What alwa Mineralbrunnen does

alwa Mineralbrunnen GmbH is a German natural mineral water and beverage producer founded in 1972 by Gerhard Rummler in Sersheim, Baden-Württemberg, and operating as part of the family-owned Winkels Gruppe (fourth generation). The company sources natural mineral water directly from springs in the Naturpark Stromberg-Heuchelberg and bottles at source at a 60,000 m² production facility with three filling lines, producing more than 200 million bottles and over 100 different products annually. Its portfolio spans three core mineral water variants (alwa classic sparkling, alwa medium lightly carbonated, alwa naturelle still), supplemented by flavored beverages including LimoGlück sparkling fruit lemonades, alwa ZERO sugar-free lemonades, classic Limonaden, ApfelGlück apple spritzers, BeerenGlück berry drinks, Früchtetrunk fruit drinks, ISO Sport Grapefruit isotonic drinks, and a 0.33l Longneck glass format, plus the Aqua Vitale sub-brand and an alwa live gastronomy line.

The production technology emphasizes quality assurance through industrial automation: PET multi-use lines use Sniffer foreign-substance inspectors that detect residual liquids or odors before cleaning, fully automatic camera systems inspect bottle bottoms, mouths, threads, walls, and seals, and multi-stage cleaning plants apply hot washing liquors with fresh-water final rinsing. Quality control performs over 400 chemical-analytical and microbiological analyses per day, supported by IFS Food certification and consecutive annual DLG Gold awards. The mineral profile is positioned as a differentiator: 2,260 mg dissolved minerals per liter, 520 mg calcium, 65 mg magnesium, and only 17 mg sodium, enabling low-sodium and high-mineral marketing claims.

The business model is straightforward beverage product sales to regional consumers in Süd-West-Deutschland (Southwest Germany), distributed through retail stores (with a website-based dealer locator), e-commerce via Amazon and Flaschenpost, and B2B logistics via the parent group's Winkels Getränke Logistik GmbH (four logistics centers, 170 trucks, 74M+ drink crates/year). No public pricing is disclosed; products are sold at retailer-set retail prices. A distinctive ownership structure channels approximately a quarter of company shares into the alwa Stiftung (foundation), which funds regional passion and talent projects under the "Glückszeit" initiative, creating an emotional and community-tied value proposition beyond the physical product.

Name

alwa Mineralbrunnen

Legal name

alwa Mineralbrunnen GmbH

Website

https://alwa-mineralwasser.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

alwa Mineralbrunnen GmbH is a German natural mineral water and beverage producer in Baden-Württemberg, bottling 200M+ bottles annually across 100+ SKUs from springs in the Naturpark Stromberg-Heuchelberg for regional retail and gastronomy customers, with logistics via parent Winkels Gruppe and community funding through the alwa Stiftung.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water and Beverages

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Bottled mineral water
• Flavored beverages
• Soft drinks production
• Sports drinks
• Juice spritzers

Headquarters

HQ city

Sächsenheim

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage product sales: alwa generates revenue through the production and sale of bottled natural mineral water, flavored beverages, juices, and sports drinks distributed via retail stores, e-commerce platforms (Amazon, Flaschenpost), and direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

alwa Mineralbrunnen produces and bottles natural mineral water sourced directly from underground springs in the Naturpark Stromberg-Heuchelberg region of Baden-Württemberg, Germany. The company manufactures over 100 different beverage products across three filling lines, including still, lightly carbonated, and sparkling mineral waters, fruit lemonades, sugar-free lemonades, juice spritzers, berry drinks, and isotonic sports drinks, with annual output exceeding 200 million bottles.

Product overview

alwa Mineralbrunnen GmbH is a mineral water and beverage company based in Sersheim, Baden-Württemberg, Germany. The company offers a diversified portfolio centered around its natural mineral water from the alwa source in the Stromberg-Heuchelberg nature park. The core products include three varieties of mineral water (alwa classic with high carbonation, alwa medium with low carbonation, and alwa naturelle without carbonation), supplemented by various flavored beverages including LimoGlück fruit lemonades, alwa ZERO sugar-free drinks, classic Limonaden, ApfelGlück apple spritzers, BeerenGlück berry drinks, Früchtetrunk fruit drinks, and ISO Sport Grapefruit sports drinks. Products are available in multiple packaging formats including glass and PET bottles in various sizes. The company operates as part of the Winkels Group, one of the largest mineral springs in Baden-Württemberg, producing over 100 different products and filling more than 200 million bottles annually.

Differentiator

Problem solved

Functional benefit

Products and services

• alwa classic Classic sparkling mineral water with high carbonation (7.5 g/l), containing magnesium and calcium, suitable for low-sodium diet.
• alwa medium Mineral water with low carbonation (4.0-5.5 g/l), optimally mineralized with magnesium and calcium, low in sodium.
• alwa naturelle Still mineral water without carbonation, gently flavored with optimal mineral content, magnesium, and calcium, low in sodium.
• LimoGlück Range of four sparkling fruit lemonades (Orange-Mango, Zitrone-Limette, Pink Grapefruit, Himbeere) made with alwa mineral water.
• alwa ZERO Sugar-free sparkling lemonades in five flavors (Orange, Grapefruit, Lemon, Blutorange) with maximum 4 calories per 100 ml.
• alwa Limonaden Classic carbonated lemonades (Orange, Zitrone, Cola-Mix) without artificial sweeteners or preservatives.
• ApfelGlück Apple juice spritzer combining fruit with mineral-rich alwa mineral water for a full-bodied fruit experience.
• BeerenGlück Refreshing berry drinks (Johannisbeere/blackcurrant) mixed with mineral-rich alwa mineral water.
• Früchtetrunk Fruit drink available year-round, enjoyed cold in summer and warm in winter.
• ISO Sport Grapefruit Isotonic sports drink, low in calories, lightly sweetened with plant-based sweeteners.
• alwa live (Gastronomie) Product line for the gastronomy sector, including water sommelier services.

Quantifiable outcome

• 2,260 mg dissolved minerals per liter
• +6 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Genossenschaft Deutscher Brunnen (GDB)coreChannel Partner/ Reseller/ Distributoralwa uses GDB pool bottles (Genossenschaft Deutscher Brunnen) — standardized multi-way bottles shared across multiple mineral water producers. This arrangement saves return transport distances and avoids additional sorting effort. The glass multi-way bottles can be refilled up to 50 times and PET multi-way bottles up to 20 times.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adelholzener Alpenquellen: Bavarian mineral water producer now owned by Coca-Cola, producing premium mineral water plus a broad beverage portfolio. Comparable product category but materially larger scale and broader geographic footprint as a broad incumbent.
• Volvic (Danone Waters): Global natural mineral water brand under Danone, with broad distribution and established brand equity in European markets. Adjacent incumbent competitor with overlap in flavored and unflavored mineral water categories.
• Vittel (Nestlé Waters): Major European mineral water brand under Nestlé Waters. Directly competes in the natural mineral water category but operates at vastly larger scale and broader geographic reach as part of a global incumbent portfolio.

Direct peers

• Gerolsteiner Brunnen: Germany's leading mineral water brand by volume, also differentiated by high mineral content. Comparable to alwa in category (premium natural mineral water), target market (German consumers seeking mineralized water), and business model (multi-source spring bottling with adjacent flavored beverages).
• Bad Liebenwerda Mineralbrunnen: German regional mineral water brand operating from a single protected source, producing natural mineral water and adjacent lemonades. Comparable in scale category, multi-way packaging philosophy, and family-owned/private ownership structure.
• Ensinger Mineralbrunnen: Premium German mineral water brand differentiated by mineral profile and source origin, with adjacent soft drink and sports beverage lines. Directly comparable positioning strategy to alwa's premium mineral-led approach.
• Fürst Bismarck Mineralbrunnen: Family-owned German mineral water brand producing natural mineral water and flavored beverages from a single spring source. Comparable in scale, family ownership, and category focus.
• Rhön Sprudel: Privately-held German mineral water producer with strong regional identity and multi-way bottle systems. Comparable mid-sized regional player with mineral water plus flavored beverage portfolio.
• Hochwald Sprudel: German regional mineral water producer with focus on natural mineral water and multi-way returnable packaging. Operates in a comparable regional player segment with similar product mix and sustainability positioning.
• Schwarzwald Sprudel: Mineral water producer also based in Baden-Württemberg (Black Forest region), directly overlapping alwa's regional geography. Same product category (sparkling/still mineral water), same target retail customers, and similar regional distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/alwamineralwasser
• YouTubeinstagram.com/alwa.mineralwasser
• Facebookfacebook.com/alwamineralwasser
• Instagraminstagram.com/alwa.mineralwasser
• LinkedInlinkedin.com/company/alwa-mineralbrunnen-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alwa Mineralbrunnen