HogeNood
HogeNood is a Dutch SaaS company operating a toilet management platform with a consumer mobile app, in-venue tablet rating system, and CMS for organizations and municipalities. It serves all 342 Dutch municipalities, commercial organizations, and end users seeking accessible toilets, monetizing through annual software license fees.
- Company typePrivate
- Founded2012
- HeadquartersHeerhugowaard, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What HogeNood does
HogeNood is a privately held Dutch software company founded in 2011/2012 and headquartered in Heerhugowaard, Netherlands. The company operates a toilet management platform consisting of three integrated software products: a consumer-facing mobile application (HogeNood App, available on iOS and Android) for locating and rating public toilets, a tablet-based in-venue rating and digital cleaning schedule system (HogeNood Tablet), and a content management system (HogeNood CMS) used by organizations to manage toilet information and monitor reviews and cleaning status. HogeNood also operates the ToilAdd portal, a self-serve registration channel where businesses and municipalities can add their toilet locations to the platform.
The platform serves a multi-sided audience comprising Dutch municipalities (342 are tracked), commercial organizations (facility services, real estate, retail), facility managers, and individual end users including people with disabilities, parents with young children, elderly users, and individuals with medical conditions such as stoma patients. HogeNood publishes the official annual toilet-friendliness rankings of all Dutch municipalities and collaborates with disability advocacy organizations including Stomavereniging and KOO to incorporate specialized accessibility features such as ostomy material disposal indicators and wheelchair accessibility assessments.
HogeNood monetizes through recurring annual software license fees paid by organizations and municipalities for access to the CMS (tiered Bronze, Silver, Gold) and per-tablet hardware/software fees. The consumer app is free. The platform reports 10,000+ registered toilet locations, 500,000+ reviews, 6,000+ newsletter subscribers, and app ratings of 4.1 (Google Play) and 4.4 (Apple App Store). Notable customers include major Dutch municipalities (Amsterdam, Rotterdam, Utrecht, Veere), Provincie Groningen, facility services firm Hectas, and real estate company Wereldhave.
HogeNood firmographics
Firmographics- Name
- HogeNood
- Legal name
- HogeNood
- Website
- https://en.hogenood.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HogeNood is a Dutch SaaS company operating a toilet management platform with a consumer mobile app, in-venue tablet rating system, and CMS for organizations and municipalities. It serves all 342 Dutch municipalities, commercial organizations, and end users seeking accessible toilets, monetizing through annual software license fees.
- Ownership category
- akta.pro rank
HogeNood industry classification
Industry- NAICS
- Janitorial Services (561720)
- SIC
- Sanitary Services (4950), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)
- akta.pro secondary industry
- Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)
Keywords
Where HogeNood is headquartered
LocationHeadquarters
- HQ city
- Heerhugowaard
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
HogeNood business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Software License Fees: HogeNood generates revenue through annual license fees paid by organizations (licensees) for use of the HogeNood Toilet Management System. The license consists of HogeNood Tablet Fee (per tablet) combined with HogeNood CMS Fee (based on number and type of packages - Bronze, Silver, or Gold). The license is granted for a non-limited period.
- App Distribution: The mobile app is freely available to consumers. Revenue is not generated directly from app users but through organizations that register their toilets on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Package - Entry-level CMS access with basic features |
| Subscription | Annual | Silver Package - Mid-tier CMS access |
| Subscription | Annual | Gold Package - Full CMS access with maximum features |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
HogeNood product offering
Product offeringCore offering
HogeNood develops and operates a toilet management software platform consisting of a consumer-facing mobile app (iOS and Android), a washroom-installed Tablet for visitor feedback, and a Content Management System (CMS) for facility operators. The platform enables individual users to locate, navigate to, and rate accessible public toilets, while municipalities and organizations license the CMS and Tablet to manage toilet information, monitor reviews, and track cleaning schedules in real time.
Product overview
HogeNood is a toilet management platform consisting of three core products: the HogeNood App (mobile application for finding and rating toilets), the HogeNood CMS (content management system for managing toilet information and reviewing analytics), and the HogeNood Tablet (in-venue rating and cleaning schedule system). The platform enables municipalities, organizations, and facilities to make their toilets findable and assessable while providing users with real-time toilet locations, routes, facilities information, and reviews. The products operate as an integrated suite where the App serves end users, the Tablet collects visitor feedback on-site, and the CMS aggregates and manages all data for facility operators.
Differentiator
Problem solved
Functional benefit
Products and services
- HogeNood App Mobile application for Android and iOS that enables individual users to locate the nearest accessible toilet, view navigation routes, see facility indicators (wheelchair accessibility, gender-neutral toilets, baby/adult changing tables, Euro key, waste buckets), and submit or read reviews on hygiene, odour, atmosphere, and toiletries.
- HogeNood CMS Content Management System licensed to municipalities and organizations that enables them to manage toilet information displayed in the HogeNood app and Tablet, with a dashboard providing real-time insight into user reviews and cleaning status.
- HogeNood Tablet Tablet device installed in washrooms that enables visitors to rate the toilet immediately after their visit; also functions as a digital cleaning schedule, eliminating handwritten checkout lists.
- ToilAdd Portal Self-serve toilet registration portal where businesses and individuals can add toilet locations to the HogeNood platform for visibility among users with urgent toilet needs.
- Annual Toilet-Friendliness Municipality Rankings Annual publication ranking all 342 Dutch municipalities on toilet-friendliness, using HogeNood's proprietary indicators and methodology, distributed nationally to drive municipal engagement and public awareness.
Quantifiable outcome
- 1 in 4 Dutch people experience limitations in daily life due to toilet shortage
- +4 more outcomes
Companies that use HogeNood
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
HogeNood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HogeNood partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Gemeente OosterhoutcoreGemeente Oosterhout collaborates with HogeNood and KOO (Klankboardgroep Ongehinderd Oosterhout) to make Oosterhout more toilet-friendly. The partnership calls on local entrepreneurs to open their toilets via the HogeNood app, with KOO conducting accessibility assessments.
- KOO (Klankboardgroep Ongehinderd Oosterhout)coreKOO represents residents with disabilities in Oosterhout. They conduct accessibility assessments ('schouw') using 15 requirements for wheelchair accessibility at registered locations, ensuring toilets meet user needs beyond just visibility.
- Provincie GroningencoreAs of May 2026, Provincie Groningen became the first province in the Netherlands to become an active partner of HogeNood. The province opened two of its own locations: the province house at Sint Jansstraat and the project bureau in Blauwestad. The partnership also calls on municipalities and entrepreneurs to register their toilets for free.
- Toiletalliantie (Toilet Alliance)coreFounded in 2018 by the Maag Lever Darm Foundation (MLDS). The Toilet Alliance works to draw attention to the shortage of toilets in the Netherlands and collaborates with HogeNood on annual toilet-friendliness rankings.
- MDL Fonds / MLDS (Maag Lever Darm Foundation)coreCollaborated with HogeNood from 2018-2024 on annual toilet-friendliness rankings. Provided communication and national distribution while HogeNood provided the toilet database, indicators, calculations, and methodology. The partnership ended in 2025 when MDL published its own separate ranking.
- Ars Donandi Yske-Walther FundminorDonor that helped fund the toilet coverage map created by the Maag Lever Darm Foundation.
- Dr. C.J. Vaillant FundminorDonor that helped fund the toilet coverage map created by the Maag Lever Darm Foundation.
- Iedereen WC TeltcoreStandards organization establishing toilet accessibility standards that HogeNood uses as benchmarks for its toilet-friendliness rankings.
- App-visecoreDevelopment partner credited as 'Made by App-vise' on the website. Responsible for app development and technical maintenance.
- Stomavereniging (Stoma Association)coreCollaboration since 2014 with former Stoma Association director Anne Braakman led to the addition of trash can indicators in the HogeNood app for disposing of ostomy materials. This partnership directly informed product features to serve stoma patients.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
HogeNood competitors and assessment
Company assessmentBroad incumbents
- ServiceChannel: Commercial facility and maintenance management platform serving multi-site retail and real-estate operators. Comparable at the B2B facility-management layer where HogeNood sells CMS/tablet licenses.
- Kairos (facility management platform): Broader facility management and cleaning-operations platform used by janitorial teams. Adjacent to HogeNood's tablet/CMS layer for digital cleaning schedules and real-time facility feedback.
- Google Maps: Google Maps increasingly surfaces public restroom information and accessibility in select regions. A broad incumbent whose free toilet features compress HogeNood's consumer value proposition.
Direct peers
- Wheelmap: OpenStreetMap-based map of wheelchair-accessible places including toilets, operated by Sozialhelden. Comparable as an accessible-toilet finder with crowdsourced data and European footprint.
- SitOrSquat (Charmin, Procter & Gamble): Procter & Gamble's branded bathroom-finder app with reviews and crowdsourced locations. Closely comparable in core function — locating and rating public toilets via a mobile app with reviews.
- Flush Toilet Finder: A consumer mobile app that helps users locate public restrooms with accessibility filters and reviews. Directly comparable as a toilet-finding consumer app serving the same end-user need as HogeNood's app.
Emerging players
- Refuge Restrooms: Crowdsourced map of gender-neutral and accessible restrooms, originally community-driven and now operated by Transgender Law Center. Comparable niche overlap on accessible toilet data and reviews.
Regional players
- Toilet Map UK: UK government's national toilet map showing public and community toilet locations. Comparable as a regional public-sector toilet database serving end users and municipalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HogeNood social profiles
Digital presenceHogeNood compliance and trust
Trust signalCompliance2 records
HogeNood financial estimates
Financial estimateRevenue estimate
Valuation estimate
HogeNood leadership team
Management profileNumber of profiles
Profiles2 records
HogeNood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HogeNood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HogeNood
What does HogeNood do?
HogeNood develops and operates a toilet management software platform consisting of a consumer-facing mobile app (iOS and Android), a washroom-installed Tablet for visitor feedback, and a Content Management System (CMS) for facility operators. The platform enables individual users to locate, navigate to, and rate accessible public toilets, while municipalities and organizations license the CMS and Tablet to manage toilet information, monitor reviews, and track cleaning schedules in real time.
Is HogeNood a public or private company?
HogeNood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HogeNood founded?
HogeNood was founded in 2012. It employs 1 to 10 people.
Where is HogeNood based?
HogeNood is headquartered in Heerhugowaard, Netherlands, in the Europe region.
How does HogeNood make money?
Two revenue lines are on record. Software License Fees are the primary driver. The others are app Distribution.
Who are HogeNood's main competitors?
Broad incumbents on record are ServiceChannel, Kairos (facility management platform) and Google Maps. Direct peers are Wheelmap, SitOrSquat (Charmin, Procter & Gamble) and Flush Toilet Finder. Refuge Restrooms is listed as an emerging player. Toilet Map UK is listed as a regional player.
Does HogeNood have an API?
No public API is recorded for HogeNood.
What industry is HogeNood in?
Its primary akta.pro industry code is HSAPAPAM, Waste Management & Smart Sanitation (Facilities), with a secondary code of BPABABAI, Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting). Its NAICS code is 561720 and its SIC code is 4950.