LIFE SQUARE

What LIFE SQUARE does

L!FESQUARE (라이프스퀘어) is a Seoul-headquartered innovation design company that operates as a B2B consulting and program provider rather than a traditional software product company. Founded around 2016-2018 and led by representative Choi Hyung-wook (최형욱), the firm organizes its services around four pillars: Innovation Design (curating innovative technologies, businesses, content, and events), Global Innovation Delegation (overseas infrastructure exploration programs across US and Asia markets), Experience Innovation (reframing how world changes transform daily life and spatial forms), and Innovation Catalyst (corporate innovation consulting from strategy to product/service innovation). Its target customers are enterprise corporations, manufacturing-based startups, and corporate leaders seeking innovation transformation services.

The company's core product surface combines proprietary methodology programs with recurring content publishing. The "Hack the Future" workshop program applies futurist Jerome Glenn's Future Wheel methodology for scenario planning and strategic storytelling; "Fast.B" is a hardware acceleration platform connecting Korean startups and small manufacturers with Shenzhen's manufacturing ecosystem (1,000+ electronics manufacturers, 300+ garment manufacturers, 1,300 material manufacturers) for rapid prototyping and market validation; and the monthly trend report 관점기행 (Gwanjeon-gihaeng) publishes journey-style insights on business trends and innovation places to build thought leadership. Technology integrations are limited to operational vendors — LG Uplus for payment processing and Seoul Credit Rating Information for identity verification — with no proprietary AI/ML components.

L!FESQUARE operates a quote-based professional services revenue model with no public pricing; clients engage via direct inquiry ([email protected], [email protected]). The go-to-market is hybrid: direct enterprise sales-led consulting, event-driven program participation (workshops, delegations, hardware cohorts), and community-led content marketing through the monthly trend report and social channels (YouTube, Instagram, Facebook, Naver Blog, email newsletter). The team is small (1-10 employees per firmographic data), reflecting a boutique consultancy model with limited headcount leverage and dependence on founder-led client relationships.

Name

LIFE SQUARE

Legal name

주식회사 라이프스퀘어

Website

https://lifesquare.kr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

L!FESQUARE is a Seoul-based boutique innovation design consultancy serving Korean enterprises, hardware startups, and corporate leaders with innovation strategy consulting, the Hack the Future scenario-planning workshop, the Fast.B Shenzhen hardware acceleration platform, and the 관점기행 monthly trend report.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Innovation Consulting Services: Corporate innovation strategy consulting, product and service innovation consulting, and business model design services for enterprises from large corporations to startups.
2. Innovation Programs: Fee-based innovation programs including Hack the Future workshop facilitation, Fast.B hardware acceleration program, and Global Innovation Delegation trips to US and Asia markets.
3. Experience Innovation Services: CX/EX & DX experience innovation services providing new perspectives on existing places and services, re-engineering customer experience processes.
4. Content and Event Services: Content planning and production for innovation projects, conference and event planning and operations, and innovator community management.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

LIFE SQUARE (L!FESQUARE) is a Korean innovation design company that sells corporate innovation consulting, design thinking-based workshop programs, and curated overseas innovation experiences (Global Innovation Delegation and Fast.B hardware acceleration in Shenzhen). It designs and curates innovative technologies, businesses, differentiated content, and events for enterprise clients and hardware startups, and publishes monthly 관점기행 (Gwanjeon-gihaeng) trend reports as part of its thought leadership offering.

Product overview

LIFE SQUARE is an Innovation Design Company that operates as a consulting and program provider rather than a traditional software product company. The core offerings include four main service areas: Innovation Design (designing innovative technologies, businesses, content and events), Global Innovation Delegation (overseas infrastructure exploration and hardware acceleration), Experience Innovation (providing insights on how world changes transform daily life), and Innovation Catalyst (corporate innovation strategy and product/service innovation consulting). Key programs include FAST.B (hardware acceleration connecting startups with Shenzhen manufacturing) and Hack the Future (futures thinking workshop based on Future Wheel methodology). Content offerings include 관점기행 (Gwanjeon-gihaeng), a monthly trend report featuring innovation places and business trend analysis.

Differentiator

Problem solved

Functional benefit

Brands

• Fast.B: Hardware acceleration program that helps startups and small manufacturers quickly prototype and test products using Shenzhen's manufacturing ecosystem.
• Hack the Future
• 관점기행 (Gwanjeomgihaeng)

Products and services

• Innovation Catalyst Corporate innovation consulting service for large enterprises and startups that supports customers in driving innovation across various fields through customized consulting engagements, covering strategy development and product/service innovation.
• Innovation Design Design and curation service for innovative technologies, businesses, differentiated content, and events, focused on ideas that create moments of change and delivered as innovation-oriented solutions.
• Global Innovation Delegation Overseas infrastructure exploration program that connects new technologies with businesses and drives innovative changes for enterprises and individuals through visits to US and Asian innovation hubs.
• Experience Innovation Insight service that examines how world changes transform daily life and spatial forms, exploring how things influence each other and sharing perspectives that make the familiar seem unfamiliar.
• Fast.B Hardware Acceleration Program Hardware acceleration program that helps manufacturing-based small enterprises and startups quickly produce ideas and conduct market testing by leveraging Shenzhen's manufacturing innovation cluster, including Huaqiangbei electronics market and prototype factories.
• Hack the Future Workshop Program Participatory innovation workshop program based on futurist Jerome Glenn's Future Wheel methodology that helps identify drivers of future change and conducts scenario planning for consumer needs and business model impacts.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Shenzhen Manufacturing PartnerscoreStrategic or Co-development PartnerL!FESQUARE has established a network of trusted global partners in Shenzhen's manufacturing ecosystem through the Fast.B hardware acceleration platform. Partners include 1,000+ electronics manufacturers, 300+ garment manufacturers, and 1,300 material manufacturers, with average workforce age of 33 and 9 million workers in the region.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fjord (Accenture Song): Fjord, part of Accenture Song, is a design and innovation consultancy offering experience design and innovation services to global enterprises. It is a broader incumbent offering overlapping experience innovation and design capabilities at a much larger scale.
• McKinsey & Company: McKinsey, through its Design and QuantumBlack practices, offers strategy and innovation consulting to the largest global enterprises. It is a broad incumbent that competes for corporate innovation transformation engagements that L!FESQUARE also targets.
• BCG (Boston Consulting Group): BCG, through its Platinion and Digital Ventures practices, offers corporate innovation consulting, transformation, and design services to global enterprises. It competes for the same enterprise innovation strategy budgets as L!FESQUARE but as part of a much wider portfolio.

Direct peers

• IDEO: IDEO is the pioneer of design thinking and innovation consulting, offering strategy, product design, and innovation programs for enterprises globally. It is the most direct category comparator for L!FESQUARE's innovation design and consulting services, though IDEO operates at significantly larger scale.
• HAX: HAX is a hardware-focused accelerator based in Shenzhen that helps startups rapidly prototype and scale physical products using the same Shenzhen manufacturing ecosystem that L!FESQUARE's Fast.B program accesses. It is the most direct comparator for the Fast.B hardware acceleration offering.
• Frog Design: Frog (formerly frog design) is a global design and innovation consultancy that combines design thinking, strategy, and experience design for enterprise clients. It directly mirrors L!FESQUARE's blend of design methodology with corporate innovation consulting.
• Innosight: Innosight (founded by Clayton Christensen) is a strategy and innovation consultancy specializing in growth strategy, transformation, and disruptive innovation for enterprises. It directly compares to L!FESQUARE's Innovation Catalyst corporate consulting service.
• Plug and Play Tech Center: Plug and Play is a global startup accelerator and venture fund running corporate innovation programs across multiple verticals and geographies. It compares to L!FESQUARE's combined accelerator and corporate innovation delegation programs.

Regional players

• D.CAMP: D.CAMP is a Korean startup hub and accelerator based in Seoul providing corporate innovation programs and startup support. It is a regional peer that competes for the same Korean enterprise innovation and startup ecosystem engagement as L!FESQUARE.
• FastTrack (Korean accelerator programs): FastTrack is a Korean startup accelerator and venture platform running corporate open innovation programs for Korean enterprises. It is a regional player with overlapping corporate innovation program offerings targeting the same Korean enterprise customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@innovation-catalyst
• Facebookfacebook.com/LifeSquareGroup
• Instagraminstagram.com/inno_v8tion
• LinkedInlinkedin.com/company/lifesqaure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFE SQUARE