Pforzheim Congress

Name

Pforzheim Congress

Legal name

Stadt Pforzheim - Eigenbetrieb Wirtschaft und Stadtmarketing Pforzheim (WSP)

Website

https://congresscentrum-pforzheim.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Convention Center / Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Event venue rental
• Convention center services
• Conference hosting
• MICE event services
• Congress facility rental

Headquarters

HQ city

Pforzheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental: Primary revenue from renting out event spaces including Großer Saal (up to ~2000 seats), Mittlerer Saal, Kleiner Saal, conference rooms A-E and 1-5, and large foyers for various event types including conferences, conventions, concerts, comedy shows, trade fairs, and exhibitions.
2. Event Services: Additional services including 360° view offerings, rental catalogs, marketing services, location services, and technical support for event execution.
3. Catering Partnership: Catering provided by Parkhotel Pforzheim which is directly connected to the venue, generating referral and partnership revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CongressCentrum Pforzheim (CCP) rents out flexible event space to event organizers, including three large halls (Großer Saal with ~2,000 seats, Mittlerer Saal, Kleiner Saal), up to 19 conference rooms, and large foyer/exhibition areas totaling nearly 4,000 sqm. Supporting paid services include event technology, marketing support, online ticket sales integration, and accessibility infrastructure, with catering delivered through the attached Parkhotel Pforzheim.

Product overview

The CongressCentrum Pforzheim (CCP) operates as a multi-purpose event venue offering a platform-plus-services model. The core venue comprises three main halls (Großer Saal with ~2,000 seats, Mittlerer Saal, and Kleiner Saal), up to 19 conference rooms (Rooms A-E and 1-5), expansive foyer and exhibition spaces totaling over 4,000 sqm, and outdoor area at Waisenhausplatz. Supporting services include event technology, catering via Parkhotel Pforzheim, marketing support, accessibility services, and digital tools such as 360° virtual tours and online event calendars with ticket sales integration. The venue positions itself as the largest event location between Karlsruhe and Stuttgart, hosting approximately 300 events annually with up to 100,000 visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Großer Saal Main hall of the CCP with nearly 2,000 seats, variable stage heights (60–117 cm), parliamentary seating, and direct access to a large foyer. Suitable for concerts, galas, congresses, conferences, and large-scale events rented to event organizers, associations, and corporations.
• Mittlerer Saal Medium-sized hall added in 2002, connecting the Großer and Kleiner Säle with a foyer linked to the main foyer. Used for conferences, workshops, and exhibitions accommodating up to 92 exhibition stands.
• Kleiner Saal Smaller hall suitable for intimate events, meetings, and smaller conferences, with the option to install mobile stages for flexible configurations.
• Conference Rooms A–E Five conference rooms available for smaller meetings, workshops, and breakout sessions, configurable for various group sizes as part of the CCP's space portfolio.
• Conference Rooms 1–5 Five additional conference rooms for smaller gatherings, parallel sessions, and workshop formats offered alongside the main halls and Conference Rooms A–E.
• Waisenhausplatz (Outdoor Events) Open-air plaza in front of the CCP used for outdoor events, exhibitions, and outdoor activities; now addressed as Bertha-Benz-Platz 1 since 21 April 2024.
• Foyers and Exhibition Spaces Large foyer areas connecting event spaces, expandable to over 1,200 sqm (main foyer up to 791 sqm plus an additional 500 sqm), used for exhibitions, trade shows, and networking events.
• 360° Virtual Site Inspection Standalone web-based virtual tour service that allows prospective clients to remotely explore all CCP halls, large foyers, and visitor facilities via any browser or mobile device.
• Marketing Services Marketing support service for organizers including promotional materials, social media promotion, and coordination for events held at the CCP.
• Event Technology Services Professional in-house event technology service providing lighting, sound, video, cameras, microphones, and modern technical equipment for all event types.
• Event Catering Services Catering service for events at the CCP, delivered in partnership with the directly connected Parkhotel Pforzheim (208 rooms / 390 beds).
• Event Calendar and Ticket Sales Public-facing event calendar with online ticket purchasing for public events at the CCP, integrated with Eventim and Reservix ticketing platforms.
• Sustainability Consulting for Green Events Standalone advisory service for organizers planning green events, leveraging the venue's fairpflichtet commitment, energy-efficient facilities, and 90 kWp photovoltaic system to support climate-friendly event planning.

Quantifiable outcome

• ~300 events annually with up to 100,000 guests
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IBF Solutions GmbHcoreStrategic or Co-development Partner · 1 January 2006Austrian company organizing the CE-Praxistage professional congress at CCP for 20 consecutive years since 2006. Annual event on CE marking, risk assessment, and digital standardization for DACH region with hybrid format including live streaming.
• EVVC (Europäischer Verband der Veranstaltungscentren e.V.)coreGTM or Marketing PartnerEuropean association of event venues providing industry representation, best practice sharing, and marketing visibility for the CCP as part of a network of European event centers.
• degefest (Verband der Kongresshäuser und Tagungshotels)coreGTM or Marketing PartnerGerman association representing congress venues and conference hotels, providing industry networking, marketing support, and lead generation for MICE business.
• Convention Bureau Karlsruhe und RegionminorGTM or Marketing PartnerRegional convention bureau promoting the Karlsruhe region including Pforzheim as a MICE destination for conferences and conventions.
• fairpflichtet (Nachhaltigkeitskodex der deutschen Veranstaltungswirtschaft)coreStrategic or Co-development PartnerCCP has committed to the sustainability code of the German event industry, following 10 guiding principles for balancing economic, ecological, and social aspects of event management.
• Parkhotel PforzheimcoreStrategic or Co-development PartnerDirectly connected 4-star hotel with 208 rooms and 390 beds, providing catering services for CCP events and accommodation for conference attendees. Built in 1991 and operated by the Scheidtweiler family.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: One of the world's largest trade fair and congress operators with massive exhibition halls and congress facilities in Frankfurt. Broad incumbent in the same MICE/venue space at significantly larger scale.
• Congress Center Hamburg (CCH): Large congress center in Hamburg with thousands of seats and significantly broader capacity. Operates in the same venue-rental MICE category but at a much larger scale and broader regional catchment.
• Estrel Congress Center Berlin: Germany's largest hotel-congress complex in Berlin with integrated lodging and MICE capacity. Comparable in offering convention venues plus adjacent hotel accommodation; broader and more international.
• Congress Center Düsseldorf: Major Düsseldorf congress venue with overlapping MICE and trade fair customer base. Broad incumbent operating in the same venue-rental category with significantly larger scale and broader catchment.

Regional players

• Kongresshalle Böblingen: Mid-sized regional congress and event hall near Stuttgart serving a similar MICE profile in the greater Stuttgart region. Directly competes for events that might otherwise route to CCP.
• Forum am Schlosspark Ludwigsburg: Event and congress venue in Ludwigsburg, north of Stuttgart, operating a similar hall-and-conference-room rental model for regional events. Competes in the broader Stuttgart metropolitan catchment.

Direct peers

• Kongress am Park Augsburg: Public congress and event center in Augsburg with multi-hall capacity and conference rooms, similar municipal ownership structure and mixed-use positioning (corporate events, trade fairs, cultural events).
• Kongresszentrum Karlsruhe: Public congress center in Karlsruhe with comparable multi-hall capacity and conference rooms serving the same Baden-Württemberg MICE market. Most directly comparable peer given overlapping catchment between Karlsruhe and Stuttgart.
• Schwarzwaldhalle Karlsruhe: Historic multi-purpose event hall in Karlsruhe operating in a similar hall-rental model for conferences, trade fairs, and concerts. Comparable venue type, scale, and customer segments in the same geographic corridor.
• ICS Internationales Congresscenter Stuttgart: Major congress center at Messe Stuttgart with substantially larger capacity (several thousand seats). Comparable as a venue-rental MICE operator in Baden-Württemberg and a head-to-head competitor for larger association congresses in the region.

Market position

Strengths5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/daniel-schuch-ccp
• Xx.com/CC_Pforzheim

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pforzheim Congress