Friedhelm Selbach

Name

Friedhelm Selbach

Legal name

Friedhelm Selbach GmbH

Website

https://selbach.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Beverage Dispensing and Cooling Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

Keywords

• Beverage dispensing systems
• Beer cooling equipment
• Industrial cooling systems
• Wine dispensers
• Stainless steel fabrication

Headquarters

HQ city

Radevormwald

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beverage Dispensing Systems: Revenue from manufacturing and selling dispensing systems for beer, soft drinks, table water, wine, and hot drinks. Products include dry coolers, wet coolers, under-counter and over-counter units, mobile systems, and ready-to-use systems.
2. Industrial Cooling Systems: Customized cooling systems for chemical industry, dairies, food industry, dough and pasta production, fruit and vegetable cooling
3. Currywurst Slicers: Original CWS 20 currywurst slicer invented by founder Friedhelm Selbach in 1963, manufactured in stainless steel
4. Hygiene Dispensers: Touchless automatic hygiene dispensers made of stainless steel for hand sanitizer or soap

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Friedhelm Selbach GmbH manufactures beverage dispensing and cooling systems in stainless steel for beer, soft drinks, table water, fruit juice, wine, and hot beverages, along with customized industrial cooling systems for chemical, dairy, and food processing applications. Approximately 80% of production is custom-engineered, with annual output exceeding 12,000 flow-through coolers from a 5,200 sqm facility in Radevormwald, Germany.

Product overview

Friedhelm Selbach GmbH is a leading manufacturer of beverage dispensing and cooling systems based in Germany, with over 40 years of experience. The product portfolio centers on Schankanlagen (dispensing systems) for beer, soft drinks (AfG), table water, fruit juices, wine, and hot beverages (OTHG). The core offering includes beer dispensing systems as dry/wet coolers with over/under counter options, python coolers, and mobile systems; soft drink dispensers with carbonators; table water dispensers; fruit juice dispensers; and wine dispensers. The company also produces industrial cooling systems for chemicals, food, and dairy applications. Additional products include the CWS 20 currywurst slicer (invented 1963), stainless steel hygiene dispensers, and sheet metal forming services. Approximately 80% of production consists of customized solutions. The company manufactures over 12,000 flow coolers annually and emphasizes Made in Germany quality with stainless steel construction and R290 refrigerant.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Dispensing Systems (Bierschankanlagen)

Quantifiable outcome

• Over 12,000 flow-through coolers produced annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Creditreform Solingen Kirschner GmbH & Co. KGminorOthersCredit agency used for credit checks and scoring when customers choose payment on account. Personal data including company name, name, date of birth, address, and banking details are transmitted for credit assessment purposes.

Scale indicators8 records

Recent moves9 records

Direct peers

• True Manufacturing: True Manufacturing is a US-based commercial refrigeration manufacturer producing reach-in, walk-in, and beverage cooling units. It is a relevant peer for Selbach's commercial refrigeration and cooling systems sold into foodservice and retail.
• Williams Refrigeration: Williams Refrigeration (part of Ali Group) manufactures commercial refrigeration and beverage cooling equipment for the UK and European markets. Its product range directly overlaps with Selbach's beer and soft drink flow-through coolers in gastronomy and foodservice.
• Beverage-Air: Beverage-Air is a US manufacturer of commercial refrigeration and beverage merchandising equipment. It competes with Selbach's cooling and dispensing systems in the broader commercial foodservice and beverage retail channels.
• HOSHIZAKI: Hoshizaki is a global manufacturer of commercial refrigeration, ice machines, and beverage equipment. Its commercial refrigeration portfolio competes with Selbach's industrial cooling and dispensing systems in foodservice, beverage, and retail applications across Europe.
• Cornelius Company: Cornelius (now part of Marmon Foodservice Technologies) is a major global manufacturer of beverage dispensing equipment, including flow-through coolers, ice/beverage systems, and postmix/premix units. It competes directly with Selbach's core beer, soft drink, and table water dispensing lines for the same gastronomy and foodservice customers.
• Bykowski: Bykowski is a German beverage dispensing equipment manufacturer with overlapping product categories in beer, soft drink, and table water dispensing systems. It is a close direct competitor in the German and Benelux gastronomy market.
• Krupps (Ali Group): Krupps is an Italian manufacturer of commercial foodservice and beverage equipment, including professional dispensing systems. It is a direct competitor in the European gastronomy dispensing equipment market with comparable product positioning.

Broad incumbents

• Ali Group: Ali Group is a multinational foodservice equipment conglomerate owning multiple brands (Hoshizaki Europe, Williams, Krupps, etc.). It is a broad incumbent that competes with Selbach through multiple portfolio brands across refrigeration and beverage dispensing.
• Carrier Commercial Refrigeration: Carrier Commercial Refrigeration is a global manufacturer of integrated refrigeration solutions for retail and foodservice. It is a broad incumbent whose reach-in and merchandising refrigeration products partially overlap with Selbach's commercial cooling portfolio.
• Electrolux Professional: Electrolux Professional is a major global manufacturer of professional kitchen and laundry equipment with a refrigeration portfolio. As a broad incumbent, it competes with Selbach in commercial refrigeration and foodservice equipment categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/friedhelm.selbach.gmbh
• Facebookfacebook.com/friedhelmselbachgmbh
• LinkedInlinkedin.com/company/friedhelm-selbach-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedhelm Selbach