Forward Guingamp

What Forward Guingamp does

En Avant Guingamp is a professional French football club founded in 1912 and headquartered in Guingamp, Brittany. The club operates a men's first team currently competing in Ligue 2 (with 13 historical seasons in Ligue 1 between 2010 and 2016), a women's team competing in Seconde Ligue, and a full youth development pyramid branded as L'Akademi. Home matches are played at Stade de Roudourou, which serves as the central matchday venue and the operational hub of the club's activities. The club's most notable sporting achievements include two Coupe de France titles (2008-09 and 2013-14), an Intertoto Cup win (1996), a Coupe de France finalist appearance (1996-97), and a Europa League Round of 16 run in 2014-15.

The business model is diversified across five revenue streams: (1) matchday revenue from ticket sales at Stade de Roudourou across Ligue 2 and cup competitions; (2) merchandising through an owned e-commerce boutique (boutique.eaguingamp.com), a physical retail store on Rue Edouard Ollivro in Guingamp, and third-party retail partners; (3) sponsorship and partnership revenue from approximately twelve named regional and national partners including Kappa (kit supplier), Celtigel, Vital Concept, Breizh Cola, CMB (Crédit Mutuel de Bretagne), Kasinos Bretagne, and others; (4) player transfer fees, as evidenced by the sale of Sohaib Naïr to Saint-Étienne; and (5) broadcasting rights distributions from Ligue 2 and the French Football Federation. Pricing on merchandise is unit-based and modest, with adult home jerseys priced from €60 to €100, accessories from €2 to €25, and free-shipping thresholds for online orders.

The club's go-to-market is event-driven and community-anchored. Distribution and engagement run through a multi-channel stack including the official website (eaguingamp.com), an official mobile app launched in October 2024 (iOS and Android), a Facebook page, a Dailymotion video channel with 8,000+ archived videos, and an email newsletter. The primary customer segments are individual supporters and match attendees (B2C), with a secondary segment of corporate partners and sponsors (B2B) engaging through sponsorship, advertising, and hospitality packages. Corporate structure is a Société Anonyme à conseil d'administration with registered share capital of €2,873,016 and Frédéric Le Grand serving as Directeur de publication. Revenue figures are not publicly disclosed.

Name

Forward Guingamp

Legal name

EN AVANT DE GUINGAMP

Website

https://eaguingamp.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

En Avant Guingamp is a 1912-founded French professional football club based in Guingamp, Brittany, currently competing in Ligue 2. It generates revenue from matchday, merchandise, sponsorship, player transfers, and broadcasting, serving supporters, match attendees, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Match ticketing
• Club merchandise
• Sports sponsorship
• Football broadcasting

Headquarters

HQ city

Guingamp

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Matchday Revenue: Revenue generated from stadium attendance at Stade de Roudourou, including ticket sales for home matches across Ligue 2 and cup competitions.
2. Merchandise Sales: Sale of official club merchandise including jerseys, accessories, and memorabilia through the official boutique (both e-commerce and physical store) and third-party retailers.
3. Sponsorship and Partnerships: Revenue from major partners and sponsors including Celtic Gel, Sparfel-Terideal, Vital Concept, Breizh Cola, Sodiser, Ballay, Kasinos Bretagne, CMB, Menez Bre, Bernard Jarnoux Crépier, Kappa, and France Barnums. Includes kit sponsorship, stadium naming rights, and commercial partnerships.
4. Player Transfers: Revenue from transfer fees when players are sold to other clubs, as evidenced by Sohaib Naïr transfer to Saint-Etienne.
5. Broadcasting Rights: Revenue from Ligue 2 and French Football Federation broadcasting rights distributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

En Avant Guingamp is a French professional football club founded in 1912 and based in Guingamp, Brittany, operating under the legal form EN AVANT DE GUINGAMP Société Anonyme à conseil d'administration. The club fields a men's team currently competing in Ligue 2 and plays home matches at Stade de Roudourou. Its commercial activity includes matchday ticketing, licensed merchandise (technical kit supplied by Kappa), sponsorship activation with regional partners, and the distribution of media/broadcast rights.

Differentiator

Problem solved

Functional benefit

Products and services

• Match tickets (Ligue 2 home fixtures) Admission tickets for En Avant Guingamp's home matches in Ligue 2, sold to individual supporters, families, and visiting fans at Stade de Roudourou.
• Licensed club apparel and accessories (Kappa partnership) Replica jerseys, training wear, and accessories produced under the club's technical kit partnership with Kappa, sold to supporters and the general public.
• En Avant Guingamp mobile app Official club mobile application delivering news, fixtures, results, and content to En Avant Guingamp supporters.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major.

• CeltigelmajorGTM or Marketing PartnerMajor partner of En Avant Guingamp. Celtigel is a frozen food brand belonging to the Graët group.
• Sparfel-TeridealmajorGTM or Marketing PartnerMajor partner. Terideal/Sparfel is a company specializing in equipment for municipalities and businesses.
• Vital ConceptmajorGTM or Marketing PartnerMajor partner. Vital Concept is an agricultural supplies company.
• Breizh ColamajorGTM or Marketing PartnerMajor partner. Breizh Cola is a regional cola brand from Brittany.
• SodisermajorGTM or Marketing PartnerMajor partner. Sodiser is a company based in the region.
• Ballay SASmajorGTM or Marketing PartnerMajor partner. Ballay is a company in the region.
• Kasinos BretagnemajorGTM or Marketing PartnerMajor partner. Casinos Bretagne operates regional casinos in Brittany.
• Menez BremajorGTM or Marketing PartnerMajor partner. Menez Bre is a coffee brand from the region.
• Bernard Jarnoux CrépiermajorGTM or Marketing PartnerMajor partner. Bernard Jarnoux Crépier is a crepe business.
• KappamajorGTM or Marketing PartnerTechnical kit partner supplying official match jerseys and training equipment. Provides official merchandise manufacturing.
• France BarnumsmajorGTM or Marketing PartnerMajor partner. France Barnums provides event equipment.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• FC Lorient: Neighboring Breton professional club that oscillates between Ligue 1 and Ligue 2. Comparable size, regional identity-based supporter model, and direct competitor for Brittany-based talent and sponsorship dollars.
• Stade Rennais FC 1901: Ligue 1 club also based in Brittany and a historic Coupe de France rival (EAG defeated Stade Rennais in both 2009 and 2014 finals). Same regional catchment, same sponsor pool, and same academy recruitment geography make it the closest regional comparable.

Direct peers

• Rodez Aveyron Football: Ligue 2 French club with small-town identity similar to Guingamp's structure, providing a peer benchmark for small-city matchday economics and regional sponsor dynamics.
• FC Sochaux-Montbéliard: Historic French club with strong youth academy tradition (akin to EAG's Akademi), currently competing in lower divisions. Comparable academy-driven revenue model.
• Stade Lavallois: Mid-sized French professional club with comparable historical pedigree, academy focus, and second-tier economics; useful peer for benchmarking EAG's cost base.
• Amiens SC: Ligue 2 French club of similar demographic catchment and budget tier, with comparable matchday revenue dynamics and regional sponsorship mix.
• Grenoble Foot 38: Mid-sized French professional club with historical Ligue 1 pedigree and oscillating divisional status, similar to EAG's mid-tier positioning in the French football pyramid.
• ESTAC Troyes: Ligue 2 French professional club with similar financial scale, regional identity, and reliance on player development/transfer revenue. Closely comparable competitive positioning within French football's second tier.
• SC Bastia: Historic French football club currently competing in lower divisions with strong regional Corsican identity. Comparable in operating philosophy of community-rooted, identity-driven club economics.
• Stade Malherbe Caen: Historic Ligue 2 French football club with similar oscillating Ligue 1/Ligue 2 history. Comparable mid-sized club profile, academy-driven model, and revenue mix including player transfers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubedailymotion.com/eagorigines
• Facebookfacebook.com/enavantguingampofficiel
• Xx.com/EAGuingamp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Guingamp