DOSI HOUSE

What DOSI HOUSE does

DOSI HOUSE (legal entity: 강남효성프라임부동산중개, Gangnam Hyosung Prime Real Estate Brokerage) is a private, founder-led real estate brokerage based in Seocho-gu, Seoul, specializing in luxury residential properties — apartments, officetels, and penthouses — in the Gangnam and Seocho districts. The company is operated by and branded around 정유리 (Jung Yu-ri), whose personal identity is embedded in the brand through the 정유리TV YouTube channel, which publishes property tour content and serves as the primary top-of-funnel marketing and trust-building asset. DOSI HOUSE runs two core service lines: (1) real estate brokerage covering purchase, jeonse (전세, long-term lease), and monthly rent (월세) transactions, with 정유리 personally accompanying clients from initial inquiry through contract completion; and (2) short-term rental setup and ongoing rental property management for building owners, handling tenant placement, operations, and maintenance on behalf of landlords.

Revenue is generated through two streams: brokerage commissions on luxury property transactions (fees are regulated under South Korea's Realtors Act and are quote-based depending on property value and transaction type) and professional-service fees from short-term rental management contracts with property owners. The go-to-market combines a personal-brand-led content strategy (YouTube), direct consultation via phone, KakaoTalk, and in-person meetings, and listing distribution on the Naver Real Estate portal (new.land.naver.com). The website supports Korean, English, Chinese, and Japanese, indicating some orientation toward foreign HNW buyers. No proprietary technology, app, or AI tooling is disclosed; the underlying technology is effectively a brokerage services platform with standard portal integrations. The business is small-scale, independently owned, with no disclosed funding, institutional investors, or headcount, and operates from a single office at 서울특별시 서초구 강남대로 321, 201호.

Name

DOSI HOUSE

Legal name

강남효성프라임부동산중개

Website

https://dosihouse.com

Company type

Private

Operating status

Operating

Short description

DOSI HOUSE is a private, founder-led real estate brokerage in Seoul's Gangnam and Seocho districts, offering luxury apartment, officetel, and penthouse brokerage alongside short-term rental property management for building owners. It is branded around founder Jung Yu-ri and the Jung Yu-ri TV YouTube channel.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Real Estate Property Managers (53131), Nonresidential Property Managers (531312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Corporate & Executive Short-Term Housing Management (BPAJAIAH)

Keywords

• Luxury real estate brokerage
• Officetel brokerage services
• Gangnam property sales
• Short-term rental management
• Seocho premium real estate

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Property Brokerage Commission: Brokerage fees for facilitating property transactions including buying, selling, and renting (전세, 월세) of high-end apartments, officetels, and penthouses in Gangnam/Seocho areas.
2. Property Management Services: Short-term rental setup and ongoing rental management services for property owners (landlords), handling tenant placement, operations, and property maintenance on behalf of building owners.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

DOSI HOUSE (강남효성프라임부동산중개) provides real estate brokerage services for high-end residential properties — luxury apartments, officetels, and penthouses — in Seoul's Gangnam and Seocho districts. Transactions span purchase, jeonse (전세, long-term lump-sum lease), and monthly rent (월세). The firm additionally offers short-term rental setup and full-service rental property management on behalf of building owners (landlords), covering tenant placement, operations, and maintenance.

Product overview

DOSI HOUSE operates as a luxury real estate brokerage in Seoul's Gangnam and Seocho districts. The company offers two core services: real estate brokerage for high-end residential properties (apartments, officetels, penthouses) covering purchase, jeonse, and monthly rental transactions; and short-term rental and property management services for building owners who wish to outsource rental operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage (부동산 중개 서비스) Full-service real estate brokerage for luxury apartments, officetels, and penthouses in Seoul's Gangnam and Seocho districts. Covers purchase (매매), long-term lump-sum lease (jeonse/전세), and monthly rent (월세) transactions. The founder personally accompanies the client from initial consultation through contract completion. Target customers are individual high-net-worth buyers and tenants.
• Short-term Rental Setup and Property Management (단기임대 · 임대관리 위탁) Outsourced short-term rental setup and ongoing rental property management for building owners and landlords in Gangnam/Seocho. Scope includes short-term rental configuration, tenant placement, day-to-day operations, and property maintenance handled on behalf of the property owner. Target customers are individual building owners (landlords) who want to delegate landlord responsibilities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Dabang (다방): Major Korean real estate listing and brokerage platform. Comparable as a Korean residential brokerage listing-distribution counterpart, but it competes volume-wide rather than in the Gangnam/Seocho luxury subsegment.
• Zigbang (직방): One of South Korea's largest real estate super-apps, combining property listings, data, and brokerage services nationwide. Comparable as a brokerage and listing-distribution player operating in the same Korean residential market, but at vastly larger scale and with a tech-led, broad-market model rather than a luxury, founder-led concierge model.
• Airbnb Korea: Global short-term rental platform with a significant Korean host base, including in Seoul luxury product. Comparable on the demand side of DOSI HOUSE's short-term rental property management service, though as a much larger, platform-led incumbent.

Direct peers

• Richgo (리치고): Korean real estate firm focused on premium Seoul residential product and agent-led service. Comparable as a direct peer to DOSI HOUSE given overlapping luxury Seoul brokerage positioning and transaction-led, personalized-service model.
• WeHome (위홈): Korean property management and rental services platform. Comparable to DOSI HOUSE's rental-management arm, though WeHome operates more broadly across the Korean market rather than focusing on luxury Seoul product.
• Stayfolio (스테이폴리오): Korean short-term rental and property management company specializing in high-end Seoul stays. Comparable on the property-management side of DOSI HOUSE's offering, particularly for luxury short-term rental setup and operations for landlords.

Others

• Hogangnono (호갱노노): Korean apartment-information and transaction-price platform widely used by Seoul property buyers. Comparable as an adjacent information provider that influences the same Gangnam/Seocho buyer journey, but it is a data/community platform rather than a brokerage.
• Korea Real Estate Board (한국부동산원): Government-affiliated Korean real estate data and oversight body. Comparable as a market-shaping entity setting the data and regulatory environment in which DOSI HOUSE brokers, but not a commercial competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@정유리TV/videos
• Facebookfacebook.com/gnhsestate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOSI HOUSE