Benchmarx Kitchens & Joinery

What Benchmarx Kitchens & Joinery does

Benchmarx Kitchens & Joinery is a UK kitchen cabinetry and joinery retailer operating as a wholly-owned subsidiary of Travis Perkins PLC, the publicly listed British building materials group. Founded in 2006 and headquartered in Northampton (Ryehill House, Lodge Farm Industrial Estate), Benchmarx runs more than 110 branch showrooms across the United Kingdom under the legal entity Travis Perkins Trading Company Limited (England Company No. 00733503), with headcount in the 501-1,000 band.

The company's core product is a broad portfolio of fitted kitchen ranges — including Marlow (with Paint-to-Order and a True Handleless variant), Soho, Cambridge, Holborn, Sherwood, Richmond True Handleless, Nordica True Handleless, Eton True Handleless, Oxford, and Bude — totaling 124+ product variations across shaker, slab, and handleless styles in gloss, matt, and wood-grain finishes. Proprietary features include the Paint-to-Order color service (25-26 bespoke colorways on Marlow), the True Handleless integrated rail system, Nordica's duo-tone stainless-steel edge with brushed aluminium rail and lifetime cabinet guarantee, and Eton's fingerprint-resistant matt foil. Adjacent offerings cover accessories and appliances, flooring and underfloor heating, custom joinery (doors, windows), kitchen finance via partnered lenders, and free design consultation.

The revenue model is a hybrid of one-time kitchen and joinery product sales across three primary customer segments: homeowners undertaking renovations, trade professionals (fitters, builders, contractors) on registered trade accounts with preferential pricing, and contract/commercial projects (property developers, housing associations, care homes, commercial builders). Distribution combines UK branch showrooms, an eCommerce website (eCommerce platform built by Velstar) used for browsing, brochure requests, and consultation booking, and a dedicated trade customer portal for account-based ordering. Pricing is quote-based and not publicly disclosed; finance options are offered through partner lenders. Customer trust is signaled by a Trustpilot "Rated Excellent" badge displayed across the website.

Name

Benchmarx Kitchens & Joinery

Legal name

Travis Perkins Trading Company Limited

Website

https://benchmarxkitchens.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Benchmarx Kitchens & Joinery is a UK trade and retail kitchen retailer operating 110+ branch showrooms nationwide. A wholly-owned subsidiary of Travis Perkins PLC, it sells fitted kitchen cabinetry, joinery, and flooring to homeowners, trade professionals, and contract developers.

Ownership category

akta.pro rank

Product category

Fitted Kitchens and Joinery

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Fitted kitchens
• Kitchen cabinetry
• Trade kitchens
• Kitchen joinery
• Kitchen design

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kitchen Cabinet Sales: Primary revenue from selling fitted kitchen cabinets, doors, and storage units across multiple style collections including shaker, slab, and handleless designs. Products available in various finishes (gloss, matt, wood grain) and colorways.
2. Joinery Products: Revenue from doors, windows, and joinery products complementing kitchen installations. Includes flooring and underfloor heating solutions.
3. Accessories and Appliances: Sales of kitchen accessories including lighting, electrical items, and appliances bundled with or separate from kitchen installations.
4. Design Consultation Services: Revenue generated through design consultation appointments at showrooms where customers receive personalized kitchen design advice and product recommendations.
5. Trade Customer Accounts: Dedicated trade pricing program for registered trade professionals including fitters, builders, and contractors with account-based ordering and preferential rates.
6. Contract Kitchen Solutions: Bespoke kitchen solutions for commercial and contract projects including housing developments, care homes, and commercial properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Benchmarx designs, supplies and sells fitted kitchen cabinetry, doors and joinery products across multiple style ranges through 110+ UK branch showrooms, an e-commerce website and a dedicated trade customer portal. The offering is targeted at trade professionals (kitchen fitters, builders, contractors), homeowners undertaking kitchen renovations, and contract/commercial projects (property developers, housing associations, care home operators), supported by showroom design consultations, partnered finance options and an accessories/appliances portfolio.

Product overview

Benchmarx Kitchens & Joinery offers a comprehensive portfolio of kitchen products and related services. The core offering includes multiple kitchen door ranges: Marlow (contemporary 5-piece shaker in Paint-to-Order and standard colours, including True Handleless variant), Soho (contemporary integrated handle range in 7 colour options), Cambridge (modern traditional shaker in 5 colours with True Handleless option), Holborn (gloss integrated handle range in 3 colours), Sherwood (traditional shaker with realistic wood grain effect in 6 colours), Richmond True Handleless (10 colourways with handleless rail system), Nordica True Handleless (signature high-gloss range with lifetime cabinet guarantee), and Eton True Handleless (slab style in various finishes with fingerprint-resistant technology). The portfolio is complemented by accessories and appliances, flooring and underfloor heating solutions, custom joinery services, finance options, and design consultation. The company operates as a trade-focused business under the Travis Perkins PLC group, serving both trade customers and homeowners across the UK through branch showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Marlow Kitchen Range A contemporary 5-piece shaker kitchen range featuring a solid hardwood narrow frame design without v-grooves, available in Paint-to-Order colourways including Baked Peach, Azure, Ash Grey, Agave, Haze Grey, Claystone, Taupe Grey, Sandstone, Eggshell, White, Navy, Stone Grey, Storm Grey, Sage Green, and Porcelain White, also offered in a True Handleless variant. Target customers are homeowners undertaking kitchen renovations and trade professionals specifying shaker kitchens.
• Soho Kitchen Range A best-selling contemporary kitchen range with the clean lines of a fully integrated J-Pull handle, available in seven colour options including Gloss White, Gloss Light Grey, Matt White, Matt Carbon, Matt Dove Grey, Forest Green and Midnight Blue, targeted at homeowners seeking a modern integrated-handle kitchen and at trade professionals installing contemporary kitchens.
• Cambridge Kitchen Range A modern take on a traditional shaker style kitchen range with a narrow frame design, available in five colourways including Taupe, Stone Grey, Midnight Blue, Forest Green and Driftwood Blue, with an optional True Handleless variant for homeowners and trade installers wanting a shaker look with or without handles.
• Holborn Kitchen Range A gloss finish kitchen range with integrated handle options, available in three colour options including Cashmere, Light Grey and White, for homeowners and trade customers wanting an integrated-handle gloss kitchen.
• Sherwood Kitchen Range A traditional shaker style kitchen with a highly realistic wood grain effect created using material technologies for durability, available in six colour options including Bone White, French White, Grey, Midnight Blue, Sage Green and Driftwood Blue, targeted at homeowners and trade customers wanting a painted-timber look with a durable finish.
• Richmond True Handleless Kitchen Range A versatile true handleless kitchen range with handleless rail available in a choice of three finishes, with options including smoked black glass doors, available in 10 colourways including Pebble Grey, Grey Oak, Midnight Blue, Matt White, Urban Grey, Cashmere Grey and Sandstone Oak, for homeowners and trade customers wanting a handleless rail kitchen with multiple finish options.
• Nordica True Handleless Kitchen Range The signature Benchmarx kitchen range featuring the highest gloss finish with duo tone stainless steel edge and brushed aluminium rail, offering a handleless rail in a choice of three finishes and a lifetime guarantee on cabinets, available in White, Blue, Ultragloss Metallic Anthracite, Ultragloss Copperleaf and Ultragloss Limestone.
• Eton True Handleless Kitchen Range A contemporary slab style kitchen with sleek modern lines available in various finishes, with handleless rail in a choice of three finishes, smoked grey glass door options on upper cabinets, and matt foil technology that is fingerprint resistant, durable and easy to clean, available in Gloss White, Gloss Light Grey, Matt Carbon, Matt Dove Grey, Serica Matt Taupe, Serica Matt Black and Evora Stone Graphite.
• Kitchen Accessories and Appliances A range of kitchen accessories and appliances including lighting, electrical items and complementary products to complete fitted kitchen installations, sold separately or alongside kitchen range purchases for homeowners and trade customers.
• Flooring and Underfloor Heating Flooring solutions and underfloor heating systems offered as part of the company's joinery and kitchen installation services, for homeowners and trade customers fitting out kitchens and adjacent spaces.
• Joinery Services Custom joinery services including doors, windows and bespoke joinery products for residential and commercial properties, supplied alongside fitted kitchen projects for homeowners, trade customers and contract clients.
• Design Consultation Service A free design consultation service offered in-branch where customers receive personalised kitchen design advice, product recommendations and pricing quotes from showroom consultants to plan their kitchen projects.
• Kitchen Finance Options Finance options available through partnered financial providers, allowing customers to spread the cost of kitchen purchases over time via monthly payments, accessible to qualifying homeowner buyers at the point of order.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Travis Perkins PLCcoreOthersTravis Perkins PLC is the parent company of Benchmarx Kitchens & Joinery. The registered office address matches Travis Perkins Trading Company Limited at Ryehill House, Northampton. Benchmarx operates as a subsidiary brand within the larger Travis Perkins building materials group, leveraging the parent company's distribution networks, trade customer relationships, and operational infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wickes: Wickes is a UK home improvement retailer offering kitchens as part of a broader DIY and trade portfolio. While not kitchen-specialist, it competes with Benchmarx on trade pricing, design consultation, and showroom-led fitted kitchen sales.
• B&Q: B&Q is the UK's largest home improvement retailer, carrying kitchen units, worktops, and design services alongside thousands of other SKUs. It competes with Benchmarx at the entry-level and DIY portion of the kitchen market, particularly with cost-conscious homeowners.
• Homebase: Homebase is a UK home and garden retailer offering kitchens, bathrooms, and DIY supplies through a national branch network. It overlaps with Benchmarx at the consumer entry-level and on showroom-led kitchen design services.
• IKEA: IKEA offers modular flat-pack kitchen systems at lower price points with strong in-store showroom experience. While a different model (self-assembly vs. installed), it competes with Benchmarx for first-time buyers, rentals, and budget-conscious renovators.

Direct peers

• Harvey Jones Kitchens: Harvey Jones is a UK handmade kitchen specialist with showroom-led design consultations and bespoke ranges. It competes with Benchmarx at the premium end of the consumer market, particularly for shaker and handleless kitchen designs.
• Schmidt Kitchens: Schmidt is a European fitted kitchen manufacturer and retailer with a growing UK showroom network. It competes with Benchmarx in the mid-to-premium kitchen segment, particularly in handleless and contemporary German-engineered designs.
• Howdens Joinery: Howdens is the UK's dominant trade kitchen supplier with 800+ depots serving fitters, builders, and contractors — the most direct competitor to Benchmarx's trade-only model. Both operate showroom-based trade depot networks with similar SKU, pricing, and customer acquisition models.
• Wren Kitchens: Wren is one of the UK's largest kitchen retailers with a vertically integrated manufacturing base and direct-to-consumer showrooms. While Wren leads on online configuration and transparent pricing, it overlaps with Benchmarx on fitted kitchen ranges and showroom-led design consultations.
• Magnet Trade: Magnet Trade is the trade-focused arm of Magnet, serving builders, developers, and fitters with kitchen and joinery products. Its dual retail/trade model and UK-wide branch network are directly comparable to Benchmarx's homeowner/trade/contract segmentation.

Emerging players

• DIY Kitchens: DIY Kitchens is a UK online-only kitchen retailer offering rigid-assembled cabinets at significantly lower prices than showroom rivals. It represents the digital-native threat to traditional players like Benchmarx, with transparent pricing and direct online purchase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/benchmarx-kitchens-joinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benchmarx Kitchens & Joinery