Name

Raleigh

Legal name

Raleigh Bikes (operated by Canadian Tire Corporation, Limited)

Website

https://raleigh-canada.ca

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)

Keywords

• Electric bicycles
• Mountain bikes
• Kids bicycles
• Bike accessories
• Commuter bicycles

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Sales: Sale of traditional and electric bicycles across multiple categories including kids, mountain, hybrid, path/pavement, and comfort bikes. Revenue generated from retail transactions through Canadian Tire stores and online channels.
2. Accessories and Spare Parts: Sale of bicycle accessories including helmets, gloves, locks, pumps, bags, spare parts, trailers, and bike bells. Revenue from individual component and accessory purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Raleigh manufactures and distributes a broad portfolio of bicycles including electric, mountain, hybrid, path/pavement, comfort/cruiser, city, and kids bikes, alongside cycling accessories and spare parts (helmets, gloves, locks, pumps, bags, mirrors, bells, chain tools, spoke wrenches). The brand leverages 135+ years of cycling heritage and is sold through Canadian Tire's retail and e-commerce channels in Canada.

Product overview

Raleigh is a bicycle company with over 135 years of history originating from Nottingham, England. The Canadian market operations are owned by Accell Group and distributed exclusively through Canadian Tire. The product portfolio spans multiple categories including electric bikes (Delta, Getaway, Dobson), mountain bikes (Huck, Attack, Peak, Ridge), hybrid bikes (Knox, Encounter), city bikes (Entourage), and kids bikes (Leap, Goat). Accessories include helmets, gloves, locks, pumps, bells, mirrors, water bottles, and spare parts. The company was acquired by Accell Group in 2012, and Canadian Tire acquired exclusive Canadian distribution rights in 2019, with the brand relaunching in Canada in March 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Delta Electric Bike (27.5")

Quantifiable outcome

• Raleigh Chopper sold 1.5 million units
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• VanMoof Cofounders (Ties and Taco Carlier)minorStrategic or Co-development Partner · 1 June 2025Former VanMoof team members including cofounders Ties and Taco Carlier contributed to the development of the Raleigh One e-bike. The collaboration brought VanMoof's connected bike technology and design expertise to the Raleigh brand, though the announcement did not publicly acknowledge their role. The bike features VanMoof-influenced design with removable 360Wh battery and single-speed belt drive.
• Canadian Tire CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Canadian Tire acquired exclusive rights to the Raleigh brand for production and distribution in Canada in 2019. The partnership revived Raleigh's global heritage among loyal Canadian riders, with products sold through Canadian Tire stores and online platforms. Raleigh operates as part of the Canadian Tire family of companies.
• Accell GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Accell Group, a Netherlands-based bicycle company with a portfolio of eighteen brands, acquired Raleigh in 2012. Accell utilized their R&D capabilities to elevate Raleigh bikes and expand internationally. Following KKR's acquisition and subsequent restructuring, Accell's remaining portfolio includes Raleigh, Lapierre, and Ghost under new lender ownership.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giant Bicycles: World's largest bicycle manufacturer by volume, producing road, mountain, e-bikes, and lifestyle bikes with global distribution. Closest comparable by scale, breadth, and brand positioning across multiple bike categories.
• Norco Bicycles: Canadian bicycle manufacturer headquartered in British Columbia producing mountain, road, hybrid, and kids bikes. Most direct geographic and product-line peer to Raleigh Canada, sharing the Canadian market and similar category strategy.
• Kona Bikes: Heritage bicycle brand (founded 1987) producing mountain, road, commuter, and kids bikes with global distribution. Comparable to Raleigh as a long-established multi-category brand with similar price positioning and dealer-network go-to-market.
• Devinci Cycles: Quebec-based Canadian bicycle brand producing mountain, road, hybrid, and electric bikes. Highly comparable to Raleigh as a Canadian heritage brand distributed through national retail with full product-line breadth.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers producing road, mountain, electric, and kids bikes globally with extensive dealer networks. Directly comparable to Raleigh across product categories, brand heritage, and full-spectrum cycle retail strategy.
• Specialized Bicycle Components: Premium U.S. bicycle and e-bike manufacturer with strong R&D and proprietary motor/battery technology (Specialized SL). Competes head-to-head with Raleigh in road, mountain, electric, and kids categories with global distribution.
• Cannondale (Cycling Sports Group): Major premium bicycle brand owned by Pon Holdings, producing road, mountain, gravel, and e-bikes. Directly comparable as a multi-category legacy cycling brand with similar global retail distribution model.

Emerging players

• VanMoof: Pioneering connected e-bike brand whose cofounders contributed to the Raleigh One development. Direct comparable in connected commuter e-bike space, with subscription pilots that Raleigh is now extending as part of its own product strategy.
• Cowboy: Belgium-based connected e-bike startup targeting urban commuters with subscription, app-linked, and anti-theft features. Comparable to Raleigh's Raleigh One strategy as a modern, technology-forward e-bike entrant shaping consumer expectations in the urban commuter segment.
• Rad Power Bikes: Leading direct-to-consumer electric bike specialist in North America focused on commuter, cargo, and utility e-bikes. Comparable to Raleigh's e-bike segment as a disruptive specialist targeting similar commuter and recreation use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raleigh_bikes
• LinkedInlinkedin.com/company/raleigh-canada-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raleigh