Ideat

What Ideat does

IDEAT is a French contemporary design and lifestyle magazine published by Côté Maison SAS, a subsidiary of the Prisma Media group within the Lagardère media conglomerate. Founded in 1999 and headquartered in Gennevilliers (13 rue Henri-Barbusse, 92230), IDEAT operates a print magazine (6 issues/year, €40 annual subscription, starting at €19.99) alongside a digital platform at ideat.fr covering design, architecture, art, and tourism. Content spans multiple formats: articles, photo galleries, videos, podcasts, and thematic dossiers (e.g., Tendances 2024/2025/2026, Milan Design Week, Paris Design Week, IDEAT Design Awards).

The business model is three-pillar: (1) recurring subscription revenue from print and digital editions sold direct via the Côté Maison boutique site, (2) single-copy sales through MLP newsstand/retail distribution in France, and (3) advertising plus the ID Partner brand-content program featuring premium advertisers such as Iris Ceramica, Cesar Arredamenti, and Farrow & Ball. Advertising sales are handled by Coteregie across France and international markets via partner agencies (Mercury Publicity UK, kmedianet Italy, aboutim Spain). Distribution extends internationally through Dynapresse (Switzerland), Express Mag (USA/Canada), and Roularta (Belgium), managed by an International Licensing Manager.

IDEAT Editions operates as the publishing umbrella housing sister titles The Good Life, The Good Hub, and Dim Dam Dom, with The Good Hub also powering e-commerce functions (wishlist, account, concept store) integrated into the IDEAT user experience. The reader base comprises design enthusiasts, architects, lifestyle readers, art followers, and travel-oriented consumers, primarily in France with limited international reach. The company is privately held under Prisma Media with no disclosed venture funding.

Name

Ideat

Legal name

Côté Maison SAS

Website

https://ideat.fr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

IDEAT is a French contemporary design and lifestyle magazine (founded 1999, Gennevilliers) published by Côté Maison SAS under Prisma Media, serving design enthusiasts and architects with a 6-issue/year print edition, a digital platform, and brand-content partnerships.

Ownership category

akta.pro rank

Product category

Lifestyle and Design Magazine Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Lifestyle magazine publishing
• Design editorial content
• Architecture and interiors
• Subscription magazine
• Digital media publishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: Annual and periodic subscriptions for print and digital magazine editions. Subscriptions available starting at €19.99 with a standard 6-issue annual subscription at €40.
2. Single Copy Sales: Newsstand and retail distribution of individual magazine copies.
3. Advertising & Brand Partnerships: Sponsored content and brand partnership program (ID Partner) featuring partner brands such as Iris Ceramica, Cesar Arredamenti, and Farrow & Ball.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ideat publishes a French contemporary lifestyle and design magazine available in print (six issues per year at a €40 annual subscription) and digitally through ideat.fr, covering design, architecture, decoration, art, travel, and gastronomy. The brand monetizes its editorial audience via subscriptions, newsstand sales, advertising through the ID Partner program, and international title licensing.

Product overview

IDEAT is a French contemporary design and lifestyle magazine published by Côté Maison SAS, offering both print (6 issues annually at €40) and digital content. The portfolio includes the core IDEAT Magazine covering architecture, interior design, art, and tourism, the ideat.fr digital platform with articles, photo galleries, videos, and podcasts, and IDEAT Editions publishing division housing related titles including The Good Life, The Good Hub, and Dim Dam Dom.

Differentiator

Problem solved

Functional benefit

Brands

• IDEAT Design Awards: Annual design awards program recognizing excellence in design

Products and services

• IDEAT Magazine (print + digital subscription)
• ideat.fr digital platform
• ID Partner brand program
• IDEAT international title licensing

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• CoteregiecoreGTM or Marketing PartnerCoteregie handles advertising sales for IDEAT magazine, including print, digital, and special operations. Contact includes Delphine Tripodi (Directrice commerciale), Lison Adler-Appel, Sibylle Foisil (Development Directors), and Ana Matut (International Director).
• Iris CeramicaminorGTM or Marketing PartnerID Partner brand featured in IDEAT content, showcasing ceramic products in design editorial context.
• Cesar ArredamentiminorGTM or Marketing PartnerID Partner brand featured in IDEAT content with furniture editorial coverage.
• Farrow & BallminorGTM or Marketing PartnerID Partner brand featured in IDEAT coverage of outdoor paint products.
• The Good LifeminorOthersRelated lifestyle magazine under IDEAT Editions umbrella, sharing content cross-promotion and editorial synergies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Architectural Digest (US): Architectural Digest is the US flagship design and architecture magazine from Condé Nast, operating at much larger scale and broader audience than IDEAT. It is comparable as the category-defining global design magazine that IDEAT positions against in the French market.

Direct peers

• Domus: Domus is an Italian architecture, design, and art magazine with a long heritage of authoritative project coverage. It mirrors IDEAT's project-driven editorial, premium advertising mix, and trade-event coverage, including Milan Design Week.
• Frame: Frame is an Amsterdam-based magazine focused on interior architecture, retail, and exhibition design. Comparable to IDEAT in serving design professionals and enthusiasts with project-driven editorial, photography-rich layouts, and brand-sponsored content.
• Wallpaper*: Wallpaper* is the leading global design and lifestyle magazine covering architecture, interiors, fashion, and travel. Its content mix, premium positioning, and dependency on luxury brand advertising make it IDEAT's clearest international analogue, though it operates at much larger scale and English-language.
• Dwell: Dwell is a US-based architecture and design magazine covering modern residential design, products, and ideas. Its print-plus-digital content model, premium brand sponsorships, and design-literate audience make it a functional equivalent of IDEAT in the North American market.
• Azure Magazine: Azure is a Canadian contemporary design and architecture magazine covering projects, products, and designers. Its print-plus-digital format, premium brand partnerships, and design-enthusiast subscriber base make it a direct functional equivalent of IDEAT in North America.
• Surface Magazine: Surface is a US design publication covering architecture, interiors, fashion, travel, and culture with strong photography-led storytelling and luxury brand sponsorship. Comparable to IDEAT in premium editorial mix, multi-format content, and reliance on design/luxury advertisers.
• Elle Décoration: Elle Décoration is a French design and decoration magazine covering interiors, architecture, and lifestyle with similar premium positioning. It is a fellow Lagardère group title that competes directly with IDEAT for French-speaking design readers and home/luxury brand partnerships.
• AD France (Architectural Digest France): AD France is the French edition of Architectural Digest, covering architecture, design, art, and travel with a similar premium positioning. It competes directly with IDEAT for the same French design-enthusiast audience and the same luxury home brand advertising budgets.
• Marie Claire Maison: Marie Claire Maison is a French interior design and decoration publication focused on home trends, design, and lifestyle. It targets the same French design-enthusiast reader as IDEAT and competes for comparable advertising and subscription revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IDEAT
• Facebookfacebook.com/ideat.magazine
• Instagraminstagram.com/ideat_magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideat