GoHen
GoHen is a UK-based hen party planning marketplace that connects group organizers with over 1,000 activities, 550+ accommodation properties, and curated packages across 80+ UK and European destinations, serving individual consumers planning pre-wedding celebrations.
- Company typePrivate
- Founded2002
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What GoHen does
GoHen is a UK-based hen party planning platform that operates as a marketplace connecting group organizers with curated accommodation, activities, and pre-built packages across 80+ UK and European destinations. The company serves consumer (SMB-style) customers, primarily maid of honours (41% of bookings), bridesmaids (24%), and brides themselves (18%), with an average group size of 14 and average spend of £207 per person. Since 2002 it has served over 750,000 guests, with a geographic split of roughly 66% UK and 34% Europe.
The core technology is a web-based booking platform featuring a proprietary VIP booking portal, a Build Your Hen Package tool, and a branded mobile app (Groupia Event Planner) with 14,000+ downloads. The platform integrates third-party analytics (Google Analytics, Microsoft Clarity, Hotjar, Get Site Control), payment processing via Barclays EPDQ, and Google DoubleClick for retargeting. ABTOT bonding (membership 5511) provides regulated financial protection under UK Package Travel Regulations. GoHen operates alongside sibling brands under Groupia Ltd, including StagWeb, Groupia Golf, Groupia School Trips, and Company Away Days.
The business model is transaction-based: GoHen earns service fees and commissions by assembling packages that combine accommodation, activities, and entertainment from its network of 550+ property partners and thousands of activity suppliers. Distribution is sales-led, with dedicated Destination Specialists and Event Managers handling enquiries via the website and phone, supported by a multi-channel marketing footprint across SEO, social media (Instagram, TikTok, Facebook, YouTube, Pinterest), influencer and affiliate programs, PR, and email. As of 16 June 2026, the parent company Groupia Ltd has entered Administration and ceased taking new bookings, with events from 1 September 2026 cancelled and subject to ABTOT refund claims.
GoHen firmographics
Firmographics- Name
- GoHen
- Legal name
- Groupia Ltd
- Website
- https://gohen.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- GoHen is a UK-based hen party planning marketplace that connects group organizers with over 1,000 activities, 550+ accommodation properties, and curated packages across 80+ UK and European destinations, serving individual consumers planning pre-wedding celebrations.
- Ownership category
- akta.pro rank
GoHen industry classification
Industry- Product category
- Event Planning Services
- NAICS
- Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Group & Small-Group Custom Itinerary Planning (THAKAOAF)
Keywords
Where GoHen is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GoHen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Package Bookings: GoHen generates revenue by arranging and selling complete hen party packages combining accommodation, activities, and entertainment. They charge service fees and earn commissions from suppliers. Customers pay deposits (£10 minimum) followed by installment payments with the group paying direct to GoHen.
- Activity Bookings: Individual activity bookings (cocktail mixing, spa, dance classes, etc.) are sold either as standalone or bundled with packages.
- Accommodation Bookings: Hen party houses, glamping, and hotel accommodations are booked through the platform, with GoHen earning commissions on bookings.
- Affiliate Program: Commission-based affiliate program paying up to £50 per full weekend booking and £15 per activity-only booking for referred customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HenFest Packages from £229pp |
| Unit Pricing | Pay-as-you-go | Liverpool Packages from £59pp |
| Unit Pricing | Pay-as-you-go | Bath Packages from £69pp |
| Subscription | Monthly | £10 Deposit May Only |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Commission up to £50 per booking |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
GoHen product offering
Product offeringCore offering
GoHen is a UK-based hen party planning platform that arranges and books multi-day pre-wedding celebration packages combining accommodation, activities, and entertainment across 80+ UK and European destinations. Customers choose from curated pre-made packages or build bespoke weekends via an online Build Your Hen Package tool, with group payment collection, dedicated Destination Specialists, and event manager support. The platform connects customers with 550+ accommodation properties and 1,000+ activity suppliers, operating under the parent company Groupia Ltd.
Product overview
GoHen is a UK-based hen party planning platform operating as a marketplace connecting customers with over 1,000 activity options, 550+ accommodation properties, and pre-made packages across 80+ UK and European destinations. The core offering combines the DIY booking tools (Build Your Hen Package, Hen Do Activities marketplace) with curated experiences (HenFest™ festival glamping, Hen Packages). The platform is supported by a VIP Area customer portal for booking management and a mobile app for itinerary access and group payment tracking. The company also provides free planning resources including a nickname generator, quiz templates, and fancy dress guides. Founded in 2002, GoHen has served over 750,000 customers and operates under Groupia Ltd, which entered administration in June 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- HenFest™ GoHen's exclusive festival-style glamping hen weekend experience featuring bell tents, flower crowns, fizz, and outdoor entertainment as a mini-festival alternative to traditional hen parties. Priced from £229 per person.
- Hen Party Houses Over 550 hen party accommodation properties available across the UK and Europe, ranging from chic city stays to country escapes, including self-catering options and dedicated party houses.
- Hen Packages Pre-made, ready-to-book hen weekend packages available across UK and European destinations, including special offers, themed packages, and destination-specific bundles combining accommodation and activities.
- Build Your Hen Package Bespoke package building service allowing customers to create customized hen weekends by selecting their own destination, activities, and accommodation combination via an online brief tool.
- Hen Do Activities Over 1,000 hen party activity options including cocktail mixing, bottomless brunch, life drawing, spa treatments, dance classes, escape rooms, Dreamboys shows, pampering days, afternoon tea, and themed experiences.
- Glamping Hen Parties Glamping accommodation options for hen parties combining outdoor experience with comfort, including festival-style setups and luxury camping experiences.
Quantifiable outcome
- Save 13+ hours per booking on average
- +4 more outcomes
Companies that use GoHen
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
GoHen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
GoHen partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Activity Suppliers NetworkcoreNetwork of 1000s of activity suppliers including cocktail mixing venues, spa facilities, dance studios, entertainment providers (Dreamboys, Alcotraz), escape rooms, and more across 80+ destinations. GoHen acts as booking agent for these suppliers.
- Accommodation Partners (Hen Party Houses)coreOver 550 hen party house properties plus glamping sites and hotels partnered with GoHen for accommodation bookings. Properties span UK and European destinations.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
GoHen competitors and assessment
Company assessmentBroad incumbents
- Hitched: Major UK wedding planning platform with content, supplier directory, and planning tools. Adjacent to GoHen's hen party focus, with overlap in pre-wedding celebration content and supplier recommendations.
- Bridebook: UK wedding planning platform offering vendor marketplace and planning tools for couples. Comparable marketplace structure and bridal customer base to GoHen, though broader in scope.
Direct peers
- Wild Ones: UK hen party planning company offering activity packages and accommodation. Competes in the same niche celebration category with similar destination coverage and target customer.
- The Stag Company: UK stag and hen party planning specialist with multi-destination packages and activity bookings. Competes head-to-head with GoHen on UK and European hen weekend inventory.
- Last Night of Freedom: UK stag and hen party planning company offering packaged weekends with accommodation and activities. Operates a comparable booking model and supplier network across European destinations.
- Hen Heaven: UK hen party planning specialist focused exclusively on the bridal celebration segment. Direct competitor for the hen weekend booking category GoHen serves.
- The Hen Party: UK-based hen do planning site offering activity and accommodation packages. Direct peer in the hen party booking category with comparable audience and destination mix.
- StagWeb: Sister brand under Groupia Ltd, offering UK stag party planning across similar destinations and supplier network. Direct peer in category and historically shared back-end operations.
- Chillisauce: UK-based stag and hen party planner offering packages, activities, and accommodation across European destinations. Directly comparable marketplace model and customer base to GoHen.
Regional players
- Red Seven Agency: UK event management agency offering bespoke hen do and celebration planning services. Comparable bespoke event planning capability, though more agency-led than marketplace-led.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
GoHen social profiles
Digital presenceGoHen compliance and trust
Trust signalCompliance1 record
GoHen financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoHen leadership team
Management profileNumber of profiles
Profiles5 records
GoHen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoHen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoHen
What does GoHen do?
GoHen is a UK-based hen party planning platform that arranges and books multi-day pre-wedding celebration packages combining accommodation, activities, and entertainment across 80+ UK and European destinations. Customers choose from curated pre-made packages or build bespoke weekends via an online Build Your Hen Package tool, with group payment collection, dedicated Destination Specialists, and event manager support. The platform connects customers with 550+ accommodation properties and 1,000+ activity suppliers, operating under the parent company Groupia Ltd.
Is GoHen a public or private company?
GoHen is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was GoHen founded?
GoHen was founded in 2002. It employs 11 to 50 people.
Where is GoHen based?
GoHen is headquartered in Bath, United Kingdom, in the Europe region.
How does GoHen make money?
Four revenue lines are on record. Package Bookings are the primary driver. The others are activity Bookings, accommodation Bookings and affiliate Program.
Who are GoHen's main competitors?
Broad incumbents on record are Hitched and Bridebook. Direct peers are Wild Ones, The Stag Company, Last Night of Freedom, Hen Heaven, The Hen Party, StagWeb and Chillisauce. Red Seven Agency is listed as a regional player.
Does GoHen have an API?
No public API is recorded for GoHen.
What industry is GoHen in?
GoHen's product category is Event Planning Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music). Its NAICS code is 56152 and its SIC code is 7900.