Silmäasema
Silmäasema is Finland's largest integrated eye care chain, operating nearly 150 retail stores and 18 eye hospitals nationwide with 1,000+ opticians and ophthalmologists serving individual consumers, corporate employers, and public wellbeing area contracts across the full eye care lifecycle.
- Company typePrivate
- Founded1975
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Silmäasema does
Silmäasema is Finland's largest integrated eye care chain and the country's second largest optical retailer, founded in 1975 and headquartered in Helsinki. The company operates a national network of nearly 150 retail stores and 18 dedicated eye hospitals (Silmäsairaala), staffed by over 1,000 opticians and ophthalmologists serving customers across all major Finnish cities from Helsinki to Rovaniemi. Its service portfolio spans the full eye care lifecycle: retail optical products (eyeglasses, sunglasses, contact lenses, lenses), optician services (vision testing, OCT imaging, contact lens fitting), ophthalmologist consultations, and surgical procedures including laser, lens replacement, cataract, ICL, and eyelid surgery. Corporate vision services are sold to employers, and the company is a contracted partner to all Finnish wellbeing areas (hyvinvointialueet) for publicly funded eye health services delivered via service vouchers and payment commitments.
The business model is a hybrid of retail, professional services, and managed public healthcare. Consumer revenue comes from one-time optical purchases, a recurring contact lens subscription (kestotilaus), and surgical fees supported by in-house financing (Silmäasema Tili). Professional service fees are charged per examination (ophthalmologist receptions from approximately 110.90 to 225.90 euros), while public sector revenue flows through wellbeing area contracts for cataract surgery. Digital infrastructure consists of the OmaSilmä mobile app for appointment booking, eye health record access, and personalized recommendations, complemented by an e-commerce storefront with virtual try-on capabilities.
In May 2024 Silmäasema Optiikka acquired Eagle Vision to extend its optical retail footprint, and in 2026 Terveystalo announced the acquisition of Silmäasema for approximately 574 million euros, with Coronaria (Cor Group) rising to become Terveystalo's largest shareholder upon completion. The current leadership comprises Anu Kankkunen as Interim CEO and CFO and Anna Seppälä as Chief Commercial Officer. The company has historically been backed by Finnish institutional investors including CapMan, Elo, and Ilmarinen Mutual Pension Insurance Company.
Silmäasema firmographics
Firmographics- Name
- Silmäasema
- Legal name
- Silmäasema
- Website
- https://www.silmaasema.fi/
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Silmäasema is Finland's largest integrated eye care chain, operating nearly 150 retail stores and 18 eye hospitals nationwide with 1,000+ opticians and ophthalmologists serving individual consumers, corporate employers, and public wellbeing area contracts across the full eye care lifecycle.
- Ownership category
- akta.pro rank
Silmäasema industry classification
Industry- Product category
- Optical Retail and Eye Care Services
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Ophthalmic Specialty Hospitals (HLAFAHAJ)
Keywords
Where Silmäasema is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices20 records
Markets served
Silmäasema business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Retail optical products: Sale of eyeglasses (frames and lenses), sunglasses, and contact lenses through physical stores and e-commerce, including a subscription-style recurring order option (kestotilaus) for contact lenses.
- Professional eye care services: Optician services (vision testing, contact lens fitting, OCT scans) and ophthalmologist consultations for diagnosis and treatment of eye diseases.
- Eye surgery procedures: Surgical services including laser surgery, lens surgery, cataract surgery, ICL surgery, and eyelid surgery, with pre-surgery examinations and financing options available.
- Public healthcare services: Provision of eye health services funded by Finland's wellbeing areas through service vouchers and payment commitments.
- Corporate vision services: Occupational vision care packages sold to employers, including vision testing, ergonomics guidance, safety glasses with prescriptions, and special occupational lenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eyeglasses — various price points based on frame brand and lens type |
| Subscription | Monthly | Contact lenses — recurring subscription option |
| Unit Pricing | Pay-as-you-go | Eye examinations — professional service fees |
| Unit Pricing | Pay-as-you-go | Eye surgery — various procedures |
| Unit Pricing | Pay-as-you-go | Public healthcare services |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Silmäasema product offering
Product offeringCore offering
Silmäasema operates an integrated eye care chain in Finland selling eyeglasses, sunglasses, contact lenses, lenses, and accessories through nearly 150 retail stores and an e-commerce platform. It provides professional optician services (vision testing, OCT scans, contact lens fitting), ophthalmologist consultations for diagnosis and treatment of eye diseases, and surgical procedures (laser, lens replacement, cataract, ICL, eyelid, strabismus) performed at 18 in-house eye hospitals. The company also offers corporate occupational vision services to employers and public eye health services through partnerships with Finnish wellbeing areas (hyvinvointialueet).
Product overview
Silmäasema is a Finnish eye care company offering comprehensive vision and eye health services. The company operates a network of nearly 150 stores and 18 eye hospitals across Finland, with over 1,000 eye care professionals. The product portfolio includes eyeglasses (frames for men, women, children), sunglasses, contact lenses (daily disposable, extended wear, multifocal, colored), and lenses (single vision, multifocal, occupational). Services encompass optician services (vision testing, OCT examinations, contact lens fitting), ophthalmologist services (eye examinations, disease treatment), and surgical procedures including laser eye surgery, lens replacement surgery, cataract surgery, ICL surgery, and eyelid surgery. The company also provides occupational vision services for businesses and public healthcare eye services. Digital offerings include the OmaSilmä mobile application for appointment booking and health information management. Silmäasema recently acquired Eagle Vision and is itself being acquired by Terveystalo for approximately 574 million euros.
Differentiator
Problem solved
Functional benefit
Brands
- OmaSilmä: Mobile application for managing eye health information, booking appointments, and accessing personalized services
Products and services
- Silmälasit (Eyeglasses) Eyeglasses for vision correction including frames for men, women, and children, digital glasses, reading glasses, smart glasses, gaming glasses, and safety glasses; sold through retail stores and online.
- Aurinkolasit (Sunglasses) Sunglasses for men, women, and children, including cover glasses, prescription sunglasses, and sports sunglasses with UV protection; sold through retail and online channels.
- Piilolinssit (Contact Lenses) Contact lenses including daily disposable, extended wear, multifocal, and colored contact lenses, available via one-time purchase or monthly subscription.
- Linssit (Lenses) Vision correction lenses including single vision, multifocal, occupational, and specialty lenses.
- Tarvikkeet (Accessories) Eye care products including contact lens solutions, contact lens accessories, eye care products, and eyeglass accessories.
- Optikon palvelut (Optician Services) Professional optician services including vision testing, sports vision testing, OCT examination, contact lens fitting, and eye pressure measurement.
- Silmälääkärin palvelut (Ophthalmologist Services) Medical eye care services including eye examinations, glaucoma treatment, strabismus treatment, dry eye treatment, and myopia treatment.
- Silmäleikkaukset (Eye Surgeries) Surgical procedures including laser surgery, lens surgery, cataract surgery, ICL surgery, eyelid surgery, and strabismus surgery, performed at 18 Silmäsairaala eye hospitals.
- Laserleikkaus (Laser Eye Surgery) Laser eye surgery procedure for patients under 45 to correct vision and eliminate the need for glasses or contact lenses.
- Linssileikkaus (Lens Replacement Surgery) Lens replacement surgery for patients over 45 to correct presbyopia, distance vision, and astigmatism permanently.
- Kaihileikkaus (Cataract Surgery) Cataract surgery to remove the clouded natural lens and replace it with an artificial intraocular lens; available via service voucher or self-pay.
- Silmäluomileikkaus (Eyelid Surgery) Eyelid surgery to improve vision and facial appearance by addressing drooping eyelids that interfere with sight.
- Yrityspalvelut (Corporate Occupational Vision Services) Occupational vision services for businesses including vision testing, ergonomic guidance, prescription safety glasses, and special occupational lenses.
- Julkiset silmäterveyspalvelut (Public Eye Health Services) Publicly funded eye health services including cataract surgery delivered via service vouchers (palveluseteli) and payment commitments for Finnish wellbeing areas (hyvinvointialueet).
- OmaSilmä Mobile Application Mobile application for iOS and Android enabling appointment booking, access to eye health records, expert recommendations, and browsing of relevant services.
- Silmäsairaala (Eye Hospital Network) Eye hospitals providing surgical procedures and specialized eye treatments, with 18 locations across Finland for advanced diagnostics and surgery.
Quantifiable outcome
- Free laser surgery consultation (maksuton leikkauskartoitus) — 15-30 min appointment with no obligation
- +1 more outcomes
Companies that use Silmäasema
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Silmäasema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Silmäasema partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eagle VisionminorSilmäasema Optiikka acquired Eagle Vision in a transaction reported by the Global Legal Chronicle in May 2024. The acquisition expanded Silmäasema's optical retail footprint.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Silmäasema competitors and assessment
Company assessmentOthers
- Terveystalo: Terveystalo is the largest private healthcare service provider in Finland and the announced acquirer of Silmäasema for ~€574M. While not a direct eye-care peer, it is the strategic acquirer and parent platform into which Silmäasema's services will be integrated.
Direct peers
- Instrumentarium: Instrumentarium is a Finnish optical retail chain owned by Synsam Group, operating stores across Finland. It is a direct Finnish optical retail competitor to Silmäasema with overlapping product categories (eyeglasses, sunglasses, contact lenses) and services.
- Optical Express: Optical Express is a leading European provider of laser eye surgery, lens surgery, and cataract surgery with clinics across the UK and Europe. Direct comparable to Silmäasema's surgical service line, particularly refractive surgery, although Silmäasema pairs this with a much larger retail optical business.
- Synsam: Synsam is the leading Nordic optical retail chain, operating integrated optical retail and eye care stores across Sweden, Norway, Finland (via Instrumentarium), and Denmark. Directly comparable integrated model combining retail optics with optometry services, and includes Instrumentarium which competes directly with Silmäasema in Finland.
- Memira (Memira Eyecenters): Memira is a Nordic eye surgery provider offering laser vision correction, lens replacement, cataract surgery, and ICL procedures across Sweden, Norway, and Denmark. Direct peer to Silmäasema's surgical arm (Silmäsairaala) with comparable refractive and cataract surgery services in the Nordic region.
Broad incumbents
- Specsavers: Specsavers is Europe's largest optical retailer with thousands of stores across the UK, Ireland, Netherlands, Scandinavia, and other markets. It operates an integrated optical retail + clinical optometry model, making it a broad incumbent comparable in scale and business design to Silmäasema.
- EssilorLuxottica: EssilorLuxottica is the global leader in ophthalmic lenses, frames, and eyewear retail, owning brands such as Ray-Ban, Oakley, and LensCrafters plus retail banners including Sunglass Hut and GrandVision. It is a broad incumbent and supplier/competitor across the eyewear value chain relevant to Silmäasema.
- Vision Express: Vision Express is one of the UK's largest optical retailers, operating hundreds of stores offering eye examinations, prescription eyewear, and contact lenses. It is a broad incumbent comparable to Silmäasema's retail optical arm, although geographically focused on the UK market.
- Fielmann: Fielmann is Europe's largest family-owned optical retailer, headquartered in Germany with thousands of stores across continental Europe. It is a broad incumbent in optical retail comparable to Silmäasema's retail arm, although it does not operate surgical eye hospitals.
Emerging players
- Clearly (Clearly.ca): Clearly is an online-focused eyewear and contact lens retailer with a subscription model for contact lenses. Comparable as an emerging digital competitor in contact lens recurring delivery and online prescription eyewear, a model that competes with Silmäasema's OmaSilmä app and kestotilaus subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Silmäasema social profiles
Digital presenceSilmäasema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silmäasema leadership team
Management profileNumber of profiles
Profiles1 record
Silmäasema subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silmäasema funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silmäasema M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silmäasema
What does Silmäasema do?
Silmäasema operates an integrated eye care chain in Finland selling eyeglasses, sunglasses, contact lenses, lenses, and accessories through nearly 150 retail stores and an e-commerce platform. It provides professional optician services (vision testing, OCT scans, contact lens fitting), ophthalmologist consultations for diagnosis and treatment of eye diseases, and surgical procedures (laser, lens replacement, cataract, ICL, eyelid, strabismus) performed at 18 in-house eye hospitals. The company also offers corporate occupational vision services to employers and public eye health services through partnerships with Finnish wellbeing areas (hyvinvointialueet).
Is Silmäasema a public or private company?
Silmäasema is a private company. It is classified as public and is currently operating.
When was Silmäasema founded?
Silmäasema was founded in 1975. It employs 501 to 1,000 people.
Where is Silmäasema based?
Silmäasema is headquartered in Helsinki, Finland, in the Europe region.
How does Silmäasema make money?
Five revenue lines are on record. Retail optical products are the primary driver. The others are professional eye care services, eye surgery procedures, public healthcare services and corporate vision services.
Who are Silmäasema's main competitors?
Terveystalo is listed as an others. Direct peers are Instrumentarium, Optical Express, Synsam and Memira (Memira Eyecenters). Broad incumbents are Specsavers, EssilorLuxottica, Vision Express and Fielmann. Clearly (Clearly.ca) is listed as an emerging player.
Does Silmäasema have an API?
No public API is recorded for Silmäasema.
What industry is Silmäasema in?
Silmäasema's product category is Optical Retail and Eye Care Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 45613 and its SIC code is 3851.