Sadıkuygun Eğitim Yayınları

What Sadıkuygun Eğitim Yayınları does

Sadıkuygun Eğitim Yayınları is a privately held Turkish educational publishing company headquartered in Seferihisar, İzmir, with an additional office in Eyüp, Istanbul. Founded in 1997, the company produces curriculum-aligned print materials spanning preschool (0–6 years) through high school, with particular depth in LGS (high school entrance) and TYT/AYT (university entrance) preparation. Its UYGUN main brand covers subjects including Turkish, Mathematics, Science, Social Studies, and Religious Culture, while the Küçükadımlar sub-brand targets preschool and early primary. The catalog features proprietary pedagogical assets, most notably the Spot (Anahtar Bilgi) learning method embedded in question banks (Spotlu Soru Bankası), concept maps (Kavram Haritası), and the BÖT-MST combined pre-test and final test series.

The company has built an integrated digital ecosystem around its print products, including QR code-linked video solutions on book pages, a mobile application available on AppStore and PlayStore, Z-Kitap digital books compatible with classroom smart boards (Akıllı Tahta), and the Uygun Akademi interactive online education portal where free one-year memberships are bundled with primary school set purchases. Teacher resources are delivered through the dedicated Uygun Öğretmen platform, and a separate preschool portal operates at kucukadimlar.com. All materials are aligned with Turkey's MEB (Ministry of National Education) curriculum and updated for new-generation exam formats including PISA and TIMSS-aligned question types.

Sadıkuygun Eğitim Yayınları generates revenue primarily through one-time print book sales priced 113 TL to 920 TL per item, distributed via a nationwide authorized dealer (bayiler) network for institutional and school bulk purchases and a direct-to-consumer e-commerce storefront (sadikuygun.com.tr) for individual buyers. The freemium Uygun Akademi membership is bundled into print purchases rather than sold standalone. Customers include individual students and parents across the K–12 spectrum, teachers in both public and private settings, and private schools such as MBA Okulları, Mektebim Okulları, Özel Türk Koleji, Alcev Koleji, Kerem Aygün Koleji, Kent Koleji, AREL Koleji, Envar Okulları, Gelişim Schools, and Güvenhan Koleji. The company is founder-led by Sadık Uygun, operates with 51–100 employees, and shows no public listing or external institutional investment.

Name

Sadıkuygun Eğitim Yayınları

Legal name

SADIK UYGUN EĞİTİM YAY. PAZ. TUR. TİC. LTD. ŞTİ.

Website

https://sadikuygun.com.tr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Sadıkuygun Eğitim Yayınları is a Turkish educational publisher producing curriculum-aligned print and digital materials from preschool through high school, including proprietary Spot-method question banks and a bundled online learning platform. It serves students, parents, teachers, and private schools nationwide via dealer and e-commerce channels.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Educational Support Services (611710), Educational Support Services (61171), Exam Preparation and Tutoring (611691)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYEDAGAAAJ

Digital/Blended K–12 Courseware & Interactive Textbooks

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAGAIAK

Test & Exam Prep Trade for Kids/Teens (School Entrance, Standardized)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYEDAGAIAE

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYMPAJABAA

K–12 Textbook Publishing (Core Curriculum)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

Keywords

• Educational publishing
• Exam preparation materials
• Supplemental learning resources
• Digital education platform
• Children's education materials

Headquarters

HQ city

Seferihisar

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Print Educational Books Sales: Sale of printed educational materials including question banks, practice notebooks, and exam preparation books for preschool through high school. Products are sold individually at various price points ranging from approximately 113 TL to 920 TL per item. Revenue is one-time per product, with no subscription component.
2. Dealer/Wholesale Distribution: Products are distributed through a network of authorized dealers (bayiler) across Turkey, who purchase in bulk and resell to end consumers and schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sadık Uygun Eğitim Yayınları is a Turkish educational publishing company that creates, prints, and sells MoNE-aligned supplemental learning materials for students from preschool through high school. Its product portfolio spans the Küçükadımlar preschool sub-brand, primary-school workbook and test series, middle-school Spotlu Soru Bankası question banks and Pratik Defter notebooks, and dedicated LGS (8th grade) and TYT/AYT (university entrance) preparation books. The company bundles printed books with the Uygun Akademi interactive learning platform, a mobile app, QR-code video solutions, and Z-Kitap smart-board-compatible digital content for teachers.

Product overview

Sadıkuygun Eğitim Yayınları is a Turkish educational publishing company offering a comprehensive portfolio of educational materials across all levels from preschool to university entrance exam preparation. The product portfolio consists of multiple branded product lines: the UYGUN main brand covering primary school (Pratik Defter, Spotlu Soru Bankası, Bilgili Ön Test, Mantıklı Son Test, FÖY, KÖY, Deneme Sınavları, Üst Düzey Soru Modelleri) and LGS/TYT preparation books; the Küçükadımlar sub-brand for preschool education (including various sets like Şirin Eğitim Seti, Keşif Serisi, Bilgili Minikler, Cici Kitabım, Yaşam Beceri, İngilizce Eğitim, Bilgili Çocuk); and technology-enhanced platforms including Uygun Akademi (interactive learning portal), Sadık Uygun Cep Uygulaması (mobile app), and Uygun Öğretmen (smart board platform). The offerings are aligned with MoNE curriculum and include digital components with QR code access and video solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Uygun Akademi: Interactive e-learning portal providing video lessons, practice tests, and educational content aligned with printed textbooks
• Küçükadımlar

Products and services

• UYGUN Spotlu Soru Bankası (Spot Question Bank) Question-bank series using the proprietary Spot (Anahtar Bilgi) method, in which key-information "spots" are embedded so that when students cannot solve a question they are directed to the relevant spot information, enabling learning through problem-solving. Used across core subjects including Turkish, Mathematics, Science, Social Studies and Religious Culture.
• UYGUN Pratik Defter (Practice Notebook) Notebook-format series combining topic explanation with practical exercises and activities, including new-generation questions aligned with Turkish curriculum assessments.
• UYGUN Bilgili Ön Test (Knowledge Pre-Test) Pre-test assessment book that provides foundational knowledge tests ahead of each unit test to support exam preparation.
• UYGUN Mantıklı Son Test (Logical Final Test) Final-test series designed for comprehensive subject review and exam preparation in core middle-school subjects.
• UYGUN 10'lu Deneme Sınavı (10-Pack Practice Exams) Bundle of ten practice exams (5 spiral and 5 general) for middle-school exam preparation, with video-solved solutions and smart-board compatibility.
• UYGUN FÖY (Fasikül) Subject-specific booklet / fascicle series for exam preparation covering Turkish, Mathematics, Science and History.
• UYGUN KÖY (Konu-Yönerge-Kazanım) Structured learning booklet series organised by topic, instructional guidance, and learning outcomes framework for exam preparation.
• UYGUN Üst Düzey / Yeni Nesil Soru Modelleri (Advanced & New-Generation Question Models) Advanced question-model books aligned with PISA, TIMSS, and new-generation Turkish exam-system requirements, featuring fully solved questions with expert commentary.
• Derin Öğrenme (Deep Learning) Series Science education book series designed to develop scientific thinking skills, curiosity and sustainable learning habits, following the "In the Trail of Curiosity and Science" philosophy.
• UYGUN STEM+A Fasikül STEM+A magazine covering topics such as metaverse, coding, artificial intelligence, PYP leadership traits, action-inquiry cycles, and blended learning, aligned with MoNE curriculum for primary school.
• UYGUN BÖT-MST (Bilgili Ön Test – Mantıklı Son Test) Combined UYGUN-branded set pairing pre-tests with final tests for comprehensive exam-preparation coverage across core subjects.
• 2 Ders 1 Soruda Subject-review series that combines two school subjects into a single question to enable rapid exam preparation and integrated revision.
• LGS Hazırlık Kitapları (8th-Grade LGS Exam Preparation Books) Comprehensive 8th-grade publication line covering the LGS (Liselere Geçiş Sistemi) high-school entrance exam, including Turkish, Mathematics, Science, History and Religious Culture, aligned with new-generation question formats.
• TYT/YKS Hazırlık Kitapları (University Entrance Exam Preparation Books) High-school publication line covering TYT (Temel Yeterlilik Testi) and AYT (Alan Yeterlilik Testi) university-entrance preparation, including Biology, Geometry, Chemistry and Mathematics question banks using the Spot method.
• Küçükadımlar Okul Olgunluğu Seti (School Readiness Set) Preschool set designed to support children's gradual preparation for primary school by developing visual and auditory perception.
• Küçükadımlar Şirin Eğitim Seti (Cute Education Set) Preschool education set for 36–48-month-old children consisting of five books, designed to introduce children to books as familiar companions aligned with MoNE preschool program.
• Küçükadımlar Keşif Serisi (Discovery Series, 5–6 Years) Preschool exploration book set for 5–6-year-old children covering school-readiness concepts and cognitive development within the Küçükadımlar sub-brand.
• Küçükadımlar Bilgili Minikler Seti (Knowledge Tots Set) 9-book preschool set organised by monthly themes, teaching concept pairs (e.g., animals–plants, moving–stationary, living–nonliving) through an age-appropriate progression from simple to complex.
• Küçükadımlar Cici Kitabım Seti Set of four books plus two character hand puppets for 24–36-month-old children, prepared in line with the MoNE 0–36-month education program.
• Küçükadımlar Yaşam Beceri Seti (Life Skills Set) 11-volume preschool set covering school life, home life, healthy living, safety, country life, nature, advanced math, family participation and portfolio, integrating active-learning methods such as imagination studies, SCAMPER, STEAM and coding activities.
• Küçükadımlar İngilizce Eğitim Seti (English Education Set) 4-book preschool English-education set designed to teach basic geometric shapes and English vocabulary through music (CD) support for early learners.
• Küçükadımlar Bilgili Çocuk Seti (Knowledgeable Child Set) 11-book preschool set of monthly 40-page books for 60–72-month-old children covering values education, special-day themes (Republic Day, Mothers' Day, etc.), a portfolio book and a 72-page family-participation activities book.
• Uygun Akademi (Interactive Online Education Portal) Interactive online learning platform (uygunakademi.com) offering video lectures, practice exercises, online tests and homework assignments aligned with UYGUN-printed materials. Students purchasing primary-school sets receive a free one-year membership.
• Sadık Uygun Cep Uygulaması (Mobile App) Mobile application providing access to UYGUN video-solved questions and learning content, available on the Apple App Store and Google Play Store.
• Uygun Öğğretmen (Teacher Platform with Z-Kitap Smart-Board Content) Teacher-facing platform (uygunogretmen.com) providing Z-Kitap smart-board-compatible (Akıllı Tahta) digital books that enable teachers to display UYGUN content interactively in the classroom.

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Küçükadımlar (kucukadimlar.com)coreOthersKüçükadımlar is a specialized preschool education brand operated by Sadık Uygun Eğitim Yayınları. The website kucukadimlar.com serves as the dedicated portal for preschool publications including educational sets for ages 0-6, English language materials, and school readiness programs.
• Uygun Akademi (uygunakademi.com)coreTechnology or IntegrationInteractive online education platform integrated with Sadık Uygun printed materials. Provides video lectures, practice exercises, online tests, and homework assignments. Free membership included with primary school sets (İlkokul setleri). Platform URL: www.uygunakademi.com
• Uygun Öğretmen (uygunogretmen.com)coreTechnology or IntegrationTeacher platform providing access to Z-Kitap (digital books) compatible with smart boards (Akıllı Tahta). Enables teachers to display Sadık Uygun materials on classroom smart boards for interactive teaching.
• İzmir Book Fair (Fuar İzmir)minorStrategic or Co-development PartnerSadık Uygun participated in the 2nd Izmir Book Fair (28 Oct - 5 Nov 2023) at Fuar İzmir-Gaziemir. Organized multiple events including author discussions and panels on children's literature and education topics.
• Özel Kent KolejiminorGTM or Marketing PartnerCo-organized children's literature event at Izmir Book Fair with Sadık Uygun. Event: 'Beter Hafiyelerle Paralel Evrenlere Doğru' discussion.
• Özel Rota KolejiminorGTM or Marketing PartnerCo-organized children's literature event at Izmir Book Fair with Sadık Uygun.
• Özel Çiğli Final OkullarıminorGTM or Marketing PartnerCo-organized multiple events at Izmir Book Fair with Sadık Uygun. Events: 'Ne Çok İşim Var' and 'Fantastik Bir Yolculuk: Toprağın Altındaki Sır' discussions.
• Özel Düşünür KolejiminorGTM or Marketing PartnerCo-organized 'Fantastik Bir Yolculuk: Toprağın Altındaki Sır' event at Izmir Book Fair.
• Özel İzmir SEV İlkokuluminorGTM or Marketing PartnerCo-organized 'Fantastik Bir Yolculuk: Toprağın Altındaki Sır' event at Izmir Book Fair.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Final Yayınları: Established Turkish publisher offering K-12 textbooks, test prep, and a Final Okulları school network. Comparable product portfolio with the addition of a school network representing a competing B2B channel for Sadık Uygun.
• Sınav Yayınları: Turkish educational publisher focused on K-12 exam preparation including LGS and TYT/AYT. Direct competitor in question banks, practice tests, and curriculum-aligned study materials with a similar dealer-distributed print model.
• Limit Yayınları: Turkish K-12 educational publisher specializing in LGS, TYT, and AYT exam preparation materials. Highly comparable in product mix (question banks, practice tests, deneme sınavları), MEB curriculum alignment, and dealer-based distribution model.
• Tonguç Akademi: One of Turkey's leading K-12 exam prep publishers, especially for LGS, TYT, and AYT. Directly comparable to Sadık Uygun in target customer (Turkish students preparing for national exams), product format (question banks and practice notebooks), and distribution through dealers and own e-commerce.
• Karekök Yayınları: Turkish publisher specializing in mathematics and science question banks across K-12, with strong presence in LGS, TYT, and AYT prep. Overlaps with Sadık Uygun's spot-based learning method and problem-bank product lines.
• Palme Yayınevi: Major Turkish educational and academic publisher offering K-12 textbooks, university-level academic books, and exam prep. Comparable in full-spectrum K-12 and higher-ed coverage, though Palme operates at a significantly larger scale than Sadık Uygun.
• İsem Yayınları: Turkish K-12 test prep publisher offering LGS, TYT, and AYT question banks, practice tests, and study materials. Closely comparable in exam-prep focus, question-bank format, and print-first distribution.
• Hız Yayınları: Turkish publisher with K-12 and exam prep catalog including LGS, TYT, and AYT materials. Directly comparable in product type, target audience, and dealer-based retail distribution.

Emerging players

• Kunduz: Turkish digital-first homework help and exam prep platform offering on-demand tutoring, question banks, and subscription learning. Represents the digital-native competitor that Sadık Uygun's Uygun Akademi platform is positioned against.

Broad incumbents

• Eğitim Yayınevi: One of the largest Turkish educational publishers with a broad catalog spanning K-12 textbooks, university academic titles, and reference works. Operates as a broad incumbent across the same end markets but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/suyayinlari
• YouTubeyoutube.com/user/uygunegitim
• Facebookfacebook.com/sadikuygunegitimyayinlari
• LinkedInlinkedin.com/in/sadikuygunyayinlari
• Instagraminstagram.com/sadikuygunyayinlari

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sadıkuygun Eğitim Yayınları