Esando
DocMorris N.V. is a leading German online mail-order pharmacy selling prescription and OTC medications, health products, and private-label brands directly to consumers via its e-commerce site, mobile app, and integrated telemedicine service, supported by a 290+ partner pharmacy network.
- Company typePrivate
- Founded2000
- HeadquartersHeerlen, Netherlands
- Headcount—
- GTM typeB2C
- OfferingServices
What Esando does
DocMorris N.V. is a Dutch-incorporated (Heerlen, Netherlands) online mail-order pharmacy that sells prescription and over-the-counter medications, health products, beauty items, vitamins, supplements, and medical supplies directly to German consumers via its e-commerce platform (docmorris.de) and mobile app. The company was founded in 2000 and has operated as a leading online pharmacy in Germany for over 20 years, holding TÜV certification and membership in the European Association of Mail Service Pharmacies (EAEP). Its technical platform integrates electronic prescription (E-Rezept) processing with multiple submission modes (app, electronic health card, QR-code printout), an AI-powered DocMorris Assistent for product search and consultation, a Wechselwirkungscheck (drug interaction check), Videoberatung (live video consultation), a Medikationsprofil (medication profile) service, and an in-house Online Arzt (telemedicine) capability for online prescriptions. Fulfillment is handled through a multi-carrier logistics network (DHL, Hermes, DHL Express, Urbify, trans-o-flex for cold chain) with Packstation and Postfiliale pickup and next-day delivery for e-prescriptions ordered by cutoff times.
DocMorris generates revenue primarily through transactional prescription and OTC product sales, with co-payment handling for statutory prescriptions and a bonus program offering €2.50–€5.00 per medication pack. A Rezept-Abo subscription enables automatic repeat prescription fulfillment, and Online Arzt consultations are billed as professional services. Free shipping applies to prescription orders and above-threshold purchases, otherwise standard shipping (€4.95) applies. The customer base is segmented into patients with prescriptions (primary segment), health-conscious OTC shoppers, and digital health service users, with horizontal segmentation across use cases rather than verticals. The company also operates private-label sub-brands including PYUR (dermocosmetics), SPLMNT LAB (longevity supplements), and DocMorris Eigenmarke, and maintains a network of over 290 partner pharmacies to extend fulfillment capacity across Germany.
Esando firmographics
Firmographics- Name
- Esando
- Legal name
- DocMorris N.V.
- Website
- https://esando.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Short description
- DocMorris N.V. is a leading German online mail-order pharmacy selling prescription and OTC medications, health products, and private-label brands directly to consumers via its e-commerce site, mobile app, and integrated telemedicine service, supported by a 290+ partner pharmacy network.
- Ownership category
- akta.pro rank
Esando industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Pharmaceutical Preparations (2834), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Medication Pricing, Copay Assistance & Patient Financial Support Tools (HLACAKAN)
- akta.pro secondary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Esando is headquartered
LocationHeadquarters
- HQ city
- Heerlen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Esando business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Medication Dispensing: Revenue from dispensing prescription medications. E-prescriptions processed with co-payment handling. Offers bonus of €2.50-5.00 per medication pack for prescription orders.
- Non-Prescription (OTC) Product Sales: Sales of over-the-counter medications, beauty products, vitamins, supplements, medical supplies, and health products through the online store
- Online Doctor Consultations: Telehealth service providing online doctor consultations and prescription services
- Rezept-Abo (Prescription Subscription): Automatic repeat prescription service for ongoing medications, generating recurring revenue
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | E-Prescription orders with bonus savings |
| Transaction based/ take rate | Pay-as-you-go | Non-prescription products with free shipping threshold |
| Subscription | Monthly | Rezept-Abo subscription for repeat prescriptions |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Esando product offering
Product offeringCore offering
Esando is an online mail-order pharmacy that dispenses prescription and over-the-counter medications, OTC health products, beauty and skincare items, vitamins, supplements, and medical supplies to German consumers through its e-commerce site and mobile app. The core offering combines e-prescription (E-Rezept) processing with next-day delivery, online doctor consultations, video-based pharmaceutical advice, and the Rezept-Abo automatic prescription subscription service for recurring medications.
Differentiator
Problem solved
Functional benefit
Brands
- PYUR: Dermocosmetics for weather-related skin stress.
- SPLMNT LAB
- DocMorris Eigenmarke
Products and services
- Prescription Medication Dispensing (E-Rezept) Licensed pharmacy service that dispenses prescription medications to German consumers, processing electronic prescriptions submitted via the DocMorris app, electronic health card, or printed QR code. Includes statutory co-payment handling and a bonus of €2.50-€5.00 per medication pack (up to €30 across orders with 6 packs), with next-day delivery on orders placed by 4 PM weekdays.
- Rezept-Abo Prescription Subscription Subscription service that automatically refills and delivers recurring prescriptions on a monthly cadence, eliminating the need for patients with chronic conditions to manually reorder their medications.
- Online Arzt (Online Doctor Service) In-house telemedicine service providing online doctor consultations and prescription issuance for eligible conditions, enabling customers to receive medical advice and prescriptions without visiting a physical clinic.
- Videoberatung Pharmaceutical Video Consultation Live video chat service connecting customers with pharmacists for remote pharmaceutical consultation and advice.
- Wechselwirkungscheck Drug Interaction Check Drug interaction safety tool that helps customers identify potential interactions between their medications.
- OTC and Health Products Retail E-commerce store selling over-the-counter medications, beauty and skincare products, vitamins, dietary supplements, sports nutrition, medical supplies, children's and family products, pet health products, and books and health guides.
- PYUR Dermocosmetics Sub-brand offering dermocosmetics formulated for weather-related skin stress.
- SPLMNT LAB Longevity Supplements Sub-brand offering longevity-focused nutritional supplements built around a system-based approach.
- DocMorris Eigenmarke House Brand House-brand range offering trusted health products at fair prices across multiple health categories.
Quantifiable outcome
- E-prescription orders placed Monday-Thursday by 8 PM and Friday by 1 PM delivered next day
- +1 more outcomes
Companies that use Esando
Customer profileSegments3 records
Ideal customer profiles3 records
Esando technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Esando partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- European Association of Mail Service Pharmacies (EAEP)coreDocMorris is a member of the European Association of Mail Service Pharmacies (EAEP), demonstrating adherence to European standards for mail-order pharmacies and commitment to quality and safety in cross-border pharmaceutical distribution.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Esando competitors and assessment
Company assessmentEmerging players
- Doctolib: Doctolib is a leading European digital health platform for online doctor appointments and telehealth, particularly strong in Germany. It overlaps with DocMorris's online doctor / video consultation services and represents a complementary and partially competitive player in digital primary care.
Direct peers
- Redcare Pharmacy (formerly Shop Apotheke Europe): Redcare Pharmacy is the largest publicly listed online pharmacy in Europe and DocMorris's most direct competitor, operating a near-identical DTC mail-order pharmacy model across Germany, the Netherlands, and other European markets with prescription and OTC assortments, e-prescription support, and partner-pharmacy fulfillment.
- Europa Apotheek Venlo: Europa Apotheek Venlo is a Dutch-based mail-order pharmacy serving German consumers, mirroring DocMorris's cross-border Netherlands-to-Germany structure and competing directly on prescription pricing and delivery speed.
- Medikamente-per-Klick: Medikamente-per-Klick is a German online pharmacy selling prescription and OTC medicines directly to consumers, with a comparable value proposition to DocMorris in price, assortment, and home delivery.
- Apotal: Apotal is a German online pharmacy offering prescription and OTC medicines with home delivery, directly competing with DocMorris in the same German e-commerce pharmacy category and benefiting from similar e-prescription workflows.
- Sanicare: Sanicare is one of Germany's longest-established mail-order pharmacies, competing head-to-head with DocMorris on prescription fulfillment, OTC assortment, and subscription-style repeat delivery for chronic medications.
Regional players
- Pharmacy2U: Pharmacy2U is the UK's largest online pharmacy, offering NHS prescription dispensing and OTC sales. It is a regional peer operating in the same digital pharmacy category but in a different geography.
Broad incumbents
- Amazon Pharmacy: Amazon Pharmacy is an emerging broad incumbent in online prescription and OTC dispensing, leveraging Amazon's logistics and Prime ecosystem. It does not directly compete in Germany today, but it represents a structural threat to mail-order pharmacy economics across Europe.
- Walgreens Boots Alliance: Walgreens Boots Alliance is a global pharmacy retail and distribution incumbent with online pharmacy operations in Europe. While not a direct competitor in Germany, it competes with DocMorris on the broader concept of integrated digital + physical pharmacy.
- CVS Health (CVS Pharmacy / Caremark): CVS operates one of the largest US pharmacy retail and PBM platforms, including digital prescription fulfillment. It is a broad incumbent with overlapping digital pharmacy capabilities but does not compete directly in the German market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Esando social profiles
Digital presenceEsando financial estimates
Financial estimateRevenue estimate
Valuation estimate
Esando leadership team
Management profileNumber of profiles
Esando funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Esando M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Esando
What does Esando do?
Esando is an online mail-order pharmacy that dispenses prescription and over-the-counter medications, OTC health products, beauty and skincare items, vitamins, supplements, and medical supplies to German consumers through its e-commerce site and mobile app. The core offering combines e-prescription (E-Rezept) processing with next-day delivery, online doctor consultations, video-based pharmaceutical advice, and the Rezept-Abo automatic prescription subscription service for recurring medications.
Is Esando a public or private company?
Esando is a private company. It is classified as unknown and is currently operating.
When was Esando founded?
Esando was founded in 2000.
Where is Esando based?
Esando is headquartered in Heerlen, Netherlands, in the Europe region.
How does Esando make money?
Four revenue lines are on record. Prescription Medication Dispensing is the primary driver. The others are non-Prescription (OTC) Product Sales, online Doctor Consultations and rezept-Abo (Prescription Subscription).
Who are Esando's main competitors?
Doctolib is listed as an emerging player. Direct peers are Redcare Pharmacy (formerly Shop Apotheke Europe), Europa Apotheek Venlo, Medikamente-per-Klick, Apotal and Sanicare. Pharmacy2U is listed as a regional player. Broad incumbents are Amazon Pharmacy, Walgreens Boots Alliance and CVS Health (CVS Pharmacy / Caremark).
Does Esando have an API?
No public API is recorded for Esando.
What industry is Esando in?
Esando's product category is Online Pharmacy. Its primary akta.pro industry code is HLACAKAN, Medication Pricing, Copay Assistance & Patient Financial Support Tools, with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 456110 and its SIC code is 2834.