What IAB - Interactive Advertising Bureau does

IAB Ukraine (Бюро Інтерактивної Реклами України) is a non-profit industry association established in January 2018 in Kyiv as the 44th national chapter of the global Interactive Advertising Bureau network under license from IAB Global. The organization develops the Ukrainian digital advertising market by setting and adapting international industry standards, publishing market research, providing professional education, engaging in legislative advocacy, and testing innovative advertising tools. It serves four primary member segments: digital advertising agencies (including international networks such as Dentsu Aegis Network Ukraine, Publicis Groupe Ukraine, and GroupM), advertisers seeking transparency in digital ad placement, publishers and media owners needing monetization and brand safety support, and adtech companies operating in Ukraine.

The organization's core product portfolio is a suite of research reports, standards documents, educational programs, and networking events rather than a unified technology platform. Research products include the annual Digital Media Market Overview, quarterly Programmatic Web Vitals Ukraine studies (conducted with Adtelligent's technical support across the TOP 100 Ukrainian media portals), the Clean Sky Blacklist for brand safety, the Programmatic Advertising Glossary adapted from IAB Global, and the Digital Agency Rankings. Educational offerings include the Performance Marketing Lecture series (six modules, priced at UAH 200-300 per block), programmatic and fraud-prevention lectures, the Casebook DOOH 2026, AI Guide 2026, and the Digital Marketing Professional Classification System developed with IMB Academy. Community-activation products include Digital Coffee thematic meetups, Digital Yarmarok pitches, and the MIXX Awards. Operations are coordinated through 11 committees covering Market Standards, Market Research, Programmatic, Performance, Mobile, Publisher, DATA, DOOH, Influencer Marketing, SMM, and AI.

IAB Ukraine operates with 1-10 employees and a member-funded revenue model: companies operating in Ukraine's internet advertising market for at least one year can join, gaining access to committees, global IAB research, educational discounts, and the right to use the IAB Ukraine logo. Revenue is supplemented by paid educational events and project partnerships. The organization integrates with IAB Europe's AdEx Benchmark framework and participates in the IAB Global Annual Leadership Meeting, with the Ukrainian digital advertising market context showing 22% growth in 2025 and 18% projected for 2026 against a 2018 baseline of UAH 5 billion. Leadership currently rests with CEO Anastasiia Baidachenko, with Aleksey Boltivets serving as President.

Name

IAB - Interactive Advertising Bureau

Legal name

Бюро Інтерактивної Реклами Україна (IAB Ukraine)

Website

https://iab.com.ua

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IAB Ukraine is a non-profit industry association established in 2018 as the licensed Ukrainian chapter of the global Interactive Advertising Bureau, serving agencies, advertisers, publishers, and adtech firms through digital advertising standards, market research, professional education, and networking events.

Ownership category

akta.pro rank

Product category

Industry Trade Association / Digital Advertising Standards

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Digital advertising standards
• Industry market research
• Programmatic advertising education
• Brand safety tools
• Adtech membership association

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels1 record

Marketing channels10 records

Core offering

IAB Ukraine is a non-profit industry association that develops, adapts, and promotes standards for the interactive advertising market in Ukraine. It produces market research reports (Digital Media Market Overview), provides educational programs (performance marketing lectures, programmatic training), operates a brand safety blacklist (Clean Sky), adapts the IAB Global Glossary for the Ukrainian market, and convenes industry working committees covering programmatic, performance, mobile, DOOH, influencer marketing, SMM, data, AI, publishers, and market standards.

Product overview

IAB Ukraine operates as a non-profit industry association focused on developing the interactive advertising market in Ukraine. Rather than a unified product platform, it offers a portfolio of services including industry research reports (Digital Media Market Overview), market standards development through committees, educational programs (lectures, workshops), brand safety tools (blacklists), awards programs (MIXX Awards), and networking events (Digital Coffee). The organization coordinates working committees across areas including Programmatic, Market Standards, Market Research, Performance, Data, DOOH, Mobile, Publisher, Influencer Marketing, SMM, and Artificial Intelligence. IAB Ukraine licenses the IAB Global brand and adapts international advertising standards for the Ukrainian market.

Differentiator

Problem solved

Functional benefit

Products and services

• IAB Ukraine Membership Program Membership program for companies operating in Ukraine's internet advertising market for at least one year, providing access to industry committees, global IAB research, and discounts on certifications, events, and educational programs.
• Digital Media Market Overview Annual comprehensive research report on the Ukrainian digital advertising market, including market size, growth forecasts, channel trends, and expert analysis.
• Programmatic Web Vitals Ukraine Quarterly research project tracking Google Core Web Vitals metrics for the TOP 100 Ukrainian internet media publishers and analyzing impact on programmatic advertising effectiveness.
• Clean Sky (Чисте небо) Blacklist Brand safety tool providing monthly lists of websites that content rights owners have claims against, helping advertisers protect themselves from copyright infringement and reputational risk.
• Programmatic Advertising Glossary (Глосарій термінів інтернет реклами) Interactive online dictionary of internet advertising terminology adapted from IAB Global's glossary, covering programmatic, publisher, and related concepts in Ukrainian market.
• MIXX Awards Annual awards program recognizing excellence in interactive advertising, part of the international MIXX Awards framework.
• Digital Coffee Events Series of themed morning meetings for the Ukrainian digital advertising community covering programmatic, DOOH, audio advertising, TV/online ad synchronization, GDPR/privacy, digitalization, and publisher monetization.
• Performance Marketing Lecture Series Six-module educational course covering performance marketing fundamentals including audience analysis, media performance, search optimization, paid traffic, and CPA for marketers and business owners.
• Digital Agency Rankings Annual rankings of digital agencies using methodology developed by IAB Ukraine, covering media, performance, production, data and analytics, and intellectual services categories.
• Digital Marketing Profession Classification Unified classification system for digital marketing professions developed in partnership with IMB Academy, structuring job titles, descriptions, and candidate skill requirements.
• AI Guide 2026 Practical guide for companies and agencies working with or starting to use AI in advertising, published by the IAB Ukraine AI Committee.
• Casebook DOOH 2026 Casebook documenting digital out-of-home (DOOH) advertising cases and best practices for the Ukrainian market.
• Guide SMM Tenders 2026 SMM tenders guide providing regulations and frameworks for social media marketing procurement processes.

Quantifiable outcome

• The Ukrainian digital advertising market grew by 22% in 2025, with approximately 18% growth projected for 2026, indicating the organization's market development impact in the digital sector.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Adtelligent Inc.coreTechnology or Integration · 1 June 2026Adtelligent Inc. provided technical support for the Google Core Web Vitals analysis project conducted by IAB Ukraine's Programmatic Committee. The partnership enabled quarterly measurements of Core Web Vitals metrics for Ukraine's top 100 internet media publishers, helping track the impact of site performance parameters on programmatic advertising inventory volumes.
• EY Ukraine (Ernst & Young)minorOthers · 26 August 2020EY Ukraine supported a specialized research study on digital specialist compensation levels in Ukraine, conducted under the IAB Ukraine umbrella. The study provided market data on salary levels in the digital advertising sector as of June 30, 2020.
• IMB AcademycoreStrategic or Co-development PartnerIAB Ukraine and IMB Academy partnered to create a unified Digital Marketing Professional Classification System. The joint project aimed to structure job positions, descriptions, and candidate skill requirements based on market realities and international experience. IMB Academy contributed expertise in professional education standards.
• D2 Digital AcademyminorStrategic or Co-development PartnerD2 Digital Academy served as the venue partner for Digital Coffee events and programmatic lectures organized by IAB Ukraine, hosting events at its facility located at Hoholivska Street 22/24, 2nd floor, Kyiv. D2 also provided Marketing Digitalization Partner support.
• MGIDminorOthersMGID conducted video interviews with IAB Ukraine CEO under the 'MGID talks LIVE' series, discussing global trends, advertising market challenges, and post-crisis recovery perspectives. MGID is also a member of IAB Ukraine and a native advertising platform.
• Publicis Groupe UkrainecoreStrategic or Co-development PartnerTeams from Publicis Groupe Ukraine contributed to the Digital Media Market Overview 2026 research project led by IAB Ukraine. Publicis Groupe Ukraine is also a member of IAB Ukraine.
• iProspect Ukraine (Dentsu Ukraine)coreStrategic or Co-development PartnerTeams from iProspect Ukraine (part of Dentsu Ukraine) contributed analytical expertise to the Digital Media Market Overview 2026 research project coordinated by IAB Ukraine.
• RAZOM GroupcoreStrategic or Co-development PartnerRAZOM Group contributed to the Digital Media Market Overview 2026 research project led by IAB Ukraine, providing market analysis and industry insights.
• OMD Optimum Media UkrainecoreStrategic or Co-development PartnerOMD Optimum Media Ukraine participated as a contributing partner in the Digital Media Market Overview 2026 research initiative organized by IAB Ukraine.
• Marketing Media Review (MMR)minorGTM or Marketing PartnerMarketing Media Review co-organized the annual BRND Content Marathon event with IAB Ukraine, offering an exclusive 25% discount to IAB Ukraine members. MMR served as a media partner for IAB Ukraine educational events.
• Economika+minorGTM or Marketing PartnerEconomika+ business/media bureau co-organized the annual BRND Content Marathon event with IAB Ukraine and MMR, targeting marketers, brand managers, and PR specialists.
• Clean Sky Initiative (Чисте небо)minorStrategic or Co-development PartnerIAB Ukraine cooperates with the Clean Sky Initiative on brand safety matters, publishing monthly blacklists of websites with copyright infringement claims. The partnership helps protect advertisers from reputational, financial, and legal risks associated with funding copyright violations.
• IAB EuropecoreStrategic or Co-development PartnerIAB Ukraine operates under the IAB Europe umbrella and participates in European research initiatives such as the AdEx Benchmark Report. Ukraine was included in the AdEx Benchmark Report for the first time in 2018, bringing the Ukrainian market into the European digital advertising measurement framework.
• IAB GlobalcoreStrategic or Co-development PartnerIAB Ukraine operates under license from IAB Global (Interactive Advertising Bureau), which develops, adapts, and implements interactive advertising standards globally. IAB Global granted IAB Ukraine permission to translate and adapt the IAB Glossary of Interactive Advertising Terms. IAB Global's Annual Leadership Meeting brings together national IAB office leaders annually.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IAB Europe: Regional umbrella body for European IAB national chapters. IAB Ukraine is a direct member of IAB Europe and contributes to the AdEx Benchmark Report. Highly comparable in mission, governance model, and member structure, but at the pan-European level.
• IAB Poland: National IAB chapter in a Central/Eastern European market comparable in size and maturity to Ukraine. Operates similar committees, research, and education programs in a neighboring region with overlapping agency and advertiser ecosystems.
• IAB UK: Established UK national IAB chapter with a mature membership base, certification programs, and original research. Highly comparable in operating model; typically the most advanced benchmark for emerging-market IAB chapters.
• IAB France: French national IAB chapter running similar standards, research, and awards programs. Comparable governance and product portfolio (reports, events, certifications) in a developed European ad market.

Broad incumbents

• IAB Global (Interactive Advertising Bureau): Global licensor and parent brand of IAB Ukraine. Operates at the worldwide level, setting cross-cutting advertising standards, research, and policy. Same organizational DNA, but materially larger scope and resources than the Ukrainian chapter.
• IAB Tech Lab: Global technical standards body of the IAB ecosystem. IAB Ukraine's Market Standards committee directly adapts IAB Tech Lab frameworks for Ukraine. Operates at a more technical/programmatic layer than the country-level chapter.
• 4A's (American Association of Advertising Agencies): Major US advertising industry association. Although agency-side rather than digital-specialist, it serves a comparable standards, advocacy, and member-services function for the advertising industry at a national level.
• MMA Global (Mobile Marketing Association): Global industry body focused on mobile marketing standards and research. Comparable organizational model (committees, research, member services) and overlaps with IAB Ukraine's Mobile and Programmatic committees.
• European Association of Communications Agencies (EACA): European umbrella for national advertising agency associations. Comparable association/standards function at the regional level, with overlapping member base of European agencies operating in Ukraine.

Others

• World Federation of Advertisers (WFA): Global federation representing major advertisers. Adjacent to IAB Ukraine's mission of representing advertisers' interests in standards and policy, but operates globally rather than nationally and is brand-side rather than industry-wide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/iabukraine
• Facebookfacebook.com/IABUkraine
• LinkedInlinkedin.com/company/iab-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IAB - Interactive Advertising Bureau