Chatur Knowledge Networking

What Chatur Knowledge Networking does

Chatur Knowledge Networking Pvt. Ltd., operating under the CB5 brand, is a Pune, India-based privately held company that built and operates the CB5 online psychometric personality assessment. The core product is a 111-item questionnaire implementing the Big Five (Five Factor Model) personality framework, normed on a sample of 7,205+ Indian respondents aged 14-75 across students and working professionals from multiple industries. The assessment measures 5 super-traits (C-A-N-O-E) and 25 sub-traits across 30 scales, completed in approximately 15 minutes, and is available in 10 Indian languages with reports generated in English. Reported reliability statistics are coefficient alpha 0.89 and test-retest 0.83-0.93. Since 2010 more than 23,000 individuals have taken the test.

Name

Chatur Knowledge Networking

Legal name

Chatur Knowledge Networking Pvt. Ltd.

Website

https://cb5.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Chatur Knowledge Networking (CB5) is a Pune, India-based psychometric firm that sells the CB5 Big Five personality assessment and a suite of nine role-specific Shakti Reports, certified by a network of 30+ consultants across India.

Ownership category

akta.pro rank

Product category

Psychometric Assessment

NAICS

Educational Support Services (61171), Scientific Research and Development Services (5417), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Psychometric assessment
• Personality testing
• Talent assessment
• Career assessment
• Behavioral assessment

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Psychometric Assessment Reports: Individual CANOE+ Report and specialized Shakti Reports sold directly to consumers and organizations. Reports range from INR 900 to INR 3,500 plus GST depending on report type.
2. Certification Program: CB5 Certification Program conducted online multiple times per year. Five half-day sessions training practitioners to use CB5. Fee is INR 40,120 (including GST).
3. Organizational/Enterprise Licensing: Organizations purchase assessments for employee profiling, recruitment, team building, leadership development, and succession planning applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Chatur Knowledge Networking develops and sells CB5, an online psychometric personality assessment platform built on the Big Five (Five Factor Model) and normed on the Indian population. The core deliverable is the CANOE+ Report (INR 900 + GST) covering 5 super-traits and 25 sub-traits, complemented by nine specialized Shakti Reports mapping personality to role-specific competencies across Career, Manager, Leader, Sales, Operations, Teacher, Seva, Jodi, and Team applications. Revenue is also generated through CB5 Certification Programs training practitioners to administer and interpret the assessments.

Product overview

Chatur Knowledge Networking offers CB5, an online psychometric personality assessment platform based on the Big Five (Five Factor Model) personality dimensions. The core product is the CB5 Psychometric Test generating a CANOE+ Report measuring 5 super-traits and 25 sub-traits. The platform provides a suite of specialized Shakti Reports (Career, Manager, Leader, Sales, Operations, Teacher, Seva, Jodi, Team) that map personality energy to specific professional competencies and roles. Additional offerings include certification programs for practitioners. All products are normed on Indian population and available in 10 Indian languages.

Differentiator

Problem solved

Functional benefit

Brands

• Shakti Reports: Suite of specialized reports (Career, Leader, Manager, Sales, Operations, Teacher, Seva, Jodi, Team) that measure natural energy/personality strengths for various professional roles and contexts
• CANOE+ Report

Products and services

• CB5 Psychometric Test (CANOE+ Report) Online psychometric personality assessment based on the Big Five (Five Factor Model) measuring 5 super-traits (Conscientiousness, Agreeableness, Negative Emotionality, Openness, Extraversion) and 25 sub-traits on 30 scales via a 111-item self-rated questionnaire. Normed on Indian population aged 14-75 years; available in 10 Indian languages; priced at INR 900 + GST.
• Career Shakti Report Maps CB5 traits on the Holland Hexagon Model (RIASEC) to indicate career energy/shakti and identify suitable career paths based on personality. Includes the CANOE+ Report; priced at INR 2,000 + GST.
• Manager Shakti Report Measures natural personality energy for 9 managerial competencies, comparing individual trait energies with ideal trait combinations. Used for selection, promotion, and development of managers. Priced at INR 3,000 + GST.
• Leader Shakti Report Measures personality energy for 11 leadership competencies, comparing individual traits with ideal trait combinations for leadership roles. Used for selection, promotion, and coaching of leaders. Priced at INR 3,000 + GST.
• Sales Shakti Report Assesses natural personality energy for 7 sales competencies based on CB5 traits. Used for selection, placement, and development of sales roles. Priced at INR 3,000 + GST.
• Operations Shakti Report Evaluates natural personality energy for 8 competencies relevant to individual contributor roles. Used for selection and development of operations staff. Priced at INR 3,000 + GST.
• Teacher Shakti Report Maps personality energy for 9 behavioral competencies relevant to teaching effectiveness. Designed for teachers, professors, facilitators, trainers, and coaches. Priced at INR 2,500 + GST.
• Seva Shakti Report Indicates personality energy for 10 competencies required in service-oriented roles and activities. Priced at INR 3,000 + GST.
• Jodi Report Comparative personality analysis between two individuals, identifying areas of alignment and conflict. Requires both individuals to complete the CB5 questionnaire. Priced at INR 3,500 + GST.
• Team Shakti Report Analyzes team composition based on personality traits using Belbin Team Role Model and Lencione's 5 Dysfunctions model. Maps individual and team energy for competencies and role suitability.
• CB5 Certification Program Online training program equipping practitioners to administer and interpret CB5 assessments. Consists of five half-day sessions covering the Five Factor Model, CANOE+ and Shakti Report interpretation, and application use cases. Fee: INR 40,120 (inclusive of GST).
• Big Five Mirror Program Workshop helping participants understand the nuances of the 5 super-traits and 25 sub-traits and reflect on behavior choices in various situations.
• Team Building Program Program for team building using CB5 personality insights and team analysis.

Quantifiable outcome

• Coefficient alpha of 0.89 demonstrates high internal consistency reliability
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hogan Assessments: Major personality assessment provider built on a Big Five-derived framework (HPI, HDS, MVPI) used for leadership selection, development, and executive coaching. Closely comparable in psychometrics, role-based reporting, and enterprise talent use cases.
• Thomas International: Provider of personality and behavioral assessments (PPA, TEIQue, GIA) used for recruitment, leadership, and team building. Comparable in offering role-mapped personality reports and operating a global consultant network similar to CB5's Knowledge Consultants.
• Mercer Mettl: India-based online psychometric and skills assessment platform offering personality inventories alongside cognitive and skills tests. Comparable as an India-headquartered talent assessment competitor targeting similar corporate and education segments.
• Wheebox: Indian online assessment platform offering psychometric and skills tests to enterprises, education institutions, and governments. Comparable as a domestic competitor in the same Indian talent assessment market with similar B2B and B2C channels.
• SHL (Expleo): Global leader in psychometric and talent assessments including Big Five-based personality tools for recruitment, leadership, and development. Directly comparable as a Big Five-instrument provider serving enterprise HR with similar use cases (selection, leadership development, team building).
• iMocha: AI-powered skills and behavioral assessment platform with talent acquisition and development use cases. Overlaps with CB5 on psychometric/talent assessment positioning and enterprise India buyer segment.
• Assessment Systems India: Indian psychometric test publisher offering Big Five and other personality assessments normed on Indian samples for HR, education, and counseling applications. Directly comparable as an India-localized Big Five provider with similar norming strategy.

Broad incumbents

• Gallup: Major assessment and consulting firm with CliftonStrengths and well-being instruments used for talent development and employee engagement. Comparable on the personality/talent assessment side while operating as a much broader research and advisory organization.
• Aon Assessment Solutions: Global HR consulting and assessment business offering personality inventories, cognitive tests, and leadership assessments as part of a broader HR services portfolio. Comparable as an enterprise incumbent with overlapping Big Five-adjacent methodologies.
• Mercer (Talent Consulting): Global HR consulting firm with assessment, leadership development, and succession planning practices that incorporate Big Five-style personality diagnostics. Comparable through its Mercer Mettl subsidiary and broader talent assessment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/personalitycb5
• YouTubeyoutube.com/watch?v=8fn4VX-l_50&context=C3c8267fADOEgsToPDskLk8_em3qFAWyDYHg04QE6g
• Facebookfacebook.com/pages/CB5/271137339581690?sk=info
• LinkedInlinkedin.com/company/ceebee-five

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chatur Knowledge Networking