Ferrari of Ontario

What Ferrari of Ontario does

Ferrari of Ontario is a privately held, single-location authorized Ferrari dealership headquartered at 200 Auto Park Circle, Vaughan, Ontario, operating within a 90,000-square-foot showroom and 26-bay service facility to serve the Greater Toronto Area. The company functions as the regional franchise channel partner of Ferrari S.p.A., generating revenue from five distinct streams: new Ferrari vehicle sales (Roma, SF90 Stradale, SF90 Spider, 296 GTB, 296 GTS, 12Cilindri, 12Cilindri Spider, Purosangue, Amalfi, Amalfi Spider, Luce, 849 Testarossa and Spider variants), certified pre-owned Ferrari sales (priced from roughly CAD 249,987 to 649,987), factory-authorized service and maintenance including the 7-year complimentary Ferrari Premium Maintenance program, genuine parts and accessories, and Ferrari Classiche certification with vintage restoration. The dealership also offers the Ferrari Tailor Made bespoke personalization program.

Its go-to-market is a high-touch, showroom-led enterprise field sales motion targeting high-net-worth automotive enthusiasts, first-time Ferrari buyers, and Ferrari collectors. Distribution is exclusively via the physical Vaughan dealership; lead generation is driven by the official website, social media presence on Facebook and Twitter, and dealership events, with marketing language emphasizing 'authorized dealer,' 'factory-trained technicians,' and 'genuine Ferrari parts' as the primary trust signals. Pricing for new vehicles is published as 'on request,' while pre-owned inventory is fully listed online with explicit price transparency.

The business is operating but financial scale is undisclosed; the firmographic headcount field of 1,001–5,000 employees appears anomalous for a single 90,000-square-foot luxury auto retail site. No parent company, ownership entity, founders, funding history, or merger/acquisition activity is disclosed in the source material.

Name

Ferrari of Ontario

Legal name

Ferrari of Ontario

Website

https://ontario.ferraridealers.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ferrari of Ontario is an authorized Ferrari dealership in Vaughan serving the Greater Toronto Area. It sells new and certified pre-owned Ferraris and provides factory-authorized servicing, Classiche certification, and Tailor Made personalization from a 90,000-square-foot showroom with 26 service bays.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Ferrari Vehicle Sales: Sales of new Ferrari models including Ferrari Roma, SF90 Stradale, SF90 Spider, 296 GTB, 296 GTS, Ferrari 12Cilindri, Ferrari 12Cilindri Spider, Ferrari Purosangue, Ferrari Amalfi, and other models in the current lineup.
2. Pre-Owned Ferrari Sales: Sales of certified pre-owned and pre-owned Ferrari vehicles that meet brand quality standards.
3. Service and Maintenance: Ferrari service center providing maintenance, repairs, and technical services using genuine Ferrari parts and factory-trained technicians. Includes Ferrari Premium maintenance program covering 7-year period.
4. Parts and Accessories: Genuine Ferrari parts and accessories sales for maintenance and customization.
5. Ferrari Classiche Certification: Ferrari Classiche certification and vintage restoration services for classic Ferrari vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ferrari of Ontario is an authorized Ferrari retail dealership selling new Ferrari vehicles (Ferrari Luce, 12Cilindri, 12Cilindri Spider, Purosangue, 849 Testarossa, 849 Testarossa Spider, Amalfi, Amalfi Spider, 296 GTB, and 296 GTS) and certified pre-owned Ferraris. It operates a 26-bay service center with factory-trained technicians offering Ferrari Premium 7-year maintenance, Classiche certification, vintage restoration, genuine parts and accessories, auto body repairs, and the Tailor Made personalization program.

Product overview

Ferrari of Ontario is a single-location Ferrari dealership serving Vaughan, Toronto, and the Greater Toronto Area. The company operates from a 90,000-square-foot showroom and offers new Ferrari models including the Ferrari Luce, 12Cilindri (coupe and Spider), Purosangue, 849 Testarossa (coupe and Spider), Amalfi (coupe and Spider), 296 GTB, and 296 GTS. Additionally, the dealership provides Certified Pre-Owned Ferrari vehicles, comprehensive after-sales services including a state-of-the-art service center with 26 service bays staffed by factory-trained technicians, Ferrari Premium Maintenance (7-year complimentary coverage), Ferrari Classiche certification, vintage restoration, and the Ferrari Tailor Made personalization program for bespoke vehicle creation. The dealership also offers parts, accessories, auto body repairs, and the My Ferrari owner app.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ferrari Vehicles Sales of new Ferrari models from the current lineup including Ferrari Luce, Ferrari 12Cilindri, Ferrari 12Cilindri Spider, Ferrari Purosangue, 849 Testarossa, 849 Testarossa Spider, Ferrari Amalfi, Ferrari Amalfi Spider, Ferrari 296 GTB, and Ferrari 296 GTS; offered to individual luxury automotive buyers at the Vaughan showroom with pricing on request.
• Certified Pre-Owned Ferrari Vehicles Rigorously inspected pre-owned Ferrari vehicles meeting brand standards for quality, performance, and authenticity; current inventory includes SF90 Spider, 296 GTB, Roma, F8 Spider, F8 Tributo, and SF90 Stradale from model years 2021–2025, priced approximately $249,987 to $649,987 before taxes and licenses.
• Ferrari Service & Maintenance Factory-authorized maintenance and repair performed at a 26-bay service center by factory-trained Ferrari technicians using genuine Ferrari parts and advanced diagnostic technology; available to Ferrari owners in the Greater Toronto Area.
• Ferrari Parts & Accessories Sale of genuine Ferrari parts and accessories for maintenance, repair, and customization of Ferrari vehicles; orders can be placed through the dealership.
• Auto Body Repairs Official Ferrari body repair service performed at the dealership's body shop using manufacturer-approved techniques and equipment, available to Ferrari owners requiring collision or cosmetic body work.
• Ferrari Premium Maintenance Coverage Exclusive, complimentary scheduled maintenance program covering a 7-year period, provided as proof of Ferrari vehicle quality and available to qualifying new Ferrari owners through the dealership.
• Ferrari Classiche Certification Factory certification service for vintage and classic Ferrari vehicles, authenticating originality and supporting preservation of collector value; offered to Ferrari owners of qualifying heritage vehicles.
• Vintage Restoration Services Comprehensive restoration services for classic and vintage Ferrari vehicles, leveraging factory training, genuine parts, and authorized processes at the dealership.
• Ferrari Tailor Made Program Exclusive personalization program offering nearly limitless customization options enabling customers to commission a bespoke Ferrari configured to individual specifications.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FerraricoreChannel Partner/ Reseller/ DistributorFerrari of Ontario is an authorized Ferrari dealer operating under Ferrari's official dealership network. The dealership sells new Ferrari models, certified pre-owned vehicles, and provides factory-authorized service using genuine Ferrari parts and diagnostic technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• McLaren Toronto: Authorized McLaren dealer in the GTA, serving the same high-end supercar buyer segment. Comparable new/CPO sales, factory service, and limited-edition allocation economics.
• Aston Martin Toronto: Authorized Aston Martin dealer in the GTA, competing for the same luxury sports car buyer. Comparable authorized franchise structure with new, certified pre-owned, and bespoke services.
• Bentley Toronto: Authorized Bentley dealer serving the GTA. Sister ultra-luxury franchise with comparable authorized sales/service model and shared HNW customer base.
• Porsche Centre Toronto: Authorized Porsche dealer in the GTA. Premium German sports car franchise with similar unit volumes but lower per-unit price points; serves as a useful volume/economics comparison point in the same catchment.
• Ferrari of Manhattan: Authorized Ferrari dealer serving the New York metro area, a similarly dense HNW market. Directly comparable authorized franchise with full new lineup, Classiche, and service operations.
• Ferrari of Beverly Hills: Flagship authorized Ferrari dealership in one of the world's wealthiest U.S. markets. Comparable single-brand, high-volume luxury Ferrari franchise with similar new/CPO/service/classiche offerings, providing the closest peer benchmark for dealership economics.
• Ferrari of Vancouver: Another authorized Ferrari dealership in Canada (Western Canada counterpart). Operates the same business model — new and certified pre-owned sales, factory service, and Tailor Made access — within a different geographic territory.
• Lamborghini Toronto: Authorized Lamborghini dealer in the same GTA market. Sister Italian supercar franchise with directly comparable HNW customer base, similar unit economics, and parallel aftersales/service operations.
• Rolls-Royce Motor Cars Toronto: Authorized Rolls-Royce dealer in the same GTA catchment. Operates the same authorized-dealership business model at a higher price point, targeting the same HNW clientele with bespoke commissions.

Broad incumbents

• Pfaff Automotive Partners: Major Canadian luxury automotive dealer group operating multiple premium franchises in the GTA. Broader incumbent comparable for dealer-group economics, multi-brand operations, and luxury retail best practices in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fdevelopers.facebook.com%2Fdocs%2Fplugins%2F&src=sdkpreparse
• Xx.com/ferrari_ontario

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari of Ontario