Mid Sussex Golf Club

What Mid Sussex Golf Club does

Mid Sussex Golf Club is a privately held, single-site 18-hole parkland golf club located in Ditchling, East Sussex, United Kingdom, operating since 1995 from a course designed by architect David Williams and former European Open winner Andrew Murray. The facility combines a golf course, driving range and practice areas, two custom-fit studios, a large retail pro shop stocking major brands, clubhouse hospitality (The View restaurant and bar, Sunday carvery, afternoon teas), and event spaces (conservatory, weddings up to 124 guests). Five resident PGA professionals deliver individual lessons, group coaching, junior programs, ladies clinics, and custom fitting using TrackMan and FlightScope radar technology.

The club generates revenue across nine streams: visitor green fees (dynamic seasonal/day-of-week pricing £25–£100), annual memberships across seven tiers (£185–£3,360 plus £500 joining fees), pro shop hardware sales with price matching, coaching by the hour or in packages, restaurant and bar transactions, wedding and private event hosting, bespoke corporate golf packages from £4,500+VAT, hole sponsorship and product placement, and a £25 social membership with dining discounts. The go-to-market is direct-to-consumer: online tee-time and lesson booking systems (self-serve), direct phone/email for membership, corporate, and wedding enquiries (handled by a small sales team), and walk-in traffic for dining.

The customer base spans individual golfers at all levels, junior and ladies cohorts, golf societies, corporate groups, wedding clients, and social diners, supported by trial memberships and a 'Golf For All' disability inclusion program. Marketing is multi-channel, anchored by the club's own website, social platforms, third-party review sites, and a distinctive entertainment content character ('Ivor Treewood') on YouTube and TikTok. The club is independently owned with no disclosed parent company, funding rounds, or institutional investors, and operates with a small management team led by General Manager Lee Andrews and Sales & Marketing Manager Mike Abbott.

Name

Mid Sussex Golf Club

Legal name

Mid Sussex Golf Club

Website

https://midsussexgolfclub.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid Sussex Golf Club is a privately held, single-site 18-hole parkland golf club in Ditchling, East Sussex, serving individual golfers, members, corporate groups, wedding clients, and social diners through green fees, memberships, coaching, retail, hospitality, and event hosting.

Ownership category

akta.pro rank

Product category

Golf Club and Hospitality Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Parkland golf course
• Golf club membership
• PGA golf coaching
• Club fitting services
• Wedding venue hire

Headquarters

HQ city

Ditchling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Green Fees: Revenue from visitor green fees charged for 9 and 18 hole rounds. Summer and winter pricing structures with weekday and weekend rates. Also includes buggy hire fees.
2. Golf Memberships: Annual subscriptions for various membership categories including 7-day, 5-day, junior, intermediate, off-peak, academy, and practice memberships. Joining fees also applicable.
3. Pro Shop Sales: Sales of golf equipment, clubs, apparel, and accessories. Offers custom fitting services and price matching.
4. Golf Coaching: Revenue from individual and group coaching sessions with 5 PGA professionals. Includes lessons, playing lessons, and coaching packages.
5. Restaurant and Bar: Food and beverage sales including Sunday carvery, à la carte dining, afternoon teas, and bar services. Open to public 7 days a week.
6. Events and Weddings: Revenue from hosting weddings, corporate functions, parties, and private events. Includes venue hire for conservatory and function rooms.
7. Corporate Packages: Corporate golf packages, hole sponsorship, green fee voucher booklets, and product placement opportunities.
8. Social Membership: Annual social membership at £25 providing 10% off food and catering, with £25 credit added to account.
9. Experience Golf Days: Corporate team building events including breakfast, golf lessons or play, and lunch. Groups of 8-16 participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels12 records

Core offering

Mid Sussex Golf Club is a parkland golf club operating an 18-hole course designed by David Williams and Andrew Murray, supported by five PGA professionals who deliver coaching and TrackMan/FlightScope custom fitting, a stocked pro shop, and varied annual membership tiers. The site also runs The View restaurant and bar, Sunday carvery, afternoon tea, conservatory hire, wedding hosting for up to 124 guests, corporate and society golf days, junior and ladies coaching programs, and practice facilities including a covered driving range.

Product overview

Mid Sussex Golf Club is a golf club offering an 18-hole parkland course, 5 PGA professionals for coaching, a fully stocked pro shop with custom fitting, and various membership tiers. The club's hospitality services include The View Restaurant and Bar, Sunday carvery, afternoon teas, and conservatory hire for events. Additional offerings encompass society and corporate golf days, weddings, functions, junior golf programs, ladies coaching, BB9 Business Breakfast Club, and practice facilities. The club operates as a single unified facility combining golf services with hospitality and event management.

Differentiator

Problem solved

Functional benefit

Brands

• The View: Clubhouse Bar and Restaurant at Mid Sussex Golf Club, open to the general public 7 days a week, featuring stunning views of the golf course and South Downs.
• BB9 Breakfast Club

Products and services

• 18-Hole Parkland Golf Course

Quantifiable outcome

• One of only 5 golf clubs in South of England to host R&A Coronation Foursomes Area Final
• +2 more outcomes

Named customers25 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Porsche Centre Mid SussexminorStrategic or Co-development PartnerPorsche Centre Mid Sussex has kindly sponsored the 9-hole short course at Mid Sussex Golf Club. The course features appropriate scorecards and hole markers as part of the sponsorship arrangement. This is part of the Golf For All initiative to get new golfers onto the golf course sooner.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• East Sussex National Golf Club: Two 18-hole courses and hotel in East Sussex offering similar parkland golf, membership tiers, society days, weddings, and restaurant facilities. Directly comparable as a regional competitor serving the same catchment in Sussex.
• Mannings Heath Golf Club: Sussex golf club with 18-hole and 9-hole courses, membership, coaching, and function rooms. Comparable as a multi-course regional golf facility with similar diversified offerings.
• Piltdown Golf Club: Established East Sussex heathland/parkland club with membership and visitor play, society days, and clubhouse dining. Comparable as a regional private-style golf club in the same Sussex catchment as Mid Sussex.
• Brighton & Hove Golf Club: Downland course near Brighton with membership tiers, society days, and clubhouse facilities. Comparable as a nearby Sussex club competing for the same Brighton/Worthing/Lewes corridor golfers.
• Dale Hill Hotel & Golf Club: Sussex-based golf club with hotel, two courses, restaurant, and event hosting. Comparable as a regional golf facility offering integrated golf, hospitality, and function services.
• Sweetwoods Park Golf Club: West Sussex parkland club offering membership, society days, coaching, and clubhouse dining. Comparable as a South East England golf facility with similar mid-market positioning.
• Royal Ashdown Forest Golf Club: Historic heathland club in East Sussex offering traditional membership access, visitors by arrangement, and clubhouse amenities. Comparable as a Sussex-based golf club competing for the same regional golfer base.

Others

• Foremost Golf: UK buying group and marketing platform for PGA professionals and golf clubs. Comparable as an ecosystem enabler where Mid Sussex's PGA professionals may participate in equipment buying/marketing networks.
• Intelligent Golf: Golf club management software platform (current Mid Sussex vendor per website footer). Comparable as the technology infrastructure provider powering Mid Sussex's booking, member login, and handicap systems.

Broad incumbents

• American Golf: UK's largest golf retailer operating multiple stores and online channels. Comparable as a broader incumbent in the UK golf ecosystem where Mid Sussex competes for equipment sales (retail is one of nine Mid Sussex revenue streams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/msgolfclub
• YouTubevimeo.com/139692066
• Facebookfacebook.com/MidSussexGolfClub

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid Sussex Golf Club