New Edge

Name

New Edge

Legal name

NEW EDGE Kft.

Website

https://newedge.hu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Exhibition Design and Installation Services

NAICS

Indoor and Outdoor Display Advertising (541850), Industrial Design Services (54142), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Exhibition design services
• Custom exhibition stands
• Museum installation services
• Modular exhibition systems
• Exhibition fabrication

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Design and Installation Services: Project-based professional services including design, manufacture, and implementation of complete installations for professional and art exhibitions. Services include exhibition stands, space elements, interactive elements, custom furniture, and display elements. Majority of work produced in-house.
2. Sodem Exhibition Stand System: Rental and sale of modular exhibition stand systems. Cost-effective solution for companies seeking modern exhibition displays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

New Edge designs, manufactures, and implements high-quality complete installations for professional and art exhibitions and events, with most production carried out in its own facilities. Its core service spans exhibition stands, space elements, interactive installations, custom furniture, display elements, and event sets for museums, cultural institutions, and corporate clients. The proprietary SODEM modular exhibition unit stand system is offered as a reusable, customizable product for trade show exhibitors.

Product overview

New Edge is a Budapest-based exhibition design and fabrication company that designs, manufactures, and implements high-quality installations, exhibition stands, space elements, and interactive elements for professional and art exhibitions and events. The company's main offering consists of the proprietary SODEM Exhibition Unit Stand System (a modular, customizable display solution) supported by services including cultural/art exhibition installation, event installations and sets, interactive solutions, technical and visual design, and custom exhibition stand fabrication. Most work is produced in their own production facilities, with international commissions across Europe and Asia since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Sodem System: A cost-effective yet elegant exhibition unit stand system solution with modern, clean look, uniformly graphicizable coherent communication interfaces. Available in business stand (with 1x1 metre storage) and standard stand versions ranging from 9 to 30 sqm in row, head and corner versions.

Products and services

• SODEM Exhibition Unit Stand System

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• MaReSz (Association of Hungarian Event Organisers and Service Providers)minorOthersNew Edge Kft is a member of MaReSz, the Association of Hungarian Event Organisers and Service Providers, indicating participation in the Hungarian event industry professional community.
• UNISOL KftminorImplementation/ SI/ Consulting PartnerPartner on 'A Szépszeretet Vonzásában' exhibition at Marton Marcell Memorial House. UNISOL Kft collaborated on the installation project involving postaments, shelves, wooden and MDF structures, and custom exhibition elements.
• Petőfi Kultúrális Ügynökség (Petőfi Cultural Agency)coreStrategic or Co-development PartnerCollaborated on the 'Attila' exhibition at Hungarian National Museum - described as one of the most significant exhibitions on the topic in 40 years, featuring artifacts from 64 museums across 13 countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Local Projects: US-based experience design studio for museums and cultural institutions. Comparable to New Edge's interactive museum installation work, particularly the AV/interactive elements of larger cultural projects.
• beMatrix: Belgian modular aluminum framing system for exhibition stands. Direct rival to New Edge's SODEM on modular booth construction, with a growing global distribution network.
• Atelier Bruckner: German exhibition design studio specializing in museums and brand-world experiences. Comparable to New Edge's high-end museum/cultural-installation work, though focused more on concept design than fabrication.

Broad incumbents

• Czarnowski: Large US-headquartered experiential marketing and exhibition services group with fabrication capabilities. Operates a much broader portfolio than New Edge but competes in the same custom exhibition and event-build space.
• Messe Frankfurt Exhibitions: World's largest trade-fair organizer with in-house stand construction and event infrastructure services. Touches New Edge's market through its own exhibitor services and competing fabrication partnerships.
• GL events: Global integrated event-industry group providing exhibition stand build, scenic fabrication, and venue services. A scaled incumbent comparable to New Edge's end-to-end design-and-build model, though vastly broader in scope.

Regional players

• Display International: German exhibition stand builder with custom and modular capabilities. Comparable to New Edge in full-service exhibition design and build, with overlap in DACH-region trade-show clients across Europe.

Direct peers

• Octanorm: German-headquartered modular exhibition stand system manufacturer. Direct comparable to New Edge's SODEM product line — both are standardized, modular, reusable booth systems — though Octanorm operates at significantly larger global scale.
• ADAM Expo: Hungarian exhibition stand builder and event-services provider. Direct local competitor with similar B2B fabrication, custom design, and trade-show booth delivery as New Edge, serving overlapping Hungarian and European clients.
• Syma: Swiss-headquartered modular exhibition stand system producer. Closely comparable to SODEM on product form-factor (configurable modular booths) and to New Edge on the broader exhibition-build service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/newedge01
• Facebookfacebook.com/NewEdgeLTD
• LinkedInlinkedin.com/company/newedge-europe
• Instagraminstagram.com/newedgeeurope
• Pinterestpinterest.com/newedge01

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Edge