MFI Asset Management

What MFI Asset Management does

MFI Asset Management is a Munich-based institutional asset manager founded in 1993, operating as a subsidiary of the publicly listed LAIQON AG (formerly Lloyd Fonds AG). The firm manages approximately €5.8 billion in assets and employs between 11 and 50 staff, including 10 portfolio managers who each average more than 20 years of investment experience. It serves institutional clients across the DACH region — foundations (including ZEIT-Stiftung since 2006), pension funds, church institutions, and family offices — with a focus on asymmetric, evidence-based investment strategies.

The firm's core product is its proprietary "Best-of-Two" asset allocation framework, which combines multiple quantitative models to engineer asymmetric risk-return profiles and is operated under explicit "quantitative, rule-based approaches without human discretionary interference." Bespoke institutional mandates form the core offering, complemented by public funds distributed via the Universal-Investment platform — including the LF-MFI Global Dynamic Protect strategy — and reach into the German advisory channel through a partnership with m+c Allokationsberatung. The firm has received repeated industry recognition, including second place in the 2024 "Beste Vermögensverwalter" ranking and continued acknowledgment in 2025.

Revenue is generated primarily through management fees on AUM, with a likely performance-fee layer on the asymmetric strategies. Distribution is structured through direct institutional relationships for bespoke mandates, the Universal-Investment platform for public funds, and the m+c Allokationsberatung partnership for advisor-channel access. The firm was acquired by Lloyd Fonds AG in 2018, merged with Selection Asset Management in 2022 following BaFin approval, was rebranded to LAIQON MFI Asset Management in early 2023, and appointed Claus Weber as Managing Director in April 2023, all indicating integration into the broader LAIQON wealth-management platform.

Name

MFI Asset Management

Legal name

MFI Asset Management GmbH

Website

https://mfi-am.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based institutional asset manager founded in 1993, specializing in asymmetric, evidence-based investment strategies via a proprietary "Best-of-Two" framework. Subsidiary of LAIQON AG, managing approximately €5.8B for foundations, pension funds, family offices, and church institutions across the DACH region.

Ownership category

akta.pro rank

Product category

Institutional Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (DPM) (FSAAABAC)

akta.pro secondary industries

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL), Large-Cap Equity (Active) (FSAAAIAA)

Keywords

• Institutional asset management
• Asymmetric investment strategies
• Multi-asset allocation
• Fixed income management
• Special fund mandates

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Institutional Asset Management Fees: Management fees from managing special funds (Spezialfonds) and individual mandates for institutional clients including foundations, pension funds, and church institutions. The company cooperates with 10 capital management companies and 12 custodian banks.
2. Public Fund Management: Management of public funds including LF-MFI Rendite Plus, Selection Rendite Plus, and LF-MFI Global Dynamic Protect. Funds are distributed through Universal-Investment as the KVG (Kapitalverwaltungsgesellschaft).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

MFI Asset Management is a Munich-based institutional investment boutique that designs and manages quantitative, evidence-based investment strategies with asymmetric risk/return profiles for institutional clients. The firm delivers these strategies through individual mandates held at custodian banks, special funds (Spezialfonds) administered by partner KVGs, and three public mutual funds (LF-MFI Rendite Plus, Selection Rendite Plus, LF-MFI Global Dynamic Protect), serving foundations, pension funds, church institutions, associations, family offices, and asset managers across the DACH region.

Product overview

MFI Asset Management is an investment boutique specializing in institutional asset management with a focus on asymmetric investment strategies. The company offers four core investment strategies: MFI-AM Renten Strategie (active bond management), MFI-AM Aktien Strategie (quantitative equity), MFI-AM Asset Allocation (Best-of-Two multi-asset), and MFI-AM Konzept Kombination (modular risk-bandwidth approach). The product suite includes three public mutual funds (Publikumsfonds): LF-MFI Rendite Plus, Selection Rendite Plus, and LF-MFI Global Dynamic Protect, managed in cooperation with Universal Investment as Kapitalverwaltungsgesellschaft (KVG). The firm also manages special funds (Spezialfonds) and individual mandates for institutional clients including foundations, pension funds, insurance companies, and church institutions. Services are delivered through 10 portfolio managers with over 20 years average experience, working with 10 capital management companies and 12 custodian banks. Since 2023, the company operates as part of LAIQON AG (formerly Lloyd Fonds AG), maintaining the MFI Asset Management GmbH legal entity name.

Differentiator

Problem solved

Functional benefit

Products and services

• MFI-AM Renten Strategie

Quantifiable outcome

• 7.8% return in EUR with approximately 6% volatility in a client mandate
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BV Bayerische Vermögen GmbHcoreStrategic or Co-development PartnerBV Bayerische Vermögen is part of the LAIQON Group and works together with MFI-AM on serving institutional clients. Daniel Haas from m+c Allokationsberatung (a company of the Bayerische Vermögen Group) mentions successful cooperation managing institutional investors in tactical asset allocation.
• Selection Asset Management GmbH (SAM)coreStrategic or Co-development PartnerSelection Asset Management was merged into MFI Asset Management in 2022. The merger combined two successful asset managers, expanding the strategy and product offering. SAM was known as a reliable, owner-managed, and bank-independent investment boutique. The merger received BaFin approval.
• m+c AllokationsberatungminorStrategic or Co-development Partnerm+c Allokationsberatung (a company of the Bayerische Vermögen Group) cooperates with MFI-AM in managing several large institutional investors in tactical asset allocation. Daniel Haas, Managing Director of m+c Allokationsberatung, serves as a testimonial client.
• Universal-InvestmentcoreTechnology or IntegrationUniversal-Investment serves as the Kapitalverwaltungsgesellschaft (KVG) for MFI-AM's public funds including LF-MFI Rendite Plus (ISIN: DE000A1XDZD3), Selection Rendite Plus (ISIN: DE0002605037), and LF-MFI Global Dynamic Protect. Provides fund administration, compliance, and distribution infrastructure.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• DWS Group: Deutsche Bank-affiliated global asset manager with a large German institutional franchise. Comparable to MFI in offering institutional multi-asset and special fund solutions but at substantially greater scale and broader product breadth.
• MEAG (Munich ERGO Asset Management): Munich-based asset manager of Munich Re Group. Comparable to MFI as a Munich-headquartered institutional manager offering equity, fixed-income, and multi-asset mandates across insurance, pension, and foundation clients.
• Union Investment: One of Germany's largest institutional asset managers (DVB/cooperative banking group). Comparable to MFI as a Frankfurt-headquartered institutional manager competing for the same pension, foundation, and church mandates at scale that MFI addresses as a boutique.

Direct peers

• EB-SIM (EB – Sustainable Investment Management): German specialist ESG/sustainable institutional asset manager owned by Evangelische Bank. Comparable to MFI in serving German institutional clients (including church-aligned institutions) with sustainable mandates and special funds.
• Flossbach von Storch: German independent multi-asset boutique serving private and institutional clients with fundamental, conviction-driven strategies. Comparable to MFI as a Cologne-based German investment boutique competing for institutional and high-net-worth mandates in the DACH region.
• ACATIS Investment: German value-oriented investment boutique with a quantitative and fundamental approach. Comparable to MFI as a bank-independent German boutique focused on long-term, evidence-based strategies for institutional and advisor channels.
• HQ Trust: German multi-family office and institutional asset manager specializing in discretionary portfolio management for wealthy families and foundations. Comparable to MFI in targeting German foundations and family offices with discretionary mandates and modular portfolio construction.
• Berenberg Asset Management: Asset management arm of Berenberg Bank, serving German institutional and private clients with multi-asset, equity, and fixed-income strategies. Comparable to MFI as a Hamburg-based institutional manager with discretionary mandates and special fund offerings.
• GANÉ Aktiengesellschaft: German independent value boutique founded by former DJE principals. Comparable to MFI as a bank-independent German boutique offering concentrated value equity and multi-asset strategies to institutional and private clients.
• DJE Kapital AG: German independent asset manager offering value-oriented equity and multi-asset funds. Comparable to MFI as a bank-independent German boutique targeting institutional and retail-adjacent channels with fundamental/quantitative strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mfi-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MFI Asset Management