Raleigh
- Company typePrivate
- Founded1885
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Raleigh firmographics
Firmographics- Name
- Raleigh
- Legal name
- Raleigh Bikes (operated by Canadian Tire Corporation, Limited)
- Website
- https://raleigh-canada.ca
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Raleigh industry classification
Industry- Product category
- Bicycle Manufacturing
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Raleigh is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Raleigh business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Sales: Sale of traditional and electric bicycles across multiple categories including kids, mountain, hybrid, path/pavement, and comfort bikes. Revenue generated from retail transactions through Canadian Tire stores and online channels.
- Accessories and Spare Parts: Sale of bicycle accessories including helmets, gloves, locks, pumps, bags, spare parts, trailers, and bike bells. Revenue from individual component and accessory purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Electric Bikes - $2,199.99 CAD |
| One time/ perpetual license | Pay-as-you-go | Electric Bikes - Dobson Series |
| One time/ perpetual license | Pay-as-you-go | Kids Bikes - $274.99 CAD |
| One time/ perpetual license | Pay-as-you-go | Mountain Bikes - $549.99 CAD |
| Unit Pricing | Pay-as-you-go | Accessories - $10.99 to $49.99 CAD |
| Subscription | Monthly | Raleigh One E-bike - £2,399/€2,699 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Raleigh product offering
Product offeringCore offering
Raleigh manufactures and distributes a broad portfolio of bicycles including electric, mountain, hybrid, path/pavement, comfort/cruiser, city, and kids bikes, alongside cycling accessories and spare parts (helmets, gloves, locks, pumps, bags, mirrors, bells, chain tools, spoke wrenches). The brand leverages 135+ years of cycling heritage and is sold through Canadian Tire's retail and e-commerce channels in Canada.
Product overview
Raleigh is a bicycle company with over 135 years of history originating from Nottingham, England. The Canadian market operations are owned by Accell Group and distributed exclusively through Canadian Tire. The product portfolio spans multiple categories including electric bikes (Delta, Getaway, Dobson), mountain bikes (Huck, Attack, Peak, Ridge), hybrid bikes (Knox, Encounter), city bikes (Entourage), and kids bikes (Leap, Goat). Accessories include helmets, gloves, locks, pumps, bells, mirrors, water bottles, and spare parts. The company was acquired by Accell Group in 2012, and Canadian Tire acquired exclusive Canadian distribution rights in 2019, with the brand relaunching in Canada in March 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Delta Electric Bike (27.5")
Quantifiable outcome
- Raleigh Chopper sold 1.5 million units
- +1 more outcomes
Companies that use Raleigh
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Raleigh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Raleigh partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- VanMoof Cofounders (Ties and Taco Carlier)minorFormer VanMoof team members including cofounders Ties and Taco Carlier contributed to the development of the Raleigh One e-bike. The collaboration brought VanMoof's connected bike technology and design expertise to the Raleigh brand, though the announcement did not publicly acknowledge their role. The bike features VanMoof-influenced design with removable 360Wh battery and single-speed belt drive.
- Canadian Tire CorporationcoreCanadian Tire acquired exclusive rights to the Raleigh brand for production and distribution in Canada in 2019. The partnership revived Raleigh's global heritage among loyal Canadian riders, with products sold through Canadian Tire stores and online platforms. Raleigh operates as part of the Canadian Tire family of companies.
- Accell GroupcoreAccell Group, a Netherlands-based bicycle company with a portfolio of eighteen brands, acquired Raleigh in 2012. Accell utilized their R&D capabilities to elevate Raleigh bikes and expand internationally. Following KKR's acquisition and subsequent restructuring, Accell's remaining portfolio includes Raleigh, Lapierre, and Ghost under new lender ownership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Raleigh competitors and assessment
Company assessmentDirect peers
- Giant Bicycles: World's largest bicycle manufacturer by volume, producing road, mountain, e-bikes, and lifestyle bikes with global distribution. Closest comparable by scale, breadth, and brand positioning across multiple bike categories.
- Norco Bicycles: Canadian bicycle manufacturer headquartered in British Columbia producing mountain, road, hybrid, and kids bikes. Most direct geographic and product-line peer to Raleigh Canada, sharing the Canadian market and similar category strategy.
- Kona Bikes: Heritage bicycle brand (founded 1987) producing mountain, road, commuter, and kids bikes with global distribution. Comparable to Raleigh as a long-established multi-category brand with similar price positioning and dealer-network go-to-market.
- Devinci Cycles: Quebec-based Canadian bicycle brand producing mountain, road, hybrid, and electric bikes. Highly comparable to Raleigh as a Canadian heritage brand distributed through national retail with full product-line breadth.
- Trek Bicycle Corporation: One of the world's largest bicycle manufacturers producing road, mountain, electric, and kids bikes globally with extensive dealer networks. Directly comparable to Raleigh across product categories, brand heritage, and full-spectrum cycle retail strategy.
- Specialized Bicycle Components: Premium U.S. bicycle and e-bike manufacturer with strong R&D and proprietary motor/battery technology (Specialized SL). Competes head-to-head with Raleigh in road, mountain, electric, and kids categories with global distribution.
- Cannondale (Cycling Sports Group): Major premium bicycle brand owned by Pon Holdings, producing road, mountain, gravel, and e-bikes. Directly comparable as a multi-category legacy cycling brand with similar global retail distribution model.
Emerging players
- VanMoof: Pioneering connected e-bike brand whose cofounders contributed to the Raleigh One development. Direct comparable in connected commuter e-bike space, with subscription pilots that Raleigh is now extending as part of its own product strategy.
- Cowboy: Belgium-based connected e-bike startup targeting urban commuters with subscription, app-linked, and anti-theft features. Comparable to Raleigh's Raleigh One strategy as a modern, technology-forward e-bike entrant shaping consumer expectations in the urban commuter segment.
- Rad Power Bikes: Leading direct-to-consumer electric bike specialist in North America focused on commuter, cargo, and utility e-bikes. Comparable to Raleigh's e-bike segment as a disruptive specialist targeting similar commuter and recreation use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raleigh social profiles
Digital presenceRaleigh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raleigh leadership team
Management profileNumber of profiles
Raleigh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raleigh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raleigh
What does Raleigh do?
Raleigh manufactures and distributes a broad portfolio of bicycles including electric, mountain, hybrid, path/pavement, comfort/cruiser, city, and kids bikes, alongside cycling accessories and spare parts (helmets, gloves, locks, pumps, bags, mirrors, bells, chain tools, spoke wrenches). The brand leverages 135+ years of cycling heritage and is sold through Canadian Tire's retail and e-commerce channels in Canada.
Is Raleigh a public or private company?
Raleigh is a private company. It is classified as corporate owned and is currently operating.
When was Raleigh founded?
Raleigh was founded in 1885. It employs 11 to 50 people.
Where is Raleigh based?
Raleigh is headquartered in Toronto, Canada, in the North America region.
How does Raleigh make money?
Two revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and Spare Parts.
Who are Raleigh's main competitors?
Direct peers on record are Giant Bicycles, Norco Bicycles, Kona Bikes, Devinci Cycles, Trek Bicycle Corporation, Specialized Bicycle Components and Cannondale (Cycling Sports Group). Emerging players are VanMoof, Cowboy and Rad Power Bikes.
Does Raleigh have an API?
No public API is recorded for Raleigh.
What industry is Raleigh in?
Raleigh's product category is Bicycle Manufacturing. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.