Motorino

What Motorino does

Motorino is a privately held Brazilian scooter manufacturer founded in 2008/2009 and headquartered at Rua Nunes Machado, 1254, Centro, Curitiba, with manufacturing operations inside the Manaus Free Trade Zone (Zona Franca de Manaus) and a secondary facility in Curitiba. The company produces retro-styled scooters that translate 1950s-60s Italian Vespa and Lambretta design cues into products localized for Brazilian roads and tropical climate conditions, with a signature white-stripe tire (pneu faixa branca) as the visual centerpiece and tropicalized engines (e.g., Monocilíndrico 4 tempos, 149.6cc, electronic injection, automatic CVT).

The commercial portfolio comprises two product lines: the Cappuccino Gasolina, a 150cc gasoline scooter sold across three tiers (Casual R$24,730; Ousada R$25,380; Absoluta R$27,412) with customization in seating, grips, windshield, and rear rack/trunk; and the Cappuccino Elettrica, a 3,000W direct-drive electric model with a 72V/40Ah sealed battery delivering up to 85 km/h and up to 70 km of range in eco mode, starting at R$29,900. Hardware sales to end consumers are the sole disclosed revenue stream.

Distribution is built around three pillars: licensed retail stores (lojas licenciadas, e.g., Scooters Bellavita in Goiânia), a national network of 150+ partner workshops (oficinas parceiras) covering 23 Brazilian states for sales and after-sales service, and direct customer engagement via a website with WhatsApp-based consultation. The stated customer base spans urban commuters, lifestyle-conscious consumers, young professionals, women, retirees, and small-business/corporate fleet users, with no named enterprise logos disclosed and no revenue or unit volume figures publicly available.

Name

Motorino

Legal name

MOTORINO SCOOTERS

Website

https://motorino.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian scooter manufacturer selling retro-styled gasoline (Cappuccino Gasolina, 150cc) and electric (Cappuccino Elettrica, 3,000W) scooters through licensed stores and a national 150+ partner workshop network, targeting urban commuters and lifestyle-conscious consumers.

Ownership category

akta.pro rank

Product category

Motor Scooter Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Scooter & Moped Manufacturing (ICE) (IMACAEAC)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Retro scooter manufacturing
• Electric scooter production
• Urban mobility vehicles
• Motor scooter retail
• Two-wheeler distribution

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Scooter Sales: Direct sales of retro-styled scooters (gasolina and electric models) to end consumers through licensed stores and direct inquiries. Multiple version tiers with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Motorino manufactures and sells retro-style scooters in Brazil, blending Italian design heritage (Vespa/Lambretta legacy) with Brazilian manufacturing in Manaus. The core product line is the Cappuccino scooter, offered in two main variants: gasoline (Cappuccino Gasolina, 150cc) and electric (Cappuccino Elettrica, 3000W). Vehicles are sold through licensed retail stores and a national network of over 150 partner workshops across Brazil.

Product overview

Motorino is a Brazilian scooter manufacturer that produces retro-style scooters inspired by classic Italian Vespa and Lambretta designs, combining Italian design heritage with Brazilian manufacturing (Manaus). The company offers two main product lines: the Cappuccino Gasolina (gasoline-powered 150cc scooter in Casual, Ousada, and Absoluta versions) and the Cappuccino Elettrica (electric scooter with 3000W motor). Both models feature signature white-stripe tires and extensive customization options. Motorino maintains a national network of over 150 partner workshops across Brazil for sales and service support.

Differentiator

Problem solved

Functional benefit

Brands

• Cappuccino: Retro-style scooter model available in gasoline and electric versions, featuring Italian-inspired design with white stripe tires and Brazilian manufacturing.

Products and services

• Cappuccino Gasolina Retro-style gasoline scooter with a 150cc monocylinder 4-stroke electronic injection engine (149.6cc displacement, 9.2 hp at 8000 rpm), automatic CVT transmission, electric TCI starting, and Combined Brake System with disc brakes. Sold in three versions — Casual (R$ 24,730.00), Ousada (R$ 25,380.00), and Absoluta (R$ 27,412.00) — offering fuel efficiency of 25–35 km/liter, 4.8-liter tank, and 150 kg load capacity. Features signature white-stripe tires and customization options such as custom seats, grips, windshield, and rear rack/trunk. Targeted at Brazilian consumers seeking Italian-inspired design with tropicalized engineering for urban commuting.
• Cappuccino Elettrica Retro-style electric scooter with a 3,000W Direct Gear motor, 72V 40Ah sealed battery, top speed up to 85 km/h, range up to 70 km in eco mode, and 1,200 battery charge cycles. Starting price R$ 29,900.00. Features white-stripe tires, CBS braking, and personalization options consistent with the gasoline line. Designed for Brazilian consumers seeking a stylish, zero-emission alternative for urban mobility.

Quantifiable outcome

• Fuel efficiency: 25-35 km per liter
• +3 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Scooters Bellavita (Goiânia)minorChannel Partner/ Reseller/ DistributorLicensed dealer (lojista licenciado) operating in Goiânia, Goiás, selling Motorino scooters. Located at Av. T-9, 1824 QD. 537, LJ.3, JD. América, telefone (62) 3642-1200.
• 150+ Partner Workshops Network (Oficinas Parceiras)coreChannel Partner/ Reseller/ DistributorExtensive network of over 150 authorized partner workshops across all 27 Brazilian states providing technical assistance, maintenance, and repairs. Coverage includes all major cities and states from Amazonas to Tocantins.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Traxx (by Dafra/Mondial Group): Brazilian scooter and motorcycle sub-brand from the Dafra/Mondial group. Sells entry-level scooters and mopeds in Brazil, overlapping with Motorino on price, customer (urban commuters), and dealer channel.
• Mondial: Brazilian motorcycle brand (part of Dafra group) selling entry and mid-level scooters and mopeds. Direct competitor in the value/urban commuter scooter segment Motorino targets.
• Piaggio (Vespa): Italian manufacturer of Vespa scooters — the iconic retro-styled brand whose design heritage Motorino explicitly references. Direct competitor in the lifestyle-led retro scooter niche, though at a higher price point.
• Shineray: Chinese-origin scooter and motorcycle brand with a strong Brazilian retail footprint. Competes directly on entry-level and mid-priced scooters, though typically without the retro lifestyle positioning.
• Dafra: Brazilian motorcycle and scooter manufacturer selling affordable commuter scooters (e.g. Citycom, Maxsym). Competes with Motorino in the same price band and Brazilian dealer network, although Dafra's design language is more utilitarian.

Emerging players

• Voltz Motors: Brazilian electric mobility startup focused on electric motorcycles and scooters. Comparable to Motorino's Elettrica line as a domestic EV-native peer with modern branding, though without the retro aesthetic.

Regional players

• SYM (Sanyang Motor): Taiwanese-origin scooter brand distributed in Brazil with urban commuter scooters. Comparable product offering to Motorino's gasoline line, though distribution and brand awareness are more limited in Brazil.

Broad incumbents

• Yamaha Brasil: Major motorcycle OEM in Brazil with strong scooter presence (Neo, NMAX, Fluo). Competes broadly with Motorino across urban commuter segments and has substantially greater manufacturing and marketing resources.
• Kymco Brasil: Taiwanese scooter manufacturer with Brazilian distribution. Overlaps with Motorino on urban scooters, including small-displacement and electric models, though positioned more functionally than as a lifestyle brand.
• Honda Brasil: Dominant motorcycle and scooter OEM in Brazil with models like Biz, PCX, and Elite. Sets pricing and dealer expectations across the scooter category and represents Motorino's primary scale competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motorinoscooters
• LinkedInlinkedin.com/company/motorino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorino