Undo Estudio

What Undo Estudio does

Undo Estudio is a multidisciplinary design studio founded in 2005 in Zaragoza, Spain, by three co-founders — Isabel, Alfredo, and Luis. The studio operates across four integrated practice areas: visual communication (branding, illustration, graphic design), product design (physical products, merchandise, trophies), spatial design (exhibition design, scenography, murals), and cultural management and production (festival organization, event curation). It also offers editorial design and web application services. Its service portfolio spans sectors including publishing, public administration, arts and culture, healthcare, education, and small hospitality businesses.

The studio is notably the co-founder (with Sergio Beltrán aka LeDésert) of Festival Asalto, an international urban art festival held annually in Zaragoza since 2005, which functions both as a cultural product and a portfolio-building asset. Undo Estudio maintains long-running collaborations with institutional clients including Editorial Planeta, Ayuntamiento de Zaragoza, Diputación de Zaragoza, Gobierno de Aragón, Universidad de Zaragoza, ESDA, eTOPIA Centro de Arte y Tecnología, and Zaragoza Activa. The business operates on a project-based professional-services revenue model, with pricing not publicly disclosed; clients engage directly via website, phone (+34 976 284 904), or email ([email protected]). The go-to-market is portfolio-driven and referral-based, with no external sales infrastructure, no public pricing, and no disclosed digital self-serve channels.

The firm is privately held by its three founders as equal partners, with no institutional investors, no funding rounds, no subsidiaries, and no disclosed parent company. Operating geography is concentrated in Aragón, Spain. Distribution is entirely direct, enterprise-class clients are served via direct engagement, and the studio does not maintain a disclosed social media or digital marketing presence. The business model therefore relies on relationship-based repeat engagement within the regional cultural and public-sector ecosystem rather than on scalable acquisition channels.

Name

Undo Estudio

Legal name

Undo Estudio

Website

https://undoestudio.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Undo Estudio is a multidisciplinary design studio in Zaragoza, Spain, founded in 2005 by three co-founders, offering visual communication, product, spatial, editorial, and web design alongside cultural production, serving publishers, public-sector institutions, and SMBs regionally.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Project-based design services including graphic design, editorial design, product design, spatial design, web design, illustration, and exhibition design for clients across cultural, publishing, and commercial sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Undo Estudio is a multidisciplinary design studio that delivers visual communication, editorial, multimedia, product, and spatial design services for cultural, public-sector, and commercial clients. The studio additionally specializes in cultural management and festival production, and co-founded the urban art festival Festival Asalto in Zaragoza.

Product overview

Undo Estudio is a multidisciplinary design studio established in 2005 in Zaragoza, Spain, offering integrated design services across four core areas: Visual Communication (branding, graphic design, illustration), Product Design (physical products, merchandise, trophies), Space Design (exhibition design, scenography, spatial environments), and Cultural Management and Production (festival organization, event management, cultural projects). The studio is notably a co-organizer of Festival Asalto, an international urban art festival. Their services also include editorial design for book publishing and web application development. The studio works across sectors including publishing (with Editorial Planeta), cultural institutions, restaurants, fashion brands, and public administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Visual Communication Design

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Festival Asalto (co-founded with Sergio Beltrán aka LeDésert)coreStrategic or Co-development Partner · 1 January 2005Undoestudio co-founded the international urban art festival Festival Asalto with Sergio Beltrán aka LeDésert. The festival has been running since 2005, bringing large murals, installations, and participatory activities to the streets of Zaragoza.
• Escuela Superior de Diseño de Aragón (ESDA)coreStrategic or Co-development PartnerSince 2007 (second edition), the team has been involved in coordinating and producing the Design Practice Conferences at ESDA in Zaragoza. Work includes managing lectures, workshops, designing furniture, and coordinating exhibitions. Notable participants include Isidro Ferrer, Pati Núñez, Javier Mariscal, Pep Carrió, and others.
• Ayuntamiento de ZaragozamajorStrategic or Co-development PartnerCollaboration with Zaragoza City Council on various cultural design projects and initiatives.
• Diputación de ZaragozamajorStrategic or Co-development PartnerPartnership with the Provincial Council of Zaragoza for cultural and design projects.
• Gobierno de AragónmajorStrategic or Co-development PartnerCollaboration with the Aragon Regional Government on cultural initiatives.
• Centro Musical Las ArmasminorStrategic or Co-development PartnerCollaboration with Centro Musical Las Armas cultural venue in Zaragoza.
• Zaragoza ActivamajorStrategic or Co-development PartnerCollaboration with Zaragoza Activa to design and coordinate creative events including Countdown Design, a 24-hour product design and communication marathon promoting creative processes and emerging projects.
• eTOPIA Centro de Arte y TecnologíacoreStrategic or Co-development PartnerMultiple collaborations with eTOPIA Centro de Arte y Tecnología including Reverberadas (art and technology exhibition), Knowledge Society Forum scenography, and In-nova exhibition design. eTOPIA is a center for art and technology in Zaragoza.
• Editorial PlanetacoreChannel Partner/ Reseller/ DistributorMultiple editorial design projects for Editorial Planeta including books for Alma Obregón, Odile Fernández, Lovely Pepa, Macarena Gea, Jaione Yabar, and others. The publisher distributes these books to the Spanish-speaking market.
• Universidad de ZaragozamajorStrategic or Co-development PartnerThe Vicerrectorado de Cultura y Política Social of Universidad de Zaragoza commissioned the graphics and communication for the Aragón y Flandes exhibition.
• believeinart.orgminorStrategic or Co-development PartnerCollaboration with believeinart.org initiative to beautify stressful spaces in hospitals through art. Undoestudio created mural illustrations for Hospital Royo Villanova's pediatric emergency waiting room.
• BCD (Barcelona Centro de Diseño)minorStrategic or Co-development PartnerBCD (Barcelona Design Center) collaborated on the La Voz de los objetos exhibition, lending posters designed by National Design Prize winners for various award editions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Folch: Folch is a Barcelona-based design studio specializing in editorial, branding, and cultural-commissioned projects. It is comparable to Undo Estudio through its multidisciplinary editorial-and-cultural design focus and Spanish market positioning.
• Herraiz Soto & Co. Herraiz Soto is a Madrid-based design studio delivering branding, editorial, exhibition and digital projects for cultural and institutional clients. It is comparable to Undo Estudio's multidisciplinary mix and its strong institutional/public-sector client base.
• Bunch (design studio): Bunch is a Madrid-based multidisciplinary design and branding studio working across identity, editorial, packaging and digital. It is comparable to Undo Estudio through similarly multidisciplinary offerings and a focus on cultural and lifestyle Spanish clients.
• Sagmeister & Walsh (Sagmeister Inc.): Sagmeister is an internationally recognized independent design studio working on branding, exhibition, cultural and editorial projects from its New York base. It is comparable to Undo Estudio as a founder-led practice with a strong cultural-design specialization and exhibition-commission track record.
• Summa Branding & More: Summa is a Spanish creative agency delivering branding, editorial design, packaging, and spatial work for cultural and consumer clients. It is comparable to Undo Estudio through overlapping multidisciplinary services and Spanish cultural-sector clientele.
• Bendita Gloria: Bendita Gloria is a Barcelona-based independent design and branding studio with a multidisciplinary scope spanning identity, editorial, packaging and digital. It is comparable to Undo Estudio as a similarly sized Spanish independent design practice focused on cultural and lifestyle clients.
• Mucho Estudio: Mucho is a Barcelona-based multidisciplinary design studio working across branding, editorial, packaging and cultural projects. It is closely comparable to Undo Estudio in scale, multidisciplinary scope, and focus on cultural and editorial clients in Spain.
• Pentagram: Pentagram is a globally recognized multidisciplinary design partnership structured around independent partner-designers delivering branding, editorial, product and digital work. It is directly comparable to Undo Estudio's founder-led partnership model and multidisciplinary offering across visual, product, spatial, and editorial design.
• Mario Eskenazi Studio: Mario Eskenazi is a Barcelona-based independent design studio with a long track record in editorial, branding, and cultural-commissioned design. It is comparable to Undo Estudio through its founder-led Spanish design practice, editorial strength, and cultural-sector focus.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is a global creative agency with strong cultural and brand-communication capabilities through offices including Wieden+Kennedy Amsterdam and London. It is broadly comparable to Undo Estudio as a creative partner working on cultural, public-sector and lifestyle campaigns, but operates at vastly larger scale and scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Xx.com/undoestudio
• LinkedInlinkedin.com/company/undoestudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Undo Estudio