Kongress am Park Augsburg

What Kongress am Park Augsburg does

Kongress am Park Augsburg is a physical convention and event center operated by Kongress am Park Betriebs GmbH in Augsburg, Bavaria, Germany. Opened in 1972 as Kongresshalle Augsburg and reopened under its current name in 2012 following an energy-efficient renovation, the venue is the largest congress center in Swabia and offers 15 configurable rooms, including an 825 m² main hall (Kongresssaal) with up to 1,850 standing capacity, plus a 1,000 m² Klassik Radio Foyer. The building was placed under heritage monument protection (Denkmalschutz) in 2009 and leverages Augsburg's UNESCO World Heritage status (2019, water management system) through themed room naming. The venue hosts conferences, corporate events, concerts, galas, and cultural programming for corporate organizations, professional (especially medical and scientific) associations, public-sector institutions, and cultural promoters.

The business is structured around four revenue streams: venue rental (one-time per event), technical services (AV equipment via in-house or partner capabilities), catering (outsourced to Feinkost Kahn since 1995, using regional suppliers and Riegele brewery beverages), and recurring sponsorship packages (€7,000 for a five-year term). Distribution combines direct enterprise sales (a small in-house team including location search, hotels & framework programs, and marketing roles), the Augsburg Convention Bureau (free planner support), and third-party ticketing (eventim, ticket online, München Ticket). The venue operates as a single physical asset with layered service add-ons, including a virtual 360° tour, digital/hybrid streaming via GO-VIRTUELL, and a "Green Meeting" sustainability program (CO₂ calculator, regional/organic catering, free public transit for delegates, 100% green electricity, on-site solar). Only 5 people are directly employed; most operations are executed through long-tenured partners.

Strategic positioning is anchored to three pillars: (1) physical scale as the largest congress center in Swabia between Augsburg and Munich; (2) UNESCO World Heritage-themed branding tied to Augsburg's water management system; and (3) sustainability credentials (70% post-renovation energy reduction, 100% green electricity, solar). Customer references span healthcare congresses (Endo Update, Bayerischer Röntgenkongress, anaesthesia days), corporate milestones (Erhardt + Leimer's 100-year anniversary), public-sector events (Bayerischer Städtetag, Bavarian Finance Union), and recurring association conferences. The venue is a beneficiary of the Bavarian state's €25 million Kongressinitiative Bayern funding pool (through 2029), which grants €12,000-€125,000 per qualifying congress and effectively subsidizes inbound event acquisition. Revenue is not publicly disclosed.

Name

Kongress am Park Augsburg

Legal name

Kongress am Park Betriebs GmbH

Website

https://kongress-augsburg.de

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Kongress am Park Augsburg operates the largest congress center in Swabia, Germany, hosting 2,400 events and 1.5 million visitors since 2012 for corporate, medical association, public-sector, and cultural clients through 15 configurable halls and partnered AV, catering, and sustainability services.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Visitors Bureaus (561591)

SIC

Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention center services
• Event venue rental
• Conference facilities
• Corporate event hosting
• Congress management

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue Rental: Rental of conference halls, meeting rooms, and event spaces for congresses, conferences, corporate events, concerts, and gala events. Revenue based on room rental fees, technical equipment rental, and service charges.
2. Technical Services: Provision of audio-visual equipment, lighting, rigging, video technology, and technical support services for events
3. Catering Services: In-house catering through partner Feinkost Kahn since 1995, providing seasonal cuisine with regional products. Beverage service includes Augsburg brewery Riegele products.
4. Sponsorship Packages: Sponsorship program offering annual benefits including free meeting room usage (one day per year), network cooperation, company mentions in communications, logo placements on floor plans and event preview screens, brochure display, company profile on website, and social media linking

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kongress am Park Augsburg operates the largest congress centre in Swabia, a physical venue opened in 1972, energetically renovated and reopened in 2012. It rents 15 configurable halls and meeting rooms (including the 825 m² Kongresssaal accommodating up to 1,850 standing) for congresses, conferences, corporate events, concerts, and gala functions, supplemented by professional audio-visual equipment, in-house catering through partner Feinkost Kahn, and free high-speed WiFi. The venue also operates the Augsburg Convention Bureau, providing free planning assistance including hotel contingents, framework programmes, site inspections, and marketing materials for conference organizers.

Product overview

Kongress am Park Augsburg operates as a single physical venue product — the largest congress center in Swabia, Germany — offering 15 configurable rooms and halls for congresses, conferences, concerts, corporate events, and gala functions. The venue's rooms (Kongresssaal, Saal Lech, Klassik Radio Foyer, Beats Radio Lounge, and meeting rooms named after local water bodies and fountains reflecting the UNESCO World Heritage status) are its core product, complemented by the Augsburg Convention free planning bureau, the Kongressinitiative Bayern funding program (a Bavaria government subsidy), virtual 360° tours, digital/hybrid event streaming capabilities, green meeting sustainability services, event technology add-ons, and a sponsorship program. The portfolio is unified around one physical venue with layered service add-ons rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Klassik Radio Foyer: A large, light-filled foyer adjacent to the Congress Hall, named after sponsor Klassik Radio AG. Suitable for exhibitions, trade fairs, receptions, and catering breaks.
• Beats Radio Lounge
• Augsburg Convention

Products and services

• Kongress am Park Venue Rental (Congress Center) Rental of 15 configurable halls and meeting rooms at the largest congress centre in Swabia for conferences, congresses, corporate events, concerts, and gala functions. The main 825 m² Kongresssaal accommodates up to 1,850 standing (1,405 theatre seating, 720 parliamentary, 730 rectangular banquet, 500 round banquet), with additional spaces including Saal Lech (350 m²), Klassik Radio Foyer (1,000 m²), Beats Radio Lounge, and meeting rooms named after local water bodies (Wertach, Singold, Brunnenbach) and fountain figures (Augustus I/II, Herkules, Merkur).
• Augsburg Convention Bureau Planning Services Free convention bureau service supporting conference organizers with location search, hotel room blocks, framework programmes, site inspections, and marketing materials for planning congresses and conferences in Augsburg. Operated as a complementary service to the venue.
• Event Technology and AV Services Provision of professional audio-visual equipment and technical support for events, including Line Array sound systems, powerful video projectors, flexible video routing, stage lighting with color-changing capabilities, rigging, event photography, floral decoration, booth construction, and event furniture rental. Available as a contracted service for event organizers.
• Digital and Hybrid Event Streaming Digital and hybrid event service providing virtual rooms that combine online and offline events with on-site technical support, high-speed internet (250 Mbit/s), modern conference technology, remote participant connectivity, and GDPR-compliant streaming through partnership with GO-VIRTUELL (GO-Event! GmbH).
• Sponsorship Packages Multi-year sponsorship program offering partners annual benefits including one free day of meeting room usage per year, network cooperation, logo placement on communications and floor plans, brochure display, company profile on the homepage, and social media promotion. Priced at €7,000 for a five-year term.

Quantifiable outcome

• 1.5 million visitors at 2,400 events between 2012-2024
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Grünbeck AGcoreStrategic or Co-development Partner · 1 January 2025Water treatment technology partner since 2025. Grünbeck AG employs over 750 experts and offers innovative water treatment solutions including systems for heating/cooling systems, swimming pools, and pure water treatment for hydrogen production. Founded in 1949, the company is committed to providing hygienic water worldwide.
• Stadtwerke Augsburg (SWA)coreStrategic or Co-development PartnerEnergy management partner responsible for reliable supply of energy, water, and public transport. Manages the building's energy systems, including photovoltaic installation, hydropower, and combined heat and power (CHP) unit. Invests €30 million annually in local companies and employs 1,800 people while training over 100 young professionals.
• Lechwerke AG (LEW)minorStrategic or Co-development PartnerRegional energy provider in southwest Bavaria. Operates 36 hydropower plants, making it one of Bavaria's leading hydropower generators. Offers electricity and gas supply, network services, and telecommunications.
• KUMAS - Kompetenzzentrum Umwelt e.V.minorStrategic or Co-development PartnerEnvironmental competence center founded in 1998. Network of approximately 170 members including companies, municipalities, chambers, and educational institutions working for sustainable development and environmental competence in Bavaria. Around 180 active partners in the environmental network.
• Feinkost KahncoreStrategic or Co-development PartnerHouse caterer since 1995. Provides seasonal cuisine with fresh products from regional suppliers. Beverages include Augsburg brewery Riegele products. Contact: Andreas Kahn & Dirk Tschenscher.
• Klassik Radio AGcoreGTM or Marketing PartnerGermany's private radio station with widest reach (over 1.4 million daily listeners). Head office adjacent to congress center. Main sponsor of the Klassik Radio Foyer and Beats Radio Lounge. The only stock exchange-listed radio station.
• IKEA AugsburgminorStrategic or Co-development PartnerFurnished the three artist dressing rooms (one large, two smaller) with daylit rooms including seating, mirrors, showers, and toilets. Created tailored spaces meeting all artist needs.
• Brauerei RiegeleminorGTM or Marketing PartnerAugsburg brewery providing beverages for catering events. Also offers the Riegele Brauwelt for event programs and the BierManufaktur for unique team experiences.
• Augsburg ConventioncoreChannel Partner/ Reseller/ DistributorConvention Bureau for Augsburg supporting conference planning with hotel contingents, framework programs, location search, site inspections, and marketing materials. Located in Wittelsbacher Park, Augsburg is UNESCO World Heritage City since 2019.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Düsseldorf Congress: Operates Düsseldorf's CCD Congress Center and related event venues. Comparable mid-large scale German congress venue targeting association and corporate events.
• Koelnmesse: Cologne-based exhibition and congress operator with deep convention venue expertise and extensive event portfolio. Directly comparable in operating model and target customer segments.
• Congress Center Leipzig: Leipzig-based congress venue operated alongside Leipziger Messe. Comparable dedicated conference venue model with mixed corporate/association/public event mix.
• NürnbergMesse: Bavarian trade fair and congress venue operator headquartered in Nuremberg. Direct regional peer serving the same Bavarian organizer base and competing for Bavarian state-funded events.
• Messe München: Operates major Munich-based congress and trade fair venues including ICM. The most direct regional competitor for Bavarian congress activity, with larger capacity and superior hotel/flight connectivity.
• Congress Center Hamburg (CCH): Major German congress venue hosting national and international conferences. Comparable business model as a dedicated convention/congress center serving association and corporate clients.
• International Congress Center Dresden: Dresden-based congress venue. Comparable in scale, heritage-building context, and customer mix (medical/association events).
• Messe Berlin: Operates Berlin's major congress venues including CityCube Berlin. Comparable scale and congress-focused operations serving association and corporate clients across Germany.

Broad incumbents

• Maritim Hotels: German hotel chain with dedicated congress halls across multiple properties. Provides bundled accommodation-plus-conference packages that compete for association and corporate bookings against standalone venues.
• Estrel Berlin: Europe's largest hotel-congress complex, combining lodging with convention facilities. Broader incumbent offering integrated accommodation plus event space — a structural alternative to Kongress am Park for multi-day events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyqWawapfpjAFaiyx_zcsww
• Facebookfacebook.com/KongressAmPark
• LinkedInlinkedin.com/company/kongressampark
• Instagraminstagram.com/kongressampark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kongress am Park Augsburg