Craigie Leisure Centre

What Craigie Leisure Centre does

Craigie Leisure Centre is a community leisure facility owned and operated by the City of Joondalup local government authority in Western Australia, located on Whitfords Avenue, Craigie WA 6025. It provides a comprehensive range of aquatic, fitness, sports, and children's activity services to local residents, including swimming lessons from infants through competitive squads, a 25m indoor lap pool, a 50m outdoor lap pool, a leisure pool, spa/sauna/steam facilities, a state-of-the-art gym, more than 160 group fitness and cycle classes weekly, organized team sports leagues (junior soccer, indoor soccer, netball, basketball), a crèche and Kidz Club, a retail swimwear shop, and a café.

The centre runs on a hybrid digital infrastructure comprising PerfectMind for membership management, BookMe4 for online booking, SwimDesk for swim school progress tracking, SportsTG for competition fixtures and ladders, Just Play for individual sports registration, and Campaign Monitor by Marigold for email marketing. It operates a geothermal heating system for energy-efficient pool temperature control and holds Watch Around Water safety accreditation. Strategic partnerships with Swimming WA (SWASP competitive pathway), Breakers Swim Club, and KIDDO extend its programme portfolio.

Craigie's revenue model combines recurring fortnightly direct-debit memberships (Multi Access $46, Group Fitness $37, Gym $37, Pool $28.20, Platinum 50+ $31), casual entry fees, term-based swimming lessons, per-game team sports fees ($70-$84 per team), short-course term fees, hourly crèche sessions, retail product sales, and hourly facility hire. Acquisition channels include the centre's website, email newsletter, Facebook, community newspapers, radio, road signage, and a 7-day free trial offer. Go-to-market is direct-to-consumer with specialization for FIFO workers, seniors, and concession card holders via discounted tiers.

Name

Craigie Leisure Centre

Legal name

Craigie Leisure Centre (City of Joondalup)

Website

https://craigieleisurecentre.com.au

Company type

Private

Operating status

Operating

Short description

Craigie Leisure Centre is a City of Joondalup-owned community wellness facility in Western Australia offering swimming lessons, aquatic facilities, gym, 160+ weekly fitness classes, team sports leagues, childcare, and retail to local residents and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Mullalloo Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring fortnightly direct debit payments for Multi Access, Group Fitness, Gym, Pool, and Platinum 50+ memberships. Minimum 12-month term with direct debit or 12-month upfront payment options. Includes FIFO discounted 6-month rate for eligible workers.
2. Casual Entry Fees: One-time entry fees for pool swimming, gym access, group fitness classes, cycle classes, and spa lounge. Prices vary by category: adult swim $7.60-$7.80, child swim $5.50-$5.65, family swim $21.00-$21.50, gym entry $20.00.
3. Swimming Lessons: Ongoing fortnightly direct debit program for structured swimming lessons across babies, toddlers, children, and adults. Class sizes vary from 4-8 students per class with regular assessments and online progress tracking.
4. Sports Team Fees: Per-game fees for team sports including netball, basketball, senior soccer, and junior soccer. Season costs range from $1,470-$1,932 depending on competition. Includes advance game fees for registration.
5. Short Courses: Term-based programs for children including Junior Jazz and Beat, Kindy Gym, Tiny Tots Music/Ballet, Toddler Bop/Soccer/Sports, Junior Ballet. Also includes adult Mums and Bubs Pilates.
6. Crèche and Kidz Club: Hourly or session-based childcare for children 8 weeks to 5 years (crèche) and 5-13 years (Kidz Club). Up to 1.5 hour and 3-hour sessions available with multi-visit passes.
7. Retail Shop: On-site retail shop selling swimwear for women, men, boys, girls, toddlers; goggles and accessories. Stocks brands including Speedo, Funkita, Zoggs, Back Beach Co, Vorgee.
8. Facility Hire: Hourly venue rental for pool lanes, courts, rooms, and aqua inflatable for community groups, businesses, schools, and sports clubs. Minimum 1-hour booking required.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Craigie Leisure Centre is a government-owned community leisure facility operated by the City of Joondalup that provides swimming pools and lessons, gym and group fitness classes, team sports competitions (soccer, netball, basketball), and children's activities including crèche, Kidz Club, and short courses. Revenue is generated primarily through recurring memberships, casual entry fees, swimming lesson subscriptions, per-game sports fees, and ancillary services such as a retail swim shop, café, and facility hire.

Product overview

Craigie Leisure Centre is a multi-facility leisure center operated by the City of Joondalup in Western Australia. The center offers a unified platform of aquatic, fitness, sports, and children's activity services. Core offerings include swimming facilities (indoor 25m lap pool, outdoor 50m pool, leisure pool, spa/sauna/steam), swimming lesson programs for all ages, fitness facilities with over 150 group fitness classes weekly, team sports competitions (soccer, netball, basketball), and children's programs (crèche, kidz club, Play Now activities). Additional services include a retail swim shop, café, and various membership tiers. The center integrates BookMe4 for online bookings, SwimDesk for swim school progress tracking, and KIDDO for children's activity programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Memberships

Quantifiable outcome

• More than 160 group fitness classes each week
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Swimming WAcoreStrategic or Co-development PartnerPartnership with Swimming WA to deliver the Swimming WA Squads Programs (SWASP) offering competitive swimming and swim fit squad training at Craigie Leisure Centre. SWASP provides pathway from learn-to-swim through competitive swimming. The centre also hosts Breakers Swim Club which operates in partnership with Swimming WA to provide competitive swimming pathways.
• Breakers Swim ClubcoreStrategic or Co-development PartnerBreakers Swim Club is located at Craigie Leisure Centre and provides a pathway for competitive swimmers. The City of Joondalup proudly supports the club which works closely with Swimming WA.
• KIDDOminorStrategic or Co-development PartnerPartnership with KIDDO for children's activity programs designed to promote development of fundamental movement skills, creativity, and learning through play.
• City of JoondalupcoreOthersCraigie Leisure Centre is owned and operated by the City of Joondalup local government authority. The City provides funding, governance, and sets fees and charges through the annual Schedule of Fees and Charges.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genesis Health + Fitness: Australian chain of health clubs operating pools, gyms and group fitness programming. Comparable on aquatic and fitness but private-commercial rather than council-community operated.
• Plus Fitness: Australian 24/7 fitness franchise with widespread national footprint. Competes with Craigie's gym offering at the low-price end of the market but does not provide aquatic, swim-school, sports or childcare services.
• Jetts Fitness: Australian-founded 24/7 fitness franchise focused on low-cost gym access. Direct partial competitor to Craigie's gym membership tier but without pools, group fitness, swim school or sports.
• GoodLife Health Clubs: Australia's largest private fitness chain with hundreds of locations. Overlaps with Craigie on gym and group fitness but operates a commercially-focused club model without public aquatic, swim-school or sports offerings.

Direct peers

• Aquamotion (City of Wanneroo): City of Wanneroo-operated aquatic and recreation centre in Perth's northern corridor. Directly comparable council leisure facility offering pools, swim lessons, fitness, group fitness and team sports.
• Belmont Oasis Leisure Centre: City of Belmont-owned aquatic and leisure facility serving inner-northern Perth suburbs. Operates pools, gym, group fitness, sports and swim school under the same local-government community-leisure model as Craigie.
• Cockburn ARC (Cockburn Aquatic and Recreation Centre): Council-operated aquatic and recreation centre in southern Perth metro offering 50 m and leisure pools, gym, group fitness, sports courts and learn-to-swim programmes — a near-identical operating model to Craigie within a competing catchment.
• HBF Stadium (formerly Arena Joondalup): Major recreation venue operated by the City of Joondalup — the same parent local government as Craigie. Provides indoor sports, fitness and aquatic programmes that directly overlap with Craigie's service mix within the same LGA.
• Stirling Leisure Centres (City of Stirling): Network of council-operated leisure facilities (including Warwick Leisure Centre and Leisure Centre Balcatta) run by the adjacent City of Stirling. Closest geographic peer to Craigie in terms of local-government integrated leisure delivery.
• YMCA Australia (The Y): Australia's largest community recreation network, operating aquatic centres, fitness facilities, swim schools, childcare and youth programmes — a national analogue to Craigie's integrated community-wellness model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craigie Leisure Centre