What Admixer does

Admixer is a full-stack programmatic AdTech company providing advertising technology solutions for both demand-side (advertisers, agencies) and supply-side (publishers, app developers, ad networks) participants in digital advertising. Founded around 2008-2009 and headquartered in Kyiv, Ukraine with a regional office in London, the company operates core platforms including a Demand-Side Platform (DSP) accessing 40K publishers, a Supply-Side Platform (SSP) ranked among the world's top 20, a Data Management Platform (DMP), a Header Bidding solution, and additional products such as Admixer ID (a first-party universal identifier for post-cookie tracking), Admixer.Creatives, and RTB Stack (white-label ad exchange infrastructure). The platform supports web, in-app, CTV, video, audio, and DOOH inventory and processes approximately 20 billion monthly ad impressions across 160,000+ websites and apps with connections to 100+ demand and supply partners.

The company generates revenue through three primary streams: programmatic transaction fees on media buying/selling via DSP and SSP, subscription/recurring platform fees for publishers with volume-based pricing (free tier at 1M impressions per month for one site, with overage fees above), and managed services for enterprise clients. Admixer employs 251-500 people and serves approximately 3,500 businesses globally, with named enterprise customers including BAT Ukraine, Dentsu (Amplifi), and brand campaigns for Citroen, Nescafe Gold, and Finlandia Vodka. The company maintains certifications with Google (MCM partner), Microsoft Advertising, and AOL, and is an active member of IAB Ukraine, IAB Europe, and IAB Tech Lab, with CEO Aleksey Boltivets serving as President of IAB Ukraine. Admixer is a privately held, founder-led company with no disclosed institutional funding rounds, operating primarily in Eastern Europe with stated global reach.

The business combines a self-service product-led growth motion (free publisher tier, portal-based onboarding) with direct enterprise sales and managed services. Technology architecture spans all major programmatic channels and formats, with proprietary identity infrastructure (Admixer ID) integrated into the Prebid ecosystem and third-party platforms (SKAdNetwork, Adjust, AppsFlyer, Unified ID 2.0, LiveRamp IdentityLink).

Name

Admixer

Legal name

Admixer

Website

https://admixer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Admixer is a full-stack programmatic AdTech platform offering DSP, SSP, DMP, header bidding, and identity solutions to 3,500+ advertisers, agencies, publishers, and app developers globally, processing 20 billion monthly ad impressions across 160,000+ websites and apps.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology (AdTech)

NAICS

Advertising Agencies (54181), Media Buying Agencies (541830), Other Services Related to Advertising (54189)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Creative, Content Production & Ad Ops Tools (BPAMALAK), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Programmatic advertising platform
• Supply-side platform
• Demand-side platform
• Header bidding solution
• Data management platform

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Fees: Platform fees from programmatic media buying and selling through DSP and SSP, charging commission on ad transactions across display, video, native, CTV and DOOH inventory
2. Subscription/Platform Fees: Monthly billing based on impressions for publisher monetization platform. Free tier available with 1M impressions limit, paid tiers for higher volumes
3. Managed Services: Full-service campaign management including media planning, launching, optimization, creative management, and reporting for enterprise clients

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Admixer operates a full-stack programmatic AdTech platform that lets advertisers buy media across web, in-app, CTV, video and DOOH through its Demand-Side Platform, while letting publishers monetize inventory via its Top-20 Supply-Side Platform, header bidding wrapper and ad server. The stack is unified by a Data Management Platform, the Admixer ID cross-device identifier, the RTB Stack white-label Ad Exchange, and Admixer.Creatives for rich-media ad serving. It serves more than 3,500 advertiser, agency, publisher and ad-network clients globally with both self-service and managed-service commercial models.

Product overview

Admixer is a full-stack programmatic AdTech platform providing solutions for both advertisers and publishers. The platform operates on a platform-plus-modules architecture consisting of core products: Admixer DSP (demand-side platform for media buying), Admixer SSP (supply-side platform for publisher monetization), Admixer DMP (data management for audience targeting), and Admixer Header Bidding (tech stack for connecting to multiple monetizers). Additional products include Admixer.Creatives (creative ad serving), Admixer ID (first-party universal identifier for post-cookie era), RTB Stack (white-label ad exchange solution), Network Platform (for ad network owners), Agency Tech Stack (for media agencies), In-House DSP (enterprise solution), and Google AdExchange MCM integration. The platform supports Web, In-App, CTV, Video, Audio, and DOOH channels with over 40,000 connected publishers, 160,000+ websites and apps, 100+ demand/supply partners, and 20 billion monthly impressions.

Differentiator

Problem solved

Functional benefit

Brands

• Admixer DSP: Demand-side platform for effective media buying across various channels, inventory sources and audiences
• Admixer SSP
• Admixer ID
• RTB Stack
• Admixer.Creatives

Products and services

• Admixer DSP Self-service demand-side platform for advertisers and agencies to buy media across web, in-app, CTV, video and DOOH inventory with access to 40K publishers via 100+ top SSPs; supports both self-service and managed media buying.
• Admixer SSP Supply-side platform (ranked among the world's Top 20) that connects publishers to verified ads from global advertisers and agencies across all formats and environments with real-time revenue optimization and risk-free ads scanned by leading verification tools.
• Admixer DMP Data Management Platform enabling advertisers and publishers to segment audiences, activate data, and run precise targeting and measurement across programmatic channels.
• Admixer Header Bidding Header bidding tech stack for publishers to unlock global demand by connecting multiple monetizers, with easy setup, intuitive interface, detailed bid statistics and Google Ad Manager compatibility.
• Admixer Publisher Ad server for publishers and app developers to manage multiple demand sources from one account, maximize fill rates and optimize revenue with real-time statistics across all media monetization types.
• Admixer.Creatives Content-rich ad serving platform allowing brands to produce creative online advertising for any device, featuring an Ad Formats Library with ready-made templates, customizable HTML5 formats and real-time statistics with 100+ metrics.
• Admixer Worldwide Traffic Traffic acquisition solution for advertisers to buy quality ad inventory from global digital media and apps, offering access to 11 billion daily impressions with targeting across geo, demographics, behavior and devices.
• RTB Stack White-label multipurpose RTB platform for ad networks and media holdings to build their own Ad Exchange, with multi-channel (video, CTV, in-app, web, DOOH) and multi-format (banner, video, audio, native, rich-media) support and real-time reporting.
• Agency Tech Stack Solution for centralized media buying, programmatic deals management and audience data for large media agencies, providing full control over the supply chain, price markups and multiple revenue sources.
• Network Platform All-in-one tech stack for Ad Network Owners and Media Holdings, supporting desktop, mobile, video, audio, native, CTV and DOOH networks with complete ad management infrastructure and oRTB, header bidding and direct demand.
• Admixer ID Universal first-party identifier for cross-device and multichannel user tracking without third-party cookies, enabling audience segmentation, targeting and measurement for advertisers and publishers while complying with privacy regulations.
• In-House DSP Enterprise solution for large brands to bring programmatic buying in-house, providing inventory and audience management with hassle-free integration, data control and end-to-end analytics.
• Google AdExchange (MCM) Integration enabling publishers to access premium Google demand and higher revenue through Google's AdExchange via the MCM (Manager Cross-Publisher Consent) framework.
• Admixer SDK (Mobile) Software development kit for Android and iOS app developers to monetize apps with global programmatic demand via SDK, oRTB and VAST tag integration methods, with real-time revenue statistics.

Quantifiable outcome

• 20% increase in publisher revenue after activating 1st-party data
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• IAB UkrainecoreStrategic or Co-development PartnerAdmixer's CEO Aleksey Boltivets serves as President of IAB Ukraine. Active participation in industry standards development and privacy initiatives including Project Rearc.
• IAB EuropecoreStrategic or Co-development PartnerMember of IAB Europe contributing to European digital advertising standards and policy development.
• IAB Tech LabcoreTechnology or IntegrationActive participant in Project Rearc initiative to rearchitect digital marketing and find alternatives to cookies. Provides sub-adapter for Prebid User ID Module.
• Google (MCM Partner)coreTechnology or IntegrationAuthorized MCM (Manager Certified Middleman) partner for Google AdManager enabling publishers to access premium Google demand.
• Microsoft AdvertisingcoreTechnology or IntegrationCertified 3rd party vendor for Microsoft Advertising platform.
• BAT UkraineflagshipTechnology or IntegrationKey partner for programmatic inventory management and enterprise adtech stack roadmapping with focus on supply chain transparency.
• Dentsu (Amplifi)flagshipChannel Partner/ Reseller/ DistributorLong-standing partnership for self-service DSP providing tech solution for media buying across client accounts.
• SimpalscoreStrategic or Co-development PartnerPartnership to set up first-party data collection and user analytics for 999.md e-commerce platform, defining 500 audience segments for programmatic sales.
• DSPs (100+ partners)coreChannel Partner/ Reseller/ DistributorOver 100 DSP partnerships providing global demand for publishers through SSP platform.
• AppodealminorStrategic or Co-development PartnerWebinar collaboration on in-app advertising trends and programmatic adoption during industry disruptions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Index Exchange: Global SSP and ad exchange focused on header bidding and supply-path optimization. Comparable to Admixer's SSP and Header Bidding offerings for premium publisher monetization.
• Adform: European-headquartered full-stack AdTech platform offering DSP, SSP, DMP, and creative tools. Closely comparable architecture and geographic positioning to Admixer with similar enterprise and agency client base.
• OpenX: Independent programmatic ad exchange operating across web, mobile, and CTV with header bidding technology. Direct competitor in the global SSP and supply-path optimization market.
• Smaato: Mobile-first SSP and ad exchange serving in-app inventory via SDK and RTB integrations. Comparable mobile monetization stack to Admixer SSP for Android and iOS app developers.
• Magnite: Largest independent SSP after the Rubicon Project/Telaria merger, monetizing CTV, video, and display inventory globally. Direct SSP competitor to Admixer SSP with overlapping publisher and demand partner ecosystem.
• PubMatic: Independent SSP and ad technology provider serving publishers and buyers across digital media. Comparable programmatic infrastructure stack overlapping with Admixer SSP and Header Bidding products.
• Smart AdServer: Independent ad server and SSP serving publishers across Europe and globally with header bidding and programmatic capabilities. Comparable platform offering to Admixer Publisher and SSP.
• The Trade Desk: Independent demand-side platform providing programmatic media buying across CTV, display, video, audio, and native. Direct DSP competitor to Admixer DSP, serving advertisers and agencies with similar self-service and managed offerings.

Broad incumbents

• Criteo: Established adtech company offering retargeting, audience targeting, and retail media solutions at scale. Operates a broader portfolio than Admixer but overlaps in audience targeting and DMP capabilities.
• Xandr (Microsoft Advertising): Microsoft-owned ad platform combining the former AppNexus DSP/SSP with Microsoft Advertising demand. Adjacent competitor in the programmatic stack with overlapping SSP/DSP capabilities and broader first-party data assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/admixer_net
• Facebookfacebook.com/Admixer
• LinkedInlinkedin.com/company/admixer

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admixer