What Cockburn ARC does

Cockburn ARC is a government-owned aquatic and recreation centre operated by the City of Cockburn at 31 Veterans Parade, Cockburn Central, in Perth's southern metropolitan corridor. Opened on 19 May 2017 after the council identified community need in 2009, it is one of the largest aquatic and recreation centre developments of its kind in Australia. The facility spans 9 water areas (including a 50m outdoor pool with an inflatable swim wall for 25m/50m configurations, a 25m indoor pool, learn-to-swim pool, warm water pool, leisure pool, and recovery pool), a 1,500 sqm gym fitted with Technogym cardio and strength equipment, a 6-court air-conditioned stadium hosting basketball, netball, futsal, volleyball, badminton, and pickleball, 3 group fitness studios (including Les Mills programming), a Reformer Pilates studio, and a Wellness Lounge (warm water pool, spa, sauna, steam). Additional children's services include Swim ARCademy (year-round learn-to-swim), Bandicoots indoor play centre, Carnaby's Club crèche, Kids Get Active holiday programs, school holiday swim clinics, aquatic inflatables, and birthday party packages.

Cockburn ARC generates revenue across four primary streams: recurring fortnightly direct-debit memberships (Lifestyle Active A$23.15/week, Flexi Active A$26.25/week, Lifestyle Aquatic A$17.45/week, Flexi Aquatic A$19.60/week, plus Youth/Teen tiers from A$15.10/week), casual entry fees (adult pool A$8.25, centre pass A$24.50, casual court A$7.95, pickleball session A$10.40), program and clinic fees (Swim ARCademy A$20.70/week, school holiday swim clinics A$82.80 per 4-day program, social sports A$70–A$81.80/team/week), and facility hire (courts, lanes, meeting rooms, school carnivals, events). Distribution is multi-channel: a physical walk-in facility with reception, the PerfectGym-powered member portal for self-service bookings and payments, formal booking enquiry forms for schools and sporting clubs, and in-centre appointment sales for youth, teen, and corporate memberships. A corporate membership channel targets businesses with 5+ employees at a 10% discount, and concession pricing (20–25%) is offered to health care card holders, pensioners, veterans, students, seniors, and volunteers.

The centre operates as a multi-tenant community hub anchored by a flagship partnership with the Fremantle Football Club (AFL administration, training, retail), Curtin University (student training and an on-site media studio), Lifecare Physiotherapy (on-site allied health), and Plunge Café (exclusive food and beverage operator). Embedded sports clubs include South Lake Dolphins Swimming Club, Cockburn and Leeming Masters Swimming Clubs, Apollos Basketball Club, Volleyball Western Australia, and All Abilities Basketball. With more than 350 staff, the centre serves consumers, families, schools, sporting organisations, and corporate clients across Perth's southern suburbs and broader Western Australia.

Name

Cockburn ARC

Legal name

Cockburn Aquatic and Recreation Centre

Website

https://cockburnarc.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Cockburn ARC is a government-owned aquatic and recreation centre in Perth's southern suburbs operated by the City of Cockburn, offering pools, a 1500 sqm gym, a 6-court stadium, swim school, and allied health services to families, sports clubs, schools, and corporate clients.

Ownership category

akta.pro rank

Product category

Aquatic and Recreation Centre Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

Keywords

• Aquatic recreation centre
• Learn-to-swim programs
• Gym membership services
• Indoor sports stadium hire
• Group fitness classes

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Ongoing direct-debit membership fees paid fortnightly. Various tiers from aquatic-only to full access, with minimum contract terms of 6 months or month-to-month options.
2. Casual Entry Fees: One-time entry fees for non-members using pools, stadium courts, and other facilities on a pay-as-you-go basis.
3. Program Fees: Fees for structured programs including Swim ARCademy lessons, school holiday programs, swim clinics, and group fitness classes.
4. Facility Hire: Revenue from hiring out stadium courts, pool lanes, meeting rooms, and hosting school carnivals and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cockburn ARC is a state-owned aquatic and recreation centre that sells memberships, casual entries, swim school enrolments, group fitness classes, personal training, social sport competitions, school holiday programs, children's services (crèche and indoor play), birthday parties, and venue/court hire. The facility hosts 9 water areas, a 1,500 sqm Technogym-equipped gym, three group fitness studios, a Reformer Pilates studio, and a six-court multi-sport stadium, and serves as the training home of the Fremantle Football Club. Customers range from individual families and concession holders to corporate wellness clients, schools, and community sporting clubs.

Product overview

Cockburn ARC is a large-scale aquatic and recreation centre operated by the City of Cockburn, opened in May 2017. The centre operates as a unified facility offering multiple co-located products: aquatic facilities (9 water areas including 50m outdoor pool, 25m indoor pool, warm water pool), a 1500 sqm gym with Technogym equipment, a 6-court air-conditioned stadium, group fitness studios (including Les Mills classes), a Reformer Pilates studio, and a dedicated wellness lounge with spa/sauna/steam. Swim ARCademy is the centre's year-round learn-to-swim program for all ages. Children's services include the Kids Get Active holiday program, school holiday swim clinics, Bandicoots indoor play centre, and Carnaby's Club créche. The centre also hosts sports clubs, casual court use (basketball, pickleball, netball, futsal, volleyball, badminton), birthday parties, and facility hire. Lifecare Physiotherapy operates as an on-site allied health partner. Memberships range from pool-only (Aquatic) to full-access (Active) tiers, with youth/teen, corporate, and FIFO-specific options. The PerfectGym-powered Member Portal underpins all bookings, enrolments, and payments across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Swim ARCademy: Learn-to-swim program offering lessons for babies, toddlers, school-aged children, teens, and adults.
• Lifestyle Active
• Flexi Active
• Lifestyle Aquatic
• Flexi Aquatic

Products and services

• Swimming Pools & Aquatics Public aquatic facility comprising nine water areas (50m heated outdoor pool, 25m indoor pool, Learn-to-Swim pool, leisure pool, warm water pool, recovery pool, waterplay areas, lap lanes, and an inflatable swim wall that splits the 50m pool into variable 25m/50m configurations). Includes ramp and hoist accessibility. Sold as casual pool entry (Adult $8.25, Child/Concession $6.65, Family $23.40, Spectator $2.90) and bundled within memberships.
• Gym (1,500 sqm) A 1,500-square-metre fitness centre equipped with Technogym cardio and strength machines, free weights, Bio Strength training, and personalised gym appraisals. Open 24/7 for members with staffed hours 5am–9pm. Includes gym appraisals and is accessible via Lifestyle Active/Flexi Active memberships or Centre Pass casual entry ($24.50).
• Lifestyle Active Membership Full-access membership offering 24/7 gym access, group fitness studio classes, aqua group fitness, pool access, spa/sauna/steam, casual court use, gym appraisals and Bio Strength training. $23.15/week on a 6-month minimum term with a $75 joining fee; Flexi Active variant available at $26.25/week month-to-month.
• Lifestyle Aquatic & Flexi Aquatic Memberships Pool-only membership tiers providing access to all pools, aqua group fitness, spa/sauna/steam. Lifestyle Aquatic is $17.45/week on a 6-month minimum term ($50 joining fee); Flexi Aquatic is $19.60/week month-to-month.
• Youth & Teen Memberships Age-differentiated memberships for children aged 12–17: Swim & Shoot (12–13, $15.10/week), Youth Active (14–15, $17.50/week) with gym access and group fitness, and Teen Active (16–17, $17.75–$21/week) with full gym, pools including Wellness Lounge and all group fitness classes.
• Corporate Memberships Corporate membership program offering a 10% discount on Lifestyle Active ($20.03/week) and Lifestyle Aquatic ($15.13/week) memberships plus waiver of joining fees for organisations with 5 or more participating staff. Minimum 6-month term.
• Swim ARCademy Year-round learn-to-swim program for all ages — Waterbubs (babies/toddlers), children, teens, adults, and pre-squad levels (Bronze/Silver/Gold). Operates continuously, with $20.70/week billed fortnightly via direct debit on a 4-week minimum commitment. Members receive unlimited pool access outside of lessons; small class sizes with award-winning curriculum.
• School Holiday Swim Clinics Multi-day school holiday swim skills clinics for children aged 4–16 years. Four-day programs (Build, Commit, Drive, Stroke Extension) led by qualified Swim ARCademy instructors. $82.80 for a four-day clinic including pool entry, instructor, and two spectators.
• Kids Get Active School Holiday Program Full-day school holiday program for children aged 5–12 years running weekdays 8am–5pm during every school holiday period. Includes supervised sports, games, and aquatics activities.
• Reformer Pilates Reformer Pilates studio offering unlimited instructor-led class packages and virtual class options. $40.60/week for unlimited instructor-led classes, $10.40/week for virtual classes; Plus members can trial for free. Add-on to any Active membership.
• 6-Court Stadium & Casual Sports Fully air-conditioned six-court stadium supporting basketball, netball, volleyball, futsal, badminton, and pickleball. Casual court access is $7.95 per visit (free for members); ball or paddle hire $5.50.
• Pickleball Program Casual and competitive pickleball sessions for ages 16+, all abilities. Sessions run on Tuesdays (9am–12:15pm), Thursdays (6pm–9:15pm) and Fridays (9am–12:15pm) during school terms, including self-umpiring social games. Paddle hire available for $5.50; $10.40 per session.
• Social Sport Competitions Weekly senior and junior social sport competitions across multiple sports (basketball, futsal, netball, volleyball) held in the stadium. Senior teams $81.80/week; junior teams $70/week.
• Aquatic Inflatables Obstacle course inflatables operating in the pools — a 25m indoor inflatable and a 50m outdoor inflatable (weather-dependent). Included in casual pool entry; available weekends during school term and most days during school holidays. For ages 8+ years.
• Bandicoots Play Centre Indoor play centre for children aged 0–8 years featuring slides, a ball pit, and soft play areas. Included with pool entry during school holidays; open mornings to early afternoon on weekdays.
• Carnaby's Club Crèche Supervised childcare for children aged 8 weeks to 5 years. Two-hour sessions cost $5.80; a three-hour session is available for members only at $8.20. Extended to children up to 11 years on Saturdays, pupil-free days, and during school holidays.
• Wellness Lounge Adult-only (16+) aquatic wellness area featuring a warm water pool with spa jet zone, sauna, and steam room. Included in Active memberships and Wellness entry passes ($15.90 casual, or $7.65 upgrade with prior pool entry). Accessible via ceiling hoist for patrons with disability.
• Birthday Parties Two birthday party packages: 'Play Up Party' (non-exclusive $250 for up to 20 guests, exclusive $338) and 'Splash Out Water Play' ($297 for up to 15 guests). Both include aquatic activities and venue access.
• Facility & Venue Hire Hire options for courts, pools, meeting rooms and group fitness studios, including stadium court hire (full/half/badminton), pool lane hire (indoor/outdoor), aquatic lane bookings, school carnival packages, and room/studio hire. Community and commercial rates apply.
• Lifecare Physiotherapy Allied health services operated by Lifecare on-site at Cockburn ARC, including physiotherapy (sports, musculoskeletal, workers compensation), sports medicine, podiatry, massage, dietician services, and hydrotherapy. Open Monday–Friday 7:30am–7pm and Saturday 8am–2pm.

Quantifiable outcome

• Serving thousands of residents from across Perth's southern metropolitan corridor

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Fremantle Football ClubflagshipStrategic or Co-development Partner · 19 May 2017The Fremantle Dockers have their administration and training home at Cockburn ARC. They utilize extensive offices and facilities on site, utilize the aquatic and stadium facilities at times throughout the week, and have a retail shop on the internal street. The centre serves as the official training centre for the AFL club.
• Curtin UniversitycoreStrategic or Co-development Partner · 19 May 2017Curtin University uses Cockburn ARC for hands-on training for their students. This occurs within the health club and also within a custom-built media studio on site.
• Lifecare PhysiotherapycoreStrategic or Co-development PartnerLifecare Physiotherapists operate on-site at Cockburn ARC, offering services including physiotherapy, sports medicine, podiatry, massage, dietician services, hydrotherapy, and sports-specific musculoskeletal screening. Located to the right of the centre entrance.
• Plunge Café (Beaumonde Hospitality Australia)coreStrategic or Co-development PartnerPlunge Café operates within Cockburn ARC providing food and beverage services to the community. Beaumonde Hospitality Australia has the exclusive right to sell all food and beverage items within the Cockburn ARC complex.
• City of CockburnflagshipStrategic or Co-development PartnerThe City of Cockburn owns and operates Cockburn ARC. The need for the facility was identified in 2009, and the centre opened on May 19, 2017 as part of the City of Cockburn's community infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitness First Australia: Large private fitness chain offering gyms, group fitness, and aquatic facilities across Australia. Overlaps with Cockburn ARC on gym and group fitness but lacks the comparative scale of dedicated pool and stadium facilities.
• Goodlife Health Clubs: Major Australian health club chain with gym, group fitness, and personal training. Comparable membership-based fitness model but without large aquatic and stadium infrastructure; competes for the same fitness membership dollars.

Direct peers

• Bayswater Waves: City of Bayswater aquatic centre in Perth offering pools, learn-to-swim, gym, and group fitness. Same council-owned model and overlapping product mix; competes for members in Perth's inner-east suburbs.
• HBF Stadium: Major Perth indoor stadium and recreation venue hosting basketball, netball, and fitness activities. Comparable in being a Perth large-scale venue with multi-sport programming and corporate/community use cases.
• Aqualink (Australia): Operator of multiple Australian aquatic and recreation centres under council contracts. Closely comparable in running council-owned aquatic facilities with memberships, learn-to-swim, and health club programs.
• Melbourne Sports and Aquatic Centre (MSAC): Large-scale government-owned aquatic and sports centre in Melbourne offering pools, gym, stadiums, and learn-to-swim programs. Directly comparable in scale, public ownership model, and mixed aquatic/sports product portfolio to Cockburn ARC.
• Craigie Leisure Centre: Perth local government aquatic and recreation centre operated by the City of Stirling. Same model — council-owned, mixed aquatic and sports offering, recurring memberships — and a direct competitor for Perth's northern catchment.
• Sydney Olympic Park Aquatic Centre: Major Sydney aquatic centre with lap pools, leisure pools, gym, and learn-to-swim programs. Comparable in scale and recreational aquatic positioning, though with higher tourist traffic due to its Olympic legacy.
• YMCA Victoria (Aquatic Centres): Non-profit operator of multiple aquatic and recreation centres across Australia, including learn-to-swim, gym, and community recreation. Comparable operating model and product mix to Cockburn ARC's swim school and community programs.
• Beatty Park Leisure Centre: Perth City Council-owned aquatic and recreation centre offering pools, gym, fitness classes, and learn-to-swim. Comparable suburban/city council model with overlapping recreational product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNI7fk_zFRQIsITOXUJ8hlg
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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cockburn ARC