Hoop

What Hoop does

Hoop Srl (branded as Hoop Communication) is an Italian full-service communication and digital marketing agency headquartered in Faenza, with additional offices in Cesena, Cento, and Milan. Founded in 2007, the agency delivers integrated communication services — digital marketing, web development, visual design, branding, advertising, social media management, content creation, packaging, and event communication — to mid-to-large Italian enterprises across ceramics, food & beverage, cosmetics, fashion, healthcare, industrial manufacturing, tourism, and trade shows. Named clients include MV Agusta, SCM Group, Saint-Gobain Italia, Marposs, RAK Ceramics, Granoro, Culligan, Cefla (Finishing, Medical), Comfort Zone, Nonno Nanni, Pomì, Togethair, and GVM Care & Research, alongside public-sector work (Repubblica di San Marino, Expo 2015). The operating footprint also extends to international brand engagements, including multi-country digital platform builds (Pomì 15-country) and multilingual e-commerce (Ga.Ma., Jingold Italy/Germany/China).

The agency's core offering is organized around four pillars — Digital, Design, Storytelling, and New Marketing & Communication — delivered by in-house teams across web design, programming, project management, web marketing, art direction, copywriting, and account management. There is no proprietary technology platform; Hoop builds custom websites, e-commerce storefronts (including a Shopify build for Calendario Filosofico integrated with Instagram and Facebook catalogs), and digital campaigns using standard web development stacks, with Google Analytics deployed for measurement. The product surface comprises ten services spanning seven core categories (digital marketing, visual design, web development, advertising, social media management, content creation, event communication) and three modules (packaging design, e-commerce solutions, UI/UX design).

Revenue is generated through professional services: project-based fees, retainer contracts, and consulting engagements for B2B clients, with no disclosed subscription, product, or licensing line. GTM is sales-led, relying on direct outreach, industry referrals, competitive pitches (e.g., won pitch for Culligan's "Water Battle" campaign and San Marino's Expo 2015 presence), and the agency's own website portfolio (hoopcommunication.it) as the primary demand-generation channel, supplemented by active social profiles, an email newsletter, and trade-fair participation. The company remains privately held as an Italian società a responsabilità limitata with no disclosed external investors, parent company, or funding rounds.

Name

Hoop

Legal name

Hoop Srl

Website

https://hoopcommunication.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoop Srl is an Italian full-service communication and digital marketing agency delivering branding, web development, advertising, social media, and event communication services to mid-to-large Italian enterprises across ceramics, food, cosmetics, healthcare, and industrial sectors from offices in Faenza, Cesena, Cento, and Milan.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Digital marketing services
• Web development agency
• Brand communication
• Social media management
• Advertising campaigns

Headquarters

HQ city

Faenza

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication and Marketing Services: Hoop generates revenue by providing integrated communication services — including digital marketing, web development, visual design, advertising, social media management, and event communication — to B2B clients. Revenue is derived from project-based fees, retainer contracts, and consulting engagements rather than a software or subscription product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hoop is a full-service Italian communication and web marketing agency that delivers integrated digital marketing, web development, visual design, advertising, social media management, content creation, and event communication services to B2B clients. The agency operates across the digital, creative, and multimedia spectrum with specialized teams in art direction, copywriting, project management, web marketing, and account management, providing customized communication strategies for each client.

Product overview

Hoop is a full-service marketing and communication agency that operates across the digital, creative, and multimedia spectrum. The company's core offerings encompass Digital Marketing Services, Visual Design, Web Development, Advertising Campaigns, Social Media Management, Content Creation & Storytelling, and Event Communication. These services are complemented by specialized modules including Packaging Design, E-commerce Solutions, and UI/UX Design. Hoop functions as a project-based service provider rather than a software platform, delivering customized communication strategies and creative executions tailored to each client's specific business objectives. The agency works with a diverse portfolio of clients across industries including ceramics, food & beverage, fashion, healthcare, hospitality, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services including social media management, web advertising campaigns, SEO optimization, and multi-channel digital promotion strategies for B2B clients.
• Visual Design Brand identity development, visual design, and creative services that help brands shape their personality with clarity and impact, covering logo design, brand systems, and graphic guidelines.
• Web Development Website development including corporate sites, e-commerce platforms, and custom web applications with responsive design, advanced search/filtering, and megamenu functionality.
• Advertising Campaigns Traditional and digital advertising campaigns including print, video, and social media advertising with media planning and creative concept development across various channels.
• Social Media Management Social media strategy, content creation, community management, and social advertising across platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Content Creation and Storytelling Multimedia content production including copywriting, photography, videography, and brand storytelling that brings narratives to life across digital and traditional channels.
• Event Communication Event marketing including trade show presence, exhibition stand design, promotional events, and comprehensive communication strategies for exhibitions and conferences.
• Packaging Design Product packaging design services including visual identity for packaging, brand-consistent packaging systems, and packaging restyling.
• E-commerce Solutions Online store development and management including multi-country e-commerce platforms, shopping cart functionality, and integration with social media sales channels.
• UI/UX Design User interface and user experience design services for digital products, software interfaces, and website optimization.

Named customers53 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Recent moves6 records

Expansion highlights5 records

Others

• Serviceplan Group Italy:

Emerging players

• H-FARM: Italian-listed digital consultancy and innovation platform offering digital transformation, branding and marketing services to enterprises. Adjacent to Hoop on digital and creative services but more technology/innovation focused.

Broad incumbents

• DLV BBDO: Italian branch of the BBDO global network, providing full-service advertising and communication to major Italian and international brands. Larger scale and network backing distinguish it from Hoop's independent positioning.
• WPP Italy: Italian operations of WPP, the world's largest advertising holding group, housing agencies like Ogilvy, Grey, VMLY&R and GroupM. Competes for the same enterprise marketing budgets as Hoop but with global network reach.
• Publicis Groupe Italy: Italian arm of Publicis, one of the global advertising holding companies, providing integrated communications across creative, media, digital and PR. Competes with Hoop on enterprise pitches but operates at significantly larger scale.

Direct peers

• Armando Testa: One of Italy's largest independent creative/advertising agencies, serving Italian and international brands across integrated campaigns. Comparable mid-large enterprise client base and integrated creative offering.
• Connexia: Milan-based integrated marketing, communication and digital agency serving Italian and international B2B and B2C clients. Overlaps directly with Hoop on integrated campaigns, digital strategy, content production and social media management.
• Different: Italian creative and digital agency offering branding, advertising, content and digital marketing to mid-large Italian enterprises. Closely comparable scope and client type to Hoop.
• Caffeina: Italian independent digital agency combining creativity, technology and media for brands. Overlaps with Hoop on digital strategy, content, web/social and brand storytelling for enterprise clients.
• Alkemy: Italian-listed digital transformation and communication agency offering digital marketing, e-commerce, content, and data services to mid-large enterprises — closely overlapping Hoop's full-service model and target customer profile. Comparable in headcount and revenue scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoopcommunication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoop