Micropolis Besancon

What Micropolis Besancon does

Micropolis Besancon is an exhibition and convention center operating under the legal entity SEM Micropolis (Société d'Économie Mixte) from a single site at 3 Boulevard Ouest, Besançon, France. The venue comprises multiple exhibition and conference halls (A1, A2, B1, B2, C, D1, D2, E) and a main auditorium (Salle de spectacles) with a flexible configuration supporting either 2,160 seated or 2,000 standing guests. It serves four primary customer groups: trade show and exhibition organizers, concert and spectacle promoters, professional associations and corporations requiring conference facilities, and regional consumers attending public events. The product portfolio includes the Parc des Expositions & des Congrès, the Salle de Spectacles performance hall, a dedicated location service for venue rental (location.micropolis.fr), an online ticketing platform (tickets.micropolis.fr), and on-site event organization support.

Micropolis generates revenue from three streams: venue space rental charged to event organizers (quote-based, multi-year contract potential), commission on ticket sales through its own platform and third-party distributors, and ancillary event services including catering and cocktail receptions. Consumer-facing ticket prices range from approximately €3 (Brocante entry) and €4.50–€6 (group rate trade show passes) up to €29–€89 for concert/spectacle tickets, with category-based pricing (e.g., €43–€69 for Casse Noisette). Distribution combines direct venue rental sales to enterprise clients with multi-channel ticket distribution to consumers through Ticketmaster, Fnac, See Tickets, Cultura, Auchan, and Leclerc alongside the proprietary tickets.micropolis.fr platform. Marketing is multi-channel, centered on the website calendar and active social media presence on Facebook, Twitter/X, Instagram, and YouTube. The company is privately held, employs 11–50 staff, and shows no evidence of external funding rounds, M&A activity, or parent-company ownership.

Name

Micropolis Besancon

Legal name

SEM Micropolis

Website

https://micropolis.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Micropolis Besancon operates the leading exhibition and convention center in Besançon, France, hosting trade shows, concerts, congresses, and public events for event organizers, production companies, professional associations, and regional consumers.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Exhibition venue rental
• Convention center services
• Trade show hosting
• Event space rental
• Auditorium concert venue

Headquarters

HQ city

Besançon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Space Rental: Primary revenue from renting exhibition halls and conference spaces to event organizers, trade show operators, corporations, and associations for their events.
2. Ticket Sales Commission: Revenue share from ticket sales for spectacles and public events hosted at the venue, facilitated through integrated ticketing platforms.
3. Event Services: Additional revenue from ancillary services including catering, cocktail receptions, and other event support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Micropolis Besançon operates an exhibition and convention center (Parc des Expositions & des Congrès) comprising multiple exhibition halls (A1, A2, B1, B2, C, D1, D2, E) and a main auditorium with flexible seated (2,160 seats) and standing (2,000) configurations. The venue hosts trade shows, concerts, ballets, congresses, professional conferences, public fairs, and corporate events, and provides venue rental services to event organizers, online ticketing for consumers, and ancillary event services.

Product overview

Micropolis Besançon operates as an exhibition and convention center offering multiple interconnected services: the Parc des Expositions & des Congrès serves as the core venue providing various event spaces (exhibition halls, conference rooms, and performance halls). The Salle de Spectacles hosts concerts, ballets, and theatrical performances with flexible seating configurations. The Location d'Espaces service enables event organizers to rent specific halls (A1, A2, B1, B2, C, D1-D2, E) and conference facilities. Supporting these is the Billetterie en Ligne for ticket sales and the Service Location team for event planning assistance. The venue hosts diverse events including trade shows (Salon Micronora, Salon des Antiquaires, Salon de l'Habitat), concerts, ballets, corporate congresses, and exhibitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Parc des Expositions & des Congrès Main exhibition and convention center venue in Besançon, France, offering multiple event spaces (Halls A1, A2, B1, B2, C, D1, D2, E) and a dedicated congress palace for trade shows, exhibitions, congresses, and concerts. Targeted at event organizers, corporations, and associations requiring large-scale regional event infrastructure.
• Salle de Spectacles (Performance Hall) Main performance hall offering seated configuration (Version A: 2,160 seats) or standing configuration (Version B: 2,000 standing capacity), hosting concerts, ballets, comedy shows, and theatrical performances. Targeted at concert promoters, production companies, and live entertainment audiences.
• Location d'Espaces (Space Rental) Rental service allowing event organizers to book specific exhibition halls (Halls A1, A2, B1, B2, C, D1-D2, E) and conference rooms for trade shows, exhibitions, congresses, and corporate events. Pricing is quote-based and not publicly disclosed. Targeted at professional event organizers and corporate event planners.
• Billetterie en Ligne (Online Ticketing) Online ticket booking system enabling consumers to purchase entry to spectacles, shows, and exhibitions hosted at Micropolis, with category-based pricing (e.g., Category 1: €53; Category 2: €43; Carré Or: €69 for Casse Noisette). Targeted at general public attendees of concerts and public events.
• Service Location (Event Organization) Professional services team assisting event organizers with planning and executing events at the venue, including catering support, cocktail receptions, and other event support services. Targeted at event organizers seeking full-service event execution.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary third-party ticketing platform partner for distribution of concert and spectacle tickets. Used by multiple production companies including NG Productions, Richard Walter Productions, and others for shows at Micropolis.
• NG ProductionscoreChannel Partner/ Reseller/ DistributorMajor production company and local promoter based in Besançon (15 Rue de la République, 25000). Produces numerous concerts and spectacles at Micropolis including Aldebert, Celtic Legends, and local comedy shows.
• France ConcertcoreChannel Partner/ Reseller/ DistributorConcert and ballet production company specializing in classical productions (Casse Noisette, Les Quatre Saisons, La Belle au Bois Dormant, Carmina Burana). Regular producer of major shows at Micropolis.
• Foire ComtoiseminorGTM or Marketing PartnerRegional trade fair/exhibition partner. Listed as a linked event on micropolis.fr, indicating cross-promotional relationship between major regional exhibitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Viparis: Viparis is the largest French venue operator, running Paris Expo Porte de Versailles, Paris Nord Villepinte, Palais des Congrès de Paris, and other sites — a broad incumbent in the same French convention/exhibition industry that competes for organizer bookings against regional venues like Micropolis.
• GL Events: GL Events is a leading French integrated live events company operating venue infrastructure, event organization, and exhibition services — a broad incumbent with comparable exhibition venue operations and an adjacent event-services portfolio.

Regional players

• MCH Group (Messe Basel / Messe Zürich): MCH Group operates major Swiss exhibition venues (Messe Basel, Messe Zürich), making it a regional peer operating in the cross-border catchment that Micropolis also targets from eastern France.

Direct peers

• Reims Events: Reims Events operates the Parc des Expositions de Reims and related venues, comparable to Micropolis as a French mid-sized regional convention and exhibition center hosting trade shows, congresses, and concerts.
• Lille Grand Palais: Lille Grand Palais is a French regional convention and exhibition venue hosting trade shows, congresses, concerts, and spectacles — directly comparable in business model and venue mix to Micropolis Besançon.
• Foire Européenne de Strasbourg: The Foire Européenne de Strasbourg is a major regional trade fair and exhibition operator based in eastern France, directly comparable to Micropolis's Salon des Antiquaires/Brocantes heritage as a regionally significant exhibition brand.
• Eurexpo Lyon: Eurexpo is a major French regional exhibition and convention center in Lyon, comparable to Micropolis in operating multi-hall exhibition infrastructure for trade shows, congresses, and consumer fairs — but at significantly larger scale.
• Parc Expo de Mulhouse: Parc Expo de Mulhouse is a French regional exhibition and convention center in Alsace, comparable to Micropolis as a mid-sized regional venue hosting trade shows, consumer fairs, and conferences in eastern France.
• Strasbourg Events: Strasbourg Events operates the Palais de la Musique et des Congrès in Strasbourg, a regional French venue offering exhibition halls, conference facilities, and a performance auditorium — closely mirroring Micropolis's multi-purpose venue model.
• Palais des Congrès de Dijon: The Palais des Congrès de Dijon is a mid-sized French regional convention and congress venue in eastern France, comparable to Micropolis in serving the regional B2B congress, exhibition, and entertainment market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/micropolisbesac
• YouTubeyoutube.com/channel/UC-67wOnhLSjeM7z0_PJ0iVA
• Facebookfacebook.com/MicropolisBesancon
• Instagraminstagram.com/micropolis_besancon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micropolis Besancon