Local Hospice Lottery

What Local Hospice Lottery does

Local Hospice Lottery Ltd is a UK society lottery operator, wholly owned by Farleigh Hospice (Registered Charity No. 284670), that runs a subscription-based weekly lottery raising funds for 44 partner adult and children's hospices across Great Britain. Founded in 1996 as Farleigh Hospice's own lottery in mid Essex and converted into a multi-hospice platform in 2007, the company sells entries at £1 per game number per draw (£6/month from April 2026) through standing order, direct debit, debit card or cheque, with 68p of every £1 entry directed to hospice care, 21% reinvested in player recruitment, 9% covering administration, and 2% funding prizes. The platform delivers a fixed weekly prize fund of 312 prizes (top prize £2,000) plus quarterly Super Draws with a guaranteed £10,000 top prize and rollover prizes accumulating to a £25,000 maximum, with winning numbers generated by Gambling Commission-licensed Random Number Generator (RNG) software.

The company acquires players through a multi-channel motion combining employed and self-employed face-to-face door-to-door fundraisers (its primary growth driver since 2012), a self-service website (localhospicelottery.org), a Freephone 0800 316 0645 telephone line, social media marketing on Facebook, Instagram and LinkedIn (using Meta Custom Audiences and Lookalike targeting), email communications, and partner hospice referral channels. In 2025 ticket-purchase revenue reached £17,568,000 with £11,913,000 donated to hospice care, bringing cumulative fundraising since 1996 to over £80 million. The organisation is licensed and regulated by the Gambling Commission (account 4716), is a member of the Lotteries Council and the Hospice Lotteries Association, and has received the Lotteries Council's Lottery Operator of the Year 2018 award and 2024 Special Recognition Award (to CEO Gary Hawkes). It operates from a registered head office at Farleigh Hospice in Chelmsford and an operating office at The Barn, Glandfields Farm, Felsted, Essex, with 51–100 employees.

Name

Local Hospice Lottery

Legal name

Local Hospice Lottery Ltd

Website

https://localhospicelottery.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Charitable Lottery Services

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• Society lottery services
• Hospice fundraising lottery
• Weekly prize draws
• Subscription lottery games
• Charitable lottery operator

Headquarters

HQ city

Felsted

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Supply Chain, Others, Technology or R&D, Infrastructure

Revenue model

1. Weekly Lottery Subscriptions: Players pay recurring subscription fees (£1 per entry per draw) via standing order, direct debit, debit card, or cheque. Revenue is allocated: ~68p per £1 to partner hospices, ~21% to player recruitment/marketing, ~9% to administration and management, and ~2% to prizes. The organization is a non-profit; all profits are donated to hospice care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Local Hospice Lottery operates a subscription-based weekly society lottery where individual players pay £1 per entry per draw (£6 per month from April 2026, with quarterly/bi-annual/annual options) supporting their chosen partner hospice. The offering includes weekly prize draws with 312 guaranteed prizes, quarterly Super Draws offering a £10,000 top prize, and rollover prizes that accumulate up to £25,000, with approximately 68p of every £1 entry passed to hospice care.

Product overview

Local Hospice Lottery operates a single unified subscription-based lottery platform. Players purchase entries (£1 per entry per draw, payable monthly at £6 from April 2026) supporting their chosen partner hospice. The core products are the Weekly Lottery Draw with guaranteed cash prizes ranging from £10 to £2,000, quarterly Super Draws offering £10,000 top prizes, and Rollover Prizes that accumulate up to £25,000. All profits are donated to hospice care. The company partners with 44 adult and children's hospices across Great Britain.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Lottery Draw A subscription-based weekly lottery draw where individual players aged 18+ in Great Britain pay £1 per entry per draw (from April 2026, packaged as a £6 monthly subscription covering approximately 4-5 weekly draws) and select a partner hospice to receive approximately 68p of every £1 entry. The draw awards 312 guaranteed weekly prizes, with winning numbers selected via Gambling Commission-licensed RNG software.
• Super Draws Quarterly enhanced prize draws held every March, June, September and December that replace regular weekly prizes with a guaranteed £10,000 top prize plus additional prizes. Subscribing players accrue additional Super Draw entries (around £1-2 per month of subscription value) so they can also enter the larger pooled prize draw while still supporting their chosen hospice.

Quantifiable outcome

• 68p of every £1 entry given to hospice care (2025 figure)
• +5 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

53 partnerships are on record, tiered flagship, core and minor.

• Farleigh Hospice (Parent Organization)flagshipOthersFarleigh Hospice is the parent organization of Local Hospice Lottery Ltd. Local Hospice Lottery is a wholly owned subsidiary of Farleigh Hospice (Registered Charity No. 284670). The lottery began as Farleigh Hospice's own lottery in 1996 before being expanded to benefit other hospices across Great Britain in 2007. Farleigh Hospice provides the organizational infrastructure and oversight.
• Children's Hospices Across Scotland (CHAS)coreOthersCHAS has partnered with Local Hospice Lottery since 2017 and benefits from regular lottery income. Players supporting CHAS have generated significant contributions to Rachel House and other CHAS services across Scotland.
• Highland HospicecoreOthersHighland Hospice was the 3rd partner to join Local Hospice Lottery (2012). Over £2.7 million has been raised, enough to fund approximately 5 nurses per year. Highland Hospice covers a vast area in the Scottish Highlands.
• Kilbryde HospicecoreOthersKilbryde Hospice is one of the partner hospices supported by Local Hospice Lottery players in the Scotland region.
• St Vincent's HospicecoreOthersSt Vincent's Hospice is one of the partner hospices supported by Local Hospice Lottery players in the Scotland region.
• Strathcarron HospicecoreOthersStrathcarron Hospice partnered with Local Hospice Lottery in 2012 as the 6th partner. An astonishing £4 million has been raised over 10 years. The partnership was described as generating over £1 million for the hospice.
• East Anglia's Children's Hospices (EACH)coreOthersEACH was the first hospice to benefit from Local Hospice Lottery (2008). Over £3.8 million has been raised for EACH through lottery players. EACH provides care across Cambridgeshire, Essex, Norfolk, and Suffolk.
• Alexander Devine Children's Hospice ServicecoreOthersAlexander Devine Children's Hospice Service is a partner hospice in the Wales and South/Central England region.
• Chestnut Tree House Children's HospicecoreOthersChestnut Tree House is a partner children's hospice in the South/Central England region.
• City HospicecoreOthersCity Hospice is a partner hospice in the Wales and West region.
• Dorothy House Hospice CarecoreOthersDorothy House Hospice Care has received over £3.8 million since October 2014. Players like Frank (former patient) and Matthew (donated winnings) have shared their stories. The partnership expects to raise at least £3.2 million over 5 years from April 2022.
• Helen & Douglas HousecoreOthersHelen & Douglas House has been supported since 2011. Player Meg won £2,000 and visited the hospice to see the facilities including the sensory room, play area, pool, and family flats.
• Hospice of the ValleyscoreOthersHospice of the Valleys is a partner hospice in the Wales and West region.
• Jessie May Children's Hospice at HomecoreOthersJessie May Children's Hospice at Home is a partner hospice in the South/Central England region.
• Lewis-Manning Hospice CarecoreOthersLewis-Manning Hospice Care partnered with Local Hospice Lottery. Jackie Shanahan won the £25,000 rollover prize in September 2023. Over £165,000 has been raised since 2021.
• Martlets HospicecoreOthersMartlets Hospice is a partner hospice in the South/Central England region.
• Oakhaven HospicecoreOthersOakhaven Hospice is a partner hospice in the South/Central England region. The Director of Fundraising describes Local Hospice Lottery as 'one of us' providing a friendly and professional service.
• Rowans HospicecoreOthersRowans Hospice is a partner hospice in the South/Central England region.
• Sobell HousecoreOthersSobell House is a partner hospice in the South/Central England region.
• St Barnabas HousecoreOthersSt Barnabas House is a partner hospice in the South/Central England region.
• St Catherine's HospicecoreOthersSt Catherine's Hospice is a partner hospice in the South/Central England region.
• St Michael's Hospice (North Hampshire)coreOthersSt Michael's Hospice (North Hampshire) is a partner hospice in the South/Central England region.
• St Peter & St James HospicecoreOthersSt Peter & St James Hospice is a partner hospice in the South/Central England region.
• St Wilfrid's Hospice (Chichester)coreOthersSt Wilfrid's Hospice (Chichester) is a partner hospice in the South/Central England region. Player Reg won £2,000 and shared his experience of his wife's care at the hospice.
• St Wilfrid's Hospice (Eastbourne)coreOthersSt Wilfrid's Hospice (Eastbourne) has seen multiple winners. Julie won £2,000 (December 2025), Stuart won £10,000 in the September 2022 Super Draw, and the £11,000 rollover was won by a player supporting this hospice.
• The Countess of Brecknock HospicecoreOthersThe Countess of Brecknock Hospice is a partner hospice in the South/Central England region.
• Bury HospicecoreOthersBury Hospice is a partner hospice in the North & Midlands region.
• Katharine House HospicecoreOthersKatharine House Hospice partnered with Local Hospice Lottery in 2022. Over £480,000 has been raised. Multiple winners including Christine (£2,000), Sandra (£3,000 rollover), and Ron and Kay (£2,000).
• Mary Ann Evans HospicecoreOthersMary Ann Evans Hospice is a partner hospice in the North & Midlands region. Joined as the newest partner.
• North Yorkshire Hospice CarecoreOthersNorth Yorkshire Hospice Care is a partner hospice in the North & Midlands region.
• Queenscourt HospicecoreOthersQueenscourt Hospice is a partner hospice in the North & Midlands region.
• Rotherham HospicecoreOthersRotherham Hospice is a partner hospice in the North & Midlands region.
• Springhill HospicecoreOthersSpringhill Hospice is a partner hospice in the North & Midlands region.
• St Gemma's HospicecoreOthersSt Gemma's Hospice is a partner hospice in the North & Midlands region.
• The Prince of Wales HospicecoreOthersThe Prince of Wales Hospice is a partner hospice in the North & Midlands region.
• Wakefield HospicecoreOthersWakefield Hospice partnered with Local Hospice Lottery in 2021. Over £165,000 has been raised. Lorraine won £2,000 in December 2023.
• Farleigh HospicecoreOthersFarleigh Hospice is the original host of the Local Hospice Lottery (started 1996). Players supporting Farleigh include Michael Eaton who won £2,000 and donated some back, and Jacqueline who won £2,000 in July 2024.
• Haven House Children's HospicecoreOthersHaven House Children's Hospice is a partner hospice in the London & East region. Player won £500 prize.
• Isabel HospicecoreOthersIsabel Hospice is a partner hospice in the London & East region. A generous Super Draw winner donated her entire £10,000 prize back to the hospice.
• North London HospicecoreOthersNorth London Hospice is a partner hospice in the London & East region.
• Peace Hospice CarecoreOthersPeace Hospice Care is a partner hospice in the London & East region.
• Princess Alice HospicecoreOthersPrincess Alice Hospice is a partner hospice in the London & East region.
• St Elizabeth HospicecoreOthersSt Elizabeth Hospice is a partner hospice in the London & East region.
• St Joseph's HospicecoreOthersSt Joseph's Hospice in Hackney is a partner hospice in the London & East region. Expected to raise at least £400,000 over 5 years from January 2017.
• St Luke's HospicecoreOthersSt Luke's Hospice (Basildon) partnered with Local Hospice Lottery since 2008 and has raised over £1 million. Player won £100 prize.
• St Nicholas Hospice CarecoreOthersSt Nicholas Hospice Care is a partner hospice in the London & East region.
• Woking & Sam Beare HospicecoreOthersWoking & Sam Beare Hospice joined Local Hospice Lottery in March 2024. Raised over £13,000 in less than two months. Nicola was their first £2,000 winner.
• Garden House Hospice CarecoreOthersGarden House Hospice Care is a partner hospice in the London & East region. Monthly contributions from Local Hospice Lottery to Garden House Hospice have increased, helping fundraisers track their impact.
• The Independent Betting Adjudication Service Ltd (IBAS)minorOthersIBAS is the arbitration service used by Local Hospice Lottery for disputes that cannot be resolved through internal processes. Local Hospice Lottery is a member of the Lotteries Council, which provides access to IBAS arbitration.
• The Lotteries CouncilcoreOthersThe Lotteries Council represents over 400 members who operate and support prize-led fundraising through lotteries and competitions. Local Hospice Lottery is a member and participates in annual conferences. The Council awarded LHL 'Lottery Operator of the Year 2018' and the Special Recognition Award 2024 to CEO Gary Hawkes.
• Hospice Lotteries AssociationcoreOthersLocal Hospice Lottery is a member of the Hospice Lotteries Association, an industry body for hospice lotteries in the UK.
• GambleAwareminorOthersLocal Hospice Lottery makes annual contributions to GambleAware (the leading UK charity committed to reducing gambling-related harms) through its membership of the Lotteries Council. LHL also pays an annual levy to the Gambling Commission for research, prevention, and treatment of gambling-related harm.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerLocal Hospice Lottery uses Meta's Custom Audiences and Lookalike Audience tools for targeted social media advertising. The organization is joint data controllers with Meta for advertising purposes. They also use Meta Pixels to track website visitors for ad targeting.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Health Lottery: The Health Lottery operates society lotteries in Great Britain raising funds for health-related causes via a subscription model very similar to Local Hospice Lottery — directly comparable product, customer, and regulatory environment.
• Unity (Lottery Software): Unity provides white-label lottery management software and runs society lotteries for UK charities and good causes, including hospice fundraising — overlapping subscription lottery mechanics and hospice charity segment.
• Marie Curie Lottery: Marie Curie runs its own hospice-focused lottery in the UK — direct hospice-adjacent competitor raising funds for a national hospice charity through subscription draws.
• The Lottery Company: The Lottery Company manages charity lotteries and raffles for UK nonprofits, providing an outsourced alternative to in-house hospice lottery operations — competes for the same hospice charity customers.
• Hospice Lottery Partnership: Hospice Lottery Partnership runs society lotteries specifically for hospice charities across the UK — the closest head-to-head competitor in the hospice-niche subscription lottery category.

Regional players

• Macmillan Cancer Support Lottery: Macmillan's lottery is a UK subscription lottery raising funds for cancer support — overlapping hospice-adjacent cause and subscription model, though focused on cancer rather than hospice care specifically.

Broad incumbents

• People's Postcode Lottery: People's Postcode Lottery is the UK's largest subscription society lottery, distributing to multiple charities including health causes — broader cause portfolio but identical subscription lottery mechanics and regulatory class.

Others

• GambleAware: GambleAware is the UK responsible-gambling charity that LHL contributes to annually via the Lotteries Council — adjacent ecosystem participant and regulatory counterparty, not a competitor.
• The Lotteries Council: The Lotteries Council is the industry association representing 400+ UK society lottery operators — LHL is a member and award recipient; industry association, not a competitor, but sets standards and disseminates best practice.

Emerging players

• St Luke's Hospice Lottery: Various individual hospices (e.g., St Luke's, St Catherine's, St Barnabas) run their own standalone lotteries — niche competitors that LHL's shared platform model explicitly argues against on efficiency grounds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Hospice_Lottery
• Facebookfacebook.com/localhospicelottery
• LinkedInlinkedin.com/company/local-hospice-lottery
• Instagraminstagram.com/localhospicelottery

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Hospice Lottery