Ingatlannet.hu
- Company typePrivate
- Founded1999
- HeadquartersSzeged, Hungary
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Ingatlannet.hu firmographics
Firmographics- Name
- Ingatlannet.hu
- Legal name
- Real Estate Classified Kft.
- Website
- https://ingatlannet.hu
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Ingatlannet.hu is headquartered
LocationHeadquarters
- HQ city
- Szeged
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Ingatlannet.hu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Real Estate Agent Subscriptions: Professional real estate agents and brokers pay for subscription packages with premium features such as listing promotion, statistics access, and enhanced visibility tools. Separate pricing for private individuals (free basic listing) and business/professional users.
- Listing Promotional Features: Agents and brokers can purchase promotional add-ons including list highlighting, priority positioning, and feature labels (e.g., 'below market price', 'panoramic view') to increase listing visibility.
- Affiliate Referrals: Partnership with Bank360 for mortgage calculator and loan product referrals, generating affiliate revenue when users click through to financial services.
- Free Listings for Private Sellers: Private individuals receive free basic listing functionality with optional paid image upload services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic listing for private individuals |
| Subscription | Monthly | Agent subscription packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Ingatlannet.hu product offering
Product offeringCore offering
Ingatlannet.hu is a Hungarian online real estate classifieds marketplace where private individuals can list properties for free and professional agents can subscribe to premium packages. The platform aggregates residential property listings (houses, apartments, plots, garages, rentals) across all major Hungarian cities and complements them with a property valuation tool, nationwide market statistics, and integrated mortgage referrals via Bank360. It also features specialized filtering for properties eligible under the government's Otthon Start Program (FIX 3% subsidized mortgage).
Product overview
Ingatlannet.hu is a Hungarian real estate classifieds marketplace operated by Real Estate Classified Kft. The platform offers a core property listing service where users can search and advertise homes, apartments, and rentals for sale or rent. The platform is built around three main product pillars: (1) the core Ingatlannet.hu Marketplace for property listings with detailed search filters, (2) the Ingatlan Értékbecslő tool for property valuation using algorithmic estimation, and (3) the Ingatlan Statisztikák dashboard providing nationwide real estate price statistics and analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Ingatlannet.hu Property Marketplace
Quantifiable outcome
- Over 1 million monthly property seekers
- +1 more outcomes
Companies that use Ingatlannet.hu
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ingatlannet.hu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ingatlannet.hu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bank360 GroupcoreIngatlannet.hu is part of the Bank360 Group. The partnership involves integrated mortgage calculator tools (Bank360 Koin), loan product referrals, and Otthon Start Program mortgage eligibility information. Users can access Bank360's mortgage calculator directly from property listings, creating a seamless property-purchase financing pathway.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ingatlannet.hu competitors and assessment
Company assessmentRegional players
- Immowelt: German-speaking real estate portal serving Germany, Austria, and Switzerland. Comparable marketplace model and agent subscription structure, operating in a different but adjacent European geography.
- Idealista: Leading real estate portal in Iberia (Spain, Portugal, Italy). Comparable as a regional residential marketplace with subscription-based agent monetization and proprietary market data products.
Broad incumbents
- PropertyGuru Group: Operates ingatlan.com in Hungary and is a broader regional real estate marketplace incumbent. Comparable for marketplace model, agent subscription monetization, and valuation/analytics products.
- Zillow: Leading US residential real estate marketplace with proprietary Zestimate valuation and broad consumer traffic. Comparable for portal-plus-valuation platform model, though at much larger US scale.
- Rightmove: UK's largest property portal and a global benchmark for real estate marketplace economics. Comparable for agent subscription revenue model, valuation tools, and consumer traffic scale.
Direct peers
- Otthontérkép: Hungarian property search portal with map-based listings across residential and commercial categories. Closely comparable in product offering, target audience, and Hungarian-only geographic focus.
- ingatlan.com: Hungarian real estate listing portal serving the same nationwide market with property search, agent subscriptions, and valuation tools. Directly comparable as a domestic real estate classifieds marketplace.
- Jófogás: Hungary's leading general classifieds portal, including a substantial real estate vertical. Competes for the same property-seeker audience and agent advertising budgets in Hungary.
Emerging players
- HousingAnywhere: European rental-focused platform for mid-term and student accommodation. Comparable as a digital real estate marketplace with subscription/listing monetization, narrower focus on rentals.
Others
- Bank360: Hungary's leading financial product comparison platform and Ingatlannet's parent group. Adjacent as a partner enabling mortgage referrals, and ecosystem-relevant for cross-sell and traffic integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ingatlannet.hu social profiles
Digital presenceIngatlannet.hu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ingatlannet.hu leadership team
Management profileNumber of profiles
Ingatlannet.hu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ingatlannet.hu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ingatlannet.hu
What does Ingatlannet.hu do?
Ingatlannet.hu is a Hungarian online real estate classifieds marketplace where private individuals can list properties for free and professional agents can subscribe to premium packages. The platform aggregates residential property listings (houses, apartments, plots, garages, rentals) across all major Hungarian cities and complements them with a property valuation tool, nationwide market statistics, and integrated mortgage referrals via Bank360. It also features specialized filtering for properties eligible under the government's Otthon Start Program (FIX 3% subsidized mortgage).
When was Ingatlannet.hu founded?
Ingatlannet.hu was founded in 1999. It employs 1 to 10 people.
Where is Ingatlannet.hu based?
Ingatlannet.hu is headquartered in Szeged, Hungary, in the Europe region.
How does Ingatlannet.hu make money?
Four revenue lines are on record. Real Estate Agent Subscriptions are the primary driver. The others are listing Promotional Features, affiliate Referrals and free Listings for Private Sellers.
Who are Ingatlannet.hu's main competitors?
Regional players on record are Immowelt and Idealista. Broad incumbents are PropertyGuru Group, Zillow and Rightmove. Direct peers are Otthontérkép, ingatlan.com and Jófogás. HousingAnywhere is listed as an emerging player. Bank360 is listed as an others.
Does Ingatlannet.hu have an API?
Yes. XML-based partner import API for real estate listings. Allows partners to import property listings into the Ingatlannet.hu platform. Documentation available for download at https://www.ingatlannet.hu/xmlapi/sample.zip Developer documentation is at www.ingatlannet.hu/xmlapi/sample.zip.