Motorcycle Accessories Hornig

What Motorcycle Accessories Hornig does

Motorcycle Accessories Hornig (Motorradzubehör Hornig GmbH) is a privately held German e-commerce and manufacturing company specializing exclusively in aftermarket accessories and parts for BMW Motorrad motorcycles. Founded in 1999 and headquartered in Cham, Bavaria, the company is led by CEO Tobias Helmut Hornig and operates without external funding or parent company ownership. Its product catalog spans windscreens, luggage systems (top cases, side cases, tank bags), seat conversions, carbon fiber and GRP components, exhausts, LED lighting, suspension upgrades, aluminum and high-grade steel parts, navigation mounts, and consumables (oils, filters, brake pads, batteries), with vehicle-specific fitment guaranteed across BMW R, K, S, F, G, and C series dating back to 1969.

The business operates a dual go-to-market model combining a direct-to-consumer e-commerce storefront at motorcycleparts-hornig.com (available in six languages with VAT-managed cross-border shipping) and an international dealer network of more than 100 authorized resellers across 15+ European countries and the United States. Pricing is unit-based at the SKU level, with proprietary Hornig-manufactured products (seat conversions, carbon components, custom mounting hardware) sold alongside curated third-party brands including Givi (Monokey case systems) and ZTechnik (windscreens). Hornig also offers custom conversion packages — bundles of handlebar, footpeg, ergonomic, and aerodynamic upgrades — marketed as small-batch personalization services for BMW R-series owners.

The company has continuously launched new SKUs aligned with BMW's latest model releases, including conversion packages and accessory launches for the R1300 GS, R, RT, and RS families in 2026. Customer satisfaction is evidenced by a 4.91/5 average across 2,836 product reviews. The company has received multiple regional German industry awards (Großer Preis des Mittelstandes 2011, Branchen-Award 2011, Website Awards 2010–2011). Revenue is not publicly disclosed, and the company remains founder-operated without subsidiaries or reported M&A activity.

Name

Motorcycle Accessories Hornig

Legal name

Motorradzubehör Hornig GmbH

Website

https://motorcycleparts-hornig.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Motorcycle Accessories Hornig is a German e-commerce and manufacturing specialist selling vehicle-specific aftermarket parts, accessories, and custom conversion packages exclusively for BMW Motorrad motorcycles via its own multi-language storefront and a 100+ dealer network across Europe and the USA.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Accessories

NAICS

Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI), Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Accessories & appearance products distribution (interior/exterior accessories, detailing, car care) (CRAOANAI)

Keywords

• BMW motorcycle accessories
• Aftermarket motorcycle parts
• Motorcycle windscreens
• Motorcycle luggage systems
• BMW Motorrad parts

Headquarters

HQ city

Cham

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Sales: Direct online sales of motorcycle accessories and parts through their own e-commerce platform, selling both proprietary Hornig-branded products and third-party branded accessories
2. Dealer/Wholesale Distribution: Supplying products to an international network of authorized dealers across Europe, USA, and other regions who resell to end customers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Motorradzubehör Hornig GmbH manufactures and sells premium aftermarket accessories and parts exclusively for BMW Motorrad motorcycles, covering models from 1969 to present across the R, K, S, F, G, and C series. The product range includes windscreens, top cases, side cases, tank bags, custom seat conversions, carbon fiber components, exhausts, LED lighting, suspensions, navigation mounts, spare parts, and workshop tools, sold through a multi-language e-commerce platform and an international dealer network.

Product overview

Motorcycle Accessories Hornig GmbH operates an e-commerce platform specializing in premium aftermarket accessories and parts for BMW Motorrad motorcycles. The product portfolio spans multiple categories including windscreens, trunks and bags, workshop tools, spare parts (engine oils, brake pads, filters, batteries), seat conversions, carbon fiber components, exhausts, LED lighting, and navigation/communication mounts. The company supports virtually the entire BMW motorcycle range including R-Series (R80 through R1300, R18, RnineT, R12), K-Series (K1100 through K1600), S-Series (S1000RR, S1000R, S1000XR), F-Series (F650 through F900), and G-Series (G310, G650) models. Products are sold directly through their online store with international shipping, and the company maintains a dealer network across Europe, USA, and other regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Windscreens

Quantifiable outcome

• Customer satisfaction rating of 4.91 out of 5 based on 2836 ratings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GivicoreTechnology or IntegrationPartnership with Givi for Monokey top cases and side cases. Hornig offers Givi case mounting systems, various Givi top cases (V40, V47, V58), side cases (V35, V37), and accessories with same-key lock cylinders compatible with BMW systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Givi: Italian global leader in motorcycle luggage, helmets, and accessories. Already a Hornig partner/supplier (Monokey cases) and competes in the same motorcycle luggage/windscreen categories across many brands. Larger scale, broader multi-brand portfolio, and global manufacturing footprint make it a broad incumbent.
• RevZilla: US-based large-scale motorcycle gear and accessories e-commerce retailer (owned by Comoto Holdings) serving multiple brands. Represents the scaled DTC channel that competes for the same BMW Motorrad owner's wallet, particularly in the North American market where Hornig also operates.
• BMW Motorrad (OEM accessories program): BMW's own OEM accessories and parts catalog sold through its global authorized dealer network. Represents both a major competitive channel (overlapping product categories) and a complementary ecosystem, as Hornig dealers often also sell OEM accessories.

Direct peers

• Puig: Spanish manufacturer of motorcycle windscreens, body protection, and aerodynamic accessories serving multiple brands including BMW. Direct overlap in windshield product category and similar DTC distribution model.
• Hepco & Becker: German motorcycle accessories manufacturer specializing in luggage, protection, and mounting solutions for BMW and other major brands. Direct product overlap with Hornig in top cases, side cases, engine guards, and rack systems; similar DTC + dealer distribution.
• R&G Racing: UK-based aftermarket motorcycle parts specialist offering protection, performance, and styling products across multiple brands including BMW. Comparable DTC e-commerce + international dealer model and overlap in crash protection, exhausts, and accessories.
• SW-Motech: German manufacturer/distributor of motorcycle accessories (luggage systems, protection, navigation mounts) covering multiple brands including BMW. Direct overlap in product categories (top/side cases, handlebar risers, GPS mounts) and global dealer distribution model.
• Wunderlich: German BMW Motorrad specialist offering proprietary accessories, parts, and conversions. Operates a similar DTC + dealer model and is the closest direct peer to Hornig in terms of exclusive BMW focus, in-house manufacturing, and European dealer footprint.
• Touratech: German-based adventure motorcycle accessories specialist with strong BMW coverage (especially R1200GS/R1250GS) plus KTM and other brands. Comparable product categories (luggage, protection, navigation), international dealer network, and proprietary product development make it a near-direct peer.

Emerging players

• Ilmberger Carbon Fiber: German carbon fiber specialist manufacturing bodywork and accessories primarily for BMW Motorrad. Direct overlap with Hornig's carbon/GRP product line and similar BMW-specialist positioning, though narrower product scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hornigmotorrad
• Facebookfacebook.com/Motorcycleparts.Hornig
• LinkedInlinkedin.com/company/motorradzubehoer-hornig-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorcycle Accessories Hornig