Societatea Nationala Plafar SA

What Societatea Nationala Plafar SA does

Societatea Nationala Plafar SA is a Romanian partially state-owned enterprise that produces and commercializes medicinal and aromatic plant products, primarily herbal teas, syrups, tinctures, and extracts. The company was established by Government Decision no. 143/1999 and operates under Law 31/1990, with the Romanian State holding 51% through the Ministry of Economy and Fondul Proprietatea holding the remaining 49%. Its corporate seat is in Bucharest, while production is centralized at a manufacturing facility in Cluj-Napoca.

The product portfolio spans multiple SKU formats: multi-dose traditional single-ingredient and combined teas in pyramid format; single-dose tea bags with portion-controlled dosing; a premium 'Ceai pentru echilibru' line positioned around immune support, weight management, and general equilibrium; fruit teas with or without green/black tea; green and black teas in various flavored combinations; a broad range of syrups based on raspberry, sea buckthorn, elderberry, rosehip, bilberry, pine buds, linden, echinacea, and ginseng; and plant extracts and tinctures. The underlying technology is traditional herbal processing using medicinal and aromatic plants from both cultivated sources and spontaneous flora, with harvesting and conditioning supervised by in-house specialists. Products are classified as foods and dietary supplements rather than pharmaceuticals.

The business model is direct-to-consumer and B2B retail: products are sold through domestic pharmacies, specialized health stores, the company's own online presence at plafar.com, and export channels to international markets. Revenue is generated through one-time product sales with no disclosed pricing structure, subscription, or licensing model. The company employs roughly 53-58 people and reports annual revenue on the order of €2 million, with no funding rounds, subsidiaries, or M&A activity disclosed. Customer segments are horizontal, targeting health-conscious individuals and families with children across digestive, respiratory, immune, and nervous system use cases.

Name

Societatea Nationala Plafar SA

Legal name

Societatea Nationala Plafar SA

Website

https://plafar.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Societatea Nationala Plafar SA is a Romanian partially state-owned manufacturer of herbal teas, syrups, tinctures, and plant extracts, selling through pharmacies, health stores, its own website, and export channels to health-conscious consumers and families.

Ownership category

akta.pro rank

Product category

Herbal Tea Manufacturing

NAICS

Coffee and Tea Manufacturing (311920), Medicinal and Botanical Manufacturing (325411)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ)

Keywords

• Herbal tea manufacturing
• Medicinal plant products
• Plant-based dietary supplements
• Fruit syrup production
• Herbal extracts tinctures

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: SN Plafar SA generates revenue through the production and sale of herbal teas, syrups, tinctures, and extracts made from medicinal and aromatic plants. The company sells both domestically and exports.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Societatea Nationala Plafar SA processes and commercializes medicinal and aromatic plants into a portfolio of herbal products including traditional multi-dose teas (single and combined ingredient), single-dose tea bags, premium balance teas, fruit teas, black and green teas, fruit- and plant-based syrups (with optional propolis), and plant extracts/tinctures. Production is centralized at the Cluj-Napoca manufacturing facility and products are sold domestically via retail/pharmacy channels and exported to international markets.

Product overview

Societatea Nationala Plafar SA is a Romanian state-owned company that produces and commercializes medicinal and aromatic plants, teas, and syrups. The company's product portfolio consists of multiple product lines: (1) Ceai traditional and Ceai combinat traditional - multi-dose traditional teas available in pyramid/powdered format with single or multiple plant ingredients; (2) Ceai la pliculet - single-dose tea bags with 1-2g portions for easier dosing; (3) Ceai pentru echilibru - premium single-dose enveloped teas supporting immune system, weight management, and general tonus; (4) Ceai din fructe - fruit teas with or without green/black tea in various flavors; (5) Ceai negru - black tea products in various combinations with mint, elderberry, lemongrass, cherry, cinnamon, anise, and rose; (6) Ceai verde - green tea products with antioxidant and brain-stimulating properties; (7) Siropuri - syrups made from medicinal plants with various fruits for consumers of all ages; (8) Extracte si Tincturi - plant extracts and tinctures enriched with essential oils. The production facility is located in Cluj-Napoca, and the company operates under Government Decision 143/1999 with shareholding structure of Ministry of Economy (51%) and Fondul Proprietatea (49%).

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Teas (Ceai traditional / Ceai combinat traditional) Multi-dose traditional teas in pyramid/powdered format containing either single plant ingredients (Ceai traditional) or multiple carefully dosed plant ingredients (Ceai combinat traditional), with traditional uses and health benefits linked to each plant's chemical composition. Targeted at consumers seeking traditional single-plant remedies (pine buds, chamomile, mint, linden, fennel, etc.) and combined multi-plant formulations for specific body systems.
• Tea Bag Teas (Ceai la pliculet) Single or combined ingredient teas dosed per consumption unit (1-2 bags per cup), with simpler preparation, shorter infusion time and standardized dosing. Distributed as single-dose tea bags for general consumers seeking convenient daily herbal tea consumption.
• Balance Teas (Ceai pentru echilibru) Premium single-dose enveloped teas made exclusively from medicinal and aromatic plants, marketed as food supplements supporting immune function, weight maintenance, general tonus and overall body equilibrium. Includes variants such as Echinacea, Ceaiul de la ora 5, Good Shape, Dieta zilei, Aromat Dietetic, Ceai verde cu iasomie and Ceai negru combinations with mint, elderberry, lemongrass, black cherry, cinnamon, anise and rose.
• Fruit Teas (Ceai din fructe) Fruit and aromatic medicinal plant teas available with or without green or black tea, in enveloped or non-enveloped single doses. Positioned as food products for tea lovers seeking taste and aroma variety, including premium fruit teas (pear/cinnamon, apple/cinnamon, grape, strawberry/raspberry/cherry) and simple dose fruit teas (bilberry, cranberry, wild strawberry, black cherry, forest fruits, raspberry).
• Black Tea (Ceai negru) Black tea products derived from Camellia sinensis leaves, available in simple or combined formats with flavors including mint, elderberry, lemongrass, black cherry, cinnamon, anise and rose. Sold as single-dose enveloped teas delivering caffeine energy and theophylline respiratory/cardiovascular support.
• Green Tea (Ceai verde) Green tea products derived from Camellia sinensis plant leaves, originating from the Far East, available in simple or jasmine-flavored variants. Marketed for antioxidant, diuretic and brain-stimulating properties for general consumers.
• Herbal Syrups (Siropuri) Sugar-based syrups made from medicinal and aromatic plants, with or without propolis, with fruit additions and aroma enrichment. Varieties include raspberry, sea buckthorn, elderberry, pine buds, rosehip, bilberry, forest fruits, strawberry, cherry, blackcurrant, linden with echinacea, and ginseng (Germy-seng). Marketed as food products for consumers of all ages with antioxidant, vitaminizing and immunostimulant properties.
• Herbal Extracts and Tinctures (Extracte si Tincturi) Plant extracts and tinctures enriched with natural essential oils contributing to health maintenance. Includes Giardiplant, designed to address intestinal parasite contamination for the whole family. Sold as concentrated liquid herbal preparations for consumers seeking plant-based health support.
• Multi-dose Combined Medicinal Teas Multi-dose medicinal combined teas targeting specific body systems: Diaplant (depurative, hypoglycemic, cholagogue), Antiasmatic (bronchodilator), Anticolitic (intestinal antiseptic), Antibronsitic (expectorant), Ceai gastric 1/2/calmant (intestinal antiseptic, calming), Ceai calmant cardiac, Ceai depurativ, Ceai dietetic, Ceai diuretic 3, Ceai colicalm, Ceai etern feminin (menopause), Ceai etern masculin, Ceai prolife, Amestec suedez and Antigripal. Each formulation combines multiple medicinal plants addressing a specific therapeutic indication.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Quest Advisors S.R.L.minorImplementation/ SI/ Consulting Partner · 31 March 2016Assisted the public supervisory authority in the recruitment and selection process for three members of the Board of Directors of Societatea Nationala Plafar S.A. Selected alongside Transearch International S.R.L. to support the Department for Privatization and State Equity Administration (DPAPS).
• Transearch International S.R.L.minorImplementation/ SI/ Consulting Partner · 31 March 2016Partnered with Quest Advisors S.R.L. to assist DPAPS in the recruitment process for Board of Directors members of Societatea Nationala Plafar S.A.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Yogi Tea: Yogi Tea is an international herbal and functional tea brand offering a broad portfolio of wellness teas. It is comparable to Plafar's product mix in herbal and functional teas, though it serves a broader international market.
• Dacia Plant: Dacia Plant is a Romanian producer of herbal tinctures, teas, syrups, and food supplements. It is a direct competitor to Plafar in the traditional Romanian herbal remedies market, targeting similar use cases and consumer segments.
• Hofigal: Hofigal is a Romanian manufacturer of medicinal plant-based products, including teas, tinctures, extracts, and supplements. It competes with Plafar in the botanical health products category in Romania and on export markets.
• Traditional Medicinals: Traditional Medicinals is a US-based herbal tea company producing therapeutic teas addressing digestion, sleep, and immunity. It is comparable to Plafar in therapeutic herbal tea positioning and similar ingredient-based product model.
• Hypericum Impex: Hypericum Impex is a Romanian company specializing in medicinal and aromatic plant products, teas, and natural remedies. It is directly comparable to Plafar in its herbal tea and botanical product portfolio.
• Fares Bio Vital: Fares is a leading Romanian manufacturer of herbal teas, tinctures, syrups, and natural remedies. It directly competes with Plafar in the same product categories, serving similar Romanian health-conscious consumers through pharmacy and retail channels.

Broad incumbents

• Teekanne: Teekanne is a major European tea company producing herbal, fruit, and traditional teas. It is comparable to Plafar in product format and ingredient categories, but operates as a broad incumbent across multiple European markets.
• Celestial Seasonings (Hain Celestial): Celestial Seasonings, part of Hain Celestial Group, is a large North American herbal and specialty tea manufacturer. It operates in the same herbal tea category as Plafar but on a much larger commercial scale with broader retail distribution.
• Lipton (Unilever): Lipton is one of the world's largest tea brands, with products in black, green, and herbal categories. It is comparable to Plafar in tea format and herbal extensions, but operates at a vastly larger global scale as a broad incumbent.
• Twinings (Associated British Foods): Twinings is a global tea brand offering black, green, and herbal tea blends. It is comparable to Plafar's black and green tea lines, though Twinings operates as a broad incumbent with significantly larger scale and global distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Societatea Nationala Plafar SA