Alphagel

What Alphagel does

Alphagel, legally registered as Ribeiro Rocha Indústria e Comércio de Maquinas LTDA, is a Brazilian manufacturer of commercial ice cream and gelato production equipment founded in 1974 and headquartered in Cotia, São Paulo state. The company designs, produces, and services a complete portfolio of machines covering soft serve, artisanal gelato, express ice cream, açaí, milkshake, frozen yogurt, batch freezing, gelato production, and pasteurization, organized under the Alphagel, Artlab, Brasileirinha, Mante, Mixgel, and Pasto Gel product lines. Underlying technology centers on electromechanical engineering — independent mixer motors and cylinders, direct-expansion cooling, self-pasteurization cycles, touch-screen operator panels, automatic lever-closing dispensing, and customizable production programs (up to 8,000 on premium units).

The business model combines hardware sales with multi-year recurring revenue: customers can purchase outright, lease under an all-inclusive contract bundling maintenance, parts, and service, or subscribe to extended warranty and preventive maintenance plans. Go-to-market is consultative direct sales through a nationwide field team, complemented by 70+ authorized service points that handle installation, training, and after-sales support. The company serves primarily SMB operators — independent ice cream parlors, gelaterias, açaí shops, small franchisees, and ice cream schools — and reports more than 20,000 customers and 30,000 machines installed across Brazil, with 70+ authorized service points and approximately 10,000 tons of product produced monthly in its installed base. Marketing is multi-channel, combining educational content (blog, e-books, profit simulators) with social media and direct consultant engagement, and the website is localized in Portuguese, English, Spanish, and Italian.

Name

Alphagel

Legal name

Ribeiro Rocha Indústria e Comércio de Maquinas LTDA

Website

https://alphagel.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Alphagel is a Brazilian manufacturer founded in 1974 that designs, sells, leases, and services commercial ice cream, gelato, açaí, and pasteurization machines, serving over 20,000 SMB ice cream shops, gelaterias, and franchisees across Brazil through direct sales and a 70+ authorized service network.

Ownership category

akta.pro rank

Product category

Commercial Ice Cream and Gelato Machines

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industry

Ice Cream & Gelato Shops (THAFAGAA)

Keywords

• Ice cream machines
• Gelato equipment
• Commercial food machinery
• Soft serve machines
• Frozen dessert equipment

Headquarters

HQ city

Jandira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Machine sales: Direct sale of ice cream machines including Alphagel series (2.1, 3.3, 4.3, 4.3 Supreme), Artlab series (15/45, 20/60 in various variants), Brasileirinha series (201, 303), Mante series (15/45, 20/60), Mixgel series (30, 50), and Pasto Gel series (60, 120) for pasteurization and gelato production
2. Machine leasing: Rental of machines as an alternative for those starting out who don't have sufficient budget to purchase or finance an ice cream machine. Includes maintenance, parts and services in a single contract
3. Spare parts: Sale of original factory spare parts essential for equipment durability and performance. Parts extend equipment useful life and ensure compliance with manufacturer's regulatory standards
4. Preventive maintenance: Preventive maintenance services to detect future complications and solve existing problems while improving equipment performance. Includes use of original factory products and lubricants
5. Extended warranty: Extended warranty services that allow prolongation of original warranty period. Covers replacement or substitution of parts if factory defects are detected at no additional cost

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alphagel manufactures and sells a complete line of commercial ice cream, gelato, açaí, milkshake, frozen yogurt, and pasteurization machines in Brazil, organized across the Alphagel, Artlab, Brasileirinha, Mante, Mixgel and Pasto Gel product families. The company also sells original spare parts and provides preventive maintenance, extended warranty, and machine leasing services to support the installed base. Customers include ice cream parlors, gelaterias, açaí shops, franchise operators, and professional training schools across Brazil.

Product overview

Alphagel produces the most complete line of ice cream machines in Brazil. The product portfolio consists of standalone hardware machines organized into three main categories: (1) Alphagel Series (2.1, 3.3, 3.3 Small, 4.3, 4.3 Supreme) - soft serve and frozen ice cream machines with varying capacities and features including touchscreen panels and self-pasteurization systems; (2) Artlab/Brasileirinha Series (Artlab 15/45/20/60 in Base/Super/Supreme variants, Brasileirinha 201/303/20/30) - artisan gelato and batch freezer machines featuring production programs, consistency control, and pasteurization capabilities; (3) Mante Series (15/45, 20/60) - batch freezers with Italian design and standardized production capabilities; (4) Mixgel Series (30, 50) - gelato production machines; (5) Pasto Gel Series (60, 120) - pasteurizers with advanced features including USB programming and bath heating/cooling systems. The portfolio serves ice cream shops, artisan gelaterias, and frozen dessert businesses. Additional services include machine rental, preventive maintenance, extended warranty, and authorized service.

Differentiator

Problem solved

Functional benefit

Brands

• Artlab: Product line of ice cream/gelato machines for artisan production
• Brasileirinha
• Mante
• Mixgel
• Pasto Gel

Products and services

• Alphagel 2.1 ice cream machine Soft serve, frozen, cone, expresso ice cream, milkshake and açaí machine with heated cleaning function, bowl conservation, consistency regulation, electronic system, and production capacity of up to 560 cones per hour, aimed at small ice cream shops.
• Alphagel 3.3 ice cream machine High production capacity ice cream machine with electronic control, monitoring by alarms, simplified cleaning through cylinder heating, and 2+ mixed flavors.
• Alphagel 3.3 Small ice cream machine Compact version of the Alphagel 3.3 ice cream machine with a smaller footprint for establishments with limited space.
• Alphagel 4.3 ice cream machine Ice cream machine with 720 portions per hour capacity and dual 2L cooling cylinders for higher volume production.
• Alphagel 4.3 Supreme ice cream machine Premium ice cream machine with self-pasteurization system enabling cleaning and disassembly every 2 weeks, bowl agitation system for smooth and creamy texture, and stainless steel double spiral agitators.
• Artlab 15/45 artisan gelato machine Artisan gelato machine with 5 production programs (Gelato Base Leite Premium, Gelato Base Leite Medium, Ice Cream, Granita, Gelato Base Água), consistency control, and centerless spatula for maximum gelato agitation performance.
• Artlab 15/45 Super gelato and pasteurizer combination Premium artisan gelato and pasteurizer combination with 10 production programs and a working range of -9°C to +85°C.
• Artlab 15/45 Supreme confectionery production machine Premium pastry, desserts, sweets, sauces and confitures production machine with 15 confectionery programs and up to 8000 customizable programs with 16 steps per program.
• Artlab 20/60 artisan gelato machine Larger capacity artisan gelato production machine for higher volume establishments.
• Artlab 20/60 Super gelato and pasteurizer combination Higher capacity artisan gelato and pasteurizer combination machine.
• Artlab 20/60 Supreme artisan gelato machine Premium artisan gelato machine with advanced features for confectionery production.
• Brasileirinha 201 ice cream machine Ice cream machine with easy-access consistency control, exclusive direct expansion cooling system, adjustable dosing system, bowl conservation without temperature loss, and automatic lever closing system to prevent waste.
• Brasileirinha 303 ice cream machine Ice cream machine in the Brasileirinha line for soft serve production.
• Brasileirinha Artlab 20/30 hybrid ice cream machine Hybrid ice cream machine combining Brasileirinha and Artlab technologies with high productivity, consistency control, and a direct expansion cylinder of large diameter for perfect homogenization.
• Mante 15/45 batch freezer Batch freezer with Italian competence in highly standardized ice cream production, stainless steel components, electronic microprocessor for consistency regulation, waterproof low-voltage commands, and timed cleaning cycle with flexible shower.
• Mante 20/60 batch freezer Larger capacity batch freezer with 20-60L capacity, 3-10kg batch processing, and 5kW electrical power.
• Mixgel 30 gelato production machine Gelato production machine for artisan ice cream manufacturing.
• Mixgel 50 gelato production machine Larger capacity gelato production machine for artisan ice cream manufacturing.
• Pasto Gel 120 pasteurizer Pasteurizer with incorporated emulsifier and inverter-driven agitator motor, new electronic board with high/low program management, variable speed pasteurization, automatic mixing during fermentation, USB port for cycle memorization and software updates, inclined tank bottoms, and bath heating/cooling system.
• Pasto Gel 60 pasteurizer Smaller capacity pasteurizer with 15-60L capacity for ice cream base preparation.
• Machine leasing program All-inclusive monthly rental contract for ice cream machines bundling maintenance, spare parts and services, designed for entrepreneurs starting out without sufficient budget to purchase equipment.
• Original spare parts supply Sale of original factory spare parts essential for equipment durability and performance, extending equipment useful life and ensuring compliance with manufacturer's regulatory standards.
• Preventive maintenance service Preventive maintenance service to detect future complications and solve existing problems while improving equipment performance, using original factory products and lubricants.
• Extended warranty service Extended warranty service that prolongs the original warranty period, covering replacement or substitution of parts if factory defects are detected at no additional cost.

Quantifiable outcome

• 30,000+ machines installed nationwide
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frigomat: Frigomat is an Italian manufacturer of batch freezers, pasteurizers, and gelato production equipment. It competes directly with Alphagel's Pasto Gel pasteurizers and Mante batch freezers in the artisanal ice cream production equipment category.
• Nemox: Nemox is an Italian manufacturer of gelato and ice cream machines ranging from home to small-commercial segments. It overlaps with Alphagel's lower-capacity Artlab and Brasileirinha models in the small-business gelato machine category.
• Electro Freeze: Electro Freeze is a US-based manufacturer specializing in soft serve ice cream and shake machines. It competes directly with Alphagel's Alphagel series soft serve equipment, particularly in markets where Brazilian-made equipment could be exported or where Electro Freeze targets Latin American distribution.
• SaniServ: SaniServ is a US-based manufacturer of soft serve, shake, and frozen beverage equipment. It competes with Alphagel's Alphagel series in soft serve machines and is often found in foodservice operations requiring durable, mid-volume equipment.
• Carpigiani: Carpigiani is the global leader in gelato and ice cream production equipment, founded in Italy. It directly competes with Alphagel's Artlab and Brasileirinha series across artisanal gelato machines, pasteurizers, and batch freezers, with a similar product portfolio but broader international footprint.
• Gelmatic: Gelmatic is an Italian manufacturer of professional ice cream and gelato machines. It directly competes with Alphagel's Artlab and Mixgel gelato production equipment, with comparable artisanal positioning and similar target customer (gelaterias and ice cream shops).
• Stoelting: Stoelting is a US manufacturer of frozen dessert, soft serve, and custard equipment serving foodservice operators. It competes with Alphagel across soft serve and frozen yogurt machine categories, with established US and international dealer networks.
• Taylor by Middleby: Taylor (part of Middleby Corporation) is a leading US manufacturer of commercial soft serve, shake, and frozen beverage equipment. It directly competes with Alphagel's Alphagel series soft serve machines (2.1, 3.3, 4.3) in the soft serve category, with significantly larger scale and global reach.

Broad incumbents

• Ali Group: Ali Group is a major Italian-owned global foodservice equipment manufacturer with brands across refrigeration, cooking, and frozen dessert categories. While not exclusively focused on ice cream machines, its breadth and international distribution represent a structural incumbent advantage versus niche specialists like Alphagel.
• Middleby Corporation: Middleby is a large US-based commercial foodservice equipment conglomerate that owns Taylor and numerous other foodservice brands. While not a direct competitor in artisanal gelato, Middleby represents the kind of scaled, well-capitalized platform that could consolidate the ice cream equipment space and pressure independent players like Alphagel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alphagelmaquinas
• LinkedInlinkedin.com/in/alphagel-m%C3%A1quinas-de-sorvete-343140150
• Instagraminstagram.com/alphagel.official
• Xx.com/alphagel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphagel