The Rusty Nail

What The Rusty Nail does

The Rusty Nail is, according to firmographic metadata, a 1974-founded pub in Atlanta, United States, that serves Southern and American cuisine, drinks, and cold beer. However, the commercial artifacts aggregated under this name describe a fundamentally different operational entity: a privately operated online gambling agent operating under the DBA "SBOBET88," headquartered in Indonesia and run as a direct-to-consumer Shopify storefront. That storefront sells SBOBET88 access credits at Rp 10,000 IDR per unit (currently shown as sold out) and acts as an official authorized agent (agen sbobet resmi) for the SBOBET platform, providing registration, login access, and anti-block links to Indonesian consumers seeking online football and sports betting. There is no proprietary technology disclosed beyond standard Shopify e-commerce infrastructure and proxy-style anti-blocking link redirection; no API, SDK, app, patents, certifications, or compliance posture are documented.

The business model is a single-SKU, one-time-license resale of access to a third-party gambling platform, distributed through an owned Shopify storefront and driven by organic social media across Twitter, Facebook, Instagram, TikTok, and YouTube. Customer segmentation is a single use-case vertical (Indonesian online sports betting), and the only disclosed partnership is the SBOBET channel relationship, which is the operational linchpin of the entire business. Ownership is opaque — only one individual (Nick Cardellino) is listed as founder/owner in the leadership data, and no parent company, investors, corporate structure, or management team beyond that entry is disclosed, representing a significant governance and diligence gap for any counterparty. The contradiction between the pub-style firmographic record and the SBOBET88 gambling storefront is unresolved in the source data and should be treated as a material data integrity issue.

Name

The Rusty Nail

Legal name

SBOBET88 : Agen SBOBET Resmi, Daftar SBOBET88 Di Link SBOBET Judi Bola Online

Website

https://rustynailpub.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

The Rusty Nail operates a Shopify-hosted Indonesian online gambling portal (DBA: SBOBET88) acting as an authorized SBOBET agent, selling access credits to Indonesian sports-betting consumers via anti-blocking links and social media.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online sports betting
• Gambling agent services
• Football betting platform
• Online casino access
• Sbobet affiliate

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. SBOBET88 Product Sales: E-commerce sale of SBOBET88 online gambling platform access, priced at Rp 10,000 IDR per unit. Products currently show as sold out status.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The company operates an authorized SBOBET online gambling agent storefront, providing Indonesian consumers with registration, login access, and anti-block links to the SBOBET88 online football betting and sports gambling platform. It sells access credits directly through a Shopify e-commerce storefront, with units priced at Rp 10,000 IDR (currently shown as sold out).

Differentiator

Problem solved

Functional benefit

Products and services

• SBOBET88 Online Gambling Access A single online gambling access package priced at Rp 10,000 IDR per unit that grants Indonesian consumers entry to the SBOBET88 online sports betting and football gambling platform. The product is currently listed as sold out on the storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SBOBETcoreChannel Partner/ Reseller/ DistributorOperates as an official authorized agent (agen sbobet resmi) for SBOBET online gambling platform. Provides registration, login access, and anti-blocking links for Indonesian customers seeking access to SBOBET's online football betting and sports gambling services.

Recent moves3 records

Broad incumbents

• Dafabet: Major Asian-licensed online sportsbook and casino operator serving the same Asian football-betting customer base. Comparable end-customer demand profile and product offering (sports betting + casino), but Dafabet is a principal operator rather than an agent.
• SBOBET: The underlying sportsbook platform that this company resells access to. Same product category (online football and sports betting), same end customers, but SBOBET is the principal platform operator with full product control, licensing, and risk management rather than an affiliate.
• IBCBET / Maxbet: Long-standing Asian sportsbook operator (rebranded from IBCBET to Maxbet) competing in the same Southeast Asian football-betting market. Comparable customer segment and product category, operates as a principal platform.
• 188Bet: Established Asian-facing sportsbook serving the same football-betting and online gambling demand from the region. Directly comparable product offering and target market, though operating as a principal platform rather than an authorized agent.

Direct peers

• Catena Media: Listed affiliate marketing company specializing in sports betting and casino lead generation. Operates the same affiliate/agent business model—earning revenue by referring customers to sportsbook operators—though primarily in regulated European markets.
• Better Collective: Publicly listed sports betting affiliate and comparison-site operator. Same business model (driving referred traffic to sportsbooks via SEO and content), though Better Collective operates at vastly greater scale and across regulated Western markets.
• Gambling.com Group: Listed performance marketing company operating sports betting and gambling affiliate sites. Directly comparable affiliate business model driving sportsbook sign-ups via SEO and content, but operating in regulated Western markets at much larger scale.
• OddsPedia: Sports betting odds comparison and affiliate platform. Directly comparable affiliate business model targeting sports bettors with comparison content, though serving a more international user base.
• Oddschecker: Leading sports betting odds comparison and affiliate site. Operates the same sportsbook-affiliate business model via SEO-led organic acquisition, though Oddschecker is far more established and operates in regulated UK/global markets.
• Supertogel: Referenced in the company's own content as another 'agen sbobet resmi' targeting Indonesian consumers with anti-block SBOBET access links. Operates the same authorized-agent model on the same SBOBET partnership and the same Indonesian customer segment.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xtwitter.com/?lang=id
• TikToktiktok.com/id-ID
• Facebookfacebook.com/rustynailpubatl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rusty Nail