Ada Productions

What Ada Productions does

Ada Productions is an Austrian sole proprietorship (Ada Productions e.U., headquartered in Linz) that develops and sells DMFX (Digital Makeup FX), a catalogue of digital prosthetic makeup effects assets for the film, television, virtual production, and video game industries. The product line consists of two core offerings: DMFX Design Tools — Vector Displacement Map (VDM) brushes and alpha maps for Pixologic Zbrush that allow artists to paint wound and scar effects directly onto 3D characters — and DMFX Assets — ready-made reusable 3D wound and scar assets in OBJ/FBX formats with complete PBR texture map sets (Colour Maps in four skin tones, Normals in DX and OpenGL, Diffuse, Position, Metalness, Roughness, Height, Ambient Occlusion, Curvature, Scatter, Thickness, ID Maps). As of December 2020 the catalogue contained 145 wound and scar brushes and 46 reusable scar assets, packaged as themed bundles including Starter, Professional, Action, Zombie, Bullet, Stab, Cut & Slash, and Shot Gun & Rifle sets, plus a free test tier for evaluation.

The business model is product-led growth combined with marketplace distribution: products are sold via a self-serve e-commerce storefront at dmfx.tools with one-time perpetual licenses (single or company) processed through PayPal or Stripe and delivered as instant downloads, alongside distribution as a featured Content Developer on the Reallusion Content Store where DMFX Skin Gen Assets are adapted for Character Creator and iClone. The company maintains a horizontal segmentation across film/TV production companies, VFX studios, video game developers, and digital artists working in Zbrush, Maya, Blender, NUKE, Fusion, Substance Painter, and Mari; it supplements the storefront with a content marketing program including tutorials by Alan Marques and Stuart Sewell, presence at industry events such as Gamescom and FMX, and a multi-platform social presence. Ada Productions is founder-owned and operates without external institutional investors; founding team members Simone Boria (CEO), Stuart Sewell (Product Designer and prosthetic makeup artist with credits on Frankenstein, Saving Private Ryan, The Hours, and Lost in Space), and Alan Marques (VFX supervision and digital 3D/2D expert) bring combined experience of approximately 90 years across the film industry.

Name

Ada Productions

Legal name

Ada Productions e.U.

Website

https://dmfx.tools

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Ada Productions is an Austrian sole proprietorship that sells DMFX (Digital Makeup FX) digital wound and scar assets, VDM brushes, and alpha maps for film, TV, virtual production, and video game pipelines, distributed via its own storefront and the Reallusion Content Store.

Ownership category

akta.pro rank

Product category

Digital Visual Effects Assets

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE)

akta.pro secondary industry

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB)

Keywords

• Digital makeup effects
• VFX wound assets
• Prosthetic makeup brushes
• 3D character assets
• Film VFX tools

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Product Sales (One-time License): One-time purchase of digital assets and brushes with license options (single or company license). Products delivered via download link after payment through PayPal or Stripe.
2. Freemium Model: Free test sets (VDMs and assets) provided for evaluation purposes with no commercial use allowed. Premium sets available for purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Ada Productions (DMFX Tools) creates and sells digital prosthetic makeup effects tools for film, TV, virtual production, VR/AR, and video game productions. The product line comprises DMFX Design Tools (VDM brushes and alpha maps for Zbrush) and DMFX Assets (reusable 3D wound and scar assets in OBJ/FBX format with complete PBR texture map sets), sold as themed bundles via the dmfx.tools online shop and the Reallusion Content Store.

Product overview

Ada Productions offers DMFX (Digital Makeup FX) as a unified digital prosthetic makeup effects solution comprising two core product lines: DMFX Design Tools (VDM brushes and alpha maps for Zbrush) and DMFX Assets (3D wound and scar assets for compositing). Products are sold as themed bundles (Starter, Professional, Action, Zombie Sets) and individual asset collections (Bullet, Stab, Cut & Slash, Shot Gun & Rifle Sets), all targeting film, TV, virtual production, and video game productions. The company also offers a specialized Reallusion integration for Character Creator and iClone users. All products require artistic skill with industry-standard 3D and compositing software.

Differentiator

Problem solved

Functional benefit

Products and services

• DMFX Design Tools Digital makeup brushes (Vector Displacement Map brushes and alpha maps) for Zbrush that enable digital artists to paint wound, scar, burn, and zombie skin effects directly onto 3D characters. Targeted at VFX artists and digital makeup professionals in film, TV, and game production.
• DMFX Assets Ready-made reusable 3D wound and scar assets (OBJ/FBX/TIFF formats) with complete PBR texture map sets for compositing into film shots and game pipelines. Compatible with NUKE, Fusion, Maya, Blender, 3DS Max, Substance Painter, and Mari.
• Creators Starter Set Entry-level bundle combining 30 VDM brushes with 23 alpha maps covering basic wound effects including subtle skin effects, pores, lines, scars, veins, and 3 types of boils. Requires Zbrush. Priced from €20.95.
• Creators Professional Set Mid-tier bundle with 75 VDM brushes covering bullet, shrapnel, stab, cut wounds, burns and scars, plus 63 alpha maps for extended skin effects. Licensed for commercial or non-commercial use. Priced from €66.95.
• Creators Action Set Advanced bundle with 24 VDM brushes and 63 alpha maps designed for action-heavy projects, featuring upgraded bullet and stab wounds with corresponding scar effects, plus skin damage, boils, and veins. Priced from €36.95.
• Creators Zombie Set Specialized zombie-themed bundle with 39 VDM brushes and 43 zombie skin alpha maps for gore and zombie skin effects. Available in Commercial, Non-Commercial, and Student licenses. Priced from €41.95.
• Creators Free Test Set Free test set combining 7 VDM brushes with 10 alpha maps representing basic wound effects for evaluation purposes. Cannot be used commercially. Requires Zbrush.
• Asset Bullet Set 5 types of 9mm bullet wounds including eye bullet wounds and rifle entry wounds. Each wound includes 4 high-resolution Colour Maps (4 skin tones), 2 Normals (DX and OpenGL), and 13 additional map types in TIFF format. Priced from €49.95.
• Asset Stab Set 4 types of stab wound assets with full map sets including 4 Colour Maps, Normals, Diffuse, Position, Metalness, Roughness, Height, Ambient Occlusion, Curvature, Scatter, and other texture maps. Priced from €40.95.
• Asset Cut & Slash Set 2 types of long slashes, 1 tri slash, 1 animal slash, and 2 types of cuts. Each wound comes with full map set for 4 skin tones. Priced from €59.95.
• Asset Shot Gun & Rifle Set 2 rifle entry wounds, 2 rifle exit wounds, 1 shotgun blast exit, and 2 shotgun blast entry wounds with complete texture map sets. Priced from €39.95.
• Asset Test Set Free test set offering 1 burn and 1 stab wound asset with Base Colour, Diffuse, Position, Normal, Alpha, Metalness, Roughness, Height, Specular, Reflection, ior and f0 Maps in TIFF format plus MTL, OBJ and FBX files. Non-commercial evaluation only.
• DMFX Skin Gen Assets for Reallusion DMFX assets adapted for Reallusion's Character Creator and iClone platforms, requiring the Skin Gen Plugin. Available sets include General Set 1, General Set 2, War Set, Gore Set, and Zombie Set. Assets can be moved, mixed, blended, and color/specular levels changed within the Reallusion ecosystem.

Quantifiable outcome

• Saves material, time and money compared to traditional prosthetic makeup

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ReallusioncoreTechnology or Integration · 19 August 2021Ada Productions partnered with Reallusion as a featured Content Developer. Started adapting DMFX for iClone and Character Creator in 2021. Created Skin Gen Assets that can be moved, mixed, blended, and color-modified. Products available through Reallusion Content Store.
• tech2bcoreOthers · 20 August 2020Start-up incubator based in Upper Austria that supported Ada Productions; awarded tech2b Winner Diploma recognizing company as lighthouse startup in region
• Friendly FiresupportingStrategic or Co-development PartnerCGI Concept House partner for blood asset development collaboration
• FH HagenbergsupportingTechnology or IntegrationAcademic supporters: Alexander Willhelm, Patrick Proier, Georgi Kostov, Jürgen Hagler from FH Hagenberg contributed to development
• The FoundrysupportingTechnology or IntegrationSimon Robinson from The Foundry supported DMFX development

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CGTrader: Large 3D model marketplace where individual creators and studios sell assets, including VFX and character content. Operates at much larger scale than Ada but serves overlapping buyers (3D artists, game developers, VFX studios) purchasing ready-made 3D assets.
• TurboSquid: Long-established 3D asset marketplace (now part of Shutterstock) selling models, textures, and VFX content. Overlaps with Ada in providing ready-made 3D assets for VFX and game production, though at significantly larger scale and broader scope.
• Adobe Substance 3D Assets: Adobe's asset library of 3D models, materials, and textures integrated with Substance Painter and the broader Adobe creative ecosystem. Competes for the same compositing/texturing artist spend and is integrated into pipelines Ada's products also support.
• ArtStation Marketplace: Marketplace within ArtStation (owned by Epic Games) where concept artists, 3D modelers, and texture artists sell digital assets including 3D models and brush packs. Overlaps with Ada's buyer base of professional digital artists.
• The Gnomon Workshop: Provider of VFX, games, and animation training and digital assets for industry professionals. Adjacent in serving the same professional creative community with educational content and high-quality production-ready resources.

Emerging players

• Texturing.xyz: Specialty texture and 3D asset marketplace focused on high-quality PBR materials and models. Comparable in selling PBR-ready assets to 3D artists in film and games, though with broader scope than Ada's SFX/wound specialty.

Direct peers

• Cubebrush: Marketplace for 3D assets, textures, and digital art tools sold directly to game artists, VFX professionals, and digital creators. Closely comparable model of individual creators and small studios selling curated specialty assets via online storefront.
• Reallusion: Maker of Character Creator and iClone, the platform that Ada Productions' Skin Gen Assets are adapted for and distributed through. Reallusion operates a content store with third-party developers and serves the same mid-market game and film creator audience Ada targets.
• Kitbash3D: Premium 3D asset kit provider for film, TV, and games production. Comparable business model of selling curated, professionally produced 3D asset packs via direct-to-creator e-commerce targeting the same VFX/animation professional buyer.

Others

• Pixologic (ZBrush): Maker of ZBrush, the primary platform for which Ada's VDM brushes and alpha maps are designed. Functions as a key ecosystem enabler and distribution dependency rather than a direct competitor, but its installed base defines Ada's reachable market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzn8Y0EaO0L9H5CY0YybPVQ
• Facebookfacebook.com/digitalprostheticmakeup
• LinkedInlinkedin.com/in/simone-boria-68a52689
• Instagraminstagram.com/productions.ada
• Pinterestpinterest.at/AdaDMFXProductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ada Productions