Sports PT of NY

What Sports PT of NY does

Sports Physical Therapy of New York, PC (dba Sports PT of NY) is a privately-held outpatient physical therapy operator headquartered in East Syracuse, NY, founded in 2005 by Lynn Steenberg. The company delivers orthopedic, sports medicine, spine care, vestibular rehabilitation, and post-surgical physical therapy services across 20+ clinic locations spanning Upstate New York from Buffalo to Saratoga Springs, organized into four regional clusters (Western NY, Rochester, Syracuse, Saratoga). Its service portfolio spans general PT, sports medicine, Direct Access self-referral, workplace injury and industrial rehabilitation, vestibular therapy, spine care, Sportsmetrics (ACL/injury prevention), running analysis, therapeutic yoga, kinesio taping, cold laser, and massage therapy, with newer collaborative wellness hubs (R.I.C.H.E.R. in Brighton; Wheatfield) integrating PT with chiropractic, fitness, golf performance, and nutrition under one roof.

The business model is predominantly fee-for-service outpatient PT reimbursed through commercial insurance, Workers' Compensation, Medicare, and Railroad Medicare, with the company participating in approximately 98% of insurance networks with a presence in New York State. Patients access services through three channels: physician referrals, Direct Access self-referral (up to 10 visits or 30 days under NY State law), and employer/workers' compensation channels. Co-pays and deductibles are collected at time of service; insurance benefits are verified prior to first appointment. Underlying clinical technology is manual therapy combined with evidence-based rehabilitation protocols and specialty treatment modalities; there is no disclosed software platform, digital patient engagement product, or AI/ML capability. Go-to-market combines digital content marketing (blog, social, SEO), community education (workshops, radio segments, physician lecture series), embedded wellness partnerships (YMCA, Elevate Gym, Hive Lifespan Center), and a physician referral network supported by 100+ annual student clinical affiliations that serve as a clinician recruitment and brand pipeline. The company employs approximately 150 people, including 60+ licensed physical therapists, and has no parent company, subsidiaries, or external institutional investors disclosed.

Name

Sports PT of NY

Legal name

Sports Physical Therapy of New York, PC

Website

https://sptny.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Sports PT of NY is an independently-owned outpatient physical therapy operator with 20+ clinics across Upstate New York delivering orthopedic, sports medicine, spine care, vestibular, and post-surgical rehabilitation to individual patients, reimbursed primarily through commercial insurance, Medicare, and Workers' Compensation.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Medicine (HLAKALAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Outpatient physical therapy
• Sports medicine rehabilitation
• Orthopedic physical therapy
• Vestibular rehabilitation
• Workplace injury management

Headquarters

HQ city

Webster

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Outpatient Physical Therapy Services: Direct billing to insurance companies for physical therapy services including evaluation, treatment, and rehabilitation programs. Services covered include post-operative care, sports injuries, overuse injuries, vestibular conditions, and pregnancy-related pain.
2. Direct Access Physical Therapy: Patients can receive evaluation and treatment without physician referral for up to 10 visits or 30 days. If insurance covers, patient uses insurance; if not covered, patient can pay out-of-pocket or obtain physician referral.
3. Workers' Compensation Services: Treatment services for workplace injuries covered under Workers' Compensation insurance.
4. Medicare and Government Insurance: Acceptance of Medicare, Railroad Medicare, and other government insurance programs for eligible patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Sports Physical Therapy of New York (Sports PT of NY) is an outpatient physical therapy provider operating 20+ clinic locations across Upstate New York. The company delivers hands-on, evidence-based physical therapy services for orthopedic conditions, sports injuries, post-surgical rehabilitation, vestibular disorders, spine care, and workplace injuries, with specialty programs including Sportsmetrics injury prevention, running analysis, and Direct Access (self-referral) evaluations.

Product overview

Sports Physical Therapy of New York (Sports PT of NY) is a physical therapy service provider operating as a single unified offering with multiple specialty services rather than a platform-plus-modules architecture. The core service is outpatient physical therapy for orthopedic conditions, sports injuries, and post-surgical rehabilitation. The company offers physical therapy as the primary service with specialty areas including Direct Access (self-referral), Workplace Injury Management, Industrial Rehabilitation, Vestibular Rehabilitation, Spine Care, Sportsmetrics injury prevention, Running Analysis, and Therapeutic Yoga. Additional treatment techniques include Kinesio Taping, Cold Laser Treatment, and Massage Therapy. The company operates the R.I.C.H.E.R. collaborative wellness model in Rochester which integrates physical therapy with chiropractic, fitness, golf enhancement, and massage services. Student clinical education programs are also offered. The company maintains multiple locations across Upstate New York from Buffalo to Saratoga Springs.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Hands-on, individualized manual therapy approach for patients recovering from surgery or sports injuries, featuring guided therapeutic activities, manual therapies, modalities, and individualized home exercise programs.
• Sports Medicine Specialized physical therapy services focused on sports-related injuries, athletic rehabilitation, and injury prevention for athletes of all levels.
• Direct Access Physical Therapy Allows patients to be evaluated and treated by a licensed physical therapist without a physician referral/prescription for up to 10 visits or 30 days; covered by many insurance plans under New York State Direct Access benefits.
• Workplace Injury Management Cost-effective treatment programs for workplace injuries, including work conditioning, functional baseline evaluations, work hardening services, and return-to-work programs.
• Industrial Rehabilitation Rehabilitation services focused on work-related injuries and return-to-work programs for industrial settings.
• Vestibular Rehabilitation Specialized therapy for patients experiencing dizziness, vestibular challenges, and post-concussion syndrome, offered at select locations.
• Spine Care Physical therapy focused on back and neck conditions, including treatment for herniated discs, arthritis, muscle spasms, and posture-related issues.
• Sportsmetrics Injury prevention and performance enhancement program for high school and college athletes, designed to reduce risk of non-contact injuries such as ACL tears through proper jumping and cutting techniques.
• Running Analysis Assessment and analysis of running mechanics (gait retraining) to correct stride flaws, prevent running injuries, and improve performance.
• Therapeutic Yoga Weekly yoga program promoting health, wellness, and functional strength, offered as part of recovery or for community members seeking yoga instruction.
• Kinesio Taping Specialized taping method using Kinesio Tape for relieving pressure on skin, improving soft tissue remodeling, promoting circulation, and supporting muscle activation or inhibition.
• R.I.C.H.E.R. Wellness Model Comprehensive collaborative wellness model combining physical therapy, chiropractic care, fitness/wellness, golf enhancement, cold laser treatment, and massage therapy under one roof in Rochester, NY (Brighton location).
• Student Clinical Education Programs Clinical affiliations for physical therapy students, with over 100 affiliations per year, offering shadowing, observation, and clinical rotation opportunities.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• FORE PerformancecoreStrategic or Co-development Partner · 1 January 2017Collaborative wellness model in Rochester (Brighton location). Joint venture with Ryan Steenberg (Lynn's son) combining physical therapy with golf fitness and personal performance training.
• Professional Physical TherapymajorChannel Partner/ Reseller/ Distributor · 30 June 2014Sports PT divested its 13 NYC-area physical therapy clinics to Professional Orthopedic and Sports Physical Therapy (an GPP portfolio company). The clinics were based in Metro NYC, Brooklyn, Bronx, Queens, and Rockland County. This divestiture allowed Sports PT to focus on Upstate NY growth.
• Championship Physical TherapycoreStrategic or Co-development Partner · 1 January 2014Sports PT acquired Championship Physical Therapy located on Bridge Street in Syracuse, giving Sports PT Central NY presence with three locations and 8 total in Upstate NY. Championship PT founder Brad Pike serves in a consultant role.
• American Red CrosscoreStrategic or Co-development PartnerMajor supporter of American Red Cross. Host blood mobiles twice yearly. Staff participation in blood donations exceeds 30%. Recognized as Life Share Program PLATINUM Level Award recipient. Lynn Steenberg served on Regional Board and received Clara Barton Award.
• Simply Health ChiropracticcoreStrategic or Co-development PartnerPartner in Rochester collaborative model (RICHER concept). Dr. Nicholas Sienkiewycz provides chiropractic care as part of integrated wellness center including PT, fitness, massage, and acupuncture.
• YMCA ManliusminorChannel Partner/ Reseller/ DistributorSports PT Manlius location conveniently located within YMCA Manlius facility, serving the East side of Syracuse community.
• Elevate's GymminorChannel Partner/ Reseller/ DistributorSports PT Liverpool location at Elevate's Gym offers skilled physical therapy services with free week membership to Elevate's Gym upon PT discharge.
• Hive Lifespan CenterminorChannel Partner/ Reseller/ DistributorEast Amherst location in Hive Lifespan Center on Transit Road, offering convenient option for Hive clients and East Amherst residents.
• For Hope InternationalminorStrategic or Co-development PartnerNon-profit organization for medical missions to Haiti. Dr. Dan Freed-Pastor has participated in four medical missions trips, working with Haitian medical professionals and students.
• Daemen CollegeminorStrategic or Co-development PartnerDr. Alanna Pokorski received Outstanding Community Leader Award from Daemen College at SPTA GALA benefiting SABAH: Spirited Athletes Bold at Heart.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Professional Orthopedic and Sports Physical Therapy: PE-backed (Great Point Partners) outpatient orthopedic and sports PT chain that directly acquired Sports PT's 13 NYC-area clinics in 2014. Operates the same out-of-pocket/insurance-reimbursed model with physician referral networks and Direct Access where state law allows.
• Ivy Rehab Network: PE-backed outpatient PT and pediatric therapy platform with rapid clinic growth via de novo and acquisition. Comparable to Sports PT in service-line breadth (ortho/sports/vestibular) and reliance on independent-clinic acquisition playbook.
• ATI Physical Therapy: Public outpatient PT chain with similar sports/orthopedic focus, multi-state footprint, Direct Access support, and growing interest in worker comp/MSK adjacencies. Comparable clinic unit economics and insurance-billing model to Sports PT's.
• Athletico Physical Therapy: Large outpatient orthopedic/sports PT chain with specialty programs in vestibular, concussion, and industrial rehab — closely mirroring Sports PT's service mix, though at national scale. Athletico's specialty program portfolio represents the kind of branded, multi-condition offering Sports PT has built locally.

Broad incumbents

• Select Physical Therapy: Outpatient PT brand of Select Medical Holdings (Concentra parent) with broad specialty and post-acute offerings. Sports PT's sports-medicine specialty programs and worker comp services overlap with Select's standard clinic services.
• Drayer Physical Therapy Institute: National outpatient PT brand (now under Upstream Rehabilitation / U.S. Physical Therapy) with strong regional presence across the eastern U.S.; sports, orthopedic, and industrial service mix overlap directly with Sports PT's offering.
• NovaCare Rehabilitation: National outpatient PT brand of Select Medical; broad clinical scope including orthopedics, sports, hand therapy, and work health — overlapping Sports PT's general and specialty service mix.
• Confluent Health: PE-backed parent of multiple outpatient PT brands (Saco Bay, among others). Its multi-brand roll-up approach and equity-backed operating model contrast with Sports PT's single independent-brand position, making Confluent a relevant strategic alternative.

Regional players

• SPEAR Physical Therapy: Outpatient orthopedic/sports PT chain headquartered in NYC; comparable single-state focus and clinical specialization, but serves the downstate market that Sports PT divested in 2014 rather than competing in Upstate NY.

Emerging players

• FYZICAL Therapy & Balance Centers: Franchised PT network with concentration on vestibular/balance therapy — directly overlapping Sports PT's vestibular specialty services — and a niche positioning aimed at independent owner-operators seeking brand support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportsptny
• YouTubeyoutube.com/sportsptny
• Facebookfacebook.com/sportsptny
• LinkedInlinkedin.com/company/sports-physical-therapy-of-new-york-p-c-

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports PT of NY