LV/MV, Switchgear, UPS) (BPABACAC)

Keywords

• Electrical switchgear manufacturing
• Low voltage switchboards
• Medium voltage equipment
• UPS power systems
• Industrial automation solutions

Headquarters

HQ city

Bîr Hassan

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Equipment Sales: Sale of electrical equipment including low voltage switchboards, medium voltage switchgear, UPS systems, solar panels, and control panels
2. Installation and Commissioning: Design, installation, testing and commissioning services for electrical and automation systems
3. Maintenance Services: After-sales maintenance services including routine and emergency maintenance for electrical systems
4. Turnkey Solutions: Complete project delivery from design through execution, commissioning, delivery and after-sales support

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Power & Automation Control (PAC) designs, manufactures, assembles, installs, and maintains electrical power distribution and automation systems. Its portfolio includes low voltage switchboards (up to 7000A, IEC 61439 type-tested), medium voltage switchgear (up to 24 kV), ABB UPS systems (25KVA–500KVA), solar energy solutions (On-Grid, Hybrid, Pumping stations from 15 KWP to 2 MWP), home automation, industrial automation controls (MES, DCS, ECS, DCIM, PLC/SCADA), turnkey electrical project delivery, and after-sales maintenance services for commercial, industrial, government, and residential customers across MENA, Gulf, and Sub-Saharan African markets.

Product overview

Power & Automation Control (PAC) is a power and automation solutions provider operating since 1997, offering a comprehensive portfolio of electrical and automation products and services. The core product portfolio includes Low Voltage Switchboards (up to 7000A, IEC 61439 compliant), Medium Voltage Switchgear (including Sarel MV Switchboards and Elprom Transformers), and ABB UPS systems (Power Wave-33, Power Scale series). PAC also provides Industrial Automation solutions comprising Manufacturing Execution System (MES), Enterprise Connectivity Solution (ECS), Data Center Infrastructure Management (DCIM), Distributed Control Systems (DCS), and PLC/SCADA Systems. The Renewable Energy offerings include Solar Energy Solutions with On-Grid, Hybrid, and Solar Pumping systems ranging from 15 KWP to 2 MWP. Home Automation systems provide unified control of lighting, comfort, security, and communications. Turnkey Solutions and Maintenance Services complete the service offering. PAC operates as an ABB channel partner with authorized status for Low Voltage Panel Building, UPS, and Industrial Automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Low Voltage Switchboards Low voltage switchboards assembled in accordance with IEC 61439 standard, rated up to 7000A, available in seven form types (1, 2a, 2b, 3a, 3b, 4a, 4b). The range includes Genset Control & Synchronization Panels, Main Distribution Boards, LV Transformer Panels, Totalizing Panels, and Sub Main Distribution Boards for commercial, industrial, and infrastructure customers.
• Medium Voltage Switchgear Medium voltage switchgear solutions including Sarel MV Switchboard SYStem-6 (rated up to 24 kV; 630A; 16 kA) and Elprom Oil Type Transformers (up to 4000KVA) for industrial and utility-scale power distribution.
• UPS (Uninterruptible Power Supply) Systems ABB-branded Uninterruptible Power Supply systems including the Power Wave-33 and Power Scale series, available in capacities from 25KVA to 500KVA, supplied and serviced under PAC's ABB UPS Authorized Partner status for commercial and industrial customers.
• Solar Energy Solutions Solar energy solutions including On-Grid systems, Hybrid systems with battery storage, and Solar Pumping stations, available in capacities from 15 KWP to 2 MWP, designed and integrated for commercial, industrial, government, and residential customers.
• Home Automation Systems Home automation solutions that provide personalized, unified control of lighting, music, video, comfort, security, and communications for private villas and residential buildings.
• Industrial Automation Solutions Industrial automation solutions for manufacturing plants, factories, and industrial facilities, encompassing Manufacturing Execution Systems (MES), Distributed Control Systems (DCS), Enterprise Connectivity Solutions (ECS), Data Center Infrastructure Management (DCIM), and PLC/SCADA systems designed to improve productive operation and competitive advantage.
• Turnkey Electrical Solutions End-to-end turnkey project implementation services covering design, execution, and commissioning of integrated electrical and automation systems, delivered under high Health, Safety, and Environmental standards for commercial, industrial, and government clients.
• Maintenance Services Proactive after-sales maintenance services for electrical and automation systems, including routine and emergency maintenance performed with genuine parts and components to minimize unscheduled downtime.

Quantifiable outcome

• 1-year warranty on all products and services, extendable to customer needs

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ABBcoreTechnology or IntegrationABB is a key technology partner for PAC. PAC is authorized as ABB Authorized Low Voltage Panel Builder (up to 7000A), ABB UPS Authorized Partner, and ABB Authorized Value Provider for Industrial Automation. PAC sources ABB components and builds certified switchgear assemblies complying with IEC 61439 standards.
• Harb ElectricminorChannel Partner/ Reseller/ DistributorHarb Electric is a technology and electrical equipment partner of PAC. They are listed as collaborators on PAC's website under the 'Our Partners' section.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Al Fanar Electrical Systems: Middle East-based electrical equipment manufacturer and solutions provider offering switchgear, panels, and power solutions. Comparable to PAC as a regional panel builder and integrator serving similar commercial, industrial, and utility customers in the Gulf and MENA.
• Saudi Electric Industries Company (SEICO): Saudi-based manufacturer of low and medium voltage switchgear, panel boards, and electrical equipment. Comparable to PAC as a regional panel builder serving similar commercial and industrial customers, though concentrated in the Saudi Arabian market.

Emerging players

• Sarel (Schneider Electric subsidiary): Schneider Electric brand for MV switchboards (Sarel MV Switchboard System rated 24kV/630A/16kA) which PAC integrates into its medium voltage switchgear offerings. Comparable as a switchgear solution provider serving similar mid-market and industrial customers.

Broad incumbents

• Schneider Electric: Global electrical equipment, power management, and automation provider. Comparable through its low voltage switchgear, UPS, and industrial automation offerings targeting the same commercial, industrial, and data center customer segments PAC serves across MENA and Africa.
• ABB: Global leader in electrification, motion, and automation — direct technology partner and supplier to PAC. ABB's broad portfolio of switchgear, UPS, and industrial automation overlaps directly with PAC's product lines, and ABB's regional channel strategy defines the competitive landscape PAC operates in.
• Legrand: Global specialist in electrical and digital building infrastructure with strong presence in MENA. Comparable to PAC's commercial and residential segments through low voltage distribution panels, UPS, and home automation offerings.
• Eaton: Global power management company offering switchgear, UPS, and industrial control products. Comparable to PAC in providing integrated electrical infrastructure for data centers, industrial facilities, and commercial buildings in regional markets.
• Siemens: Diversified global technology company with significant electrification and automation portfolios. Overlaps with PAC in low/medium voltage switchgear, building automation, and industrial automation solutions for large commercial and industrial customers.

Direct peers

• Elprom: Transformer manufacturer (up to 4000KVA) whose products PAC integrates into its medium voltage switchgear solutions. Comparable as a transformer/electrical equipment supplier that PAC assembles and resells under its own project offerings.
• Vertiv: Specialized provider of critical digital infrastructure including UPS, power distribution, and DCIM solutions. Directly comparable to PAC's data center, UPS, and industrial automation product lines, particularly relevant as PAC expands DCIM capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paclb

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power & Automation Control